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Essentials of Marketing MKTG 1102

Marketing Management Part-time Studies Course

Course details

Marketing 1102 is an introduction to the fundamentals of marketing. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company, which will be assessed on students' application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$529.54 - $578.95 See individual course offerings below for actual costs.

Course offerings

Spring/Summer 2022

Below are nine offerings of MKTG 1102 for the Spring/Summer 2022 term.

CRN 50107

Duration

Mon Apr 04 - Sat Jul 02 (13 weeks)

  • 13 weeks
  • CRN 50107
  • $529.54
Class meeting times
Dates Days Times Locations
Apr 04 - Jul 02 N/A N/A Online
Instructor

Barbara Smith

Course outline

View

Credits

3

Cost

$529.54

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 66631

Duration

Mon Apr 04 - Sat Jul 02 (13 weeks)

  • 13 weeks
  • CRN 66631
  • $529.54
Class meeting times
Dates Days Times Locations
Apr 04 - Jul 02 N/A N/A Online
Instructor

Joe Freeburn

Course outline

View

Credits

3

Cost

$529.54

Important information
  1. Internet delivery format.
  2. Internet delivery format. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 66632

Duration

Mon Apr 04 - Sat Jul 02 (13 weeks)

  • 13 weeks
  • CRN 66632
  • $529.54
Class meeting times
Dates Days Times Locations
Apr 04 - Jul 02 N/A N/A Online
Instructor

TBD

Course outline

View

Credits

3

Cost

$529.54

Important information
  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Cancelled

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 56772

Duration

Tue May 03 - Tue Aug 16 (15 weeks)

  • 15 weeks
  • CRN 56772
  • $566.37
Class meeting times
Dates Days Times Locations
May 03 Tue 08:30 - 11:20 Burnaby SE12 Rm. 318
May 17 - Aug 16 Tue 08:30 - 11:20 Burnaby SE12 Rm. 318
Instructor

Fair Gordon

Course outline

View

Credits

3

Cost

$566.37

Important information
  1. Class WILL NOT BE held Tuesday, May 10, 2022. This section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. Please direct any inquiries to the Program Assistant, Sarah Chanway, at schanway@bcit.ca. Please be advised that this course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire – through BCIT’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 64287

Duration

Wed May 04 - Wed Jul 27 (13 weeks)

  • 13 weeks
  • CRN 64287
  • $554.94
Class meeting times
Dates Days Times Locations
May 04 - Jul 27 Wed 17:30 - 20:30 Downtown DTC Rm. 635
Instructor

Meaghan Taylor

Course outline

View

Credits

3

Cost

$554.94

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 65585

Duration

Mon May 16 - Sat Aug 13 (13 weeks)

  • 13 weeks
  • CRN 65585
  • $529.54
Class meeting times
Dates Days Times Locations
May 16 - Aug 13 N/A N/A Online
Instructor

Barbara Smith

Course outline

View

Credits

3

Cost

$529.54

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 61258

Duration

Fri May 27 - Fri Jul 08 (6 weeks)

  • 6 weeks
  • CRN 61258
  • $554.94
Class meeting times
Dates Days Times Locations
May 27 - Jul 08 Fri 09:00 - 16:00 Downtown DTC Rm. 364
Instructor

Fair Gordon

Course outline

View

Credits

3

Cost

$554.94

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date. No class will be held on July 1st – Canada Day.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 66717

Duration

Sat Jun 11 - Sat Jul 23 (6 weeks)

  • 6 weeks
  • CRN 66717
  • $566.37
Class meeting times
Dates Days Times Locations
Jun 11 - Jul 23 Sat 09:00 - 16:00 Burnaby
Instructor

TBD

Course outline

View

Credits

3

Cost

$566.37

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date. Due to the intensive and interactive nature of this course students are required to attend all classes. No class will be held on July 2nd – Canada Day long weekend
Status

Cancelled

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 60535

Duration

Tue Jun 28 - Thu Aug 04 (6 weeks)

  • 6 weeks
  • CRN 60535
  • $554.94
Class meeting times
Dates Days Times Locations
Jun 28 - Aug 04 Tue, Thu 17:30 - 20:45 Downtown DTC
Instructor

TBD

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Credits

3

Cost

$554.94

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Cancelled

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Fall 2022

Below are 12 offerings of MKTG 1102 for the Fall 2022 term.

CRN 30715

Duration

Tue Sep 06 - Tue Nov 29 (13 weeks)

  • 13 weeks
  • CRN 30715
  • $566.09
Class meeting times
Dates Days Times Locations
Sep 06 - Nov 29 Tue 17:30 - 20:30 Downtown DTC Rm. 481
Instructor

Raymond Yang

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Credits

3

Cost

$566.09

Status

CRN 31629

Duration

Tue Sep 06 - Tue Nov 22 (12 weeks)

  • 12 weeks
  • CRN 31629
  • $566.09
Class meeting times
Dates Days Times Locations
Sep 06 - Nov 22 Tue 13:00 - 16:15 Downtown DTC Rm. 481
Instructor

Mike Coates

Course outline

View

Credits

3

Cost

$566.09

Status

CRN 33280

Duration

Tue Sep 06 - Tue Dec 13 (15 weeks)

  • 15 weeks
  • CRN 33280
  • $578.95
Class meeting times
Dates Days Times Locations
Sep 06 - Dec 13 Tue 08:30 - 11:20 Burnaby SE06 Rm. 112
Instructor

