BC’s only career-focused marketing program takes you from the classroom to the workplace in under two years.
First year provides a business and marketing foundation taught by industry experts. Second year features specialized courses, work experience, and projects with real-world clients in your choice of option:
- Digital Marketing & Brand Strategy (Formerly Marketing Communications)
- Professional Real Estate
- Professional Sales
- Tourism Marketing & Sales
Graduates of the diploma have a strong foundation in public relations, digital and traditional media, marketing research, and business analytics. Career options include:
- Marketing Coordinator
- Digital Marketing Specialist
- Account Services Coordinator
- Event Manager
- Conference Coordinator
Qualified graduates of the diploma may also apply for acceptance into BCIT’s Bachelor of Business Administration (BBA) degree program, which you can complete full-time in the day, or around your new career as part-time in the evenings.
Bring Your Own Device
Students are required to have their own laptop. Please refer to the Bring Your Own Device Specifications [PDF] for requirements.
Laptop costs vary depending on the configuration chosen, but will likely range from approximately $1,000 to $2,000.
Students in the marketing management diploma take a common first year of business, sales, and marketing classes. Midway through the second term of first year, students either confirm or select their first and second choice for the next year of the program. The second-year options are:
- Digital Marketing and Brand Strategy (Formerly Marketing Communications)
- Professional Real Estate
- Professional Sales
- Tourism Marketing & Sales
Entry to each option is competitive by GPA and other factors. Where space issues arise, students may get their alternate choice.
Graduates of the Marketing Management diploma program have a strong foundation in public relations, digital and traditional media, marketing research, and business analytics. This skill set will lead to a wide variety of marketing job opportunities.
Some career opportunities include:
- Starting your own business
- Marketing Coordinator
- Project Manager
- Media Buyer
- Digital Marketing Specialist
- Account Services Coordinator
Qualified graduates of the Marketing Management diploma program may also apply for acceptance into BCIT’s Bachelor of Business Administration (BBA) degree program. This program will ladder into the BBA program, which you can complete full-time in the day, or around your new career as part-time in the evenings.
For specific career and graduate outcomes, please check the page for each option:
Our teaching team is made up of industry professionals and experts in their field.
Bruce Anthony, Faculty
Bruce has 38 years of experience in sales and marketing, including sales management with Rogers Media. As a Marketing Strategist for the past 16 years, he has helped build over 40 brands and businesses.
Geoffrey Bird, Program Head 1st Year
Geoffrey has been teaching in the department since 2004, bringing extensive experience as a copywriter and creative communicator with organizations including Kiwi Collection, Big House Communications, Columbus Group, Go Direct, Bryant, Fulton & Shee, Rogers, and local radio stations. He is an accomplished photographer who shares his view of local wildlife on Instagram @geoffrey_bird and shares his office with pups Coco and Kula.
Angie graduated from BCIT’s Marketing Management program in 1998 and has since worked for numerous global and national brands including PwC, Business Development Bank of Canada and MNP where she managed and led multi-channel marketing strategies to drive growth and increase profitability. She is co-owner of Marwick Marketing, a digital marketing agency with offices in Canada and the UK. She also holds a Bachelor of Commerce degree from Thompson Rivers University. Angie is a native of Vancouver, BC. During her spare time, she enjoys spending time with her two daughters and planning her next travel adventure.
Amalia is a BCIT Marketing Management alumna, digital marketing strategist, and industry speaker who has helped develop digital marketing strategies for over 100 clients across multiple industries. Her work has appeared in industry journals such as Search Engine Land, and she has presented across North America at leading marketing conferences. Amalia’s passions include helping small businesses navigate the world of digital, developing high-performing marketing teams and exploring ethics in marketing. Outside of work, Amalia is an avid paddleboarder, coffee enthusiast and loves to travel.
A veteran of Vancouver’s tech community, Rodan has helped many organizations start and scale their sales, marketing, and customer care teams. He is the Co-Principal of Rise Strategy, a consultancy working with companies from small start-ups to enterprise businesses. Rodan’s clients are primarily in the software development, financial services, financial tech, health tech and sustainability verticals.
Bryan Graziano, Entrepreneurship Program Head
Bryan has over 10 years of experience developing and managing successful startup companies from medical device manufacturing to Amazon FBA. Bryan is a proud graduate of BCIT’s Professional Sales program and BBA.
Daniel John, Professional Real Estate Program Head
Daniel has over 15 years of industry experience specializing in residential brokerage, land assembly, and development. He serves at the Real Estate Institute of BC as their Past-President and also is the Vice-Chair of the Real Estate Board of Greater Vancouver. He holds his professional RI Designation and is a proud graduate of BCIT’s Professional Real Estate Program and BBA.
