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Marketing Option Part-time Diploma 703edipma


Fall 2020 Delivery Mode: ONLINE

  • This program will be delivered online for the Fall semester.
  • Your education is our priority and we will continue to deliver the applied instruction, collaborative experience, and industry connections that you expect from BCIT.

The BCIT Business Administration diploma is ideal for students seeking choice and flexibility when it comes to starting or advancing their career. Complete your diploma at your own pace by attending evening or weekend classes at BCIT’s Burnaby or downtown Vancouver campuses, or studying as an online learner. Part-time courses are scheduled throughout the year for maximum flexibility.

Please note that a BCIT School of Business associate certificate (or equivalent) with a minimum 21.0 credits and 65% GPA is required for program entry.

Once you have earned your diploma, you can continue on and complete our BBA program in as little as one year (three terms).

Business Administration (Marketing Option)

Successful business people communicate well and understand how organizations work. They know how to assess business problems and develop workable and effective solutions. They understand how marketing, finance, and organizational behavior impact business strategy and success.

The BCIT Business Administration (Marketing) diploma will help you develop the knowledge and skills for a successful marketing career, whether you are just starting out or have been working for a while. You will build a strong foundation in business fundamentals and develop specialized knowledge and applied skills with your marketing option. With an industry project at the end of your diploma, you will graduate with the job-ready skills that BCIT is known for.

Program Entry

Application processing

Applications are accepted throughout the year.

Entrance requirements

Applicants who have completed post-secondary studies outside of Canada, the United States, the United Kingdom, Australia or New Zealand will require a comprehensive evaluation of their credentials by the International Credential Evaluation Service (ICES). Credential evaluation reports from other Canadian services may be considered. These reports must include course-by-course evaluations and GPA calculations.

Read more about how to meet BCIT’s entrance requirements

International applicants

Part-time Studies (course-by-course) programs are only available to international students who have a valid status in Canada. If you are currently outside of Canada, please apply to a full-time program or ISEP.

Transfer Credit

Transfer credit maximum

BCIT may award credit for courses, programs or prior learning assessment recognition (PLAR) completed at BCIT or other institutions towards a BCIT credential. However, BCIT policy allows only a maximum of 50 percent of an additional credential’s credits to be awarded through previously earned credits.

Students entering this program may have previously completed a number of courses in the program matrix that exceeds the 50 percent transfer maximum. In this case, the program head will determine alternative courses to satisfy the program requirements.

*Program credit requirements are subject to change.

Course to course transfers

If you have taken an equivalent course to a BCIT course in the program matrix, apply for transfer credit by submitting a Course Credit Exemption form [PDF].

View the Transfer Credit Guide for approved courses. You can apply for courses not listed in the guide, but you must provide English language course documentation (e.g., a course outline).

Decisions regarding course equivalency are made by subject matter experts. The program head does not determine course equivalency.

Transfer credit to open electives

If you wish to use a course taken at another institution as an open elective, submit a Course Credit Exemption form [PDF] to apply for transfer credit.

The rules for open electives are relaxed. Courses transferable to open electives can have been taken many years ago and need not be in a business subject to qualify.

The program head will determine the eligibility of courses for open electives as well as the number of credits and tier of the transfer.

Please note that external courses transferred to Tier 2 must have a prerequisite. For example, Chemistry 200 can be transferred as a Tier 2 course so long as the course outline lists Chemistry 100 as a prerequisite.

Apply to program

To submit your application:

  • Include proof of meeting all entrance requirements.
  • Convert all transcripts and supporting documents to PDF files.
  • Have a credit card ready to pay the application fee.
Apply Now

Learn more about how to apply

Scheduled intakes

Ongoing Part-time Studies intakes: January, April and September.

Costs & Supplies

Tuition fees

Please see the Part-time Studies Tuition & Fees page for information on part-time tuition fees.

Financial assistance

Financial assistance may be available for this program. For more information, please contact Student Financial Aid and Awards.


Please note: part-time programs and courses are open enrolment and although we make every effort to accommodate demand, course registration cannot be guaranteed in every semester. High demand courses fill quickly and may result in students unable to register for a course that semester. Courses may also be cancelled due to low enrolment.

Program delivery

This program is offered on a course-by-course basis, allowing you the flexibility to complete courses in any order, provided prerequisites are met. Please note that some courses are offered only once or twice per year.

In-class delivery is available for most courses in the program, and some courses are also offered online.

In-class courses usually total 36 hours of classroom time delivered over 12 sessions. Students should plan for one to two hours of independent study time for each hour in class.

Online courses are typically 12 weeks long. Students should plan to spend an average of seven to ten hours per week on their studies for each course.

Course classification

Courses in the Business Administration program are classified as follows:

  • Tier 1: Post-secondary courses without prerequisite courses. These are usually introductory level courses.

  • Tier 2: Post-secondary courses that have prerequisite courses or are advanced beyond the introductory level.

  • Capstone: Courses must be taken with program head approval after completing 90.0 program credits. Students must maintain a 65 percent GPA to take these courses.

View the Course Tier Guide [PDF] for a list of Tier 1 and 2 courses. Classification of courses not listed must be approved by the program head.

Advanced course requirements

Students must complete sufficiently advanced courses to meet program requirements. A minimum of 62.0 credits in this program must be Tier 2 or Capstone credits.

Take care when selecting your elective courses to ensure that you will meet the Tier 2 credit requirement.

Learn more about this program's structure

Program matrix

Check current availability of courses for this program.