Fair Gordon

Course outline

View

Credits

3

Cost

$578.95

Important information
  1. This section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. If you have any questions, please contact the Program Assistant, Sarah Chanway at schanway@bcit.ca. This course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.
Status

CRN 45007

Duration

Tue Sep 06 - Sat Oct 15 (6 weeks)

  • 6 weeks
  • CRN 45007
  • $540.20
Class meeting times
Dates Days Times Locations
Sep 06 - Oct 15 N/A N/A Online
Instructor

Fair Gordon

Course outline

View

Credits

3

Cost

$540.20

Important information
  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status

CRN 47070

Duration

Tue Sep 06 - Sat Dec 03 (13 weeks)

  • 13 weeks
  • CRN 47070
  • $540.20
Class meeting times
Dates Days Times Locations
Sep 06 - Dec 03 N/A N/A Online
Instructor

Joe Freeburn

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Credits

3

Cost

$540.20

Important information
  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 47262

Duration

Tue Sep 06 - Sat Dec 03 (13 weeks)

  • 13 weeks
  • CRN 47262
  • $540.20
Class meeting times
Dates Days Times Locations
Sep 06 - Dec 03 N/A N/A Online
Instructor

Joe Freeburn

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Credits

3

Cost

$540.20

Important information
  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status

CRN 38509

Duration

Wed Sep 07 - Wed Nov 23 (12 weeks)

  • 12 weeks
  • CRN 38509
  • $566.09
Class meeting times
Dates Days Times Locations
Sep 07 - Nov 23 Wed 08:45 - 12:00 Downtown DTC Rm. 462
Instructor

Fair Gordon

Course outline

View

Credits

3

Cost

$566.09

Status

CRN 30719

Duration

Thu Sep 08 - Thu Dec 01 (13 weeks)

  • 13 weeks
  • CRN 30719
  • $578.95
Class meeting times
Dates Days Times Locations
Sep 08 - Dec 01 Thu 18:30 - 21:30 Burnaby SW01 Rm. 2004
Instructor

Margaret Vicic

Course outline

View

Credits

3

Cost

$578.95

Status

CRN 46532

Duration

Mon Sep 12 - Mon Dec 12 (13 weeks)

  • 13 weeks
  • CRN 46532
  • $578.95
Class meeting times
Dates Days Times Locations
Sep 12 - Dec 12 Mon 18:30 - 21:30 Burnaby SE06 Rm. 209
Instructor

Tom Chan

Course outline

View

Credits

3

Cost

$578.95

Important information
  1. No class held on October 10th - Thanksgiving Day.
Status

CRN 46531

Duration

Fri Oct 28 - Sun Nov 06 (3 weeks)

  • 3 weeks
  • CRN 46531
  • $578.95
Class meeting times
Dates Days Times Locations
Oct 28 Fri 18:30 - 21:30 Burnaby SE06 Rm. 203
Oct 28 - Nov 06 Fri, Sat, Sun N/A Burnaby
Oct 29 - Oct 30 Sat, Sun 09:00 - 17:00 Burnaby SE06 Rm. 203
Nov 04 Fri 18:30 - 21:30 Burnaby SE06 Rm. 203
Nov 05 - Nov 06 Sat, Sun 09:00 - 17:00 Burnaby SE06 Rm. 203
Instructor

Erica Bearss

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Credits

3

Cost

$578.95

Important information
  1. This course will run on two weekends as follows: October 28-30 and November 4-6 Friday 1730-2030 Saturday 0900-1700 Sunday 0900-1700
Status

CRN 45432

Duration

Fri Nov 04 - Sun Nov 20 (3 weeks)

  • 3 weeks
  • CRN 45432
  • $566.09
Class meeting times
Dates Days Times Locations
Nov 04 Fri 17:30 - 20:30 Downtown DTC Rm. 381
Nov 05 - Nov 06 Sat, Sun 09:00 - 17:30 Downtown DTC Rm. 381
Nov 18 Fri 17:30 - 20:30 Downtown DTC Rm. 381
Nov 19 - Nov 20 Sat, Sun 09:00 - 17:30 Downtown DTC Rm. 381
Instructor

Joseph Cuzzetto

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Credits

3

Cost

$566.09

Important information
  1. Due to the intensive and interactive nature of this course, students are required to attend all classes. Classes will run Nov 4-6 and Nov 18-20 with the following class times: Fridays 1730– 2030 Saturdays and Sundays 0900-1730
Status

CRN 32386

Duration

Tue Sep 06 - Sat Dec 03 (13 weeks)

  • 13 weeks
  • CRN 32386
  • $540.20
Class meeting times
Dates Days Times Locations
Sep 06 - Dec 03 N/A N/A Online
Instructor

Barbara Smith

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Credits

3

Cost

$540.20

Important information
  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Full

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Discuss how marketing creates value for customers in order to capture value from customers in return.
  • Describe marketing strategies and how marketers measure and manage the return on marketing.
  • Develop a SWOT analysis and competitive analysis.
  • Select suitable primary and secondary market research approaches.
  • Differentiate between consumer and business markets and their buying processes.
  • Conduct market segmentation, target market selection, and product positioning.
  • Describe the decisions marketers make throughout the product life cycle for their products and services.
  • Outline how marketers build and manage brands to create brand equity.
  • Select product and channel strategies to create value, and pricing strategies to capture value in return.
  • Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).

Effective as of Winter 2020

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Essentials of Marketing (MKTG 1102) is offered as a part of the following programs:

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