- International Fees
International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
Marketing 1102 is an introduction to the fundamentals of marketing. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company, which will be assessed on students' application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$563.82 - $617.33 See individual course offerings below for actual costs.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Discuss how marketing creates value for customers in order to capture value from customers in return.
- Describe marketing strategies and how marketers measure and manage the return on marketing.
- Develop a SWOT analysis and competitive analysis.
- Select suitable primary and secondary market research approaches.
- Differentiate between consumer and business markets and their buying processes.
- Conduct market segmentation, target market selection, and product positioning.
- Describe the decisions marketers make throughout the product life cycle for their products and services.
- Outline how marketers build and manage brands to create brand equity.
- Select product and channel strategies to create value, and pricing strategies to capture value in return.
- Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).
Effective as of Winter 2020
Related Programs
Essentials of Marketing (MKTG 1102) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs with a co-op option.
School of Business + Media
- Accounting
Diploma Full-time
- Accounting
Diploma Part-time
- Accounting
Diploma Part-time
- Business Administration
Associate Certificate Part-time
- Business Administration (General Option)
Diploma Part-time
- Business Administration (Global Studies Option)
Diploma Part-time
- Business Administration (Human Resources Option)
Diploma Part-time
- Business Administration (Management Option)
Diploma Part-time
- Business Administration (Marketing Option)
Diploma Part-time
- Business Fundamentals
Associate Certificate Full-time
- Business Information Technology Management
Diploma Full-time
- Business Management
Certificate Part-time
- Business Management
Diploma Full-time
- Business Operations Management
Diploma Full-time
- Digital Design and Development
Diploma Full-time
- Digital Marketing Foundations
Associate Certificate Part-time
- Digital Marketing Strategy
Associate Certificate Part-time
- Finance
Diploma Full-time
- Finance
Diploma Part-time
- Finance
Diploma Part-time
- Financial Management (Finance Option)
Certificate Part-time
- Financial Management (Professional Accounting Option)
Certificate Part-time
- Financial Planning
Diploma Full-time
- Financial Planning
Diploma Part-time
- Financial Planning
Diploma Part-time
- Fire Executive Management
BCIT/Industry Partnership Certificate Part-time
- General Insurance and Risk Management
Diploma Full-time
- Global Trade and Transportation Management
Diploma Full-time
- Graphic Communications
Diploma Full-time
- Human Resource Management
Diploma Full-time
- International Trade and Transportation Logistics
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management
Diploma Full-time
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Event Marketing
Associate Certificate Part-time
- Marketing Management - Fundraising Management
Associate Certificate Part-time
- Marketing Management - Marketing Communications
Associate Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
- Marketing Management - Retail Marketing Management
Associate Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
- Media Techniques and Marketing Communications
Certificate Part-time
- Music Business
Associate Certificate Part-time
- Nonprofit Management
Associate Certificate Part-time
- Small Business Management
Statement of Completion Part-time
- Tourism and Hospitality
Associate Certificate Part-time
Course Offerings
Spring/Summer 2024
Below are four offerings of MKTG 1102 for the Spring/Summer 2024 term.
CRN 56772
Dates
Tue Apr 30 - Tue Aug 06
- 15 weeks
- CRN 56772
- Domestic fees $604.68
Status
In Progress and Full
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
Class meeting times
Instructor
Fair Gordon
Course outline
Important information
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. Please send any inquiries to bfun@bcit.ca. Please be advised that this course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire – through BCIT’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.
CRN 65585
Dates
Mon May 13 - Sat Aug 10
- 13 weeks
- CRN 65585
- Domestic fees $563.82
Status
In Progress and Full
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| May 13 - Aug 10 | N/A | N/A | Online |
Instructor
Eiman Abadi
Course outline
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1.
CRN 60535
Dates
Tue Jun 25 - Thu Aug 01
- 6 weeks
- CRN 60535
- Domestic fees $590.93
Status
In Progress and Full
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jun 25 - Aug 01 | Tue, Thu | 17:30 - 20:45 | Downtown DTC Rm. 476 |
Instructor
Meaghan Taylor
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Students are permitted to register up until the first week without approval. This course is held in-person twice per week at the downtown campus.
CRN 69634
Dates
Tue Jul 02 - Tue Aug 13
- 7 weeks
- CRN 69634
- Domestic fees $590.93
Status
In Progress
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jul 02 - Aug 13 | Tue, Thu | 17:30 - 20:30 | Downtown DTC Rm. 483 |
Instructor
Tom Chan
Course outline
Important information
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. This course is held in-person at the downtown campus. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Fall 2024
Below are 14 offerings of MKTG 1102 for the Fall 2024 term.
CRN 33280
Dates
Tue Sep 03 - Tue Dec 10
- 15 weeks
- CRN 33280
- Domestic fees $617.33
Status
Full
This course offering is full. Please check back next term or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 03 - Dec 10 | Tue | 08:30 - 11:20 | Burnaby SW05 Rm. 2895 |
Instructor
Andrew Naiberg
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. If you have any questions, please contact bfun@bcit.ca. This course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.
