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Color Theory for Design MDIA 1140

Media Communications Part-time Studies Course

Course details

In this course you will explore the various aspects of colour and identify many ways of integrating colour for effective communication in design layouts. You will see the significance of colour application through numerous research and design samples. This will enable you to apply your understanding of various colour modes, colour functions, colour attributes, colour psychology, and colour physiology in your own work. The classes will also let you analyze how others solve visual colour challenges in an effective manner so you can be inspired to be creative in generating designs that have a unique and outstanding use of colour.

Credits

3.0

Cost

$552.89 - $578.29 See individual course offerings below for actual costs.

Course offerings

Spring/Summer 2022

Below are two offerings of MDIA 1140 for the Spring/Summer 2022 term.

CRN 66513

Duration

Wed Apr 06 - Wed Jun 22 (12 weeks)

  • 12 weeks
  • CRN 66513
  • $578.29
Class meeting times
Dates Days Times Locations
Apr 06 - Jun 22 Wed 18:00 - 21:00 Downtown DTC Rm. 890
Instructor

Omar Amini

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$578.29

Important information
  1. You will require access to the Adobe Creative Cloud in order to complete this course. In order to access the Adobe Creative Cloud on your personal devices for off campus use, a subscription will be required. The cost of your Adobe subscription will be in addition to the tuition fee for this course. Information explaining how to obtain a discounted Adobe subscription is available on the BCIT Software Access webpage www.bcit.ca/it-services/software-access/ If this section is full, you can add your contact information to the School of Business Waitlist: sobptswaitlist.bcitsitecentre.ca
Status

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

CRN 23567

Duration

Thu Apr 07 - Thu Jun 23 (12 weeks)

  • 12 weeks
  • CRN 23567
  • $552.89
Class meeting times
Dates Days Times Locations
Apr 07 - Jun 23 Thu 18:00 - 21:00 Online
Instructor

Negin Etemadi

Course outline

View

Cost

$552.89

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please log into learn.bcit.ca using your BCIT student email and password on the first day of class. You will require access to the Adobe Creative Cloud in order to complete this course. Students who are currently registered in one or more part-time courses can purchase a subscription for Adobe Creative Cloud Pro at a discount through BCIT’s new software portal kb.bcit.ca/student/adobe-creative-cloud-subscription-part-time-student-3130 If this section is full, you can add your contact information to the School of Business Waitlist: sobptswaitlist.bcitsitecentre.ca
Status

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion, the student will be able to:

  • Identify, define, and apply primary, secondary and tertiary hues.
  • Define colour terminology and applications.
  • Predict how vision, brain interpretation, and light quality can affect human colour perception.
  • Analyze and apply the various functions of colour within a design project.
  • Achieve effective compositional harmony through creating and applying colour schemes.
  • Organize content and direct the eye through laying out colours in a design composition that follows principles of design and colour contrast.
  • Adjust colour choices to fall within a specified gamut range by applying colour theory principles.
  • Create, apply, and mix colours using graphic application features including the Adobe Color panel and a mobile device app.
  • Edit colours quickly and efficiently using the Adobe Colour Guide.
  • Communicate effectively by using colour contrast in typography.
  • Analyze a client’s needs to determine what colour trends should be applied.
  • Identify and apply different colour attributes and modes including HSB, CMYK, and RGB.
  • Select appropriate colours for web and print applications.
  • Demonstrate the various uses of Pantone Matching System colours.
  • Apply colour psychology to communicate a message or a mood to the relative target market.

Effective as of Fall 2016

Related Programs

Color Theory for Design (MDIA 1140) is offered as a part of the following programs:

School of Business + Media

  1. Graphic Design
    Associate Certificate Full-time/Part-time/Distance & Online Learning
  2. Media Techniques and Marketing Communications
    Certificate Part-time
  3. Media Techniques for Business
    Certificate Part-time

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