Are you ready to begin your path to a rewarding career in marketing, public relations, or advertising?
This program is designed to give you specialized training in the components of promotional strategy. By gaining experience in many areas of marketing and promotional strategies, you’ll be preparing yourself for success in a variety of jobs.
Through the courses in this program, you’ll learn to develop promotional strategies and campaigns, incorporate specific tactics such as event marketing, trade shows and corporate communications. You’ll also study traditional advertising, sales promotion and data base marketing for the most up-to-date skills you’ll need to secure jobs like marketing coordinator, salesperson, public relations manager and more.
Program delivery mode: in person and online options
- Part-time students have the option to take courses in person and/or online.
- We have put measures in place for your safety and well-being, ensuring that all safety protocols are addressed. Please see the BCIT COVID-19 page for details on the procedures that have been implemented.
Your education is our priority and we will continue to deliver the applied instruction, collaborative experience, and industry connections that you expect from BCIT.
About the program
- Flexible certificate program with online and classroom courses
- Learn a broad range of marketing skills
- Prepare for jobs in corporate communications, advertising, and marketing
- Course credits can be applied to continuing education
Find out how this unique program prepares you for career success in the Program Details.
Who should apply for the Marketing Communications Certificate?
This program might be right for you if:
- You’re a creative problem-solver
- You’re an independent self-starter
- You’re ready to begin a new career in marketing
Interested? Enroll today at the Entrance Requirements!
What grads can do
In this program, you’ll develop the essential knowledge to begin a career in marketing and promotions. Your hands-on experience and job-relevant skills give you the confidence to begin a career in a variety of positions in advertising, event marketing, sales promotion, and more. You’ll also have the opportunity to continue your training through other BCIT programs for even more advanced skills and career opportunities.
Find more details about the opportunities available to grads at the Graduating and Jobs page.
About Part-time Studies
Take a single course, or work towards a credential — all at a pace that’s right for you.
Part-time courses are offered in a variety of scheduling formats, including at night or on weekends, flexible day time delivery, or you can opt for distance or online learning. If you meet the prerequisites and there’s space available, you can register for a course immediately. Courses are offered in each of three terms: Fall (September), Winter (January) and Spring/Summer (April).
To apply to a Part-time Studies program and earn your credential, you simply need to complete a Part-time Program Declaration Request. Applications are processed throughout the year.
Applicants to the BCIT School of Business are required to have completed two years of full-time study in high school or post-secondary program in English in an English speaking country. If you do not have English 12 and have not studied in an English-speaking country, you will need to demonstrate your skills in reading, writing, speaking, and listening. For information on English equivalencies, testing and upgrading options, visit:
Bring your own device
Most courses and programs in the School of Business + Media are BYOD (Bring Your Own Device). Please ensure you bring a laptop to every class. Plug-in outlets will be provided at most stations in classrooms, but not in all classrooms, so please ensure you have at least 2 hours of battery life available at the beginning of each class. Check the following recommended computer requirements prior to the start of class. If a program or course does not require you to provide your own device, that information will be provided by your instructor or indicated in the course outline.
For online classes, it is important you have a stable and consistent internet connection to access course content.
Important updates to Part-time Studies
The courses in this program are designed by working marketing professionals to give you the most up-to-date skills in a flexible format to meet your schedule and career goals. Through the rigorous training, you’ll develop strong, diverse skills needed for success in marketing, including strategic online marketing, public relations, global marketing, and more. In addition to the required ten courses in the program, you’ll also have the opportunity to choose a number of electives that most closely support your future plans and interests.
Please note: part-time programs and courses are open enrolment and although we make every effort to accommodate demand, course registration cannot be guaranteed in every semester. High demand courses fill quickly and may result in students unable to register for a course that semester. Courses may also be cancelled due to low enrolment.
This program is specially designed by marketing professionals to give you a complete introduction to many aspects of today’s promotional industry.
In this series of courses, many of which are electives to meet your particular career goals, you’ll get in-depth training in global marketing, digital and direct marketing, professional sales skills, and more. Each of the courses is made to give you the most practical, current skills and knowledge to prepare you for a successful start to your career in marketing, advertising, sales, or public relations.
With the practical marketing skills you’ll develop through this program, you’ll be poised to begin a long, rewarding career in marketing and promotions.
Some job opportunities include:
- Advertising Copywriter
- Marketing Coordinator
- PR Specialist
- Sales Support
- Event Marketing Assistant
Upon graduation, you’ll be prepared to begin or advance your career in marketing. While you may choose to enter the workforce immediately, you’ll also have the opportunity to apply your course credits from this program to further training at BCIT, eventually leading to earning your Bachelor of Business Administration for even more advanced skills and career prospects.
If you have questions that you could not find the answer to online, or if you require further assistance, please contact us:
Program Assistant – Part-time Studies, Marketing Management
604-432-8723 | Candace_Marrington@bcit.ca
Part-time Studies Coordinator, Marketing Management
604-456-8173 | Joe_Freeburn@bcit.ca
Contact a Part-time Studies Program Advisor with the BCIT program name in the subject line if you have a question about:
- Course selection and program planning
- Declaring your program
- Making changes to your approved program plan
- Applying for transfer credit and advanced placement
- Laddering options
- Job placement and graduate outcomes
- Student life
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Programs and courses are subject to change without notice.