Course details
In today’s changing creative environment, designers must do more than simply ‘design things.’ Designers apply visual communication principles to express their client's message, but they must also work within the context of a business strategy and goals to be fully successful. This course examines how design supports and reinforces a client’s business goals by applying critical components of the design process: research, analysis, concept development and evaluation. You will also explore standard business practices and how to work effectively with clients. Principles, concepts, and techniques will be applied through the comprehensive development of a large and major campaign project. You will analyze and evaluate course work through discussion, critiques, and verbal and written presentations.
Prerequisite(s)
Credits
3.0
Cost
$574.24 - $575.20 See individual course offerings below for actual costs.
Course offerings
Spring/Summer 2023
Below is one offering of GDES 2088 for the Spring/Summer 2023 term.
CRN 68657
Duration
Thu Apr 06 - Thu Jun 22 (12 weeks)
- 12 weeks
- CRN 68657
- $574.24
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 06 - Jun 22 | Thu | 18:00 - 21:00 | Online |
Instructor
Omar Amini
Course outline
Cost
$574.24
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
This course is equivalent to MDIA 2088. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please log into learn.bcit.ca using your BCIT student email and password on the first day of class. You will require access to the Adobe Creative Cloud in order to complete this course. Students who are currently registered in one or more part-time courses can purchase a subscription for Adobe Creative Cloud Pro at a discount through BCIT’s new software portal kb.bcit.ca/student/adobe-creative-cloud-subscription-part-time-student-3130
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Fall 2023
Below is one offering of GDES 2088 for the Fall 2023 term.
CRN 50149
Duration
Mon Sep 11 - Mon Dec 11 (11 weeks)
- 11 weeks
- CRN 50149
- $575.20
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 11 - Dec 11 | Mon | 18:00 - 21:15 | Online |
Instructor
Shahab Pourtalebi
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$575.20
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
No classes on the following days: Oct. 2, Oct. 9 & Nov.13 This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please log into learn.bcit.ca using your BCIT student email and password on the first day of class. You will require access to the Adobe Creative Cloud in order to complete this course. Students who are currently registered in one or more part-time courses can purchase a subscription for Adobe Creative Cloud Pro at a discount through BCIT’s new software portal h kb.bcit.ca/student/adobe-creative-cloud-subscription-flexible-learning-student-3130/
Status
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Conduct basic research required for establishing project goals.
- Identify and use a range of research approaches.
- Identify resources for implementing more comprehensive research.
- Define a project’s goals and target audience in the context of a business’ goals.
- Write a professional business research report.
- Write a creative proposal for a presentation.
- Write key messages for campaigns.
- Work effectively with a client by implementing a process to achieve project goals.
- Develop creative concepts that are in line with business marketing strategy.
- Analyze and evaluate a design concept within a strategic campaign through development of a concept proposal.
- Implement standard business practices and ethics relating to the design profession.
Effective as of Spring/Summer 2023
Related Programs
Strategic Design For Business (GDES 2088) is offered as a part of the following programs:
School of Business + Media
- Graphic Design
Certificate Full-time/Part-time
- Media Techniques and Marketing Communications
Certificate Part-time
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Programs and courses are subject to change without notice.