- International Fees
International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
Course details
Marketing 1102 is an introduction to the fundamentals of marketing. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company, which will be assessed on students' application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Cost
$551.82 - $592.68 See individual course offerings below for actual costs.
Course offerings
Fall 2023
Below are 13 offerings of MKTG 1102 for the Fall 2023 term.
CRN 46531
Duration
Fri Oct 27 - Sun Nov 05 (3 weeks)
- 3 weeks
- CRN 46531
- $592.68
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Oct 27 | Fri | 18:30 - 21:30 | Burnaby SE06 Rm. 203 |
| Oct 27 - Nov 05 | Fri, Sat, Sun | N/A | Burnaby |
| Oct 28 - Oct 29 | Sat, Sun | 09:00 - 17:00 | Burnaby SE06 Rm. 203 |
| Nov 03 | Fri | 18:30 - 21:30 | Burnaby SE06 Rm. 203 |
| Nov 04 - Nov 05 | Sat, Sun | 09:00 - 17:00 | Burnaby SE06 Rm. 203 |
Instructor
Erica Bearss
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
3
Cost
$592.68
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
This course will run on two weekends as follows: October 28-30 and November 4-6 Friday 1730-2030 Saturday 0900-1700 Sunday 0900-1700
Status
CRN 45432
Duration
Fri Nov 03 - Sun Nov 19 (3 weeks)
- 3 weeks
- CRN 45432
- $578.93
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Nov 03 | Fri | 17:30 - 20:30 | Downtown DTC Rm. 381 |
| Nov 04 - Nov 05 | Sat, Sun | 09:00 - 17:30 | Downtown DTC Rm. 381 |
| Nov 17 | Fri | 17:30 - 20:30 | Downtown DTC Rm. 381 |
| Nov 18 - Nov 19 | Sat, Sun | 09:00 - 17:30 | Downtown DTC Rm. 381 |
Instructor
Joseph Cuzzetto
Course outline
Credits
3
Cost
$578.93
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Due to the intensive and interactive nature of this course, students are required to attend all classes. Classes will run Nov 4-6 and Nov 18-20 with the following class times: Fridays 1730– 2030 Saturdays and Sundays 0900-1730
Status
CRN 33280
Duration
Tue Sep 05 - Tue Dec 12 (15 weeks)
- 15 weeks
- CRN 33280
- $592.68
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 05 - Dec 12 | Tue | 08:30 - 11:20 | Burnaby SW05 Rm. 2895 |
Instructor
Andrew Naiberg
Course outline
Credits
3
Cost
$592.68
Important information
-
This section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. If you have any questions, please contact bfun@bcit.ca. This course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 32386
Duration
Mon Sep 11 - Sat Dec 09 (13 weeks)
- 13 weeks
- CRN 32386
- $551.82
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 11 - Dec 09 | N/A | N/A | Online |
Instructor
Barbara Smith
Course outline
Credits
3
Cost
$551.82
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 46532
Duration
Mon Sep 11 - Mon Dec 04 (13 weeks)
- 13 weeks
- CRN 46532
- $592.68
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 11 - Oct 01 | Mon | 18:30 - 21:30 | Burnaby SE06 Rm. 109 |
| Oct 02 - Oct 15 | N/A | N/A | Online |
| Oct 16 - Nov 12 | Mon | 18:30 - 21:30 | Burnaby SE06 Rm. 109 |
| Nov 13 - Nov 19 | N/A | N/A | Online |
| Nov 20 - Dec 04 | Mon | 18:30 - 21:30 | Burnaby SE06 Rm. 109 |
Instructor
Tom Chan
Course outline
Credits
3
Cost
$592.68
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Please note that this is a blended/hybrid delivery format; there will be both in-person classes and asynchronous online learning. In-classroom meetings are conventional face-to-face format, and the campus and room location are as noted on the course registration details above. The online learning will be done as self-study, but there will be weekly deadlines for assignments and quizzes. Self study weeks: October 2nd, October 9th, November 13th. No in-person classes held during these weeks. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf To be successful in this hybrid course, plan to spend 7-10 hours per week on your studies starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Your instructor will provide you with further details.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 47070
Duration
Mon Sep 11 - Sat Dec 09 (13 weeks)
- 13 weeks
- CRN 47070
- $551.82
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 11 - Dec 09 | N/A | N/A | Online |
Instructor
Joe Freeburn
Course outline
Credits
3
Cost
$551.82
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress and Full
This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 47262
Duration
Mon Sep 11 - Sat Dec 09 (13 weeks)
- 13 weeks
- CRN 47262
- $551.82
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 11 - Dec 09 | N/A | N/A | Online |
Instructor
Joe Freeburn
Course outline
Credits
3
Cost
$551.82
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
In Progress and Full
This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 50662
Duration
Mon Sep 11 - Sat Dec 09 (13 weeks)
- 13 weeks
- CRN 50662
- $551.82
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 11 - Dec 09 | N/A | N/A | Online |
Instructor
Barbara Smith
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
3
Cost
$551.82
Important information
- Internet delivery format.
-
Internet delivery format. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 30715
Duration
Tue Sep 12 - Tue Dec 05 (13 weeks)
- 13 weeks
- CRN 30715
- $578.93
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 12 - Dec 05 | Tue | 17:30 - 20:30 | Downtown DTC Rm. 481 |
Instructor
Fair Gordon
Course outline
Credits
3
Cost
$578.93
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 31629
Duration
Tue Sep 12 - Tue Nov 28 (12 weeks)
- 12 weeks
- CRN 31629
- $578.93
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 12 - Nov 28 | Tue | 13:00 - 16:15 | Downtown DTC Rm. 481 |
Instructor
Mike Coates
Course outline
Credits
3
Cost
$578.93
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 38509
Duration
Wed Sep 13 - Wed Nov 29 (12 weeks)
- 12 weeks
- CRN 38509
- $578.93
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 13 - Nov 29 | Wed | 08:45 - 12:00 | Downtown DTC Rm. 483 |
Instructor
Fair Gordon
Course outline
Credits
3
Cost
$578.93
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 30719
Duration
Thu Sep 14 - Thu Dec 07 (13 weeks)
- 13 weeks
- CRN 30719
- $592.68
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 14 - Dec 07 | Thu | 18:30 - 21:30 | Burnaby SW03 Rm. 3615 |
Instructor
Margaret Vicic
Course outline
Credits
3
Cost
$592.68
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 45007
Duration
Mon Sep 18 - Sat Oct 28 (6 weeks)
- 6 weeks
- CRN 45007
- $551.82
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 18 - Oct 28 | N/A | N/A | Online |
Instructor
Fair Gordon
Course outline
Credits
3
Cost
$551.82
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 10+ hours per week on your studies, as this is a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Discuss how marketing creates value for customers in order to capture value from customers in return.
- Describe marketing strategies and how marketers measure and manage the return on marketing.
- Develop a SWOT analysis and competitive analysis.
- Select suitable primary and secondary market research approaches.
- Differentiate between consumer and business markets and their buying processes.
- Conduct market segmentation, target market selection, and product positioning.
- Describe the decisions marketers make throughout the product life cycle for their products and services.
- Outline how marketers build and manage brands to create brand equity.
- Select product and channel strategies to create value, and pricing strategies to capture value in return.
- Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).
Effective as of Winter 2020
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