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Digital Marketing MKTG 1352

Marketing Management Part-time Studies Course

Course details

The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$655.56 - $694.31 See individual course offerings below for actual costs.

Course offerings

Spring/Summer 2022

Below is one offering of MKTG 1352 for the Spring/Summer 2022 term.

CRN 65372

Duration

Mon May 30 - Mon Jul 04 (6 weeks)

  • 6 weeks
  • CRN 65372
  • $679.47
Class meeting times
Dates Days Times Locations
May 30 - Jul 04 Mon, Thu 17:30 - 20:30 Burnaby SE12 Rm. 312
Instructor

Carson McKee

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$679.47

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

Fall 2022

Below are seven offerings of MKTG 1352 for the Fall 2022 term.

CRN 32971

Duration

Tue Sep 06 - Tue Nov 22 (12 weeks)

  • 12 weeks
  • CRN 32971
  • $694.31
Class meeting times
Dates Days Times Locations
Sep 06 - Nov 22 Tue 18:00 - 21:00 Burnaby NE23 Rm. 105
Instructor

Amalia Fowler

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$694.31

Important information
  1. This course will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices, and bring a laptop or tablet to each class. Please be advised that a phone is not an acceptable device for this course. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Plug in outlets will be provided at each station. Mandatory attendance is required for all classes.
Status

CRN 39336

Duration

Tue Sep 06 - Sat Nov 26 (12 weeks)

  • 12 weeks
  • CRN 39336
  • $655.56
Class meeting times
Dates Days Times Locations
Sep 06 - Nov 26 N/A N/A Online
Instructor

Angela Crocker

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$655.56

Important information
  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more of it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Seats Available

3 seats remaining as of Wed June 29, 2022 at 12:26 pm (PDT). Availability may change at any time.

CRN 47091

Duration

Tue Sep 06 - Sat Nov 26 (12 weeks)

  • 12 weeks
  • CRN 47091
  • $655.56
Class meeting times
Dates Days Times Locations
Sep 06 - Nov 26 N/A N/A Online
Instructor

Ramin Shadmehr

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$655.56

Important information
  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status

CRN 47323

Duration

Tue Sep 06 - Sat Nov 26 (12 weeks)

  • 12 weeks
  • CRN 47323
  • $655.56
Class meeting times
Dates Days Times Locations
Sep 06 - Nov 26 N/A N/A Online
Instructor

Amalia Fowler

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$655.56

Important information
  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more of it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 44186

Duration

Wed Sep 07 - Wed Nov 23 (12 weeks)

  • 12 weeks
  • CRN 44186
  • $694.31
Class meeting times
Dates Days Times Locations
Sep 07 - Nov 23 Wed 18:00 - 21:00 Burnaby
Instructor

Ramin Shadmehr

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$694.31

Important information
  1. This course will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices, and bring a laptop or tablet to each class. Please be advised that a phone is not an acceptable device for this course. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Plug in outlets will be provided at each station. Mandatory attendance is required for all classes.
Status

CRN 46270

Duration

Mon Sep 12 - Mon Dec 05 (12 weeks)

  • 12 weeks
  • CRN 46270
  • $694.31
Class meeting times
Dates Days Times Locations
Sep 12 - Dec 05 Mon 18:30 - 21:30 Burnaby SE06 Rm. 104
Instructor

Richard Haire

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$694.31

Important information
  1. No class held on October 10th - Thanksgiving Day
Status

CRN 36471

Duration

Sat Oct 29 - Sat Dec 03 (6 weeks)

  • 6 weeks
  • CRN 36471
  • $655.56
Class meeting times
Dates Days Times Locations
Oct 29 - Dec 03 N/A N/A Online
Instructor

Danielle Wilson

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$655.56

Important information
  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Learning Outcomes

Upon successful completion, the student will be able to:

  • Analyze any website from the perspective how its user experience supports business goals.
  • Articulate how to integrate Internet marketing programs, tactics and strategies into traditional marketing strategies and plans to meet corporate objectives.
  • Audit a company’s organic search engine presence and make recommendations to elevate its position for desired keywords.
  • Define important Internet Marketing terminology and acronyms.
  • Measure the effectiveness of various Digital Marketing channels, such as website performance, email and PPC advertising.
  • Use email marketing to build programs that drive awareness, as well as loyalty and retention.
  • Utilize paid search engine marketing programs to drive qualified traffic to an organization’s website.

Effective as of Fall 2016

Related Programs

Digital Marketing (MKTG 1352) is offered as a part of the following programs:

School of Business + Media

  1. Digital Marketing Foundations
    Associate Certificate Part-time/Distance & Online Learning
  2. Digital Marketing Strategy
    Associate Certificate Part-time/Distance & Online Learning
  3. Global Business Studies
    Associate Certificate Part-time
  4. Marketing Management (Marketing Communications Option)
    Certificate Part-time
  5. Marketing Management (Professional Sales Option)
    Certificate Part-time
  6. Marketing Management
    Certificate Part-time
  7. Marketing Management - Customer Relationship Marketing
    Associate Certificate Part-time
  8. Marketing Management - Entrepreneurship
    Associate Certificate Part-time
  9. Marketing Management - Event Marketing
    Associate Certificate Part-time/Distance & Online Learning
  10. Marketing Management - Marketing Communications
    Associate Certificate Part-time/Distance & Online Learning
  11. Marketing Management - Public Relations
    Associate Certificate Part-time/Distance & Online Learning
  12. Marketing Management - Retail Marketing Management
    Associate Certificate Part-time/Distance & Online Learning
  13. Marketing Management - Sales Skills
    Associate Certificate Part-time
  14. Media Techniques and Marketing Communications
    Certificate Part-time
  15. Media Techniques for Business
    Certificate Part-time
  16. Tourism and Hospitality
    Associate Certificate Part-time

School of Computing and Academic Studies

  1. Full-Stack Web Development
    Diploma Full-time

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