1. Business Administration Required Core Courses (75.5 credits) Credits
Tier 1:
  BLAW 3100 Business Law 4.0
  BSYS 1001 Business Information Systems 1 - Office 2016 3.0
  BUSA 2005 Principles of Management 4.0
  COMM 1103 Introduction to Business and Technical Communication 3.0
  ECON 2100 Microeconomics 3.0
  ECON 2200 Macroeconomics 4.0
  FMGT 1100 Accounting 1 4.0
  MKTG 1102 Essentials of Marketing 3.0
  OPMT 1110 Business Mathematics 4.0
  OPMT 1197 Statistics for Business and Industry 4.5
  ORGB 1105 Organizational Behaviour 4.0
Tier 2:
  BSYS 2051 Introduction to Business Data Analytics with MS Excel 2016 for Windows 3.0
  COMM 2202 Business and Technical Correspondence 3.0
  COMM 2203 Business and Technical Reports 3.0
  FMGT 2100 Accounting 2 5.5
  FMGT 3224 Managerial Accounting (OPMT) 4.0
  FMGT 3555 Finance for Business Management 4.5
  BUSA 4800 Management Policy 4.0
  BUSA 4950 Business Consulting Projects for Part-time Studies 8.0
2. Marketing Required Courses (10.0 credits) Credits
Tier 1:
  MKTG 1219 Professional Sales Skills 3.0
Tier 2:
  MKTG 2203 Marketing Communications Essentials 3.0
  MKTG 3309 Marketing Research 4.0
3. Marketing Electives (18.0 credits) Credits
Complete a minimum of 18.0 credits from the following list of electives:

Tier 2:
  MKTG 2438 Digital and Direct Marketing 3.0
  MKTG 2525 Global Marketing 3.0
  MKTG 3218 Media Planning and Buying 3.0
  MKTG 3321 Public Relations 3.0
  MKTG 3322 Promotional Strategies 3.0
  MKTG 3332 Key Account Management 3.0
  MKTG 3406 Brand Innovation and Development 3.0
  MKTG 3418 Advertising Design Production 3.0
4. Open Electives (15.0 credits)
Complete a minimum of 15.0 credits of additional business and/or non-business electives. 6.0 credits can be completed through International Summer Field School.
Total Credits: 118.5

Check current availability of courses for this program.

Transfer credit

Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.

Program Details

Program length

The maximum time to complete the program is seven years.

Upon completing the prerequisite associate certificate, students typically complete the part-time diploma program within three to five years. Courses are offered three times per year to coincide with the Part-time Studies terms:

Winter term January - April
Spring term April - June/July
Fall term September - December

Program location

Burnaby Campus
3700 Willingdon Avenue
Burnaby, BC

Downtown Campus
555 Seymour Street
Vancouver, BC

Many courses are also offered through distance and online learning.

Program structure

The Marketing Option is made up of four components: core courses, marketing required courses, marketing electives and open electives. Each component requires Tier 1, Tier 2 and/or Capstone credits as outlined below.

Component Tier 1 Tier 2 Capstone Total credits
1. Core courses 40.5 23.0 12.0 75.5
2. Marketing required 3.0 7.0   10.0
3. Marketing electives   18.0   18.0
4. Open electives 12.0 (max) 3.0 (min)   15.0
Total credits 55.5 51.0 12.0 118.5

View program courses

Continue your education

Degree Completion

Business Administration diploma graduates may pursue degree completion through BCIT's Bachelor of Business Administration program. In addition, graduates may be granted transfer credit towards business degree programs at a number of universities both within and outside the province.

Graduating & Jobs

Job Opportunities

This program enables a graduate to launch a career or take on greater duties and responsibilities in a marketing-related position with either an existing organization or a new employer. Employment opportunities are found in manufacturing, wholesale distribution, retail, hospitality, marketing communications, tourism and service organizations.

Graduates of the Business Administration (Marketing) diploma program have a strong foundation in public relations, digital and traditional media, marketing research, and business analytics. This skill set will lead to a wide variety of marketing job opportunities.

Entry-Level positions:

  • Marketing Coordinator
  • Account Services Coordinator
  • Social Media Coordinator
  • Public Relations Coordinator
  • Media Buyer
  • Digital Marketing Specialist
  • Special Events Coordinator

Mid-Level positions:

  • Marketing Manager
  • Product Manager
  • Brand Strategist
  • Merchandising Manager
  • Community Relations Manager
  • Public Relations and Events Manager

Graduate employment outcomes

The BCIT student outcomes reports present summary findings from the annual survey of former students administered by BC Stats one to two years after graduation. These reports combine the last three years of available results for the 2017-2019 BCIT Outcomes Surveys of 2016-2018 graduates and for Degree 2015-2017 graduates. The reports are organized into three-page summaries containing information on graduates' labour market experiences and opinions regarding their education. More detailed information can be accessed at the BC Student Outcomes website.

To view these results, you may need to have the Adobe Acrobat Reader installed in your Web browser.

Apply for graduation

Upon successful completion of all program requirements, complete an Application for BCIT Credential [PDF] and submit it to Student Information and Enrolment Services.

Allow approximately six to eight weeks for processing.

All financial obligations to the Institute must be met prior to issuance of any credential.

Contact Us

If you have questions about:

  • Applying to your program
  • Course selection and program planning
  • Applying for transfer credit and advanced placement
  • Laddering options
  • Job placement and graduate outcomes
  • Student life

Contact with the BCIT program name in the subject line.

For all other inquiries, please contact:

Pierre Matthee
Program Head

Kim Petkov
Program Assistant

Questions or comments?

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The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

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