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If you’re interested in beginning a career in an exciting changing field of design, marketing, advertising and promotions, one of the most creative and rewarding aspects is through media design. This program offers you courses with a specific focus on design, hands-on creative cloud software skills, and marketing knowledge for jobs like digital designers, marketing specialists, communication designers, and event planners.

As you learn business planning skills and the essentials of design, software, marketing and advertising, you’ll also design, create, and prepare a professional portfolio to present to clients and potential employers to help begin and accelerate your career.

Fall 2021 delivery mode: in person and online options

  • This program will be delivered in person and online for the fall semester.
  • We have put measures in place for your safety and well-being, ensuring that all safety protocols are addressed. Please see the BCIT COVID-19 page for details on the procedures that have been implemented.

Your education is our priority and we will continue to deliver the applied instruction, collaborative experience, and industry connections that you expect from BCIT.

About the program

  • Learn to use creative design software including; InDesign, Illustrator, Photoshop and Acrobat for marketing and advertising
  • No application required

Find out more about earning your certificate and how it can benefit your career at the Program Details.

Who should complete the Media Techniques and Marketing Communications Certificate?

You may find this program particularly useful if you’ve already earned a bachelor’s degree and are looking to sharpen your software skills to move into a career in marketing communications. Some students, in fact, are already working in the industry and pursue this certificate as professional development and may have their employers pay for their training.

In general, this program may be for you if:

  • You enjoy a fast-paced, exciting workplace
  • You are interested in creative design and software
  • You have some familiarity with marketing communications

There’s no application necessary to begin building your career with this program. Enroll today on our Entrance Requirements page!

What grads can do

Your training here at BCIT will focus on practical software and design skills. This will help you pursue a career in the communications department of any business, from entrepreneurial businesses to major corporations. After graduation, your training in areas like InDesign, marketing, and advertising production will help make you and your resume stand out even more.

Learn more about the specific opportunities available to you on the Graduating and Jobs page.

Entrance Requirements

About Part-time Studies

Take a single course, or work towards a credential — all at a pace that’s right for you.

Part-time courses are offered in a variety of scheduling formats, including at night or on weekends, flexible day time delivery, or you can opt for distance or online learning. If you meet the prerequisites and there’s space available, you can register for a course immediately. Courses are offered in each of three terms: Fall (September), Winter (January) and Spring/Summer (April).

To apply to a Part-time Studies program and earn your credential, you simply need to complete a Part-time Program Declaration Request. Applications are processed throughout the year.

Applicants to the BCIT School of Business are required to have completed two years of full-time study in high school or post-secondary program in English in an English speaking country. If you do not have English 12 and have not studied in an English-speaking country, you will need to demonstrate your skills in reading, writing, speaking, and listening. For information on English equivalencies, testing and upgrading options, visit:

International applicants:

Learn about eligibility requirements to study and work in Vancouver.

Costs & Supplies

Most courses and programs in the School of Business + Media are BYOD (Bring Your Own Device). Please ensure you bring a laptop to every class. Plug-in outlets will be provided at most stations in classrooms, but not in all classrooms, so please ensure you have at least 2 hours of battery life available at the beginning of each class. Check the following recommended computer requirements (PDF) prior to the start of class. If a program or course does not require you to provide your own device, that information will be provided by your instructor or indicated in the course outline.

For online classes, it is important you have a stable and consistent internet connection to access course content.


Important updates to Part-time Studies

1) Need to waitlist for a School of Business + Media course? Find out more.
2) English Requirement: Find out more.

This hands-on program combines the strategic approach of Marketing Communications with the techniques of multimedia technology. By focusing on specialized training you’ll need in promotional marketing, you’ll have the useable skills employers are looking for, including an understanding of the most current industry programs like InDesign and Photoshop. You’ll also gain an understanding of the broader range of marketing and advertising concepts to further your career, including how to prepare and present a professional portfolio.

Please note: part-time programs and courses are open enrolment and although we make every effort to accommodate demand, course registration cannot be guaranteed in every semester. High demand courses fill quickly and may result in students unable to register for a course that semester. Courses may also be cancelled due to low enrolment.

Program Details

The Media Techniques and Marketing Communication Certificate Program will provide you with the skills and experience needed to:

  • Create and design pages using visual composition and layout principles
  • Produce professional typographic composition
  • Create and design pages with interactive content
  • Apply colour theory principles to promotional materials
  • Develop a professional marketing strategy
  • Understand the basics of business law
  • Prepare electronic files for digital print output
  • Know the essential principles of marketing
  • Apply practical colour management techniques for accurate colour reproduction
  • Prepare and present a professional portfolio

Graduating & Jobs

The job prospects are good for those with strong media skills in marketing and advertising, with forecasted growth in the coming years. With the hands-on training you earn at BCIT, you’ll not only enhance your knowledge and resume, but also grow your confidence and open new avenues for a rewarding, successful career.

Some job opportunities include:

  • Marketing Strategist
  • Promotional Strategist
  • Photographer
  • Graphic Designer
  • Electronic Marketing Specialist
  • Event Planner
  • Social Media Strategist

Faculty, Advisors & Staff

Many instructors in the Media Techniques and Marketing Communication Program have years of active experience in the media, marketing and business industries. Some are members of professional institutes and organization that relate to the areas of study. These memberships allow instructors to remain current on new industry standards and offer fresh insight to students on recent developments.

Contact Us

Karen Harvey
Program Assistant, Digital Arts
604-453-4032 |

Paul Sawyer
Part Time Studies Coordinator, Digital Arts
604-456-1011 |

Contact a Part-time Studies Program Advisor with the BCIT program name in the subject line if you have a question about:

  • Course selection and program planning
  • Declaring your program
  • Making changes to your approved program plan
  • Applying for transfer credit and advanced placement
  • Laddering options
  • Job placement and graduate outcomes
  • Student life

Questions or comments?


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