In this option, you’ll be immersed in the fast-paced world of digital marketing and brand strategy, working in groups to drive results, and learning cutting-edge industry practice through in-class lectures and labs. You’ll gain real-world experience in your 10-week internship, and have access to networking opportunities to help accelerate or begin your career.
Many marketing employers specifically recommend this program and look for graduates to hire into marketing, advertising, promotions, and public relations roles in Canada and across the world. In fact, about 75% of our students begin work in the field immediately after graduation. You’ll also have the option of applying course credits from the diploma toward full-or-part-time study for your Bachelor of Business Administration.
Jobs and Careers:
- Marketing Coordinator
- Account Services Coordinator
- Social Media Coordinator
- Public Relations Coordinator
- Media Buyer
- Digital Marketing Specialist
- Special Events Coordinator
- Marketing Manager
- Product Manager
- Brand Strategist
- Merchandising Manager
- Community Relations Manager
- Public Relations and Events Manager
“As the Social Media Manager for Lush North America, my skillset is continuously evolving to suit the ever changing environment of social media. The program was an impressive immersion into business, providing practical skills, great internship opportunities, and an environment which fostered critical thinking. The pacing was extremely fast, helping to condition me for the demanding landscape of social and ensuring I was equipped to handle a solid workload.”
Laura Cranfield, Social Media Manager, Lush North America
“I’m currently working as a Media Buyer for Live Nation and have progressed through a few different roles in my time here. I have utilized many different skills that I gained from the Marketing Communications program. I found that I was armed with all the tools I needed to tackle whatever tasks I was given. BCIT gave me the confidence to excel in my career and be successful in all my different roles.”
Paul Harris, Media Buyer, Live Nation
- Next up Entrance Requirements
This option is the second year of a two-year diploma. View first-year courses.
The courses in Digital Marketing and Brand Strategy have been designed by industry experts to give you the training and expertise needed for your marketing career.
Have a question about this program? Check our Frequently Asked Questions page.
If not answered there, please email Program_Advising@bcit.ca with the program name in the subject line.
For general, industry, and media inquiries: Study_Marketing@bcit.ca
To contact a Program Head, who is also an instructor, please be aware that it may take up to five business days for them to respond to your email.
|Common First Year
|Digital Marketing and Brand Strategy
|Professional Real Estate
|Tourism Marketing and Sales
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