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Essentials of Marketing MKTG 1102

Marketing Management Course

International Fees

International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.

Course details

Marketing 1102 is an introduction to the fundamentals of marketing. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company, which will be assessed on students' application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$551.82 - $592.68 See individual course offerings below for actual costs.

Course offerings

Fall 2023

Below are 13 offerings of MKTG 1102 for the Fall 2023 term.

CRN 46531

Duration

Fri Oct 27 - Sun Nov 05 (3 weeks)

  • 3 weeks
  • CRN 46531
  • $592.68
Class meeting times
Dates Days Times Locations
Oct 27 Fri 18:30 - 21:30 Burnaby SE06 Rm. 203
Oct 27 - Nov 05 Fri, Sat, Sun N/A Burnaby
Oct 28 - Oct 29 Sat, Sun 09:00 - 17:00 Burnaby SE06 Rm. 203
Nov 03 Fri 18:30 - 21:30 Burnaby SE06 Rm. 203
Nov 04 - Nov 05 Sat, Sun 09:00 - 17:00 Burnaby SE06 Rm. 203
Instructor

Erica Bearss

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Credits

3

Cost

$592.68

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. This course will run on two weekends as follows: October 28-30 and November 4-6 Friday 1730-2030 Saturday 0900-1700 Sunday 0900-1700
Status

CRN 45432

Duration

Fri Nov 03 - Sun Nov 19 (3 weeks)

  • 3 weeks
  • CRN 45432
  • $578.93
Class meeting times
Dates Days Times Locations
Nov 03 Fri 17:30 - 20:30 Downtown DTC Rm. 381
Nov 04 - Nov 05 Sat, Sun 09:00 - 17:30 Downtown DTC Rm. 381
Nov 17 Fri 17:30 - 20:30 Downtown DTC Rm. 381
Nov 18 - Nov 19 Sat, Sun 09:00 - 17:30 Downtown DTC Rm. 381
Instructor

Joseph Cuzzetto

Course outline

View

Credits

3

Cost

$578.93

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. Due to the intensive and interactive nature of this course, students are required to attend all classes. Classes will run Nov 4-6 and Nov 18-20 with the following class times: Fridays 1730– 2030 Saturdays and Sundays 0900-1730
Status

CRN 33280

Duration

Tue Sep 05 - Tue Dec 12 (15 weeks)

  • 15 weeks
  • CRN 33280
  • $592.68
Class meeting times
Dates Days Times Locations
Sep 05 - Dec 12 Tue 08:30 - 11:20 Burnaby SW05 Rm. 2895
Instructor

Andrew Naiberg

Course outline

View

Credits

3

Cost

$592.68

Important information
  1. This section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. If you have any questions, please contact bfun@bcit.ca. This course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 32386

Duration

Mon Sep 11 - Sat Dec 09 (13 weeks)

  • 13 weeks
  • CRN 32386
  • $551.82
Class meeting times
Dates Days Times Locations
Sep 11 - Dec 09 N/A N/A Online
Instructor

Barbara Smith

Course outline

View

Credits

3

Cost

$551.82

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 46532

Duration

Mon Sep 11 - Mon Dec 04 (13 weeks)

  • 13 weeks
  • CRN 46532
  • $592.68
Class meeting times
Dates Days Times Locations
Sep 11 - Oct 01 Mon 18:30 - 21:30 Burnaby SE06 Rm. 109
Oct 02 - Oct 15 N/A N/A Online
Oct 16 - Nov 12 Mon 18:30 - 21:30 Burnaby SE06 Rm. 109
Nov 13 - Nov 19 N/A N/A Online
Nov 20 - Dec 04 Mon 18:30 - 21:30 Burnaby SE06 Rm. 109
Instructor

