- International Fees
International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
Course details
Marketing 1102 is an introduction to the fundamentals of marketing. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company, which will be assessed on students' application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$563.82 - $604.68 See individual course offerings below for actual costs.
Course offerings
Winter 2024
Below are 11 offerings of MKTG 1102 for the Winter 2024 term.
CRN 46421
Duration
Mon Jan 08 - Sat Apr 06 (13 weeks)
- 13 weeks
- CRN 46421
- Domestic fees $563.82International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Jan 08 - Apr 06 | N/A | N/A | Online |
Instructor
Tom Chan
Course outline
Credits
3
Domestic fees
$563.82
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 87663
Duration
Mon Jan 08 - Sat Apr 06 (13 weeks)
- 13 weeks
- CRN 87663
- Domestic fees $563.82International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Jan 08 - Apr 06 | N/A | N/A | Online |
Instructor
Joe Freeburn
Course outline
Credits
3
Domestic fees
$563.82
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 88372
Duration
Mon Jan 08 - Sat Apr 06 (13 weeks)
- 13 weeks
- CRN 88372
- Domestic fees $563.82International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Jan 08 - Apr 06 | N/A | N/A | Online |
Instructor
Joe Freeburn
Course outline
Credits
3
Domestic fees
$563.82
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 89872
Duration
Mon Jan 08 - Mon Apr 08 (13 weeks)
- 13 weeks
- CRN 89872
- Domestic fees $563.82International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Jan 08 - Apr 08 | Mon | 17:30 - 20:30 | Online |
Instructor
Joseph Cuzzetto
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
3
Domestic fees
$563.82
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. No class held on Feb 19th - Family Day.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 91765
Duration
Mon Jan 08 - Sat Apr 06 (13 weeks)
- 13 weeks
- CRN 91765
- Domestic fees $563.82International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Jan 08 - Apr 06 | N/A | N/A | Online |
Instructor
Eiman Abadi
Course outline
Credits
3
Domestic fees
$563.82
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 91766
Duration
Mon Jan 08 - Sat Apr 06 (13 weeks)
- 13 weeks
- CRN 91766
- Domestic fees $563.82International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Jan 08 - Apr 06 | N/A | N/A | Online |
Instructor
Angie Dosanjh
Course outline
Credits
3
Domestic fees
$563.82
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 10003
Duration
Tue Jan 09 - Tue Apr 02 (13 weeks)
- 13 weeks
- CRN 10003
- Domestic fees $590.93International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Jan 09 - Apr 02 | Tue | 17:30 - 20:30 | Downtown DTC Rm. 481 |
Instructor
Mike Coates
Course outline
Credits
3
Domestic fees
$590.93
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 43324
Duration
Tue Jan 09 - Tue Apr 16 (15 weeks)
- 15 weeks
- CRN 43324
- Domestic fees $604.68International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Jan 09 - Apr 16 | Tue | 08:30 - 11:20 | Burnaby SE06 Rm. 109 |
Instructor
Andrew Naiberg
Course outline
Credits
3
Domestic fees
$604.68
Important information
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Please note that this section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. Please direct any inquiries to bfun@bcit.ca.
Status
In Progress and Full
This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 78616
Duration
Tue Jan 09 - Tue Apr 02 (13 weeks)
- 13 weeks
- CRN 78616
- Domestic fees $604.68International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Jan 09 - Apr 02 | Tue | 18:30 - 21:30 | Burnaby SW03 Rm. 2620 |
Instructor
Fair Gordon
Course outline
Credits
3
Domestic fees
$604.68
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 10004
Duration
Wed Jan 10 - Wed Apr 03 (13 weeks)
- 13 weeks
- CRN 10004
- Domestic fees $604.68International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Jan 10 - Apr 03 | Wed | 18:30 - 21:30 | Burnaby NE01 Rm. 422 |
Instructor
Margaret Vicic
Course outline
Credits
3
Domestic fees
$604.68
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 79370
Duration
Thu Jan 11 - Thu Mar 28 (12 weeks)
- 12 weeks
- CRN 79370
- Domestic fees $590.93International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Jan 11 - Mar 28 | Thu | 08:45 - 12:00 | Downtown DTC Rm. 481 |
Instructor
Mike Coates
Course outline
Credits
3
Domestic fees
$590.93
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Spring/Summer 2024
Below are 13 offerings of MKTG 1102 for the Spring/Summer 2024 term.
