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Advanced Sales & Business Development MKTG 3319

Marketing Management Course

Course details

The course builds on fundamental selling skills and enables the student to apply more advanced methods to handle challenging selling situations. Students will also learn and apply contemporary business development methods through common communication channels, including social media. Key topics include: Social Selling, Contact Strategies, Prospect Engagement Methods, Diagnostic Questions, Customer Relationship Management, Visual Selling and Dealing with Difficult Customers. A key element of this course will be the development and delivery of an interactive, persuasive presentation to a new prospect.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$707.52 - $733.41 See individual course offerings below for actual costs.

Course offerings

Winter 2023

Below are two offerings of MKTG 3319 for the Winter 2023 term.

CRN 88498

Duration

Wed Jan 04 - Sat Mar 25 (12 weeks)

  • 12 weeks
  • CRN 88498
  • $707.52
Class meeting times
Dates Days Times Locations
Jan 04 - Mar 25 N/A N/A Online
Instructor

Andre Lachlan

Course outline

View

Cost

$707.52

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Students are permitted to register up until the first week without approval. It is strongly recommended that students first complete MKTG 1219, or have 6 months of B2B or 12 months of B2C selling experience. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

CRN 85293

Duration

Tue Jan 10 - Tue Mar 28 (12 weeks)

  • 12 weeks
  • CRN 85293
  • $733.41
Class meeting times
Dates Days Times Locations
Jan 10 - Mar 28 Tue 17:30 - 20:30 Downtown DTC Rm. 470
Instructor

Brad Dube

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$733.41

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. Students are permitted to register up until the first week without approval. It is strongly recommended that students first complete MKTG 1219, or have 6 months of B2B or 12 months of B2C selling experience. This is not a self-paced course. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Describe the primary lead generation and prospecting methods and apply them to a variety of B2B selling situations.
  • Explain the benefits of CRM systems and the sales pipeline model in business development.
  • Integrate professional, persuasive communication through all steps of the selling process.
  • Develop methods for dealing with difficult customers and for overcoming challenging objections.

Effective as of Fall 2017

Related Programs

Advanced Sales & Business Development (MKTG 3319) is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management (Professional Sales Option)
    Certificate Part-time
  2. Marketing Management - Customer Relationship Marketing
    Associate Certificate Part-time
  3. Marketing Management - Entrepreneurship
    Associate Certificate Part-time
  4. Marketing Management - Sales Skills
    Associate Certificate Part-time

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