Erica has over 20 years of experience teaching adults the skills they need to succeed in the workforce. In addition to teaching in day and PTS, Erica also facilitates branding workshops for entrepreneurs through the YMCA’s Self Employment program, is a co-founder and contributor at todaysworkshop.com, and is a consultant who helps small business owners and organizations with branding, marketing and communications at ericajane.ca. Years ago, she acquired a B.A. in Honours English from UBC, which wasn’t totally useless, after all.
Tom Jopling, Business Consulting Projects Coordinator
Tom has 32 years of experience in marketing research and strategy and has worked with organizations of all sizes in a wide range of public and private sectors. His management experience ranges from running his own consultancy to managing the BC operations of one of Canada’s largest marketing research companies. He is one of a small number of people to hold the Certified Marketing Research Professional (CMRP) designation in Canada.
Roz has over 30 years of marketing and sales experience in the tourism and insurance industries. Previously, Roz was the Director of Sales and Market Development at Tourism Whistler and a member of the sales and marketing team at Destination British Columbia. More recently, Roz was the Vice President/Client Executive for one of British Columbia’s largest commercial insurance brokerages. Roz worked with a wide variety of business clients and as a result of her vast sales experience, has developed a detailed understanding of the issues facing businesses today.
Tracey Renzullo, Flexible Learning Program Head
Tracey joined the department in early 2002 and has had a variety of leadership roles including Timetabler, School of Business & Media Professional Development Committee Member, BBA Steering Committee Member, MA Faculty Advisor, AMA Case Competition Co-Chair, and Part-Time Studies Program Head. Tracey has taught a diverse portfolio including Digital Marketing, Financial Services Marketing, Marketing Analysis, Direct Marketing, Marketing Communications Strategy, and Marketing Essentials. She currently serves as the Immediate Past Chair for the Greater Vancouver Board of Trade Leaders of Tomorrow Program, which provides essential mentorship opportunities for our up-and-coming business leaders. Tracey lives in Vancouver and is the proud mother of one daughter and two sons.
Jeff has spent over 20 years designing and building innovative analytics solutions in the Canadian financial services industry. He is an enthusiastic educator focused on developing technology, design, data, analytics, and problem-solving skills in others because combining these skills in a business setting will bring about a data-informed decision-making culture. He holds a BSc in Computing Science as well as a BBA in Management Science.
Matt has more than 25 years’ experience in the market and opinion research industry having worked for large international agencies such as the Kantar Group in the UK and gained a wealth of local agency experience in Vancouver B.C. with Mustel Group. He has designed and executed both qualitative and quantitative research for a wide variety of clients in both public and private sectors.
David Tikkanen, Tourism Marketing and Sales Program Head
David has over 35 years of tourism and hospitality experience including senior sales roles at properties including the Westin Bayshore, Fairmont Waterfront, and Metropolitan Hotel. David is the former Conference Sales Manager for Tourism Whistler and ran his own destination marketing company, Entrée Canada, which served incentive clients from global luxury brands.
Erin is a digital marketing strategist with over 15 years of experience in agencies, client-side, and as a consultant. She has worked across industries and sectors improving the online communications impact of global and local companies.
Danielle Wilson, Digital Marketing and Brand Strategy Program Head
Danielle is a 25-year advertising agency veteran of some of the largest global communications agency networks and winner of Business in Vancouver’s 40 under 40 award. Her experience runs the gamut from start-ups to crown corporations and every industry from healthcare and cars to beer and apparel for local, regional and global brands.
Our Program Advisory Committee (PAC) is made up of these industry experts:
- Kevin Murray, Chair, Uncommon Purpose
- Troy Abromaitis, Bucci Developments
- Peter Barton, SAP Analytics
- Jeff Brown, Westwynd Realty
- Todd Cullum, Leavitt Machinery
- Jeff Duncan, Meetingmax
- Jennifer Husband, QuadReal Property Group
- Greg Malpass, Traction on Demand
- Paul Shorthouse, Circular Economy Leadership Canada
- Robyn Smith, Cossette
- Jeremy Tiffen, Horizon Recruitment
- Sloan Vereecken, Fairmont Pacific Rim
- How long is this program?
- When does the program start?
- Is there an application deadline?
- When is first term tuition due?
- How much is tuition?
- What if I already have a diploma or degree?
- I meet the requirements, but should I retake classes to have a better chance of getting in?
- Does BCIT offer help with tuition like awards and financial aid?
- Can I take the courses individually and at my own pace?
- I have an IEP/IAP at my current school. Does BCIT offer accommodations to students who need them?
- Are the classes virtual or in-person?
- Does this program have a co-op?
- How can I make sure a spot in the option I want?
- Can I work while taking this program?
- If I’ve been accepted into the program but I would like to defer until the next intake, do I need to re-apply?
- Can I apply for the program before completing a required course?
- Is this program open to international students?
