Digital Marketing Foundations

Associate Certificate Part-time School of Business + Media

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Overview

The Digital Marketing Foundations Associate Certificate offers students a structured framework to enhance their digital marketing skills, covering social media, content planning, and media buying. It aims to improve the ability to develop and execute digital marketing strategies, enabling students to adapt to the evolving business landscape.

This Associate Certificate in Digital Marketing Foundations is designed to provide students with a structured framework to improve their digital marketing skills and enhance their ability to develop and execute digital marketing strategies to respond to the changing business environment.

Entrance Requirements

About Flexible Learning

Part-time courses are offered in various scheduling formats, including at night or on weekends, flexible daytime delivery, or you can opt for distance or online learning. If you meet the prerequisites and there’s space available, you can register for a course immediately. Courses are offered in each of three terms: Fall (September), Winter (January), and Spring/Summer (April).

Application processing

Applications are accepted throughout the year with intake options available during the following periods:

Winter (January) intake: open February 1* and close January 2*
Spring (April) intake: open May 1* and close April 1*
Fall (September) intake: open October 1* and close September 1*

*or next business day

Intakes may fill before the deadline. If you are currently registered in a course or planning to start, submit your application early to secure your spot in the program.

Entrance requirements

Applicants must meet all entrance requirements and will be accepted on a first-qualified basis as long as space remains.

English language proficiency: Category 2 – English Studies 12 (67%) or equivalent

International applicants

Note: The Flexible Learning Spring/Summer 2025 intake is now closed for new applications from international applicants. Domestic applicants may continue to apply. The Flexible Learning Fall 2025 and Winter 2026 intakes are open to applications from both international and domestic applicants.

This program is available to international applicants.

Study permit: A valid BCIT study permit is required prior to starting the program.

Post-graduation Work Permit (PGWP) eligibility: While this program meets the eligible field of study requirement (CIP) to apply for a PGWP, this program is not eligible for a PGWP due to other criteria not being met.

(CIPC: 52.1404)

Program declaration

Declaring your Flexible Learning (Part-time Studies) program ensures that BCIT is aware of your intent to complete a program as it is currently outlined and provides you the opportunity to apply for transfer credit.

To submit your declaration:

Answer all questions completely.
If required, convert transcripts and documents to PDF files.
Have a credit card ready to pay the application fee.

Declare Now

Upon approval, a program plan letter will be sent to you confirming your program of study. Please allow approximately eight weeks for processing.

Learn more about program declaration

Scheduled Intakes

Ongoing Flexible Learning (Part-time Studies) intakes: January, April, and September.

Costs & Supplies

Tuition fees

Flexible Learning (Part-time Studies) tuition is charged on a course-by-course basis. Please see the Flexible Learning Tuition & Fees page for more information.

Courses

Program matrix

Check current availability of courses for this program.

Required courses:			Credits
	MKTG 1102	Essentials of Marketing Marketing 1102 is an introduction to the fundamentals of marketing. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company, which will be assessed on students' application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams. Prerequisite(s): No prerequisites are required for this course. course outline	3.0
	MKTG 1352	Digital Marketing The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms. Prerequisite(s): No prerequisites are required for this course. course outline	3.0
	MKTG 1550	Social Media Essentials Learn about current social media platforms and how to use them strategically to market your business. With a heavy emphasis on tactical, experiential, hands-on learning, as well as case studies, students will gain experience creating business accounts for several leading social media platforms and how to apply best practices for content creation on each platform. Prerequisite(s): No prerequisites are required for this course. course outline	3.0
	MKTG 2352	Content Planning Every company that leverages a website, blog, video channel, podcast, email newsletter, and/or social media needs effective and efficient content planning. By learning a multi-step, iterative, content planning process, students build new digital skills that can be applied in real world contexts. Content planning saves time, creates more professional content, enhances brand consistency, and assists in building relationships with customers. The focus of this course will be to provide the student with content planning strategies and content creation techniques to fuel the digital marketing efforts of any organization. Prerequisite(s): No prerequisites are required for this course. course outline	4.0
	MKTG 3218	Media Planning and Buying Designed for advertising agency and media sales personnel and individuals considering career entry in the advertising industry. Covers media/industry terminology, strength and limitations of media vehicles. Industry related research and the roles of those involved in planning buying and selling media time and space. Prerequisite(s): 50% in MKTG 1102 course outline	3.0

Total Credits:			16.0

Check current availability of courses for this program.

Transfer credit

Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.

Program Details

Program length

This is a self-paced flexible learning (part-time studies) program. Students have up to seven years to complete the program.

Program delivery

Blended: This program is delivered partly on campus and partly online.

Courses are offered in a variety of formats. Students can select a combination of face-to-face offerings at the Burnaby and downtown campuses and/or choose online mixed mode learning environments. Students will register on a course-by-course basis.

Program location

Courses may be offered at the following locations:

Burnaby Campus
3700 Willingdon Avenue
Burnaby, BC

Downtown Campus
555 Seymour Street
Vancouver, BC

Distance and online learning

Graduating & Jobs

Graduate employment outcomes

The BCIT student outcomes report presents summary findings from the annual survey of former students administered by BC Stats one to two years after graduation. These reports combine the last three years of available results for the 2022-2024 BCIT Outcomes Surveys of 2021-2023 graduates and for Degree 2019-2021 graduates. The reports are organized into three-page summaries containing information on graduates’ labour market experiences and opinions regarding their education. More detailed information can be accessed at the BC Student Outcomes website.

To view these results, you may need to have the Adobe Acrobat Reader installed in your Web browser.

Digital Marketing Foundations

Apply for graduation

Upon successful completion of all program requirements, complete an Application for BCIT Credential [PDF] and submit it to Student Information and Enrolment Services.

Allow approximately six to eight weeks for processing.

All financial obligations to the Institute must be met prior to issuance of any credential.

Accelerated Learning Options

Accelerated Learning provides an opportunity for students to complete their Associate Certificate in a shorter period of time.

Students will advance their knowledge in rapidly changing topics, such as Digital Marketing, Sustainable Event Management, or one of several other programs with the ultimate goal of being job-ready in only three months. To complete a program in a single term, students are expected to immerse themselves fully in their course work, devoting 100% of their time to learning, and should have a minimum C+ in English 12 to take part in this option. We will work with you to create a program that suits your personal schedule, be that one course per term, two or more, or the entire program.

Please email Candace Marrington at candace_marrington@bcit.ca to determine if Accelerated Learning is right for you.

Contact Us

Candace Marrington – Student Inquiries
Program Assistant
604-432-8723 | Candace_Marrington@bcit.ca

Tracey Renzullo
Flexible Learning Program Head
604-451-7033 | Tracey_Renzullo@bcit.ca

Questions or comments?

Programs and courses are subject to change without notice.