Skip to main content

Course details

Every company that leverages a website, blog, video channel, podcast, email newsletter, and/or social media needs effective and efficient content planning. By learning a multi-step, iterative, content planning process, students build new digital skills that can be applied in real world contexts. Content planning saves time, creates more professional content, enhances brand consistency, and assists in building relationships with customers. The focus of this course will be to provide the student with content planning strategies and content creation techniques to fuel the digital marketing efforts of any organization.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

4.0

Cost

$673.03 - $711.78 See individual course offerings below for actual costs.

Course offerings

Winter 2023

Below are two offerings of MKTG 2352 for the Winter 2023 term.

CRN 88389

Duration

Thu Jan 05 - Sat Mar 25 (12 weeks)

  • 12 weeks
  • CRN 88389
  • $673.03
Class meeting times
Dates Days Times Locations
Jan 05 - Mar 25 Thu N/A Online
Instructor

Angela Crocker

Course outline

View

Cost

$673.03

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

CRN 87646

Duration

Tue Jan 10 - Tue Mar 28 (12 weeks)

  • 12 weeks
  • CRN 87646
  • $711.78
Class meeting times
Dates Days Times Locations
Jan 10 - Mar 28 Tue 17:30 - 21:30 Burnaby SE06 Rm. 112
Instructor

Angela Crocker

Course outline

View

Cost

$711.78

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. Students are permitted to register up until the first week without approval. o be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Explain the advantages of formal content creation for a company, non-profit, or business.
  • Distinguish between different content platforms; comparing and contrasting the benefits and drawbacks of each option.
  • Assemble and organize potential content topics supported by formal brainstorming and research techniques.
  • Formulate realistic timeline for content production and develop a corresponding workflow on an editorial calendar.
  • Gain confidence in ability to create content in a variety of formats – text, images, audio, and/or video.
  • Create a strategy, and corresponding tactics, to engage with digital audiences.
  • Learn to appraise audience responses and author appropriate.
  • Reflect on the iterative process of content planning and use experience-based knowledge to refine future content.

Effective as of Winter 2019

Related Programs

Content Planning (MKTG 2352) is offered as a part of the following programs:

School of Business + Media

  1. Digital Marketing Foundations
    Associate Certificate Part-time
  2. Digital Marketing Strategy
    Associate Certificate Part-time
  3. Marketing Management
    Certificate Part-time
  4. Marketing Management (Marketing Communications Option)
    Certificate Part-time
  5. Marketing Management (Professional Sales Option)
    Certificate Part-time
  6. Marketing Management - Entrepreneurship
    Associate Certificate Part-time
  7. Marketing Management - Marketing Communications
    Associate Certificate Part-time
  8. Marketing Management - Public Relations
    Associate Certificate Part-time
  9. Marketing Management - Retail Marketing Management
    Associate Certificate Part-time

Subscribe

Interested in being notified about future offerings of Content Planning (MKTG 2352)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

  • Privacy Notice: The information you provide will be used to respond your request for BCIT course information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Associate Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5A 3H2, email: privacy@bcit.ca.