Course details
Marketing 1102 is an introduction to the fundamentals of marketing. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company, which will be assessed on students' application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Cost
$540.20 - $578.95 See individual course offerings below for actual costs.
Course offerings
Fall 2022
Below are seven offerings of MKTG 1102 for the Fall 2022 term.
CRN 30715
Duration
Tue Sep 06 - Tue Nov 29 (13 weeks)
- 13 weeks
- CRN 30715
- $566.09
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Nov 29 | Tue | 17:30 - 20:30 | Downtown DTC Rm. 481 |
Instructor
Raymond Yang
Course outline
Credits
3
Cost
$566.09
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 32386
Duration
Tue Sep 06 - Sat Dec 03 (13 weeks)
- 13 weeks
- CRN 32386
- $540.20
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Dec 03 | N/A | N/A | Online |
Instructor
Barbara Smith
Course outline
Credits
3
Cost
$540.20
Important information
- Internet delivery format.
-
Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 33280
Duration
Tue Sep 06 - Tue Dec 13 (15 weeks)
- 15 weeks
- CRN 33280
- $578.95
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Dec 13 | Tue | 08:30 - 11:20 | Burnaby SW05 Rm. 2895 |
Instructor
Fair Gordon
Course outline
Credits
3
Cost
$578.95
Important information
-
This section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. If you have any questions, please contact the Program Assistant, Sarah Chanway at schanway@bcit.ca. This course is driven by the Desire to Learn online learning platform. It is mandatory for students to acquire either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access BCIT’s course materials. Second hand book or book purchased on any outside vendor site will not have the BCIT code for these materials. It is essential to have this material access in order to pass this course.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 47070
Duration
Tue Sep 06 - Sat Dec 03 (13 weeks)
- 13 weeks
- CRN 47070
- $540.20
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Dec 03 | N/A | N/A | Online |
Instructor
Joe Freeburn
Course outline
Credits
3
Cost
$540.20
Important information
- Internet delivery format.
-
Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress and Full
This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 47262
Duration
Tue Sep 06 - Sat Dec 03 (13 weeks)
- 13 weeks
- CRN 47262
- $540.20
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Dec 03 | N/A | N/A | Online |
Instructor
TBD
Course outline
Credits
3
Cost
$540.20
Important information
- Internet delivery format.
-
Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
Cancelled
This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 30719
Duration
Thu Sep 08 - Thu Dec 01 (13 weeks)
- 13 weeks
- CRN 30719
- $578.95
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 08 - Dec 01 | Thu | 18:30 - 21:30 | Burnaby SW01 Rm. 2004 |
Instructor
Margaret Vicic
Course outline
Credits
3
Cost
$578.95
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 46532
Duration
Mon Sep 12 - Mon Dec 12 (13 weeks)
- 13 weeks
- CRN 46532
- $578.95
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 12 - Dec 12 | Mon | 18:30 - 21:30 | Burnaby SE06 Rm. 209 |
Instructor
Tom Chan
Course outline
Credits
3
Cost
$578.95
Important information
-
No class held on October 10th - Thanksgiving Day.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Winter 2023
Below are 10 offerings of MKTG 1102 for the Winter 2023 term.
CRN 10004
Duration
Wed Jan 04 - Wed Mar 29 (13 weeks)
- 13 weeks
- CRN 10004
- $578.95
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 04 - Mar 29 | Wed | 18:30 - 21:30 | Burnaby NE01 Rm. 402 |
Instructor
Margaret Vicic
Course outline
Credits
3
Cost
$578.95
Important information
-
Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 87544
Duration
Wed Jan 04 - Sat Apr 01 (13 weeks)
- 13 weeks
- CRN 87544
- $540.20
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 04 - Apr 01 | N/A | N/A | Online |
Instructor
Barbara Smith
Course outline
Credits
3
Cost
$540.20
Important information
- Internet delivery format.
-
Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 87663
Duration
Wed Jan 04 - Sat Apr 01 (13 weeks)
- 13 weeks
- CRN 87663
- $540.20
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 04 - Apr 01 | N/A | N/A | Online |
Instructor
Joe Freeburn
Course outline
Credits
3
Cost
$540.20
Important information
- Internet delivery format.
-
Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 79370
Duration
Thu Jan 05 - Thu Mar 23 (12 weeks)
- 12 weeks
- CRN 79370
- $566.09
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 05 - Mar 23 | Thu | 08:45 - 12:00 | Downtown DTC Rm. 481 |
Instructor
Tom Chan
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
3
Cost
$566.09
Important information
-
Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 10003
Duration
Tue Jan 10 - Tue Apr 04 (13 weeks)
- 13 weeks
- CRN 10003
- $566.09
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 10 - Apr 04 | Tue | 17:30 - 20:30 | Downtown DTC Rm. 481 |
Instructor
Tom Chan
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
3
Cost
$566.09
Important information
-
Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 78616
Duration
Tue Jan 10 - Tue Apr 04 (13 weeks)
- 13 weeks
- CRN 78616
- $578.95
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 10 - Apr 04 | Tue | 18:30 - 21:30 | Burnaby SW03 Rm. 2620 |
Instructor
Fair Gordon
Course outline
Credits
3
Cost
$578.95
Important information
-
Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 89872
Duration
Mon Jan 16 - Mon Apr 17 (13 weeks)
- 13 weeks
- CRN 89872
- $540.20
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 16 - Apr 17 | Mon | 17:30 - 20:30 | Online |
Instructor
Joseph Cuzzetto
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
3
Cost
$540.20
Important information
- Internet delivery format.