CRN 32386
Dates
Mon Sep 09 - Sat Dec 07
- 13 weeks
- CRN 32386
- Domestic fees $575.29
Status
Full
This course offering is full. Please check back next term or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 09 - Dec 07 | N/A | N/A | Online |
Instructor
Eiman Abadi
Course outline
Important information
- Internet delivery format.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
CRN 46532
Dates
Mon Sep 09 - Mon Dec 16
- 13 weeks
- CRN 46532
- Domestic fees $617.33
Status
Full
This course offering is full. Please check back next term or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 09 - Dec 16 | Mon | 18:30 - 21:30 | Burnaby SW01 Rm. 3170 |
Instructor
Tom Chan
Course outline
Important information
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. This course is held in-person at the Burnaby campus. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist. No classes held on October 14th Thanksgiving Day and November 11th Remembrance Day.
CRN 47070
Dates
Mon Sep 09 - Sat Dec 07
- 13 weeks
- CRN 47070
- Domestic fees $575.29
Status
Full
This course offering is full. Please check back next term or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 09 - Dec 07 | N/A | N/A | Online |
Instructor
Angie Dosanjh
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Internet delivery format.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
CRN 47262
Dates
Mon Sep 09 - Sat Dec 07
- 13 weeks
- CRN 47262
- Domestic fees $575.29
Status
Full
This course offering is full. Please check back next term or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 09 - Dec 07 | N/A | N/A | Online |
Instructor
David Vidal-Cabeza
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Internet delivery format.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
CRN 50662
Dates
Mon Sep 09 - Sat Dec 07
- 13 weeks
- CRN 50662
- Domestic fees $575.29
Status
Full
This course offering is full. Please check back next term or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 09 - Dec 07 | N/A | N/A | Online |
Instructor
Eiman Abadi
Course outline
Important information
- Internet delivery format.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
CRN 51443
Dates
Mon Sep 09 - Sat Dec 07
- 13 weeks
- CRN 51443
- Domestic fees $575.29
Status
Full
This course offering is full. Please check back next term or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 09 - Dec 07 | N/A | N/A | Online |
Instructor
Don Gurski
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Internet delivery format.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
CRN 30715
Dates
Tue Sep 10 - Tue Dec 03
- 13 weeks
- CRN 30715
- Domestic fees $603.04
Status
Full
This course offering is full. Please check back next term or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 10 - Dec 03 | Tue | 17:30 - 20:30 | Downtown DTC Rm. 481 |
Instructor
Fair Gordon
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. This course is held in-person at the downtown campus. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
CRN 31629
Dates
Tue Sep 10 - Tue Nov 26
- 12 weeks
- CRN 31629
- Domestic fees $603.04
Status
Full
This course offering is full. Please check back next term or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 10 - Nov 26 | Tue | 13:00 - 16:15 | Downtown DTC Rm. 481 |
Instructor
Mike Coates
Course outline
Important information
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. This course is held in-person at the downtown campus. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
CRN 38509
Dates
Wed Sep 11 - Wed Nov 27
- 12 weeks
- CRN 38509
- Domestic fees $603.04
Status
Full
This course offering is full. Please check back next term or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 11 - Nov 27 | Wed | 08:45 - 12:00 | Downtown DTC Rm. 483 |
Instructor
Fair Gordon
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. This course is held in-person at the downtown campus. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
CRN 30719
Dates
Thu Sep 12 - Thu Dec 05
- 13 weeks
- CRN 30719
- Domestic fees $617.33
Status
Full
This course offering is full. Please check back next term or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 12 - Dec 05 | Thu | 18:30 - 21:30 | Burnaby SW03 Rm. 3615 |
Instructor
Simon Chiu
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. This course is held in-person at the Burnaby campus. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
CRN 45007
Dates
Mon Sep 16 - Sat Oct 26
- 6 weeks
- CRN 45007
- Domestic fees $575.29
Status
Full
This course offering is full. Please check back next term or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 16 - Oct 26 | N/A | N/A | Online |
Instructor
Fair Gordon
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Internet delivery format.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
CRN 46531
Dates
Fri Oct 25 - Sun Nov 03
- 3 weeks
- CRN 46531
- Domestic fees $617.33
Status
Full
This course offering is full. Please check back next term or subscribe to receive email updates.
Class meeting times
Instructor
Erica Bearss
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. This course is held in-person at the Burnaby campus. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist. This course will run on two weekends as follows: October 25-27 and Nov 01-03 Friday 1730-2030 Saturday 0900-1700 Sunday 0900-1700
CRN 45432
Dates
Fri Nov 01 - Sun Nov 17
- 3 weeks
- CRN 45432
- Domestic fees $603.04
Status
Full
This course offering is full. Please check back next term or subscribe to receive email updates.
Class meeting times
Instructor
Joseph Cuzzetto
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. This course is held in-person at the downtown campus. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist. Due to the intensive and interactive nature of this course, students are required to attend all classes. Classes will run Nov 01-03 and Nov 15-17 with the following class times: Fridays 1730– 2030 Saturdays and Sundays 0900-1730
Programs and courses are subject to change without notice.