- International Fees
International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
In today’s changing creative environment designers must do more than simply ‘design things’. Graphic designers apply principles of visual communication to express their client's message, but must also work within the context of a business strategy and goals to be fully successful. This course examines how design supports and reinforces the business goals of a client through application of critical components of the design process: research, analysis, concept development and evaluation. You will also explore standard business practices and working effectively with clients. Principles, concepts, and techniques will be applied through the comprehensive development of a large and major campaign project. You will also analyze and evaluate work through discussion, critiques, and verbal and written presentations.
Credits
3.0
- Retired
- This course has been retired and is no longer offered. Find other Flexible Learning courses that may interest you.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Conduct basic research required for establishing project goals.
- Identify and use a range of research approaches.
- Identify resources for implementing more comprehensive research.
- Define a project’s goals and audience in the context of a business’ goals.
- Write a professional business research report.
- Write a creative proposal for a presentation.
- Write key messages for campaigns.
- Work effectively with a client by implementing a process to achieve project goals.
- Develop creative concepts that are in line with business marketing strategy.
- Analyze and evaluate a design concept within a strategic campaign through development of a concept proposal.
- Implement standard business practices relating to the design profession.
Effective as of Fall 2016
Related Programs
Strategic Design for Business (MDIA 2088) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs with a co-op option.
School of Business + Media
- Media Techniques and Marketing Communications
Certificate Part-time
- Media Techniques for Business
Certificate Part-time
Programs and courses are subject to change without notice.