Course details
Marketing 1102 is an introduction to the fundamentals of marketing. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company, which will be assessed on students' application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Cost
$529.54 - $578.95 See individual course offerings below for actual costs.
Course offerings
Spring/Summer 2022
Below are 10 offerings of MKTG 1102 for the Spring/Summer 2022 term.
CRN 50107
Duration
Mon Apr 04 - Sat Jul 02 (13 weeks)
- 13 weeks
- CRN 50107
- $529.54
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 04 - Jul 02 | N/A | N/A | Online |
Instructor
Barbara Smith
Course outline
Credits
3
Cost
$529.54
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 66631
Duration
Mon Apr 04 - Sat Jul 02 (13 weeks)
- 13 weeks
- CRN 66631
- $529.54
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 04 - Jul 02 | N/A | N/A | Online |
Instructor
Joe Freeburn
Course outline
Credits
3
Cost
$529.54
Important information
- Internet delivery format.
-
Internet delivery format. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 66632
Duration
Mon Apr 04 - Sat Jul 02 (13 weeks)
- 13 weeks
- CRN 66632
- $529.54
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 04 - Jul 02 | N/A | N/A | Online |
Instructor
TBD
Course outline
Credits
3
Cost
$529.54
Important information
- Internet delivery format.
-
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Cancelled
This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 50942
Duration
Thu Apr 07 - Thu Jun 30 (13 weeks)
- 13 weeks
- CRN 50942
- $554.94
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 07 - Jun 30 | Thu | 17:30 - 20:30 | Downtown DTC Rm. 472 |
Instructor
Joseph Cuzzetto
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
3
Cost
$554.94
Important information
-
Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 56772
Duration
Tue May 03 - Tue Aug 16 (15 weeks)
- 15 weeks
- CRN 56772
- $566.37
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| May 03 | Tue | 08:30 - 11:20 | Burnaby SE12 Rm. 318 |
| May 17 - Aug 16 | Tue | 08:30 - 11:20 | Burnaby SE12 Rm. 318 |
Instructor
Fair Gordon
Course outline
Credits
3
Cost
$566.37
Important information
-
Class WILL NOT BE held Tuesday, May 10, 2022. This section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. Please direct any inquiries to the Program Assistant, Sarah Chanway, at schanway@bcit.ca. Please be advised that this course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire – through BCIT’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 64287
Duration
Wed May 04 - Wed Jul 27 (13 weeks)
- 13 weeks
- CRN 64287
- $554.94
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| May 04 - Jul 27 | Wed | 17:30 - 20:30 | Downtown DTC Rm. 635 |
Instructor
Meaghan Taylor
Course outline
Credits
3
Cost
$554.94
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 65585
Duration
Mon May 16 - Sat Aug 13 (13 weeks)
- 13 weeks
- CRN 65585
- $529.54
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| May 16 - Aug 13 | N/A | N/A | Online |
Instructor
Barbara Smith
Course outline
Credits
3
Cost
$529.54
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 61258
Duration
Fri May 27 - Fri Jul 08 (6 weeks)
- 6 weeks
- CRN 61258
- $554.94
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| May 27 - Jul 08 | Fri | 09:00 - 16:00 | Downtown DTC Rm. 364 |
Instructor
Fair Gordon
Course outline
Credits
3
Cost
$554.94
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date. No class will be held on July 1st – Canada Day.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 66717
Duration
Sat Jun 11 - Sat Jul 23 (6 weeks)
- 6 weeks
- CRN 66717
- $566.37
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jun 11 - Jul 23 | Sat | 09:00 - 16:00 | Burnaby |
Instructor
TBD
Course outline
Credits
3
Cost
$566.37
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date. Due to the intensive and interactive nature of this course students are required to attend all classes. No class will be held on July 2nd – Canada Day long weekend
Status
Cancelled
This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 60535
Duration
Tue Jun 28 - Thu Aug 04 (6 weeks)
- 6 weeks
- CRN 60535
- $554.94
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jun 28 - Aug 04 | Tue, Thu | 17:30 - 20:45 | Downtown DTC |
Instructor
TBD
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
3
Cost
$554.94
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Cancelled
This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.
Fall 2022
Below are 12 offerings of MKTG 1102 for the Fall 2022 term.
