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Advertising Design Production MKTG 3418

Marketing Management Course

Course details

In this course, you will look out how planning a strategy for design work helps build a strong and effective ad. You will learn the stages of design production, copywriting and how to design for print, out of home and interactive ads. While using Adobe InDesign, an industry-standard software, you will develop your own marketing materials and start building a portfolio. The course is ideal for aspiring graphic designers and 'ad creatives' as well as marketers who want to better manage their creative resources.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$673.21 - $699.10 See individual course offerings below for actual costs.

Course offerings

Winter 2023

Below are two offerings of MKTG 3418 for the Winter 2023 term.

CRN 83050

Duration

Wed Jan 04 - Sat Mar 25 (12 weeks)

  • 12 weeks
  • CRN 83050
  • $673.21
Class meeting times
Dates Days Times Locations
Jan 04 - Mar 25 N/A N/A Online
Instructor

Chloe Perron

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$673.21

Important information
  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 42703

Duration

Thu Jan 05 - Thu Mar 23 (12 weeks)

  • 12 weeks
  • CRN 42703
  • $699.10
Class meeting times
Dates Days Times Locations
Jan 05 - Mar 23 Thu 17:30 - 20:30 Downtown DTC Rm. 374
Instructor

Chloe Perron

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$699.10

Important information
  1. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Learning Outcomes

Upon successful completion of this course you should be able to:

  • Analyze and critique the creative strategies employed by advertisers in a wide variety of advertising and communication materials, such as print, Out-of-Home and web ads.
  • Develop creative strategies and produce advertising materials that effectively employ and communicate these.
  • Describe the fundamentals of creative production, which include copywriting, layout and design, Adobe InDesign, computer graphics, art design techniques, and printing requirements.

Effective as of Winter 2016

Related Programs

Advertising Design Production (MKTG 3418) is offered as a part of the following programs:

School of Business + Media

  1. Business Administration (Marketing Option)
    Diploma Part-time
  2. Marketing Management (Marketing Communications Option)
    Certificate Part-time
  3. Media Techniques and Marketing Communications
    Certificate Part-time

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