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Strategic Design for Business MDIA 2088

Media Communications Part-time Studies Course

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Course details

In today’s changing creative environment designers must do more than simply ‘design things’. Graphic designers apply principles of visual communication to express their client's message, but must also work within the context of a business strategy and goals to be fully successful. This course examines how design supports and reinforces the business goals of a client through application of critical components of the design process: research, analysis, concept development and evaluation. You will also explore standard business practices and working effectively with clients. Principles, concepts, and techniques will be applied through the comprehensive development of a large and major campaign project. You will also analyze and evaluate work through discussion, critiques, and verbal and written presentations.

Prerequisite(s)

Credits

3.0

Cost

$492.71 - $524.36 See individual course offerings below for actual costs.

Course offerings

Spring/Summer 2022

Below is one offering of MDIA 2088 for the Spring/Summer 2022 term.

CRN 59476

Duration

Tue Apr 05 - Tue Jun 21 (12 weeks)

  • 12 weeks
  • CRN 59476
  • $492.71
Class meeting times
Dates Days Times Locations
Apr 05 - Jun 21 Tue 18:00 - 21:00 Online
Instructor

Angela Bains

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$492.71

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. MDIA 1040, MDIA 1049, MDIA 1105, MDIA 1160 & MDIA 1180 MUST be completed before registering into MDIA 2088. Required for first class: Sketchbook size 8.5” x 11” (from which pages can be removed), pencils and a fine tipped black pen/marker (non-bleed). This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please log into learn.bcit.ca using your BCIT student email and password on the first day of class. You will require access to the Adobe Creative Cloud in order to complete this course. Students who are currently registered in one or more part-time courses can purchase a subscription for Adobe Creative Cloud Pro at a discount through BCIT’s new software portal kb.bcit.ca/student/adobe-creative-cloud-subscription-part-time-student-3130 If this section is full, you can add your contact information to the School of Business Waitlist: sobptswaitlist.bcitsitecentre.ca
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

Fall 2022

Below are two offerings of MDIA 2088 for the Fall 2022 term.

CRN 45428

Duration

Wed Sep 14 - Wed Nov 30 (12 weeks)

  • 12 weeks
  • CRN 45428
  • $498.47
Class meeting times
Dates Days Times Locations
Sep 14 - Nov 30 Wed 18:00 - 21:00 Online
Instructor

TBD

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$498.47

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. MDIA 1040, MDIA 1049, MDIA 1105, MDIA 1160 & MDIA 1180 MUST be completed before registering into MDIA 2088. REQUIRED FOR FIRST CLASS: Sketchbook size 8.5" x11" (from which pages can be removed) and fine-tipped black pen/marker (non-bleed) You will require access to the Adobe Creative Cloud in order to complete this course. In order to access the Adobe Creative cloud on your personal devices for off campus use, a subscription will be required. The cost of your Adobe subscription will be in addition to the tuition fee for this course. Information explaining how to obtain a discounted Adobe subscription is available on the BCIT Software Access webpage This course will be delivered entirely online, however, is a synchronous course which requires you to be online on the posted days and times shown on your myBCIT schedule. It is important you have a stable and consistent internet connection to access course content. Please check to ensure you meet the computer requirements for the class. If this section is full, you can add your contact information to the School of Business Waitlist: sobptswaitlist.bcitsitecentre.ca
Status

Sneak Preview

This section is only available for registration starting Wed May 25, 2022 at 9:00 am (PDT)

CRN 41238

Duration

Thu Sep 15 - Thu Dec 01 (12 weeks)

  • 12 weeks
  • CRN 41238
  • $524.36
Class meeting times
Dates Days Times Locations
Sep 15 - Dec 01 Thu 18:00 - 21:00 Downtown DTC Rm. 555
Instructor

TBD

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$524.36

Important information
  1. MDIA 1040, MDIA 1049, MDIA 1105, MDIA 1160 & MDIA 1180 MUST be completed before registering into MDIA 2088. REQUIRED FOR FIRST CLASS: Sketchbook size 8.5" x11" (from which pages can be removed) and fine-tipped black pen/marker (non-bleed) You will require access to the Adobe Creative Cloud in order to complete this course. In order to access the Adobe Creative cloud on your personal devices for off campus use, a subscription will be required. The cost of your Adobe subscription will be in addition to the tuition fee for this course. Information explaining how to obtain a discounted Adobe subscription is available on the BCIT Software Access webpage If this section is full, you can add your contact information to the School of Business Waitlist: sobptswaitlist.bcitsitecentre.ca
Status

Sneak Preview

This section is only available for registration starting Wed May 25, 2022 at 9:00 am (PDT)

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Conduct basic research required for establishing project goals.
  • Identify and use a range of research approaches.
  • Identify resources for implementing more comprehensive research.
  • Define a project’s goals and audience in the context of a business’ goals.
  • Write a professional business research report.
  • Write a creative proposal for a presentation.
  • Write key messages for campaigns.
  • Work effectively with a client by implementing a process to achieve project goals.
  • Develop creative concepts that are in line with business marketing strategy.
  • Analyze and evaluate a design concept within a strategic campaign through development of a concept proposal.
  • Implement standard business practices relating to the design profession.

Effective as of Fall 2016

Related Programs

Strategic Design for Business (MDIA 2088) is offered as a part of the following programs:

School of Business + Media

  1. Graphic Design
    Associate Certificate Full-time/Part-time/Distance & Online Learning
  2. Media Techniques and Marketing Communications
    Certificate Part-time
  3. Media Techniques for Business
    Certificate Part-time

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Programs and courses are subject to change without notice.