CRN 20345
Duration
Mon Apr 08 - Mon Jul 15 (13 weeks)
- 13 weeks
- CRN 20345
- Domestic fees $563.82International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Apr 08 - Jul 15 | Mon | 18:30 - 21:30 | Online |
Instructor
Margaret Vicic
Course outline
Credits
3
Domestic fees
$563.82
Important information
- Internet delivery format.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 10+ hours per week on your studies, starting Week 1. No class will be held on May 20th – Victoria Day and July 1st – Canada Day.
Status
Seats Available
2 seats remaining as of Mon March 18, 2024 at 6:28 pm (PDT). Availability may change at any time.
CRN 23048
Duration
Mon Apr 22 - Fri Apr 26 (5 days)
- 5 days
- CRN 23048
- Domestic fees $590.93International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Apr 22 - Apr 26 | Mon - Fri | 08:45 - 17:00 | Downtown DTC Rm. 682 |
Instructor
Mike Coates
Course outline
Credits
3
Domestic fees
$590.93
Important information
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the first week without approval. This course is a one week condensed format held in-person at the downtown campus. Due to the intensive nature of this course, students are required to attend all classes.
Status
CRN 61991
Duration
Fri Apr 26 - Sun May 05 (3 weeks)
- 3 weeks
- CRN 61991
- Domestic fees $590.93International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Apr 26 | Fri | 17:30 - 20:45 | Downtown DTC Rm. 476 |
Apr 27 - Apr 28 | Sat, Sun | 09:00 - 17:30 | Downtown DTC Rm. 476 |
May 03 | Fri | 17:30 - 20:45 | Downtown DTC Rm. 476 |
May 04 - May 05 | Sat, Sun | 09:00 - 17:30 | Downtown DTC Rm. 476 |
Instructor
Joseph Cuzzetto
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
3
Domestic fees
$590.93
Important information
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Due to the intensive nature of this course, students are required to attend all classes. Classes will be held in-person at the downtown campus as follows: Friday April 26: 1730-2045 Saturday and Sunday April 27-28: 0900-1730 Friday May 3: 1730-2045 Saturday and Sunday May 4-5: 0900-1730
Status
CRN 65585
Duration
Mon May 13 - Sat Aug 10 (13 weeks)
- 13 weeks
- CRN 65585
- Domestic fees $563.82International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
May 13 - Aug 10 | N/A | N/A | Online |
Instructor
Eiman Abadi
Course outline
Credits
3
Domestic fees
$563.82
Important information
- Internet delivery format.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1.
Status
CRN 61258
Duration
Fri May 24 - Fri Jun 28 (6 weeks)
- 6 weeks
- CRN 61258
- Domestic fees $590.93International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
May 24 - Jun 28 | Fri | 09:00 - 16:00 | Downtown DTC Rm. 364 |
Instructor
Fair Gordon
Course outline
Credits
3
Domestic fees
$590.93
Important information
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the first week without approval. This course is held in-person at the downtown campus all day Friday for 6 weeks.
Status
CRN 60535
Duration
Tue Jun 25 - Thu Aug 01 (6 weeks)
- 6 weeks
- CRN 60535
- Domestic fees $590.93International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Jun 25 - Aug 01 | Tue, Thu | 17:30 - 20:45 | Downtown DTC Rm. 476 |
Instructor
Meaghan Taylor
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
3
Domestic fees
$590.93
Important information
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the first week without approval. This course is held in-person twice per week at the downtown campus.