CRN 30715
Duration
Tue Sep 06 - Tue Nov 29 (13 weeks)
- 13 weeks
- CRN 30715
- $566.09
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Nov 29 | Tue | 17:30 - 20:30 | Downtown DTC Rm. 481 |
Instructor
Raymond Yang
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
3
Cost
$566.09
Status
CRN 31629
Duration
Tue Sep 06 - Tue Nov 22 (12 weeks)
- 12 weeks
- CRN 31629
- $566.09
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Nov 22 | Tue | 13:00 - 16:15 | Downtown DTC Rm. 481 |
Instructor
Mike Coates
Course outline
Credits
3
Cost
$566.09
Status
CRN 33280
Duration
Tue Sep 06 - Tue Dec 13 (15 weeks)
- 15 weeks
- CRN 33280
- $578.95
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Dec 13 | Tue | 08:30 - 11:20 | Burnaby SE06 Rm. 112 |
Instructor
Fair Gordon
Course outline
Credits
3
Cost
$578.95
Important information
-
This section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. If you have any questions, please contact the Program Assistant, Sarah Chanway at schanway@bcit.ca. This course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.
Status
CRN 45007
Duration
Tue Sep 06 - Sat Oct 15 (6 weeks)
- 6 weeks
- CRN 45007
- $540.20
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Oct 15 | N/A | N/A | Online |
Instructor
Fair Gordon
Course outline
Credits
3
Cost
$540.20
Important information
- Internet delivery format.
-
Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
CRN 47070
Duration
Tue Sep 06 - Sat Dec 03 (13 weeks)
- 13 weeks
- CRN 47070
- $540.20
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Dec 03 | N/A | N/A | Online |
Instructor
Joe Freeburn
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
3
Cost
$540.20
Important information
- Internet delivery format.
-
Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 47262
Duration
Tue Sep 06 - Sat Dec 03 (13 weeks)
- 13 weeks
- CRN 47262
- $540.20
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Dec 03 | N/A | N/A | Online |
Instructor
Joe Freeburn
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
3
Cost
$540.20
Important information
- Internet delivery format.
-
Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
CRN 38509
Duration
Wed Sep 07 - Wed Nov 23 (12 weeks)
- 12 weeks
- CRN 38509
- $566.09
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 07 - Nov 23 | Wed | 08:45 - 12:00 | Downtown DTC Rm. 462 |
Instructor
Fair Gordon
Course outline
Credits
3
Cost
$566.09
Status
CRN 30719
Duration
Thu Sep 08 - Thu Dec 01 (13 weeks)
- 13 weeks
- CRN 30719
- $578.95
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 08 - Dec 01 | Thu | 18:30 - 21:30 | Burnaby SW01 Rm. 2004 |
Instructor
Margaret Vicic
Course outline
Credits
3
Cost
$578.95
Status
CRN 46532
Duration
Mon Sep 12 - Mon Dec 12 (13 weeks)
- 13 weeks
- CRN 46532
- $578.95
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 12 - Dec 12 | Mon | 18:30 - 21:30 | Burnaby SE06 Rm. 209 |
Instructor
Tom Chan
Course outline
Credits
3
Cost
$578.95
Important information
-
No class held on October 10th - Thanksgiving Day.
Status
CRN 46531
Duration
Fri Oct 28 - Sun Nov 06 (3 weeks)
- 3 weeks
- CRN 46531
- $578.95
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Oct 28 | Fri | 18:30 - 21:30 | Burnaby SE06 Rm. 203 |
| Oct 28 - Nov 06 | Fri, Sat, Sun | N/A | Burnaby |
| Oct 29 - Oct 30 | Sat, Sun | 09:00 - 17:00 | Burnaby SE06 Rm. 203 |
| Nov 04 | Fri | 18:30 - 21:30 | Burnaby SE06 Rm. 203 |
| Nov 05 - Nov 06 | Sat, Sun | 09:00 - 17:00 | Burnaby SE06 Rm. 203 |
Instructor
Erica Bearss
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
3
Cost
$578.95
Important information
-
This course will run on two weekends as follows: October 28-30 and November 4-6 Friday 1730-2030 Saturday 0900-1700 Sunday 0900-1700
Status
CRN 45432
Duration
Fri Nov 04 - Sun Nov 20 (3 weeks)
- 3 weeks
- CRN 45432
- $566.09
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Nov 04 | Fri | 17:30 - 20:30 | Downtown DTC Rm. 381 |
| Nov 05 - Nov 06 | Sat, Sun | 09:00 - 17:30 | Downtown DTC Rm. 381 |
| Nov 18 | Fri | 17:30 - 20:30 | Downtown DTC Rm. 381 |
| Nov 19 - Nov 20 | Sat, Sun | 09:00 - 17:30 | Downtown DTC Rm. 381 |
Instructor
Joseph Cuzzetto
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
3
Cost
$566.09
Important information
-
Due to the intensive and interactive nature of this course, students are required to attend all classes. Classes will run Nov 4-6 and Nov 18-20 with the following class times: Fridays 1730– 2030 Saturdays and Sundays 0900-1730
Status
CRN 32386
Duration
Tue Sep 06 - Sat Dec 03 (13 weeks)
- 13 weeks
- CRN 32386
- $540.20
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Dec 03 | N/A | N/A | Online |
Instructor
Barbara Smith
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
3
Cost
$540.20
Important information
- Internet delivery format.
