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Fundamentals of Marketing Research MKTG 2909

Marketing Management Course

International Fees

International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.

Course details

This course explores the fundamentals of marketing research – what it is, how it is used, why it is used, and its role in and importance to the marketing function. Secondary, qualitative, and quantitative research methods and tools will be explored. Particular emphasis will be placed on identifying and locating online sources of secondary data; evaluating and selecting appropriate methods for conducting primary research; the proper design of qualitative and quantitative data gathering tools; conducting effective survey fieldwork; understanding the nature and use of basic quantitative data analyses; and the proper reporting of research findings. Students will be taken through the steps of a major multi-method marketing research project.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Domestic fees

$652.77

Course offerings

Winter 2024

Below is one offering of MKTG 2909 for the Winter 2024 term.

CRN 89560

Duration

Wed Jan 10 - Sat Mar 30 (12 weeks)

  • 12 weeks
  • CRN 89560
  • Domestic fees $652.77
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Jan 10 Wed 17:30 - 20:30 Online
Jan 10 - Mar 30 N/A N/A Online
Jan 17 Wed 17:30 - 19:30 Online
Jan 24 Wed 17:30 - 19:30 Online
Feb 07 Wed 17:30 - 19:30 Online
Feb 28 Wed 17:30 - 20:30 Online
Mar 06 Wed 17:30 - 20:30 Online
Instructor

Tom Jopling

Course outline

View

Domestic fees

$652.77

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  4. Important course information will be sent to you prior to your course start date. Check your my.bcit.ca email account to access this information. You must log in to the course on Monday of the first week. In Week 1 you have several tasks that due early in the week. This is a purely online course with a hybrid delivery: 13 asynchronous online modules plus 6 live online synchronous workshops. There is mandatory attendance in all online workshops. You must have access to the internet, plus a computer with camera and microphone for video meetings. Please check the following link to ensure you meet the computer requirements for the class. Workshop Date & Time Duration 1 Week 1 Wed Jan 10, 5:30 - 8:30 pm 3 hours 2 Week 2 Wed Jan 17, 5:30 - 7:30 pm 2 hours 3 Week 3 Wed Jan 24, 5:30 - 7:30 pm 2 hours 4 Week 5 Wed Feb 07, 5:30 - 7:30 pm 2 hours 5 Week 8 Wed Feb 28, 5:30 - 8:30 pm 3 hours 6 Week 9 Wed Mar 06, 5:30 - 8:30 pm 3 hours
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

Spring/Summer 2024

Below is one offering of MKTG 2909 for the Spring/Summer 2024 term.

CRN 68204

Duration

Mon Apr 08 - Sat Jun 29 (12 weeks)

  • 12 weeks
  • CRN 68204
  • Domestic fees $652.77
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 08 - Jun 29 N/A N/A Online
Instructor

Matt Shepherd

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Domestic fees

$652.77

Important information
  1. Internet delivery format.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. This is a purely online course with hybrid delivery. You must log in to the course on Monday of the first week. In Week 1 you have several tasks that due early in the week. There will be 13 asynchronous online modules plus 6 live online synchronous workshops. There is mandatory attendance in all online workshops. You must have access to the internet, plus a computer with camera and microphone for video meetings. Please ensur etha t you have a strong and stable internet connection and meet the computer requirements outlined here: www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Workshop 1 Week 1 Wednesday April 10, 5:30 pm - 8:30 pm 2 Week 2 Wednesday April 17, 5:30 pm - 7:30 pm 3 Week 3 Wednesday April 24, 5:30 pm - 7:30 pm 4 Week 5 Wednesday May 8, 5:30 pm - 7:30 pm 5 Week 8 Wednesday May 29, 5:30 pm - 8:30 pm 6 Week 9 Wednesday June 5, 5:30 pm - 8:30 pm
Status

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Outline the basic steps of the marketing research process.
  • Identify, locate and analyze sources of online secondary data.
  • Develop tools for and conduct qualitative research.
  • Analyze qualitative data and write an effective qualitative research report.
  • Describe the basic methods of collecting primary quantitative data.
  • Describe the nature and use of a variety of probability and non-probability sampling methods.
  • Estimate an appropriate sample size for a given survey situation.
  • Describe the elements of an effective survey questionnaire.
  • Design, plan, and execute surveys.
  • Explain basic quantitative data analyses and their proper use.
  • Communicate research findings in a written report.

Effective as of Spring/Summer 2021

Related Programs

Fundamentals of Marketing Research (MKTG 2909) is offered as a part of the following programs:

School of Business + Media

  1. Business Administration (General Option)
    Diploma Part-time
  2. Business Administration (Human Resources Option)
    Diploma Part-time
  3. Business Administration (Management Option)
    Diploma Part-time
  4. Business Administration (Marketing Option)
    Diploma Part-time
  5. Marketing Management
    Certificate Part-time
  6. Marketing Management (Marketing Communications Option)
    Certificate Part-time
  7. Marketing Management (Professional Sales Option)
    Certificate Part-time
  8. Marketing Management - Customer Relationship Marketing
    Associate Certificate Part-time
  9. Marketing Management - Entrepreneurship
    Associate Certificate Part-time
  10. Marketing Management - Event Marketing
    Associate Certificate Part-time
  11. Marketing Management - Fundraising Management
    Associate Certificate Part-time
  12. Marketing Management - Marketing Communications
    Associate Certificate Part-time
  13. Marketing Management - Public Relations
    Associate Certificate Part-time
  14. Marketing Management - Retail Marketing Management
    Associate Certificate Part-time
  15. Marketing Management - Sales Skills
    Associate Certificate Part-time
  16. Nonprofit Management
    Associate Certificate Part-time
  17. Tourism and Hospitality
    Associate Certificate Part-time

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