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Advertising Design Production MKTG 3418

Marketing Management Course

Course details

In this course, you will look out how planning a strategy for design work helps build a strong and effective ad. You will learn the stages of design production, copywriting and how to design for print, out of home and interactive ads. While using Adobe InDesign, an industry-standard software, you will develop your own marketing materials and start building a portfolio. The course is ideal for aspiring graphic designers and 'ad creatives' as well as marketers who want to better manage their creative resources.


  • No prerequisites are required for this course.





Course offerings

Spring/Summer 2023

Below is one offering of MKTG 3418 for the Spring/Summer 2023 term.

CRN 65914


Fri Apr 14 - Sun Apr 30 (12 weeks)

  • 12 weeks
  • CRN 65914
  • $711.96
Class meeting times
Dates Days Times Locations
Apr 14 Fri 18:30 - 21:30 Burnaby
Apr 15 - Apr 16 Sat, Sun 10:00 - 17:00 Burnaby
Apr 28 Fri 18:30 - 21:30 Burnaby
Apr 29 - Apr 30 N/A 10:00 - 17:00 Burnaby

Chloe Perron

Course outline

Course outline TBD — see Learning Outcomes in the interim.



Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date. Due to the intensive nature of this course, students are required to attend all classes. Classes will be held as follows: Friday April 14: 1830 - 2130 Saturday/Sunday April 15-16: 0900-1630 Friday April 28: 1630-2130 Saturday Sunday April 29-30: 0900-1630 No classes held the weekend of April 21-23 You will require access to the Adobe Creative Cloud in order to complete this course. The cost of your Adobe subscription will be in addition to the tuition fee for this course. Further information regarding options to attain an Adobe subscription will be available on the BCIT Software Access webpage before the start date of this course.

Learning Outcomes

Upon successful completion of this course you should be able to:

  • Analyze and critique the creative strategies employed by advertisers in a wide variety of advertising and communication materials, such as print, Out-of-Home and web ads.
  • Develop creative strategies and produce advertising materials that effectively employ and communicate these.
  • Describe the fundamentals of creative production, which include copywriting, layout and design, Adobe InDesign, computer graphics, art design techniques, and printing requirements.

Effective as of Winter 2016

Related Programs

Advertising Design Production (MKTG 3418) is offered as a part of the following programs:

School of Business + Media

  1. Business Administration (Marketing Option)
    Diploma Part-time
  2. Marketing Management (Marketing Communications Option)
    Certificate Part-time
  3. Media Techniques and Marketing Communications
    Certificate Part-time


Interested in being notified about future offerings of Advertising Design Production (MKTG 3418)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

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