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Essentials of Marketing MKTG 1102

Marketing Management Course

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International Fees

International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.

Course details

Marketing 1102 is an introduction to the fundamentals of marketing. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company, which will be assessed on students' application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Domestic fees

$563.82 - $604.68 See individual course offerings below for actual costs.

Course offerings

Spring/Summer 2024

Below are 15 offerings of MKTG 1102 for the Spring/Summer 2024 term.

CRN 20345

Duration

Mon Apr 08 - Mon Jul 15 (13 weeks)

  • 13 weeks
  • CRN 20345
  • Domestic fees $563.82
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 08 - Jul 15 Mon 18:30 - 21:30 Online
Instructor

Margaret Vicic

Course outline

View

Credits

3

Domestic fees

$563.82

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  4. This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 10+ hours per week on your studies, starting Week 1. No class will be held on May 20th – Victoria Day and July 1st – Canada Day. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Status

In Progress and Full

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

CRN 50107

Duration

Mon Apr 08 - Sat Jul 06 (13 weeks)

  • 13 weeks
  • CRN 50107
  • Domestic fees $563.82
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 08 - Jul 06 N/A N/A Online
Instructor

Angie Dosanjh

Course outline

View

Credits

3

Domestic fees

$563.82

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  4. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

CRN 65476

Duration

Mon Apr 08 - Sat Jul 06 (13 weeks)

  • 13 weeks
  • CRN 65476
  • Domestic fees $579.18
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 08 - Jul 06 N/A N/A Online
Instructor

Morgan Westcott

Course outline

View

Credits

3

Domestic fees

$579.18

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  4. Internet delivery format. Check your myBCIT email account to access this information. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Status

In Progress and Full

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

CRN 66632

Duration

Mon Apr 08 - Sat Jul 06 (13 weeks)

  • 13 weeks
  • CRN 66632
  • Domestic fees $563.82
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 08 - Jul 06 N/A N/A Online
Instructor

Tom Chan

Course outline

View

Credits

3

Domestic fees

$563.82

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  4. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Status

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

CRN 66625

Duration

Wed Apr 10 - Wed Jul 03 (13 weeks)

  • 13 weeks
  • CRN 66625
  • Domestic fees $604.68
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 10 - Jul 03 Wed 17:30 - 20:30 Burnaby NE01 Rm. 412
Instructor

Joseph Cuzzetto

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Credits

3

Domestic fees

$604.68

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. Students are permitted to register up until the first week without approval. This course is held in-person at the Burnaby campus. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Status

In Progress and Full

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

CRN 20360

Duration

Thu Apr 11 - Thu Jul 04 (13 weeks)

  • 13 weeks
  • CRN 20360
  • Domestic fees $583.65
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 11 - Jul 04 Thu 18:30 - 21:30 Burnaby SE06 Rm. 108
Instructor

Margaret Vicic

Course outline

View

Credits

3

Domestic fees

$583.65

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. Students are permitted to register up until the first week without approval. This course is held in-person at the Burnaby campus. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Status

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

CRN 50942

Duration

Thu Apr 11 - Thu Jul 04 (13 weeks)

  • 13 weeks
  • CRN 50942
  • Domestic fees $590.93
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 11 - Jul 04 Thu 17:30 - 20:30 Downtown DTC Rm. 481
Instructor

Joseph Cuzzetto

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Credits

3

Domestic fees

$590.93

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. This course is held in-person at the downtown campus. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Status

In Progress and Full

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

CRN 57054

Duration

Thu Apr 11 - Thu Jun 27 (12 weeks)

  • 12 weeks
  • CRN 57054
  • Domestic fees $583.65
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 11 - Jun 27 Thu 18:00 - 21:15 Burnaby SE06 Rm. 112
Instructor

Eiman Abadi

Course outline

View

Credits

3

Domestic fees

$583.65

Important information
  1. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  2. Students are permitted to register up until the first week without approval. This course is held in-person at the Burnaby campus. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Status

In Progress and Full

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

CRN 66631

Duration

Mon Apr 15 - Fri Jul 12 (13 weeks)

  • 13 weeks
  • CRN 66631
  • Domestic fees $563.82
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 15 - Jul 12 N/A N/A Online
Instructor

Tom Chan

Course outline

View

Credits

3

Domestic fees

$563.82

Important information
  1. Internet delivery format.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist. Students are permitted to register up until the first week without approval.
Status

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

CRN 23048

Duration

Mon Apr 22 - Fri Apr 26 (5 days)

