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Course details

The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$655.56 - $710.35 See individual course offerings below for actual costs.

Course offerings

Spring/Summer 2023

Below are four offerings of MKTG 1352 for the Spring/Summer 2023 term.

CRN 65372

Duration

Mon May 29 - Mon Jul 10 (6 weeks)

  • 6 weeks
  • CRN 65372
  • $694.31
Class meeting times
Dates Days Times Locations
May 29 - Jul 10 Mon, Thu 17:30 - 20:30 Burnaby SE12 Rm. 312
Instructor

Stefanie Gajdecki

Course outline

View

Cost

$694.31

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date. No class held Monday July 3rd (Canada Day)
Status

Seats Available

1 seat remaining as of Sun May 28, 2023 at 5:09 pm (PDT). Availability may change at any time.

CRN 57057

Duration

Mon Apr 03 - Sat Jun 24 (12 weeks)

  • 12 weeks
  • CRN 57057
  • $655.56
Class meeting times
Dates Days Times Locations
Apr 03 - Jun 24 N/A N/A Online
Instructor

Stefanie Gajdecki

Course outline

View

Cost

$655.56

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress and Full

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 59695

Duration

Mon Apr 03 - Sat Jun 24 (12 weeks)

  • 12 weeks
  • CRN 59695
  • $655.56
Class meeting times
Dates Days Times Locations
Apr 03 - Jun 24 N/A N/A Online
Instructor

Stefanie Gajdecki

Course outline

View

Cost

$655.56

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 65928

Duration

Tue Apr 04 - Tue Jun 20 (12 weeks)

  • 12 weeks
  • CRN 65928
  • $694.31
Class meeting times
Dates Days Times Locations
Apr 04 - Jun 20 Tue 18:30 - 21:30 Burnaby NE01 Rm. 401
Instructor

David Vidal-Cabeza

Course outline

View

Cost

$694.31

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

Fall 2023

Below are five offerings of MKTG 1352 for the Fall 2023 term.

CRN 39336

Duration

Mon Sep 11 - Sat Dec 02 (12 weeks)

  • 12 weeks
  • CRN 39336
  • $669.49
Class meeting times
Dates Days Times Locations
Sep 11 - Dec 02 N/A N/A Online
Instructor

Angela Crocker

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$669.49

Important information
  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more of it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 46270

Duration

Mon Sep 11 - Mon Nov 27 (12 weeks)

  • 12 weeks
  • CRN 46270
  • $710.35
Class meeting times
Dates Days Times Locations
Sep 11 - Nov 27 Mon 18:30 - 21:30 Burnaby SW01 Rm. 2590
Instructor

Richard Haire

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$710.35

Important information
  1. Please note that this is a blended/hybrid delivery format; there will be both in-person classes and asynchronous online learning. In-classroom meetings are conventional face-to-face format, and the campus and room location are as noted on the course registration details above. The online learning will be done as self-study, but there will be weekly deadlines for assignments and quizzes. Self study weeks: October 2nd, October 9th, November 13th. No in-person classes held during these weeks. It is essential that you have a stable and consistent internet connection to access course content. To be successful in this hybrid course, plan to spend 7-10 hours per week on your studies starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Your instructor will provide you with further details.
Status

CRN 47323

Duration

Mon Sep 11 - Sat Dec 02 (12 weeks)

  • 12 weeks
  • CRN 47323
  • $669.49
Class meeting times
Dates Days Times Locations
Sep 11 - Dec 02 N/A N/A Online
Instructor

Amalia Fowler

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$669.49

Important information
  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 44186

Duration

Wed Sep 13 - Wed Nov 29 (12 weeks)

  • 12 weeks
  • CRN 44186
  • $710.35
Class meeting times
Dates Days Times Locations
Sep 13 - Nov 29 Wed 18:00 - 21:00 Burnaby SE06 Rm. 109
Instructor

Stefanie Gajdecki

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$710.35

Important information
  1. This course will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices, and bring a laptop or tablet to each class. Please be advised that a phone is not an acceptable device for this course. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Plug in outlets will be provided at each station. Mandatory attendance is required for all classes.
Status

CRN 36471

Duration

Mon Oct 30 - Sat Dec 09 (6 weeks)

  • 6 weeks
  • CRN 36471
  • $669.49
Class meeting times
Dates Days Times Locations
Oct 30 - Dec 09 N/A N/A Online
Instructor

Danielle Wilson

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$669.49

Important information
  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Learning Outcomes

Upon successful completion, the student will be able to:

  • Analyze any website from the perspective how its user experience supports business goals.
  • Articulate how to integrate Internet marketing programs, tactics and strategies into traditional marketing strategies and plans to meet corporate objectives.
  • Audit a company’s organic search engine presence and make recommendations to elevate its position for desired keywords.
  • Define important Internet Marketing terminology and acronyms.
  • Measure the effectiveness of various Digital Marketing channels, such as website performance, email and PPC advertising.
  • Use email marketing to build programs that drive awareness, as well as loyalty and retention.
  • Utilize paid search engine marketing programs to drive qualified traffic to an organization’s website.

Effective as of Fall 2016

Related Programs

Digital Marketing (MKTG 1352) is offered as a part of the following programs:

School of Business + Media

  1. Digital Marketing Foundations
    Associate Certificate Part-time
  2. Digital Marketing Strategy
    Associate Certificate Part-time
  3. Global Business Studies
    Associate Certificate Part-time
  4. Marketing Management
    Certificate Part-time
  5. Marketing Management (Marketing Communications Option)
    Certificate Part-time
  6. Marketing Management (Professional Sales Option)
    Certificate Part-time
  7. Marketing Management - Customer Relationship Marketing
    Associate Certificate Part-time
  8. Marketing Management - Entrepreneurship
    Associate Certificate Part-time
  9. Marketing Management - Event Marketing
    Associate Certificate Part-time
  10. Marketing Management - Marketing Communications
    Associate Certificate Part-time
  11. Marketing Management - Public Relations
    Associate Certificate Part-time
  12. Marketing Management - Retail Marketing Management
    Associate Certificate Part-time
  13. Marketing Management - Sales Skills
    Associate Certificate Part-time
  14. Media Techniques and Marketing Communications
    Certificate Part-time
  15. Tourism and Hospitality
    Associate Certificate Part-time

School of Computing and Academic Studies

  1. Full-Stack Web Development
    Diploma Full-time

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