- Can I use a MAC instead of a PC laptop?
- Can I send you my credentials and application documents for review?
- Who do I contact if I have questions about the entrance requirements and application process?
How long is this program?
The program duration is two years, running from September to May. Students are expected to attend on-campus classes from Monday to Friday, 8:30 am to 5:30 pm. Click here for a first-year sample timetable.
When does the program start?
The program has one intake per year, in September.
Is there an application deadline?
The marketing diploma program accepts applications on a first-come, first-served basis until all available seats are filled. Once the program reaches full capacity, an alert note will be posted on the program overview page indicating that no further applications will be accepted.
When is first term tuition due?
60 days before the program start date. For applicants who are accepted into the program less than 60 days before the program start date, Admissions will specify the tuition deadline.
How much is tuition?
The total estimated tuition for this diploma is $12,645* (or $3162 per term) for domestic students and $41,850 for international students. Tuition is payable on a term basis. About 2.5 months prior to the program start date, you will be able to view your tuition amount due in your myBCIT account.
What if I already have a diploma or degree?
If you have a degree or a diploma you may qualify to take fewer courses and apply directly to second year, space permitting. For more on advanced placement, click here.
I meet the requirements, but should I retake classes to have a better chance of getting in?
There is no need to exceed the grades required for admission. Your application will be processed on a first-come, first-served basis provided you meet the minimum requirements. Retaking courses for higher grades will not increase your chances of getting into the program.
Does BCIT offer help with tuition like awards and financial aid?
Can I take the courses individually and at my own pace?
Students are automatically block registered into all classes each term. It’s not flexible, but this also guarantees that if you pass all your courses, you’ll be done in less than two years, no waitlists or guesswork involved! If the full-time diploma isn’t for you, check out our flexible programs and courses.
I have an IEP/IAP at my current school. Does BCIT offer accommodations to students who need them?
Yes. BCIT has an Accessibility Services department that can help you navigate the program, however courses in this diploma cannot be taken individually and this should be considered before applying.
Are the classes virtual or in-person?
Most of your classes will be held in person at the Burnaby campus. Some learning activities take place off campus (like internships) and some course content is delivered online.
Does this program have a co-op?
Each second year option offers either a practicum or an internship opportunity (from 1-4 days per week at a company of your choice). While not technically called a co-op, these experiences offer similar benefits including hands-on experience, networking, building out your resume, and making connections.
How can I make sure a spot in the option I want?
Students rank their choice of option towards the end of first year. Where there are capacity constraints, students get their alternative choice based on GPA and other factors. The best way to ensure you get your top choice is to concentrate on your coursework while in the program. More info about option choice will be shared with you at orientation and throughout first year.
Can I work while taking this program?
Some students work while taking this program so it is possible; however, it is important to note that each student must determine for himself/herself whether he/she is able to handle the course load while working.
If I’ve been accepted into the program but I would like to defer until the next intake, do I need to re-apply?
Yes, you would need to submit a withdrawal form for the current intake and re-apply for the next intake.
Can I apply for the program before completing a required course?
If you have a midterm grade at the time of application, the midterm grade can be used for the assessment (given that you meet all the other entrance requirements).
Is this program open to international students?
Can I use a MAC instead of a PC laptop?
Yes; however, students who use a MAC laptop must troubleshoot issues on their own. Instructors can only assist with troubleshooting issues on PC laptops.
Can I send you my credentials and application documents for review?
No, the department is unable to review your documents. BCIT Admissions is responsible for reviewing your application documents and they can only do that after you have formally applied.
Who do I contact if I have questions about the entrance requirements and application process?
- If you have not yet applied, please reach out to Program Advising for assistance.
- If you have already applied and have inquiries about the program, especially those related to your application and/or tuition, please email your Admissions Officer.
- For questions specific to international students, please contact BCIT International.
Have a question about this program? Check our Frequently Asked Questions page.
If not answered there, please email Program_Advising@bcit.ca with the program name in the subject line.
For general, industry, and media inquiries: Study_Marketing@bcit.ca
To contact a Program Head, who is also an instructor, please be aware that it may take up to five business days for them to respond to your email.
|Geoffrey Bird||Common First Year||Geoffrey_Bird@bcit.ca|
|Danielle Wilson||Digital Marketing and Brand Strategy||Danielle_Wilson@bcit.ca|
|Daniel John||Professional Real Estate||Daniel_John@bcit.ca|
|Bruce Anthony||Professional Sales||Bruce_Anthony@bcit.ca|
|David Tikkanen||Tourism Marketing and Sales||David_Tikkanen@bcit.ca|
Questions or comments?
Sign up to receive updates, invitations to events, and information about BCIT and your program.
We promise not to spam you, we won’t share your personal information, and you can unsubscribe at any time.
Programs and courses are subject to change without notice.