Status
CRN 50107
Duration
Mon Apr 08 - Sat Jul 06 (13 weeks)
- 13 weeks
- CRN 50107
- Domestic fees $563.82International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Apr 08 - Jul 06 | N/A | N/A | Online |
Instructor
Angie Dosanjh
Course outline
Credits
3
Domestic fees
$563.82
Important information
- Internet delivery format.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Full
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 65476
Duration
Mon Apr 08 - Sat Jul 06 (13 weeks)
- 13 weeks
- CRN 65476
- Domestic fees $579.18International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Apr 08 - Jul 06 | N/A | N/A | Online |
Instructor
Morgan Westcott
Course outline
Credits
3
Domestic fees
$579.18
Important information
- Internet delivery format.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Internet delivery format. Check your myBCIT email account to access this information. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1.
Status
Full
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 66632
Duration
Mon Apr 08 - Sat Jul 06 (13 weeks)
- 13 weeks
- CRN 66632
- Domestic fees $563.82International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Apr 08 - Jul 06 | N/A | N/A | Online |
Instructor
Tom Chan
Course outline
Credits
3
Domestic fees
$563.82
Important information
- Internet delivery format.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1.
Status
Full
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 66625
Duration
Wed Apr 10 - Wed Jul 03 (13 weeks)
- 13 weeks
- CRN 66625
- Domestic fees $604.68International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Apr 10 - Jul 03 | Wed | 17:30 - 20:30 | Burnaby NE01 Rm. 412 |
Instructor
Joseph Cuzzetto
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
3
Domestic fees
$604.68
Important information
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the first week without approval. This course is held in-person at the Burnaby campus.
Status
Full
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 20360
Duration
Thu Apr 11 - Thu Jul 04 (13 weeks)
- 13 weeks
- CRN 20360
- Domestic fees $583.65International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Apr 11 - Jul 04 | Thu | 18:30 - 21:30 | Burnaby |
Instructor
Margaret Vicic
Course outline
Credits
3
Domestic fees
$583.65
Important information
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the first week without approval. This course is held in-person at the Burnaby campus.
Status
Full
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 50942
Duration
Thu Apr 11 - Thu Jul 04 (13 weeks)
- 13 weeks
- CRN 50942
- Domestic fees $590.93International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Apr 11 - Jul 04 | Thu | 17:30 - 20:30 | Downtown DTC Rm. 481 |
Instructor
Joseph Cuzzetto
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
3
Domestic fees
$590.93
Important information
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. This course is held in-person at the downtown campus.
Status
Full
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 56772
Duration
Tue Apr 30 - Tue Aug 06 (15 weeks)
- 15 weeks
- CRN 56772
- Domestic fees $604.68International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Apr 30 - May 28 | Tue | 08:30 - 11:20 | Burnaby SE12 Rm. 318 |
Jun 04 - Aug 06 | Tue | 08:30 - 11:20 | Burnaby SE12 Rm. 318 |
Instructor
Fair Gordon
Course outline
Credits
3
Domestic fees
$604.68
Important information
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
This section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. Please send any inquiries to bfun@bcit.ca. Please be advised that this course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire – through BCIT’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.
Status
Full
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Discuss how marketing creates value for customers in order to capture value from customers in return.
- Describe marketing strategies and how marketers measure and manage the return on marketing.
- Develop a SWOT analysis and competitive analysis.
- Select suitable primary and secondary market research approaches.
- Differentiate between consumer and business markets and their buying processes.
- Conduct market segmentation, target market selection, and product positioning.
- Describe the decisions marketers make throughout the product life cycle for their products and services.
- Outline how marketers build and manage brands to create brand equity.
- Select product and channel strategies to create value, and pricing strategies to capture value in return.
- Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).
Effective as of Winter 2020
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