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Fundamentals of Marketing Research MKTG 2909

Marketing Management Course

International Fees

International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.

Course details

This course explores the fundamentals of marketing research – what it is, how it is used, why it is used, and its role in and importance to the marketing function. Secondary, qualitative, and quantitative research methods and tools will be explored. Particular emphasis will be placed on identifying and locating online sources of secondary data; evaluating and selecting appropriate methods for conducting primary research; the proper design of qualitative and quantitative data gathering tools; conducting effective survey fieldwork; understanding the nature and use of basic quantitative data analyses; and the proper reporting of research findings. Students will be taken through the steps of a major multi-method marketing research project.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Domestic fees

$652.77 - $666.02 See individual course offerings below for actual costs.

Course offerings

Spring/Summer 2024

Below is one offering of MKTG 2909 for the Spring/Summer 2024 term.

CRN 68204

Duration

Mon Apr 08 - Sat Jun 29 (12 weeks)

  • 12 weeks
  • CRN 68204
  • Domestic fees $652.77
    International fees are typically 3.12 times the domestic tuition.
Class meeting times
Dates Days Times Locations
Apr 08 - Jun 29 N/A N/A Online
Instructor

Matt Shepherd

Course outline

View

Domestic fees

$652.77

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
  4. This is a purely online course with hybrid delivery. You must log in to the course on Monday of the first week. In Week 1 you have several tasks that due early in the week. There will be 13 asynchronous online modules plus 6 live online synchronous workshops. There is mandatory attendance in all online workshops. You must have access to the internet, plus a computer with camera and microphone for video meetings. Please ensur etha t you have a strong and stable internet connection and meet the computer requirements outlined here: www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Workshop 1 Week 1 Wednesday April 10, 5:30 pm - 8:30 pm 2 Week 2 Wednesday April 17, 5:30 pm - 7:30 pm 3 Week 3 Wednesday April 24, 5:30 pm - 7:30 pm 4 Week 5 Wednesday May 8, 5:30 pm - 7:30 pm 5 Week 8 Wednesday May 29, 5:30 pm - 8:30 pm 6 Week 9 Wednesday June 5, 5:30 pm - 8:30 pm If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Status

In Progress and Full

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

Fall 2024

Below are two offerings of MKTG 2909 for the Fall 2024 term.

CRN 48208

Duration

Mon Sep 09 - Mon Nov 25 (12 weeks)

  • 12 weeks
  • CRN 48208
  • Domestic fees $666.02
    International fees are typically 3.12 times the domestic tuition.
Class meeting times
Dates Days Times Locations
Sep 09 - Sep 23 Mon 18:00 - 21:00 Online
Sep 09 - Nov 25 N/A N/A Online
Oct 07 Mon 18:00 - 21:00 Online
Oct 28 - Nov 04 Mon 18:00 - 21:00 Online
Instructor

Tom Jopling

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Domestic fees

$666.02

Important information
  1. Internet delivery format.
  2. International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
  3. This is a purely online course with a hybrid delivery: 13 asynchronous online modules plus 6 live online synchronous workshops. There is mandatory attendance in all online workshops. You must have access to the internet, plus a computer with camera and microphone for video meetings. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Week 1 Monday Sep 09, 6:00 pm - 9:00 pm Week 2 Monday Sep 16, 6:00 pm - 8:00 pm Week 3 Monday Sep 23, 6:00 pm - 8:00 pm Week 5 Monday Oct 07, 6:00 pm - 8:00 pm Week 8 Monday Oct 28, 6:00 pm - 9:00 pm Week 9 Monday Nov 04, 6:00 pm - 9:00 pm
Status

CRN 51316

Duration

Mon Sep 09 - Sat Nov 30 (12 weeks)

  • 12 weeks
  • CRN 51316
  • Domestic fees $666.02
    International fees are typically 3.12 times the domestic tuition.
Class meeting times
Dates Days Times Locations
Sep 09 - Nov 30 N/A N/A Online
Sep 10 - Sep 24 Tue 17:30 - 19:30 Online
Oct 08 Tue 17:30 - 19:30 Online
Oct 29 - Nov 05 Tue 17:30 - 19:30 Online
Instructor

Matt Shepherd

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Domestic fees

$666.02

Important information
  1. Internet delivery format.
  2. International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
  3. This is a purely online course with a hybrid delivery: 13 asynchronous online modules plus 6 live online synchronous workshops. There is mandatory attendance in all online workshops. You must have access to the internet, plus a computer with camera and microphone for video meetings. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Synchronous Workshops Dates: Week 1- Tue Sept 10 5:30 pm - 7:30 pm 2 hours Week 2 - Tue Sept 17 5:30 pm - 7:30 pm 2 hours Week 3 - Tue Sept 24 5:30 pm - 7:30 pm 2 hours Week 5 - Tue Oct 8 5:30 pm - 7:30 pm 2 hours Week 8 - Tue Oct 29 5:30 pm - 7:30 pm 2 hours Week 9 - Tue Nov 5 5:30 pm - 7:30 pm 2 hours
Status

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Outline the basic steps of the marketing research process.
  • Identify, locate and analyze sources of online secondary data.
  • Develop tools for and conduct qualitative research.
  • Analyze qualitative data and write an effective qualitative research report.
  • Describe the basic methods of collecting primary quantitative data.
  • Describe the nature and use of a variety of probability and non-probability sampling methods.
  • Estimate an appropriate sample size for a given survey situation.
  • Describe the elements of an effective survey questionnaire.
  • Design, plan, and execute surveys.
  • Explain basic quantitative data analyses and their proper use.
  • Communicate research findings in a written report.

Effective as of Spring/Summer 2021

Related Programs

Fundamentals of Marketing Research (MKTG 2909) is offered as a part of the following programs:

  • Indicates programs accepting international students.
  • Indicates programs with a co-op option.

School of Business + Media

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  16. Nonprofit Management
    Associate Certificate Part-time
  17. Tourism and Hospitality
    Associate Certificate Part-time

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