Course Overview
In this course, you will look out how planning a strategy for design work helps build a strong and effective ad. You will learn the stages of design production, copywriting and how to design for print, out of home and interactive ads. While using Adobe InDesign, an industry-standard software, you will develop your own marketing materials and start building a portfolio. The course is ideal for aspiring graphic designers and 'ad creatives' as well as marketers who want to better manage their creative resources.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$770.94
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion of this course you should be able to:
- Analyze and critique the creative strategies employed by advertisers in a wide variety of advertising and communication materials, such as print, Out-of-Home and web ads.
- Develop creative strategies and produce advertising materials that effectively employ and communicate these.
- Describe the fundamentals of creative production, which include copywriting, layout and design, Adobe InDesign, computer graphics, art design techniques, and printing requirements.
Effective as of Winter 2016
Related Programs
Advertising Design Production (MKTG 3418) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Business + Media
- Business Administration (Marketing Option)
Diploma Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Media Techniques and Marketing Communications
Certificate Part-time
Course Offerings
Spring/Summer 2026
Below is one offering of MKTG 3418 for the Spring/Summer 2026 term.
CRN 65914
Dates
Apr 09 - Jun 25 Loading
- CRN 65914
- $770.94 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 09 - Jun 25 | Thu | 18:30 - 21:30 | Burnaby NE01 Rm. 334 |
Duration
12 weeks
Instructor
Chloe Perron
Course outline
Important information
- This course is held in-person at the Burnaby campus. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist and please include your full name and student ID. You will require access to the Adobe Creative Cloud in order to complete this course. The cost of your Adobe subscription will be in addition to the tuition fee for this course. Further information regarding options to attain an Adobe subscription will be available on the BCIT Software Access webpage before the start date of this course.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.