- International Fees
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
In this course, you will look out how planning a strategy for design work helps build a strong and effective ad. You will learn the stages of design production, copywriting and how to design for print, out of home and interactive ads. While using Adobe InDesign, an industry-standard software, you will develop your own marketing materials and start building a portfolio. The course is ideal for aspiring graphic designers and 'ad creatives' as well as marketers who want to better manage their creative resources.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$728.00
Learning Outcomes
Upon successful completion of this course you should be able to:
- Analyze and critique the creative strategies employed by advertisers in a wide variety of advertising and communication materials, such as print, Out-of-Home and web ads.
- Develop creative strategies and produce advertising materials that effectively employ and communicate these.
- Describe the fundamentals of creative production, which include copywriting, layout and design, Adobe InDesign, computer graphics, art design techniques, and printing requirements.
Effective as of Winter 2016
Related Programs
Advertising Design Production (MKTG 3418) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Business + Media
- Business Administration (Marketing Option)
Diploma Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Media Techniques and Marketing Communications
Certificate Part-time
Course Offerings
Fall 2025
Below is one offering of MKTG 3418 for the Fall 2025 term.
CRN 43306
Dates
Sep 08 - Nov 29 Loading
- CRN 43306
- $728.00 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 08 - Nov 29 | N/A | N/A | Online |
Duration
12 weeks
Instructor
Chloe Perron
Course outline
Important information
- Internet delivery format.
- International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist and please include your full name, student ID, course code and CRN. Adobe InDesign is required to complete all design assignments within this course. The application is provided free of charge for all students for the duration of the course. Students will be provided free access to this application on both lab and personal computers for the entirety of the course. More information (licensing and download instruction): kb.bcit.ca/student/using-adobe-software-for-students-3588/
Status
Programs and courses are subject to change without notice.