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Color Theory for Design MDIA 1140

Media Communications Part-time Studies Course

Course details

In this course you will explore the various aspects of colour and identify many ways of integrating colour for effective communication in design layouts. You will see the significance of colour application through numerous research and design samples. This will enable you to apply your understanding of various colour modes, colour functions, colour attributes, colour psychology, and colour physiology in your own work. The classes will also let you analyze how others solve visual colour challenges in an effective manner so you can be inspired to be creative in generating designs that have a unique and outstanding use of colour.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$553.61 - $579.50 See individual course offerings below for actual costs.

Course offerings

Fall 2022

Below are two offerings of MDIA 1140 for the Fall 2022 term.

CRN 45427

Duration

Wed Sep 14 - Wed Nov 30 (12 weeks)

  • 12 weeks
  • CRN 45427
  • $579.50
Class meeting times
Dates Days Times Locations
Sep 14 - Nov 30 Wed 18:00 - 21:00 Downtown DTC Rm. 850
Instructor

Omar Amini

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$579.50

Important information
  1. You will require access to the Adobe Creative Cloud in order to complete this course. In order to access the Adobe Creative cloud on your personal devices for off campus use, a subscription will be required. The cost of your Adobe subscription will be in addition to the tuition fee for this course. Information explaining how to obtain a discounted Adobe subscription is available on the BCIT Software Access webpage If this section is full, you can add your contact information to the School of Business Waitlist: sobptswaitlist.bcitsitecentre.ca
Status

CRN 46363

Duration

Sat Sep 17 - Sat Dec 10 (12 weeks)

  • 12 weeks
  • CRN 46363
  • $553.61
Class meeting times
Dates Days Times Locations
Sep 17 - Dec 10 Sat 09:30 - 12:30 Online
Instructor

Negin Etemadi

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$553.61

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. No class Oct 8. You will require access to the Adobe Creative Cloud in order to complete this course. In order to access the Adobe Creative cloud on your personal devices for off campus use, a subscription will be required. The cost of your Adobe subscription will be in addition to the tuition fee for this course. Information explaining how to obtain a discounted Adobe subscription is available on the BCIT Software Access webpage This course will be delivered entirely online, however, is a synchronous course which requires you to be online on the posted days and times shown on your myBCIT schedule. It is important you have a stable and consistent internet connection to access course content. Please check to ensure you meet the computer requirements for the class. If this section is full, you can add your contact information to the School of Business Waitlist: sobptswaitlist.bcitsitecentre.ca
Status

Seats Available

3 seats remaining as of Wed August 10, 2022 at 3:33 pm (PDT). Availability may change at any time.

Learning Outcomes

Upon successful completion, the student will be able to:

  • Identify, define, and apply primary, secondary and tertiary hues.
  • Define colour terminology and applications.
  • Predict how vision, brain interpretation, and light quality can affect human colour perception.
  • Analyze and apply the various functions of colour within a design project.
  • Achieve effective compositional harmony through creating and applying colour schemes.
  • Organize content and direct the eye through laying out colours in a design composition that follows principles of design and colour contrast.
  • Adjust colour choices to fall within a specified gamut range by applying colour theory principles.
  • Create, apply, and mix colours using graphic application features including the Adobe Color panel and a mobile device app.
  • Edit colours quickly and efficiently using the Adobe Colour Guide.
  • Communicate effectively by using colour contrast in typography.
  • Analyze a client’s needs to determine what colour trends should be applied.
  • Identify and apply different colour attributes and modes including HSB, CMYK, and RGB.
  • Select appropriate colours for web and print applications.
  • Demonstrate the various uses of Pantone Matching System colours.
  • Apply colour psychology to communicate a message or a mood to the relative target market.

Effective as of Fall 2016

Related Programs

Color Theory for Design (MDIA 1140) is offered as a part of the following programs:

School of Business + Media

  1. Graphic Design
    Associate Certificate Full-time/Part-time
  2. Media Techniques and Marketing Communications
    Certificate Part-time
  3. Media Techniques for Business
    Certificate Part-time

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