Strategic Design For Business GDES 2088

Course details

In today’s changing creative environment, designers must do more than simply ‘design things.’ Designers apply visual communication principles to express their client's message, but they must also work within the context of a business strategy and goals to be fully successful. This course examines how design supports and reinforces a client’s business goals by applying critical components of the design process: research, analysis, concept development and evaluation. You will also explore standard business practices and how to work effectively with clients. Principles, concepts, and techniques will be applied through the comprehensive development of a large and major campaign project. You will analyze and evaluate course work through discussion, critiques, and verbal and written presentations.

Prerequisite(s)

• 50% in GDES 1235 and 50% in GDES 1105 and 50% in GDES 1069 and 50% in GDES 1270 and 50% in GDES 1275
• All Term 1 courses in the Graphic Design Certificate program must be completed before taking any Term 2 courses in the Graphic Design Certificate program.

Credits

3.0