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Content Planning MKTG 2352

Marketing Management Part-time Studies Course

Course details

Every company that leverages a website, blog, video channel, podcast, email newsletter, and/or social media needs effective and efficient content planning. By learning a multi-step, iterative, content planning process, students build new digital skills that can be applied in real world contexts. Content planning saves time, creates more professional content, enhances brand consistency, and assists in building relationships with customers. The focus of this course will be to provide the student with content planning strategies and content creation techniques to fuel the digital marketing efforts of any organization.

Credits

4.0

Cost

$659.77 - $685.17 See individual course offerings below for actual costs.

Course offerings

Spring/Summer 2022

Below are three offerings of MKTG 2352 for the Spring/Summer 2022 term.

CRN 66061

Duration

Tue Apr 05 - Tue Jun 21 (12 weeks)

  • 12 weeks
  • CRN 66061
  • $685.17
Class meeting times
Dates Days Times Locations
Apr 05 - Jun 21 Tue 17:30 - 21:30 Downtown DTC Rm. 795
Instructor

Angela Crocker

Course outline

View

Cost

$685.17

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

CRN 66696

Duration

Thu Apr 07 - Sat Jun 25 (12 weeks)

  • 12 weeks
  • CRN 66696
  • $659.77
Class meeting times
Dates Days Times Locations
Apr 07 - Jun 25 N/A N/A Online
Instructor

Angela Crocker

Course outline

View

Cost

$659.77

Important information
  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress and Full

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

CRN 66059

Duration

Mon Apr 11 - Sat Jul 02 (12 weeks)

  • 12 weeks
  • CRN 66059
  • $659.77
Class meeting times
Dates Days Times Locations
Apr 11 - Jul 02 N/A N/A Online
Instructor

TBD

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$659.77

Important information
  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Cancelled

This course offering has been cancelled. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Explain the advantages of formal content creation for a company, non-profit, or business.
  • Distinguish between different content platforms; comparing and contrasting the benefits and drawbacks of each option.
  • Assemble and organize potential content topics supported by formal brainstorming and research techniques.
  • Formulate realistic timeline for content production and develop a corresponding workflow on an editorial calendar.
  • Gain confidence in ability to create content in a variety of formats – text, images, audio, and/or video.
  • Create a strategy, and corresponding tactics, to engage with digital audiences.
  • Learn to appraise audience responses and author appropriate.
  • Reflect on the iterative process of content planning and use experience-based knowledge to refine future content.

Effective as of Winter 2019

Related Programs

Content Planning (MKTG 2352) is offered as a part of the following programs:

School of Business + Media

  1. Digital Marketing Foundations
    Associate Certificate Part-time/Distance & Online Learning
  2. Digital Marketing Strategy
    Associate Certificate Part-time/Distance & Online Learning
  3. Marketing Management
    Certificate Part-time
  4. Marketing Management (Marketing Communications Option)
    Certificate Part-time
  5. Marketing Management (Professional Sales Option)
    Certificate Part-time
  6. Marketing Management - Entrepreneurship
    Associate Certificate Part-time
  7. Marketing Management - Marketing Communications
    Associate Certificate Part-time/Distance & Online Learning
  8. Marketing Management - Public Relations
    Associate Certificate Part-time/Distance & Online Learning
  9. Marketing Management - Retail Marketing Management
    Associate Certificate Part-time/Distance & Online Learning

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