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Course details

​Colour is a powerful design principle-affecting mood, identifying brands and carrying cultural symbolism. Explore the various aspects of colour and identify many ways of integrating colour for effective communication in design layouts. Explore the significance of colour application through numerous research and design samples. This will enable you to apply your understanding of various colour modes, colour functions, colour attributes, colour psychology, and colour physiology in your design work. Analyze how others solve visual colour challenges in compelling and inspiring ways while generating unique compositions with colour as a dominant design attribute.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$574.24 - $600.13 See individual course offerings below for actual costs.

Course offerings

Winter 2023

Below are two offerings of GDES 1140 for the Winter 2023 term.

CRN 90479

Duration

Thu Jan 05 - Thu Mar 23 (12 weeks)

  • 12 weeks
  • CRN 90479
  • $574.24
Class meeting times
Dates Days Times Locations
Jan 05 - Mar 23 Thu 18:00 - 21:00 Online
Instructor

Negin Etemadi

Course outline

View

Cost

$574.24

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please log into learn.bcit.ca using your BCIT student email and password on the first day of class. You will require access to the Adobe Creative Cloud in order to complete this course. Students who are currently registered in one or more part-time courses can purchase a subscription for Adobe Creative Cloud Pro at a discount through BCIT’s new software portal kb.bcit.ca/student/adobe-creative-cloud-subscription-part-time-student-3130 ... If this section is full, you can add your contact information to the School of Business Waitlist: sobptswaitlist.bcitsitecentre.ca
Status

In Progress and Full

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

CRN 90480

Duration

Sat Jan 07 - Sat Mar 25 (11 weeks)

  • 11 weeks
  • CRN 90480
  • $600.13
Class meeting times
Dates Days Times Locations
Jan 07 - Mar 25 Sat 09:30 - 12:45 Downtown DTC Rm. 850
Instructor

Omar Amini

Course outline

View

Cost

$600.13

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. No class Feb 18. You will require access to the Adobe Creative Cloud in order to complete this course. In order to access the Adobe Creative Cloud on your personal devices for off campus use, a subscription will be required. The cost of your Adobe subscription will be in addition to the tuition fee for this course. Information explaining how to obtain a discounted Adobe subscription is available on the BCIT Software Access webpage www.bcit.ca/it-services/software-access/ ... If this section is full, you can add your contact information to the School of Business Waitlist: sobptswaitlist.bcitsitecentre.ca
Status

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Identify, define, and apply primary, secondary and tertiary hues.
  • Define colour terminology and applications.
  • Predict how vision, brain interpretation, and light quality can affect human colour perception.
  • Analyze a client's needs to determine what colour trends would be most effective in the design project.
  • Analyze and apply the various functions of colour within a design project.
  • Achieve effective compositional harmony through creating and applying colour schemes.
  • Organize content, direct the eye through a design composition using design and colour contrast principles.
  • Communicate effectively by using colour contrast in typography.
  • Adjust colour choices to fall within a specified gamut range by applying colour theory principles.
  • Create, apply, and mix colours using graphic application features including the Adobe Color panel and a mobile device app.
  • Edit colours quickly and efficiently using the Adobe Colour Guide.
  • Identify and apply different colour attributes and modes including HSB, CMYK, and RGB.
  • Select appropriate colours for web and print applications.
  • Demonstrate the various uses of Pantone Matching System colours.
  • Apply colour psychology to communicate a message or a mood to the relative target market.

Effective as of Winter 2023

Related Programs

Colour Theory (GDES 1140) is offered as a part of the following programs:

School of Business + Media

  1. Graphic Design
    Certificate Full-time/Part-time
  2. Graphic Design Foundations
    Associate Certificate Part-time
  3. Media Techniques and Marketing Communications
    Certificate Part-time

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