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Essentials of Marketing MKTG 1102

Marketing Management Course

Course details

Marketing 1102 is an introduction to the fundamentals of marketing. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company, which will be assessed on students' application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$540.20 - $578.95 See individual course offerings below for actual costs.

Course offerings

Fall 2022

Below are seven offerings of MKTG 1102 for the Fall 2022 term.

CRN 30715

Duration

Tue Sep 06 - Tue Nov 29 (13 weeks)

  • 13 weeks
  • CRN 30715
  • $566.09
Class meeting times
Dates Days Times Locations
Sep 06 - Nov 29 Tue 17:30 - 20:30 Downtown DTC Rm. 481
Instructor

Raymond Yang

Course outline

View

Credits

3

Cost

$566.09

Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 32386

Duration

Tue Sep 06 - Sat Dec 03 (13 weeks)

  • 13 weeks
  • CRN 32386
  • $540.20
Class meeting times
Dates Days Times Locations
Sep 06 - Dec 03 N/A N/A Online
Instructor

Barbara Smith

Course outline

View

Credits

3

Cost

$540.20

Important information
  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 33280

Duration

Tue Sep 06 - Tue Dec 13 (15 weeks)

  • 15 weeks
  • CRN 33280
  • $578.95
Class meeting times
Dates Days Times Locations
Sep 06 - Dec 13 Tue 08:30 - 11:20 Burnaby SW05 Rm. 2895
Instructor

Fair Gordon

Course outline

View

Credits

3

Cost

$578.95

Important information
  1. This section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. If you have any questions, please contact the Program Assistant, Sarah Chanway at schanway@bcit.ca. This course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 47070

Duration

Tue Sep 06 - Sat Dec 03 (13 weeks)

  • 13 weeks
  • CRN 47070
  • $540.20
Class meeting times
Dates Days Times Locations
Sep 06 - Dec 03 N/A N/A Online
Instructor

Joe Freeburn

Course outline

View

Credits

3

Cost

$540.20

Important information
  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress and Full

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 47262

Duration

Tue Sep 06 - Sat Dec 03 (13 weeks)

  • 13 weeks
  • CRN 47262
  • $540.20
Class meeting times
Dates Days Times Locations
Sep 06 - Dec 03 N/A N/A Online
Instructor

TBD

Course outline

View

Credits

3

Cost

$540.20

Important information
  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status

Cancelled

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 30719

Duration

Thu Sep 08 - Thu Dec 01 (13 weeks)

  • 13 weeks
  • CRN 30719
  • $578.95
Class meeting times
Dates Days Times Locations
Sep 08 - Dec 01 Thu 18:30 - 21:30 Burnaby SW01 Rm. 2004
Instructor

Margaret Vicic

Course outline

View

Credits

3

Cost

$578.95

Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 46532

Duration

Mon Sep 12 - Mon Dec 12 (13 weeks)

  • 13 weeks
  • CRN 46532
  • $578.95
Class meeting times
Dates Days Times Locations
Sep 12 - Dec 12 Mon 18:30 - 21:30 Burnaby SE06 Rm. 209
Instructor

Tom Chan

Course outline

View

Credits

3

Cost

$578.95

Important information
  1. No class held on October 10th - Thanksgiving Day.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

Winter 2023

Below are 10 offerings of MKTG 1102 for the Winter 2023 term.

CRN 10004

Duration

Wed Jan 04 - Wed Mar 29 (13 weeks)

  • 13 weeks
  • CRN 10004
  • $578.95
Class meeting times
Dates Days Times Locations
Jan 04 - Mar 29 Wed 18:30 - 21:30 Burnaby NE01 Rm. 402
Instructor

Margaret Vicic

Course outline

View

Credits

3

Cost

$578.95

Important information
  1. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 87544

Duration

Wed Jan 04 - Sat Apr 01 (13 weeks)

  • 13 weeks
  • CRN 87544
  • $540.20
Class meeting times
Dates Days Times Locations
Jan 04 - Apr 01 N/A N/A Online
Instructor

Barbara Smith

Course outline

View

Credits

3

Cost

$540.20

Important information
  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 87663

Duration

Wed Jan 04 - Sat Apr 01 (13 weeks)

