Course Overview
Marketing 1102 is an introduction to the fundamentals of marketing. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company, which will be assessed on students' application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$598.89 - $642.90 See individual course offerings below for actual costs.
International fees are typically 3.4 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Discuss how marketing creates value for customers in order to capture value from customers in return.
- Describe marketing strategies and how marketers measure and manage the return on marketing.
- Develop a SWOT analysis and competitive analysis.
- Select suitable primary and secondary market research approaches.
- Differentiate between consumer and business markets and their buying processes.
- Conduct market segmentation, target market selection, and product positioning.
- Describe the decisions marketers make throughout the product life cycle for their products and services.
- Outline how marketers build and manage brands to create brand equity.
- Select product and channel strategies to create value, and pricing strategies to capture value in return.
- Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).
Effective as of Winter 2020
Related Programs
Essentials of Marketing (MKTG 1102) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Business + Media
- Accounting
Diploma Full-time
- Accounting
Diploma Part-time
- Business Administration
Associate Certificate Part-time
- Business Administration (General Option)
Diploma Part-time
- Business Administration (Global Studies Option)
Diploma Part-time
- Business Administration (Human Resources Option)
Diploma Part-time
- Business Administration (Management Option)
Diploma Part-time
- Business Administration (Marketing Option)
Diploma Part-time
- Business Fundamentals
Associate Certificate Full-time
- Business Information Technology Management
Diploma Full-time
- Business Management
Certificate Part-time
- Business Management
Diploma Full-time
- Digital Design and Development
Diploma Full-time
- Digital Marketing Foundations
Associate Certificate Part-time
- Digital Marketing Strategy
Associate Certificate Part-time
- Finance
Diploma Full-time
- Finance
Diploma Part-time
- Financial Management (Finance Option)
Certificate Part-time
- Financial Management (Professional Accounting Option)
Certificate Part-time
- Financial Planning
Diploma Full-time
- Financial Planning
Diploma Part-time
- Fire Executive Management
BCIT/Industry Partnership Certificate Part-time
- General Insurance and Risk Management
Diploma Full-time
- Global Supply Chain Management
Diploma Full-time
- Graphic Communications
Diploma Full-time
- International Trade and Transportation Logistics
Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management
Diploma Full-time
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Fundraising Management
Associate Certificate Part-time
- Marketing Management - Marketing Communications
Associate Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
- Media Techniques and Marketing Communications
Certificate Part-time
- Media Techniques for Business
Certificate Part-time
- Music Business
Associate Certificate Part-time
- Nonprofit Management
Associate Certificate Part-time
- Operations & Management Engineering
Diploma Full-time
- Small Business Management
Statement of Completion Part-time
- Strategic Human Resources Management
Diploma Full-time
- User Interface (UI) and User Experience (UX) Design
Associate Certificate Part-time
Course Offerings
Fall 2026
Below are nine offerings of MKTG 1102 for the Fall 2026 term.
CRN 30715
Dates
Sep 08 - Dec 01 Loading
- CRN 30715
- $627.93 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 08 - Nov 24 | Tue | 17:30 - 20:45 | Downtown DTC Rm. 376 |
Duration
12 weeks
Instructor
Fair Gordon
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- This course is held in-person at the downtown campus on Tuesdays at 5:30pm. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 32386
Dates
Sep 08 - Dec 05 Loading
- CRN 32386
- $598.89 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 08 - Dec 05 | N/A | N/A | Online |
Duration
13 weeks
Instructor
Eiman Abadi
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 30719
Dates
Sep 10 - Dec 03 Loading
- CRN 30719
- $642.90 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 10 - Dec 03 | Thu | 18:30 - 21:30 | Burnaby SW01 Rm. 2010 |
Duration
13 weeks
Instructor
Margaret Vicic
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- This course is held in-person at the Burnaby campus on Thursdays at 6:30-9:30pm. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 45007
Dates
Sep 14 - Oct 24 Loading
- CRN 45007
- $598.89 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 14 - Oct 24 | N/A | N/A | Online |
Duration
6 weeks
Instructor
Fair Gordon
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. To be successful in this online course, plan to spend 10+ hours per week on your studies, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 46532
Dates
Sep 14 - Dec 14 Loading
- CRN 46532
- $642.90 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 14 - Dec 14 | Mon | 18:30 - 21:30 | Burnaby SW01 Rm. 2590 |
Duration
13 weeks
Instructor
Tom Chan
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- This course is held in-person at the Burnaby campus on Monday evenings at 6:30 PST. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. No class held on October 12th - Thanksgiving Day.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 45432
Dates
Nov 06 - Nov 15 Loading
- CRN 45432
- $627.93 Domestic fees
Class meeting times
Duration
3 weeks
Instructor
Joseph Cuzzetto
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- This course is held in-person at the downtown campus over 2 weekends: Fri November 6th - 5:30-8:30 pm Sat/Sun November 7+8 - 9:00am-5:30pm Fri Nov 13 - 5:30-8:30pm Sat/Sun Nov 14+15 - 9:00am-5:30pm To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. Due to the intensive and interactive nature of this course, students are required to attend all classes.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 47262
Dates
Sep 07 - Dec 05 Loading
- CRN 47262
- $598.89 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 07 - Dec 05 | N/A | N/A | Online |
Duration
13 weeks
Instructor
David Vidal-Cabeza
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 47070
Dates
Sep 08 - Dec 05 Loading
- CRN 47070
- $598.89 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 08 - Dec 05 | N/A | N/A | Online |
Duration
13 weeks
Instructor
Angie Dosanjh
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 33280
Dates
Sep 11 - Nov 27 Loading
- CRN 33280
- $642.90 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 11 - Nov 27 | Fri | 09:30 - 12:20 | Burnaby |
Duration
12 weeks
Instructor
TBD
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Courses completed in this program may be applied toward full-time BCIT programs, depending on the specific program requirements and transfer policies. At the same time, students can work toward an Associate Certificate, providing a flexible pathway to further studies. Requirements for this course include access to a personal computer (BYOD) and a reliable internet connection, knowledge of computer file management, and the ability to download and install software applications. This section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). The course is designed to support a diverse range of learners and will be delivered in a clear and accessible manner. If you have any questions, please get in touch with bfun@bcit.ca. This course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.