Color Theory for Design MDIA 1140

Course offerings

Learning Outcomes

Upon successful completion, the student will be able to:

• Identify, define, and apply primary, secondary and tertiary hues.
• Define colour terminology and applications.
• Predict how vision, brain interpretation, and light quality can affect human colour perception.
• Analyze and apply the various functions of colour within a design project.
• Achieve effective compositional harmony through creating and applying colour schemes.
• Organize content and direct the eye through laying out colours in a design composition that follows principles of design and colour contrast.
• Adjust colour choices to fall within a specified gamut range by applying colour theory principles.
• Create, apply, and mix colours using graphic application features including the Adobe Color panel and a mobile device app.
• Edit colours quickly and efficiently using the Adobe Colour Guide.
• Communicate effectively by using colour contrast in typography.
• Analyze a client’s needs to determine what colour trends should be applied.
• Identify and apply different colour attributes and modes including HSB, CMYK, and RGB.
• Select appropriate colours for web and print applications.
• Demonstrate the various uses of Pantone Matching System colours.
• Apply colour psychology to communicate a message or a mood to the relative target market.

Effective as of Fall 2016

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