  • 13 weeks
  • CRN 87663
  • $540.20
Class meeting times
Dates Days Times Locations
Jan 04 - Apr 01 N/A N/A Online
Instructor

Joe Freeburn

Course outline

View

Credits

3

Cost

$540.20

Important information
  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 79370

Duration

Thu Jan 05 - Thu Mar 23 (12 weeks)

  • 12 weeks
  • CRN 79370
  • $566.09
Class meeting times
Dates Days Times Locations
Jan 05 - Mar 23 Thu 08:45 - 12:00 Downtown DTC Rm. 481
Instructor

Tom Chan

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Credits

3

Cost

$566.09

Important information
  1. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 10003

Duration

Tue Jan 10 - Tue Apr 04 (13 weeks)

  • 13 weeks
  • CRN 10003
  • $566.09
Class meeting times
Dates Days Times Locations
Jan 10 - Apr 04 Tue 17:30 - 20:30 Downtown DTC Rm. 481
Instructor

Tom Chan

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Credits

3

Cost

$566.09

Important information
  1. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 78616

Duration

Tue Jan 10 - Tue Apr 04 (13 weeks)

  • 13 weeks
  • CRN 78616
  • $578.95
Class meeting times
Dates Days Times Locations
Jan 10 - Apr 04 Tue 18:30 - 21:30 Burnaby SW03 Rm. 2620
Instructor

Fair Gordon

Course outline

View

Credits

3

Cost

$578.95

Important information
  1. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 89872

Duration

Mon Jan 16 - Mon Apr 17 (13 weeks)

  • 13 weeks
  • CRN 89872
  • $540.20
Class meeting times
Dates Days Times Locations
Jan 16 - Apr 17 Mon 17:30 - 20:30 Online
Instructor

Joseph Cuzzetto

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Credits

3

Cost

$540.20

Important information
  1. Internet delivery format.
  2. This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. No classes held on Feb 21st – Family Day and April 18th – Easter Monday.
Status

CRN 81213

Duration

Fri Mar 03 - Sun Mar 12 (3 weeks)

  • 3 weeks
  • CRN 81213
  • $566.09
Class meeting times
Dates Days Times Locations
Mar 03 Fri 17:30 - 20:30 Downtown DTC Rm. 381
Mar 04 - Mar 05 Sat, Sun 08:30 - 16:45 Downtown DTC Rm. 381
Mar 10 Fri 17:30 - 20:30 Downtown DTC Rm. 381
Mar 11 - Mar 12 Sat, Sun 08:30 - 16:45 Downtown DTC Rm. 381
Instructor

Joseph Cuzzetto

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Credits

3

Cost

$566.09

Important information
  1. Students are permitted to register up until the first week without approval. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 46421

Duration

Wed Jan 04 - Sat Apr 01 (13 weeks)

  • 13 weeks
  • CRN 46421
  • $540.20
Class meeting times
Dates Days Times Locations
Jan 04 - Apr 01 N/A N/A Online
Instructor

Barbara Smith

Course outline

View

Credits

3

Cost

$540.20

Important information
  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Full

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 43324

Duration

Tue Jan 10 - Tue Apr 18 (15 weeks)

  • 15 weeks
  • CRN 43324
  • $578.95
Class meeting times
Dates Days Times Locations
Jan 10 - Apr 18 Tue 08:30 - 11:20 Burnaby SE06 Rm. 109
Instructor

Fair Gordon

Course outline

View

Credits

3

Cost

$578.95

Important information
  1. Please note that this section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. Please direct any inquiries to the Program Assistant, Sarah Chanway, at sarah_chanway@bcit.ca.
Status

Full

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Discuss how marketing creates value for customers in order to capture value from customers in return.
  • Describe marketing strategies and how marketers measure and manage the return on marketing.
  • Develop a SWOT analysis and competitive analysis.
  • Select suitable primary and secondary market research approaches.
  • Differentiate between consumer and business markets and their buying processes.
  • Conduct market segmentation, target market selection, and product positioning.
  • Describe the decisions marketers make throughout the product life cycle for their products and services.
  • Outline how marketers build and manage brands to create brand equity.
  • Select product and channel strategies to create value, and pricing strategies to capture value in return.
  • Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).

Effective as of Winter 2020

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Essentials of Marketing (MKTG 1102) is offered as a part of the following programs:

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