Skip to main content

Strategic Design for Business MDIA 2088

Media Communications Course

Course details

In today’s changing creative environment designers must do more than simply ‘design things’. Graphic designers apply principles of visual communication to express their client's message, but must also work within the context of a business strategy and goals to be fully successful. This course examines how design supports and reinforces the business goals of a client through application of critical components of the design process: research, analysis, concept development and evaluation. You will also explore standard business practices and working effectively with clients. Principles, concepts, and techniques will be applied through the comprehensive development of a large and major campaign project. You will also analyze and evaluate work through discussion, critiques, and verbal and written presentations.






Course offerings

Winter 2023

Below is one offering of MDIA 2088 for the Winter 2023 term.

CRN 77222


Thu Jan 05 - Thu Mar 23 (12 weeks)

  • 12 weeks
  • CRN 77222
  • $502.63
Class meeting times
Dates Days Times Locations
Jan 05 - Mar 23 Thu 18:00 - 21:00 Online

Omar Amini

Course outline




Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. MDIA 1040, MDIA 1049, MDIA 1105, MDIA 1160 & MDIA 1180 MUST be completed before registering into MDIA 2088. Required for first class: Sketchbook size 8.5” x 11” (from which pages can be removed), pencils and a fine tipped black pen/marker (non-bleed). This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please log into using your BCIT student email and password on the first day of class. You will require access to the Adobe Creative Cloud in order to complete this course. Students who are currently registered in one or more part-time courses can purchase a subscription for Adobe Creative Cloud Pro at a discount through BCIT’s new software portal If this section is full, you can add your contact information to the School of Business Waitlist:

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Conduct basic research required for establishing project goals.
  • Identify and use a range of research approaches.
  • Identify resources for implementing more comprehensive research.
  • Define a project’s goals and audience in the context of a business’ goals.
  • Write a professional business research report.
  • Write a creative proposal for a presentation.
  • Write key messages for campaigns.
  • Work effectively with a client by implementing a process to achieve project goals.
  • Develop creative concepts that are in line with business marketing strategy.
  • Analyze and evaluate a design concept within a strategic campaign through development of a concept proposal.
  • Implement standard business practices relating to the design profession.

Effective as of Fall 2016

Related Programs

Strategic Design for Business (MDIA 2088) is offered as a part of the following programs:

School of Business + Media

  1. Media Techniques and Marketing Communications
    Certificate Part-time
  2. Media Techniques for Business
    Certificate Part-time


Interested in being notified about future offerings of Strategic Design for Business (MDIA 2088)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

  • Privacy Notice: The information you provide will be used to respond your request for BCIT course information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Associate Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5A 3H2, email: