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Advertising Design Production MKTG 3418

Marketing Management Course

International Fees

International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.

Course details

In this course, you will look out how planning a strategy for design work helps build a strong and effective ad. You will learn the stages of design production, copywriting and how to design for print, out of home and interactive ads. While using Adobe InDesign, an industry-standard software, you will develop your own marketing materials and start building a portfolio. The course is ideal for aspiring graphic designers and 'ad creatives' as well as marketers who want to better manage their creative resources.


  • No prerequisites are required for this course.



Domestic fees


Course offerings

Spring/Summer 2024

Below is one offering of MKTG 3418 for the Spring/Summer 2024 term.

CRN 65914


Thu Apr 11 - Thu Jun 27 (12 weeks)

  • 12 weeks
  • CRN 65914
  • Domestic fees $740.35
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 11 - Jun 27 Thu 18:30 - 21:30 Burnaby

Chloe Perron

Course outline


Domestic fees


Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. Students are permitted to register up until the first week without approval. You will require access to the Adobe Creative Cloud in order to complete this course. The cost of your Adobe subscription will be in addition to the tuition fee for this course. Further information regarding options to attain an Adobe subscription will be available on the BCIT Software Access webpage before the start date of this course. This course is held in-person at the Burnaby campus.

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course you should be able to:

  • Analyze and critique the creative strategies employed by advertisers in a wide variety of advertising and communication materials, such as print, Out-of-Home and web ads.
  • Develop creative strategies and produce advertising materials that effectively employ and communicate these.
  • Describe the fundamentals of creative production, which include copywriting, layout and design, Adobe InDesign, computer graphics, art design techniques, and printing requirements.

Effective as of Winter 2016

Related Programs

Advertising Design Production (MKTG 3418) is offered as a part of the following programs:

School of Business + Media

  1. Business Administration (Marketing Option)
    Diploma Part-time
  2. Marketing Management (Marketing Communications Option)
    Certificate Part-time
  3. Media Techniques and Marketing Communications
    Certificate Part-time


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