Course details
Every company that leverages a website, blog, video channel, podcast, email newsletter, and/or social media needs effective and efficient content planning. By learning a multi-step, iterative, content planning process, students build new digital skills that can be applied in real world contexts. Content planning saves time, creates more professional content, enhances brand consistency, and assists in building relationships with customers. The focus of this course will be to provide the student with content planning strategies and content creation techniques to fuel the digital marketing efforts of any organization.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
4.0
Cost
$673.03 - $714.41 See individual course offerings below for actual costs.
Course offerings
Spring/Summer 2023
Below are two offerings of MKTG 2352 for the Spring/Summer 2023 term.
CRN 66061
Duration
Tue Apr 04 - Tue Jun 20 (12 weeks)
- 12 weeks
- CRN 66061
- $698.92
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 04 - Jun 20 | Tue | 17:30 - 21:30 | Downtown DTC Rm. 795 |
Instructor
Angela Crocker
Course outline
Cost
$698.92
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 66696
Duration
Thu Apr 06 - Sat Jun 24 (12 weeks)
- 12 weeks
- CRN 66696
- $673.03
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 06 - Jun 24 | N/A | N/A | Online |
Instructor
Angela Crocker
Course outline
Cost
$673.03
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Fall 2023
Below are two offerings of MKTG 2352 for the Fall 2023 term.
CRN 46273
Duration
Tue Sep 12 - Tue Nov 28 (12 weeks)
- 12 weeks
- CRN 46273
- $714.41
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 12 - Nov 28 | Tue | 17:30 - 21:30 | Downtown DTC Rm. 472 |
Instructor
Angela Crocker
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$714.41
Status
CRN 47098
Duration
Thu Sep 14 - Sat Dec 02 (12 weeks)
- 12 weeks
- CRN 47098
- $687.30
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 14 - Dec 02 | N/A | N/A | Online |
Instructor
Angela Crocker
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$687.30
Important information
- Internet delivery format.
-
Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Explain the advantages of formal content creation for a company, non-profit, or business.
- Distinguish between different content platforms; comparing and contrasting the benefits and drawbacks of each option.
- Assemble and organize potential content topics supported by formal brainstorming and research techniques.
- Formulate realistic timeline for content production and develop a corresponding workflow on an editorial calendar.
- Gain confidence in ability to create content in a variety of formats – text, images, audio, and/or video.
- Create a strategy, and corresponding tactics, to engage with digital audiences.
- Learn to appraise audience responses and author appropriate.
- Reflect on the iterative process of content planning and use experience-based knowledge to refine future content.
Effective as of Winter 2019
Related Programs
Content Planning (MKTG 2352) is offered as a part of the following programs:
School of Business + Media
- Digital Marketing Foundations
Associate Certificate Part-time
- Digital Marketing Strategy
Associate Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Marketing Communications
Associate Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
- Marketing Management - Retail Marketing Management
Associate Certificate Part-time
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Programs and courses are subject to change without notice.