- International Fees
International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
This course explores the fundamentals of marketing research – what it is, how it is used, why it is used, and its role in and importance to the marketing function. Secondary, qualitative, and quantitative research methods and tools will be explored. Particular emphasis will be placed on identifying and locating online sources of secondary data; evaluating and selecting appropriate methods for conducting primary research; the proper design of qualitative and quantitative data gathering tools; conducting effective survey fieldwork; understanding the nature and use of basic quantitative data analyses; and the proper reporting of research findings. Students will be taken through the steps of a major multi-method marketing research project.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$666.02
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Outline the basic steps of the marketing research process.
- Identify, locate and analyze sources of online secondary data.
- Develop tools for and conduct qualitative research.
- Analyze qualitative data and write an effective qualitative research report.
- Describe the basic methods of collecting primary quantitative data.
- Describe the nature and use of a variety of probability and non-probability sampling methods.
- Estimate an appropriate sample size for a given survey situation.
- Describe the elements of an effective survey questionnaire.
- Design, plan, and execute surveys.
- Explain basic quantitative data analyses and their proper use.
- Communicate research findings in a written report.
Effective as of Spring/Summer 2021
Related Programs
Fundamentals of Marketing Research (MKTG 2909) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs with a co-op option.
School of Business + Media
- Business Administration (General Option)
Diploma Part-time
- Business Administration (Human Resources Option)
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- Business Administration (Management Option)
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Certificate Part-time
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Associate Certificate Part-time
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Associate Certificate Part-time
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Associate Certificate Part-time
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Associate Certificate Part-time
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Associate Certificate Part-time
- Marketing Management - Retail Marketing Management
Associate Certificate Part-time
- Nonprofit Management
Associate Certificate Part-time
- Tourism and Hospitality
Associate Certificate Part-time
Course Offerings
Fall 2024
Below are two offerings of MKTG 2909 for the Fall 2024 term.
CRN 48208
Dates
Mon Sep 09 - Mon Nov 25
- 12 weeks
- CRN 48208
- Domestic fees $666.02
Status
Seats Available
1 seat remaining as of Fri July 26, 2024 at 6:12 pm (PDT). Availability may change at any time.
Class meeting times
Instructor
Tom Jopling
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Internet delivery format.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This is a purely online course with a hybrid delivery: 13 asynchronous online modules plus 6 live online synchronous workshops. There is mandatory attendance in all online workshops. You must have access to the internet, plus a computer with camera and microphone for video meetings. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Week 1 Monday Sep 09, 6:00 pm - 9:00 pm Week 2 Monday Sep 16, 6:00 pm - 8:00 pm Week 3 Monday Sep 23, 6:00 pm - 8:00 pm Week 5 Monday Oct 07, 6:00 pm - 8:00 pm Week 8 Monday Oct 28, 6:00 pm - 9:00 pm Week 9 Monday Nov 04, 6:00 pm - 9:00 pm
CRN 51316
Dates
Mon Sep 09 - Sat Nov 30
- 12 weeks
- CRN 51316
- Domestic fees $666.02
Status
Full
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Class meeting times
Instructor
Matt Shepherd
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Internet delivery format.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This is a purely online course with a hybrid delivery: 13 asynchronous online modules plus 6 live online synchronous workshops. There is mandatory attendance in all online workshops. You must have access to the internet, plus a computer with camera and microphone for video meetings. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Synchronous Workshops Dates: Week 1- Tue Sept 10 5:30 pm - 7:30 pm 2 hours Week 2 - Tue Sept 17 5:30 pm - 7:30 pm 2 hours Week 3 - Tue Sept 24 5:30 pm - 7:30 pm 2 hours Week 5 - Tue Oct 8 5:30 pm - 7:30 pm 2 hours Week 8 - Tue Oct 29 5:30 pm - 7:30 pm 2 hours Week 9 - Tue Nov 5 5:30 pm - 7:30 pm 2 hours
Programs and courses are subject to change without notice.