Course Overview
The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$723.76 - $767.77 See individual course offerings below for actual costs.
International fees are typically 3.4 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion, the student will be able to:
- Analyze any website from the perspective how its user experience supports business goals.
- Articulate how to integrate Internet marketing programs, tactics and strategies into traditional marketing strategies and plans to meet corporate objectives.
- Audit a company’s organic search engine presence and make recommendations to elevate its position for desired keywords.
- Define important Internet Marketing terminology and acronyms.
- Measure the effectiveness of various Digital Marketing channels, such as website performance, email and PPC advertising.
- Use email marketing to build programs that drive awareness, as well as loyalty and retention.
- Utilize paid search engine marketing programs to drive qualified traffic to an organization’s website.
Effective as of Fall 2016
Related Programs
Digital Marketing (MKTG 1352) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Business + Media
- Business Administration (Marketing Option)
Diploma Part-time
- Digital Marketing Foundations
Associate Certificate Part-time
- Digital Marketing Strategy
Associate Certificate Part-time
- Event Marketing and Management Strategy
Certificate Part-time
- Global Business Studies
Associate Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Fundraising Management
Associate Certificate Part-time
- Marketing Management - Marketing Communications
Associate Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
- Media Techniques and Marketing Communications
Certificate Part-time
- Media Techniques for Business
Certificate Part-time
- Nonprofit Management
Associate Certificate Part-time
- Tourism and Hospitality
Associate Certificate Part-time
- User Interface (UI) and User Experience (UX) Design
Associate Certificate Part-time
School of Computing and Academic Studies
- Full-Stack Web Development
Diploma Full-time
Course Offerings
Fall 2026
Below are three offerings of MKTG 1352 for the Fall 2026 term.
CRN 39336
Dates
Sep 08 - Nov 28 Loading
- CRN 39336
- $723.76 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 08 - Nov 28 | N/A | N/A | Online |
Duration
12 weeks
Instructor
Stefanie Gajdecki
Course outline
Important information
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 47323
Dates
Sep 08 - Nov 28 Loading
- CRN 47323
- $723.76 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 08 - Nov 28 | N/A | N/A | Online |
Duration
12 weeks
Instructor
Samia Massoud
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 44186
Dates
Sep 09 - Dec 09 Loading
- CRN 44186
- $767.77 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 09 - Dec 09 | Wed | 18:00 - 21:00 | Burnaby SW01 Rm. 3155 |
Duration
12 weeks
Instructor
David Vidal-Cabeza
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- This course will be held in a BYOD (Bring Your Own Device) classroom. This course is held in-person at the Burnaby campus on Wednesdays at 6:00pm. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. Students must supply their own devices, and bring a laptop or tablet to each class. Please be advised that a phone is not an acceptable device for this course. Plug in outlets will be provided at each station. No class held on Sept 30th Truth and Reconciliation and Nov 11th Remembrance Day
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.