-
Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Full
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Discuss how marketing creates value for customers in order to capture value from customers in return.
- Describe marketing strategies and how marketers measure and manage the return on marketing.
- Develop a SWOT analysis and competitive analysis.
- Select suitable primary and secondary market research approaches.
- Differentiate between consumer and business markets and their buying processes.
- Conduct market segmentation, target market selection, and product positioning.
- Describe the decisions marketers make throughout the product life cycle for their products and services.
- Outline how marketers build and manage brands to create brand equity.
- Select product and channel strategies to create value, and pricing strategies to capture value in return.
- Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).
Effective as of Winter 2020
Related Programs
Essentials of Marketing (MKTG 1102) is offered as a part of the following programs:
School of Business + Media
- Accounting
Diploma Full-time
- Accounting
Diploma Part-time
- Advanced Business Management
Certificate Part-time
- Advanced Human Resource Management
Certificate Part-time
- Business Administration
Associate Certificate Part-time/Distance & Online Learning
- Business Administration (General Option)
Diploma Part-time
- Business Administration (Global Studies Option)
Diploma Part-time
- Business Administration (Human Resources Option)
Diploma Part-time
- Business Administration (Management Option)
Diploma Part-time
- Business Administration (Marketing Option)
Diploma Part-time
- Business Fundamentals
Associate Certificate Full-time
- Business Information Technology Management (Artificial Intelligence Management Option)
Diploma Full-time
- Business Information Technology Management (Enterprise Systems Management Option)
Diploma Full-time
- Business Management
Certificate Part-time
- Business Management
Diploma Full-time
- Business Operations Management
Diploma Full-time
- Digital Design and Development
Diploma Full-time
- Digital Design and Development
Diploma Full-time
- Digital Marketing Foundations
Associate Certificate Part-time/Distance & Online Learning
- Digital Marketing Strategy
Associate Certificate Part-time/Distance & Online Learning
- Finance
Diploma Full-time
- Finance
Diploma Part-time
- Financial Management (Finance Option)
Certificate Part-time
- Financial Management (Professional Accounting Option)
Certificate Part-time
- Financial Planning
Diploma Part-time
- Financial Planning
Diploma Full-time
- Fire Executive Management
BCIT/Industry Partnership Certificate Part-time/Distance & Online Learning
- General Insurance and Risk Management
Diploma Full-time
- Global Trade and Transportation Management
Diploma Full-time
- Graphic Communications Technology Management
Diploma Full-time
- Human Resource Management
Diploma Full-time
- International Trade and Transportation Logistics
Certificate Part-time
- Marketing Management (Entrepreneurship Option)
Diploma Full-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Diploma Full-time
- Marketing Management (Professional Real Estate Option)
Diploma Full-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Professional Sales Option)
Diploma Full-time
- Marketing Management (Tourism Management Option)
Diploma Full-time
- Marketing Management
Diploma Full-time
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Event Marketing
Associate Certificate Part-time/Distance & Online Learning
- Marketing Management - Fundraising Management
Associate Certificate Part-time/Distance & Online Learning
- Marketing Management - Marketing Communications
Associate Certificate Part-time/Distance & Online Learning
- Marketing Management - Public Relations
Associate Certificate Part-time/Distance & Online Learning
- Marketing Management - Retail Marketing Management
Associate Certificate Part-time/Distance & Online Learning
- Marketing Management - Sales Skills
Associate Certificate Part-time
- Media Techniques and Marketing Communications
Certificate Part-time
- Media Techniques for Business
Certificate Part-time
- Music Business
Associate Certificate Part-time
- Nonprofit Management
Associate Certificate Part-time/Distance & Online Learning
- Small Business Management
Statement of Completion Part-time/Distance & Online Learning
Subscribe
Interested in being notified about future offerings of Essentials of Marketing (MKTG 1102)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.
Programs and courses are subject to change without notice.