-
This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. No classes held on Feb 21st – Family Day and April 18th – Easter Monday.
Status
CRN 81213
Duration
Fri Mar 03 - Sun Mar 12 (3 weeks)
- 3 weeks
- CRN 81213
- $566.09
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Mar 03 | Fri | 17:30 - 20:30 | Downtown DTC Rm. 381 |
| Mar 04 - Mar 05 | Sat, Sun | 08:30 - 16:45 | Downtown DTC Rm. 381 |
| Mar 10 | Fri | 17:30 - 20:30 | Downtown DTC Rm. 381 |
| Mar 11 - Mar 12 | Sat, Sun | 08:30 - 16:45 | Downtown DTC Rm. 381 |
Instructor
Joseph Cuzzetto
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
3
Cost
$566.09
Important information
-
Students are permitted to register up until the first week without approval. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 46421
Duration
Wed Jan 04 - Sat Apr 01 (13 weeks)
- 13 weeks
- CRN 46421
- $540.20
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 04 - Apr 01 | N/A | N/A | Online |
Instructor
Barbara Smith
Course outline
Credits
3
Cost
$540.20
Important information
- Internet delivery format.
-
Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Full
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 43324
Duration
Tue Jan 10 - Tue Apr 18 (15 weeks)
- 15 weeks
- CRN 43324
- $578.95
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 10 - Apr 18 | Tue | 08:30 - 11:20 | Burnaby SE06 Rm. 109 |
Instructor
Fair Gordon
Course outline
Credits
3
Cost
$578.95
Important information
-
Please note that this section is part of the Business Fundamentals (BFUN) Program (www.bcit.ca/study/programs/7985acert). As this is the case, the course will be taught in a way that accommodates the needs of English Language Learners. Please direct any inquiries to the Program Assistant, Sarah Chanway, at sarah_chanway@bcit.ca.
Status
Full
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Discuss how marketing creates value for customers in order to capture value from customers in return.
- Describe marketing strategies and how marketers measure and manage the return on marketing.
- Develop a SWOT analysis and competitive analysis.
- Select suitable primary and secondary market research approaches.
- Differentiate between consumer and business markets and their buying processes.
- Conduct market segmentation, target market selection, and product positioning.
- Describe the decisions marketers make throughout the product life cycle for their products and services.
- Outline how marketers build and manage brands to create brand equity.
- Select product and channel strategies to create value, and pricing strategies to capture value in return.
- Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).
Effective as of Winter 2020
Related Programs
Essentials of Marketing (MKTG 1102) is offered as a part of the following programs:
School of Business + Media
- Accounting
Diploma Full-time
- Accounting
Diploma Part-time
- Advanced Business Management
Certificate Part-time
- Advanced Human Resource Management
Certificate Part-time
- Business Administration
Associate Certificate Part-time
- Business Administration (General Option)
Diploma Part-time
- Business Administration (Global Studies Option)
Diploma Part-time
- Business Administration (Human Resources Option)
Diploma Part-time
- Business Administration (Management Option)
Diploma Part-time
- Business Administration (Marketing Option)
Diploma Part-time
- Business Fundamentals
Associate Certificate Full-time
- Business Information Technology Management (Artificial Intelligence Management Option)
Diploma Full-time
- Business Information Technology Management (Enterprise Systems Management Option)
Diploma Full-time
- Business Management
Certificate Part-time
- Business Management
Diploma Full-time
- Business Operations Management
Diploma Full-time
- Digital Design and Development
Diploma Full-time
- Digital Marketing Foundations
Associate Certificate Part-time
- Digital Marketing Strategy
Associate Certificate Part-time
- Finance
Diploma Full-time
- Finance
Diploma Part-time
- Financial Management (Finance Option)
Certificate Part-time
- Financial Management (Professional Accounting Option)
Certificate Part-time
- Financial Planning
Diploma Part-time
- Financial Planning
Diploma Full-time
- Fire Executive Management
BCIT/Industry Partnership Certificate Part-time
- General Insurance and Risk Management
Diploma Full-time
- Global Trade and Transportation Management
Diploma Full-time
- Graphic Communications Technology Management
Diploma Full-time
- Human Resource Management
Diploma Full-time
- International Trade and Transportation Logistics
Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Entrepreneurship Option)
Diploma Full-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Diploma Full-time
- Marketing Management (Professional Real Estate Option)
Diploma Full-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management (Professional Sales Option)
Diploma Full-time
- Marketing Management
Diploma Full-time
- Marketing Management (Tourism Management Option)
Diploma Full-time
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Event Marketing
Associate Certificate Part-time
- Marketing Management - Fundraising Management
Associate Certificate Part-time
- Marketing Management - Marketing Communications
Associate Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
- Marketing Management - Retail Marketing Management
Associate Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
- Media Techniques and Marketing Communications
Certificate Part-time
- Music Business
Associate Certificate Part-time
- Nonprofit Management
Associate Certificate Part-time
- Small Business Management
Statement of Completion Part-time
Subscribe
Interested in being notified about future offerings of Essentials of Marketing (MKTG 1102)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.
Programs and courses are subject to change without notice.