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Advertising Design Production MKTG 3418

Marketing Management Part-time Studies Course

Course details

In this course, you will look out how planning a strategy for design work helps build a strong and effective ad. You will learn the stages of design production, copywriting and how to design for print, out of home and interactive ads. While using Adobe InDesign, an industry-standard software, you will develop your own marketing materials and start building a portfolio. The course is ideal for aspiring graphic designers and 'ad creatives' as well as marketers who want to better manage their creative resources.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$673.21 - $699.10 See individual course offerings below for actual costs.

Course offerings

Fall 2022

Below are two offerings of MKTG 3418 for the Fall 2022 term.

CRN 43306

Duration

Tue Sep 06 - Sat Nov 26 (12 weeks)

  • 12 weeks
  • CRN 43306
  • $673.21
Class meeting times
Dates Days Times Locations
Sep 06 - Nov 26 N/A N/A Online
Instructor

Chloe Perron

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$673.21

Important information
  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. To be successful in this course, students must have access to InDesign, version 4 or later. Basic understanding of computer functions is very important for this course; how to download and save files properly, how to navigate between a browser, desktop and running applications, as well as work quickly and efficiently. Though no prior experience with InDesign is necessary, students will experience more benefits of the course and its material if they are fairly comfortable using a computer.
Status

CRN 32051

Duration

Thu Sep 08 - Thu Nov 24 (12 weeks)

  • 12 weeks
  • CRN 32051
  • $699.10
Class meeting times
Dates Days Times Locations
Sep 08 - Nov 24 Thu 17:30 - 20:30 Downtown DTC
Instructor

TBD

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$699.10

Important information
  1. To be successful in the class students must have access to InDesign, version 4 or later. Basic understanding of computer functions is very important for this course; how to download and save files properly, how to navigate between a browser, desktop and running applications, as well as work quickly and efficiently. Though no prior experience with InDesign is necessary, students will experience more benefits of the course and its material if they are fairly comfortable using a computer.
Status

Cancelled

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course you should be able to:

  • Analyze and critique the creative strategies employed by advertisers in a wide variety of advertising and communication materials, such as print, Out-of-Home and web ads.
  • Develop creative strategies and produce advertising materials that effectively employ and communicate these.
  • Describe the fundamentals of creative production, which include copywriting, layout and design, Adobe InDesign, computer graphics, art design techniques, and printing requirements.

Effective as of Winter 2016

Related Programs

Advertising Design Production (MKTG 3418) is offered as a part of the following programs:

School of Business + Media

  1. Business Administration (Marketing Option)
    Diploma Part-time
  2. Marketing Management (Marketing Communications Option)
    Certificate Part-time
  3. Media Techniques and Marketing Communications
    Certificate Part-time

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