Course details
Marketing 1102 is an introduction to the fundamentals of marketing. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company, which will be assessed on students' application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Cost
$540.20 - $578.95 See individual course offerings below for actual costs.
Course offerings
Spring/Summer 2023
Below are 13 offerings of MKTG 1102 for the Spring/Summer 2023 term.
CRN 66625
Duration
Wed Apr 05 - Wed Jun 28 (13 weeks)
- 13 weeks
- CRN 66625
- $578.95
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 05 - Jun 28 | Wed | 17:30 - 20:30 | Burnaby NE01 Rm. 412 |
Instructor
Joseph Cuzzetto
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
3
Cost
$578.95
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Seats Available
4 seats remaining as of Sat April 1, 2023 at 9:53 pm (PDT). Availability may change at any time.
CRN 50942
Duration
Thu Apr 06 - Thu Jun 29 (13 weeks)
- 13 weeks
- CRN 50942
- $566.09
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 06 - Jun 29 | Thu | 17:30 - 20:30 | Downtown DTC Rm. 481 |
Instructor
Joseph Cuzzetto
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
3
Cost
$566.09
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 23048
Duration
Mon Apr 24 - Fri Apr 28 (5 days)
- 5 days
- CRN 23048
- $566.09
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 24 - Apr 28 | Mon - Fri | 08:45 - 17:00 | Downtown DTC Rm. 830 |
Instructor
Mike Coates
Course outline
Credits
3
Cost
$566.09
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date. Due to the intensive nature of this course, students are required to attend all classes.
Status
CRN 61991
Duration
Fri Apr 28 - Sun May 07 (3 weeks)
- 3 weeks
- CRN 61991
- $566.09
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 28 | Fri | 17:30 - 20:45 | Downtown DTC Rm. 381 |
| Apr 29 - Apr 30 | Sat, Sun | 09:00 - 17:30 | Downtown DTC Rm. 381 |
| May 05 | Fri | 17:30 - 20:45 | Downtown DTC Rm. 381 |
| May 06 - May 07 | Sat, Sun | 09:00 - 17:30 | Downtown DTC Rm. 381 |
Instructor
Joseph Cuzzetto
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
3
Cost
$566.09
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date. Due to the intensive nature of this course, students are required to attend all classes. Classes will be held: Friday April 28: 1730-2045 Saturday and Sunday April 29-30: 0900-1730 Friday May 5: 730-2045 Saturday and Sunday May 6-7: 0900-1730
Status
CRN 56772
Duration
Tue May 02 - Tue Aug 08 (15 weeks)
- 15 weeks
- CRN 56772
- $578.95
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| May 02 - Aug 08 | Tue | 08:30 - 11:20 | Burnaby SE12 Rm. 318 |
Instructor
Fair Gordon
Course outline
Credits
3
Cost
$578.95
Important information
-
This section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. Please direct any inquiries to the Program Assistant, Sarah Chanway, at sarah_chanway@bcit.ca. Please be advised that this course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire – through BCIT’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.
Status
CRN 65585
Duration
Mon May 15 - Sat Aug 12 (13 weeks)
- 13 weeks
- CRN 65585
- $540.20
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| May 15 - Aug 12 | N/A | N/A | Online |
Instructor
Barbara Smith
Course outline
Credits
3
Cost
$540.20
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 61258
Duration
Fri May 26 - Fri Jun 30 (6 weeks)
- 6 weeks
- CRN 61258
- $566.09
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| May 26 - Jun 30 | Fri | 09:00 - 16:00 | Downtown DTC Rm. 364 |
Instructor
Fair Gordon
Course outline
Credits
3
Cost
$566.09
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 66717
Duration
Sat Jun 10 - Sat Jul 22 (6 weeks)
- 6 weeks
- CRN 66717
- $566.09
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jun 10 - Jul 22 | Sat | 09:00 - 16:00 | Downtown DTC Rm. 481 |
Instructor
Raymond Yang
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
3
Cost
$566.09
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date. Due to the intensive and interactive nature of this course students are required to attend all classes. No class will be held on July 1st – Canada Day long weekend
Status
CRN 60535
Duration
Tue Jun 27 - Thu Aug 03 (6 weeks)
- 6 weeks
- CRN 60535
- $566.09
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jun 27 - Aug 03 | Tue, Thu | 17:30 - 20:45 | Downtown DTC Rm. 381 |
Instructor
Meaghan Taylor
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
3
Cost
$566.09
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 50107
Duration
Mon Apr 03 - Sat Jul 01 (13 weeks)
- 13 weeks
- CRN 50107
- $540.20
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 03 - Jul 01 | N/A | N/A | Online |
Instructor
Barbara Smith
Course outline
Credits
3
Cost
$540.20
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Full
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 66632
Duration
Mon Apr 03 - Sat Jul 01 (13 weeks)
- 13 weeks
- CRN 66632
- $540.20
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 03 - Jul 01 | N/A | N/A | Online |
Instructor
Joe Freeburn
Course outline
Credits
3
Cost
$540.20
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Full
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 20345
Duration
Tue Apr 04 - Tue Jun 27 (13 weeks)
- 13 weeks
- CRN 20345
- $540.20
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 04 - Jun 27 | Tue | 18:30 - 21:30 | Online |
Instructor
Margaret Vicic
Course outline
Credits
3
Cost
$540.20
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Full
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 64287
Duration
Wed May 03 - Wed Jul 26 (13 weeks)
- 13 weeks
- CRN 64287
- $566.09
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| May 03 - Jul 26 | Wed | 17:30 - 20:30 | Downtown DTC |
Instructor
TBD
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
3
Cost
$566.09
Important information
-
Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Cancelled
This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Discuss how marketing creates value for customers in order to capture value from customers in return.
- Describe marketing strategies and how marketers measure and manage the return on marketing.
- Develop a SWOT analysis and competitive analysis.
- Select suitable primary and secondary market research approaches.
- Differentiate between consumer and business markets and their buying processes.
- Conduct market segmentation, target market selection, and product positioning.
- Describe the decisions marketers make throughout the product life cycle for their products and services.
- Outline how marketers build and manage brands to create brand equity.
- Select product and channel strategies to create value, and pricing strategies to capture value in return.
- Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).
Effective as of Winter 2020
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