Tom Chan

Course outline

View

Credits

3

Cost

$592.68

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. Please note that this is a blended/hybrid delivery format; there will be both in-person classes and asynchronous online learning. In-classroom meetings are conventional face-to-face format, and the campus and room location are as noted on the course registration details above. The online learning will be done as self-study, but there will be weekly deadlines for assignments and quizzes. Self study weeks: October 2nd, October 9th, November 13th. No in-person classes held during these weeks. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf To be successful in this hybrid course, plan to spend 7-10 hours per week on your studies starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Your instructor will provide you with further details.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 47070

Duration

Mon Sep 11 - Sat Dec 09 (13 weeks)

  • 13 weeks
  • CRN 47070
  • $551.82
Class meeting times
Dates Days Times Locations
Sep 11 - Dec 09 N/A N/A Online
Instructor

Joe Freeburn

Course outline

View

Credits

3

Cost

$551.82

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress and Full

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 47262

Duration

Mon Sep 11 - Sat Dec 09 (13 weeks)

  • 13 weeks
  • CRN 47262
  • $551.82
Class meeting times
Dates Days Times Locations
Sep 11 - Dec 09 N/A N/A Online
Instructor

Joe Freeburn

Course outline

View

Credits

3

Cost

$551.82

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status

In Progress and Full

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 50662

Duration

Mon Sep 11 - Sat Dec 09 (13 weeks)

  • 13 weeks
  • CRN 50662
  • $551.82
Class meeting times
Dates Days Times Locations
Sep 11 - Dec 09 N/A N/A Online
Instructor

Barbara Smith

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Credits

3

Cost

$551.82

Important information
  1. Internet delivery format.
  2. Internet delivery format. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 30715

Duration

Tue Sep 12 - Tue Dec 05 (13 weeks)

  • 13 weeks
  • CRN 30715
  • $578.93
Class meeting times
Dates Days Times Locations
Sep 12 - Dec 05 Tue 17:30 - 20:30 Downtown DTC Rm. 481
Instructor

Fair Gordon

Course outline

View

Credits

3

Cost

$578.93

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 31629

Duration

Tue Sep 12 - Tue Nov 28 (12 weeks)

  • 12 weeks
  • CRN 31629
  • $578.93
Class meeting times
Dates Days Times Locations
Sep 12 - Nov 28 Tue 13:00 - 16:15 Downtown DTC Rm. 481
Instructor

Mike Coates

Course outline

View

Credits

3

Cost

$578.93

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 38509

Duration

Wed Sep 13 - Wed Nov 29 (12 weeks)

  • 12 weeks
  • CRN 38509
  • $578.93
Class meeting times
Dates Days Times Locations
Sep 13 - Nov 29 Wed 08:45 - 12:00 Downtown DTC Rm. 483
Instructor

Fair Gordon

Course outline

View

Credits

3

Cost

$578.93

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 30719

Duration

Thu Sep 14 - Thu Dec 07 (13 weeks)

  • 13 weeks
  • CRN 30719
  • $592.68
Class meeting times
Dates Days Times Locations
Sep 14 - Dec 07 Thu 18:30 - 21:30 Burnaby SW03 Rm. 3615
Instructor

Margaret Vicic

Course outline

View

Credits

3

Cost

$592.68

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 45007

Duration

Mon Sep 18 - Sat Oct 28 (6 weeks)

  • 6 weeks
  • CRN 45007
  • $551.82
Class meeting times
Dates Days Times Locations
Sep 18 - Oct 28 N/A N/A Online
Instructor

Fair Gordon

Course outline

View

Credits

3

Cost

$551.82

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 10+ hours per week on your studies, as this is a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Discuss how marketing creates value for customers in order to capture value from customers in return.
  • Describe marketing strategies and how marketers measure and manage the return on marketing.
  • Develop a SWOT analysis and competitive analysis.
  • Select suitable primary and secondary market research approaches.
  • Differentiate between consumer and business markets and their buying processes.
  • Conduct market segmentation, target market selection, and product positioning.
  • Describe the decisions marketers make throughout the product life cycle for their products and services.
  • Outline how marketers build and manage brands to create brand equity.
  • Select product and channel strategies to create value, and pricing strategies to capture value in return.
  • Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).

Effective as of Winter 2020

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