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Visual Composition & Layout MDIA 1105

Media Communications Course

Course details

Visual composition and layout focuses on the process of creating ideas and learning how to effectively place elements in a design to produce balanced, creative, design solutions. You will develop design ideas through applying the principles of composition and layout (the organization of visual elements). This course emphasizes the development and application of skills through research, analysis, hands-on projects, and exercises. In-class presentations will introduce creative and psychology principles and their application in the design process. Conceptual skills will be developed through projects and exercises, which will be done both in-class and as homework. You will analyze and evaluate design work through group critiques and individual written and verbal deconstruction of designs. Instructor feedback will be given during group and/or individual critiques.

Prerequisite(s)

Credits

3.0

Not offered this term
This course is not offered this term. Please check back next term or subscribe to receive notifications of future course offerings and other opportunities to learn more about this course and related programs.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Develop creative concepts that reinforce both creative and psychological principles.
  • Apply principles of visual composition to reinforce communication of information and concept.
  • Express meaning through compositional relationships.
  • Create a symmetrically or asymmetrically balanced layout.
  • Design a layout with clear focus.
  • Create a visual hierarchy within a design layout.
  • Direct the viewer's eye through the layout.
  • Apply organizational principles to reinforce the communication of content.
  • Create a typographic and graphic hierarchy.
  • Organize visual elements through applying principles of alignment and using a grid.
  • Apply visual identity consistently across pages.
  • Analyze layouts and define how they work in terms of compositional and organizational principles.

Effective as of Fall 2016

Related Programs

Visual Composition & Layout (MDIA 1105) is offered as a part of the following programs:

School of Business + Media

  1. Media Techniques and Marketing Communications
    Certificate Part-time
  2. Media Techniques for Business
    Certificate Part-time

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