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Course Outlines

Course outlines are provided here for your information and reference as they become available and have received the required approvals.

Available BCIT course outlines can be accessed by selecting the term, the course subject and the course number from the dropdown list(s) below. If outlines are available for your selected term and course, they will then be listed. If any of these steps don’t result in what you are looking for, it indicates that no outline is currently available. If you are looking for an outline from a current term please check back closer to the start of the course or consult another outline from a previous term.  Please keep in mind that the content from previous outlines may be different than current offerings of the course. For historical outlines not covered in this system please contact BCIT Library at 604-432-8370 to see if they have the outline you require.

The course outline is a statement of educational intent and direction, providing BCIT students with clear, concise, accurate and readily available information related to course content and administration. BCIT course outlines are governed by Policy 5403 and the creation of course outlines is subject to the procedure described in 5403-PR1.

Marketing Management - MKTG


While no outlines currently exist for this course, below are the course learning outcomes/competencies.

Course Learning Outcomes/Competencies

Upon successful completion of this course, the student will be able to:

  • Define fundamental marketing and user data terminology and concepts
  • Describe and identify various platforms, tools, and techniques for collecting and analyzing marketing and user data across marketing channels (websites, social media, video, mobile, et cetera)
  • Develop key performance indicators (KPIs) that are aligned with mission and organizational, marketing, and campaign objectives
  • Develop proficiency with Google Tag Manager
  • Apply attribution models to determine the return on marketing from each user touchpoint
  • Create marketing and campaign dashboards and reports to communicate KPIs
  • Evaluate data and identify insights to make data-driven marketing decisions and assessments
  • Test and optimize marketing activities to improve the user experience and to reach campaign, marketing, and organizational objectives
  • Explain the importance of using visual communication and storytelling to communicate data
  • Use predictive and prescriptive modelling to develop customer insights across the entire customer journey and customer lifecycle
  • Describe how artificial intelligence using machine learning and deep learning can be applied to marketing data
  • Discuss current issues, ethics, and privacy considerations in marketing analytics

Effective as of Winter 2022

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