- International Fees
International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
Course details
Every company that leverages a website, blog, video channel, podcast, email newsletter, and/or social media needs effective and efficient content planning. By learning a multi-step, iterative, content planning process, students build new digital skills that can be applied in real world contexts. Content planning saves time, creates more professional content, enhances brand consistency, and assists in building relationships with customers. The focus of this course will be to provide the student with content planning strategies and content creation techniques to fuel the digital marketing efforts of any organization.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
4.0
Domestic fees
$699.30 - $726.41 See individual course offerings below for actual costs.
Course offerings
Spring/Summer 2024
Below are two offerings of MKTG 2352 for the Spring/Summer 2024 term.
CRN 66061
Duration
Tue Apr 09 - Tue Jun 25 (12 weeks)
- 12 weeks
- CRN 66061
- Domestic fees $726.41International fees are typically three times the amount of domestic fees.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 09 - Jun 25 | Tue | 17:30 - 21:30 | Downtown DTC Rm. 794 |
Instructor
Angela Crocker
Course outline
Domestic fees
$726.41
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the first week without approval. This course is held in-person at the downtown campus.
Status
In Progress and Full
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
CRN 66696
Duration
Thu Apr 11 - Sat Jun 29 (12 weeks)
- 12 weeks
- CRN 66696
- Domestic fees $699.30International fees are typically three times the amount of domestic fees.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 11 - Jun 29 | N/A | N/A | Online |
Instructor
Angela Crocker
Course outline
Domestic fees
$699.30
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1.
Status
In Progress and Full
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Explain the advantages of formal content creation for a company, non-profit, or business.
- Distinguish between different content platforms; comparing and contrasting the benefits and drawbacks of each option.
- Assemble and organize potential content topics supported by formal brainstorming and research techniques.
- Formulate realistic timeline for content production and develop a corresponding workflow on an editorial calendar.
- Gain confidence in ability to create content in a variety of formats – text, images, audio, and/or video.
- Create a strategy, and corresponding tactics, to engage with digital audiences.
- Learn to appraise audience responses and author appropriate.
- Reflect on the iterative process of content planning and use experience-based knowledge to refine future content.
Effective as of Winter 2019
Related Programs
Content Planning (MKTG 2352) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs with a co-op option.
School of Business + Media
- Digital Marketing Foundations
Associate Certificate Part-time
- Digital Marketing Strategy
Associate Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Marketing Communications
Associate Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
- Marketing Management - Retail Marketing Management
Associate Certificate Part-time
Subscribe
Interested in being notified about future offerings of Content Planning (MKTG 2352)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.
Programs and courses are subject to change without notice.