  • 5 days
  • CRN 23048
  • Domestic fees $590.93
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 22 - Apr 26 Mon - Fri 08:45 - 17:00 Downtown DTC Rm. 476
Instructor

Mike Coates

Course outline

View

Credits

3

Domestic fees

$590.93

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. Students are permitted to register up until the first week without approval. This course is a one week condensed format held in-person at the downtown campus. Due to the intensive nature of this course, students are required to attend all classes.
Status

In Progress and Full

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

CRN 61991

Duration

Fri Apr 26 - Sun May 05 (3 weeks)

  • 3 weeks
  • CRN 61991
  • Domestic fees $590.93
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 26 Fri 17:30 - 20:45 Downtown DTC Rm. 381
Apr 27 - Apr 28 Sat, Sun 09:00 - 17:30 Downtown DTC Rm. 381
May 03 Fri 17:30 - 20:45 Downtown DTC Rm. 381
May 04 - May 05 Sat, Sun 09:00 - 17:30 Downtown DTC Rm. 381
Instructor

Joseph Cuzzetto

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Credits

3

Domestic fees

$590.93

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. Due to the intensive nature of this course, students are required to attend all classes. Classes will be held in-person at the downtown campus as follows: Friday April 26: 1730-2045 Saturday and Sunday April 27-28: 0900-1730 Friday May 3: 1730-2045 Saturday and Sunday May 4-5: 0900-1730
Status

Full

This course offering is full. Please check back next term or subscribe to receive email updates.

CRN 56772

Duration

Tue Apr 30 - Tue Aug 06 (15 weeks)

  • 15 weeks
  • CRN 56772
  • Domestic fees $604.68
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 30 - May 28 Tue 08:30 - 11:20 Burnaby SE12 Rm. 318
Jun 04 - Aug 06 Tue 08:30 - 11:20 Burnaby SE12 Rm. 318
Instructor

Fair Gordon

Course outline

View

Credits

3

Domestic fees

$604.68

Important information
  1. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  2. This section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. Please send any inquiries to bfun@bcit.ca. Please be advised that this course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire – through BCIT’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.
Status

Full

This course offering is full. Please check back next term or subscribe to receive email updates.

CRN 65585

Duration

Mon May 13 - Sat Aug 10 (13 weeks)

  • 13 weeks
  • CRN 65585
  • Domestic fees $563.82
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
May 13 - Aug 10 N/A N/A Online
Instructor

Eiman Abadi

Course outline

View

Credits

3

Domestic fees

$563.82

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  4. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1.
Status

Full

This course offering is full. Please check back next term or subscribe to receive email updates.

CRN 61258

Duration

Fri May 24 - Fri Jun 28 (6 weeks)

  • 6 weeks
  • CRN 61258
  • Domestic fees $590.93
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
May 24 - Jun 28 Fri 09:00 - 16:00 Downtown DTC Rm. 364
Instructor

Fair Gordon

Course outline

View

Credits

3

Domestic fees

$590.93

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. Students are permitted to register up until the first week without approval. This course is held in-person at the downtown campus all day Friday for 6 weeks.
Status

Full

This course offering is full. Please check back next term or subscribe to receive email updates.

CRN 60535

Duration

Tue Jun 25 - Thu Aug 01 (6 weeks)

  • 6 weeks
  • CRN 60535
  • Domestic fees $590.93
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Jun 25 - Aug 01 Tue, Thu 17:30 - 20:45 Downtown DTC Rm. 476
Instructor

Meaghan Taylor

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Credits

3

Domestic fees

$590.93

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. Students are permitted to register up until the first week without approval. This course is held in-person twice per week at the downtown campus.
Status

Full

This course offering is full. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Discuss how marketing creates value for customers in order to capture value from customers in return.
  • Describe marketing strategies and how marketers measure and manage the return on marketing.
  • Develop a SWOT analysis and competitive analysis.
  • Select suitable primary and secondary market research approaches.
  • Differentiate between consumer and business markets and their buying processes.
  • Conduct market segmentation, target market selection, and product positioning.
  • Describe the decisions marketers make throughout the product life cycle for their products and services.
  • Outline how marketers build and manage brands to create brand equity.
  • Select product and channel strategies to create value, and pricing strategies to capture value in return.
  • Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).

Effective as of Winter 2020

Related Programs

Essentials of Marketing (MKTG 1102) is offered as a part of the following programs:

  • Indicates programs accepting international students.
  • Indicates programs with a co-op option.

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