Course details
The course builds on fundamental selling skills and enables the student to apply more advanced methods to handle challenging selling situations. Students will also learn and apply contemporary business development methods through common communication channels, including social media. Key topics include: Social Selling, Contact Strategies, Prospect Engagement Methods, Diagnostic Questions, Customer Relationship Management, Visual Selling and Dealing with Difficult Customers. A key element of this course will be the development and delivery of an interactive, persuasive presentation to a new prospect.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Cost
$693.58 - $733.41 See individual course offerings below for actual costs.
Course offerings
Spring/Summer 2022
Below are two offerings of MKTG 3319 for the Spring/Summer 2022 term.
CRN 67488
Duration
Mon Apr 04 - Sat Jun 25 (12 weeks)
- 12 weeks
- CRN 67488
- $693.58
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 04 - Jun 25 | N/A | N/A | Online |
Instructor
TBD
Course outline
Cost
$693.58
Important information
- Internet delivery format.
-
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Cancelled
This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 65370
Duration
Tue Apr 19 - Tue Jul 05 (12 weeks)
- 12 weeks
- CRN 65370
- $718.98
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 19 - Jul 05 | Tue | 17:30 - 20:30 | Downtown DTC Rm. 472 |
Instructor
Alexandra Yallouz
Course outline
Cost
$718.98
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. It is strongly recommended that applicants first complete MKTG 1219, or have 6 months of B2B or 12 months of B2C selling experience.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Fall 2022
Below are two offerings of MKTG 3319 for the Fall 2022 term.
CRN 47334
Duration
Tue Sep 06 - Sat Nov 26 (12 weeks)
- 12 weeks
- CRN 47334
- $707.52
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Nov 26 | N/A | N/A | Online |
Instructor
Andre Lachlan
Course outline
Cost
$707.52
Important information
- Internet delivery format.
-
Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more of it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Online registration for this course offering is not available. However, you can still register by phone.
CRN 44187
Duration
Mon Sep 12 - Mon Dec 05 (12 weeks)
- 12 weeks
- CRN 44187
- $733.41
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 12 - Dec 05 | Mon | 17:30 - 20:30 | Downtown DTC Rm. 460 |
Instructor
Alexandra Yallouz
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$733.41
Important information
-
No class held on Oct 10th – Thanksgiving Day
Status
Learning Outcomes
Upon successful completion of the course, the student will be able to:
- Describe the primary lead generation and prospecting methods and apply them to a variety of B2B selling situations.
- Explain the benefits of CRM systems and the sales pipeline model in business development.
- Integrate professional, persuasive communication through all steps of the selling process.
- Develop methods for dealing with difficult customers and for overcoming challenging objections.
Effective as of Fall 2017
Related Programs
Advanced Sales & Business Development (MKTG 3319) is offered as a part of the following programs:
School of Business + Media
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
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Programs and courses are subject to change without notice.