- International Fees
International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
Course details
The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$669.49 - $722.35 See individual course offerings below for actual costs.
Course offerings
Fall 2023
Below is one offering of MKTG 1352 for the Fall 2023 term.
CRN 36471
Duration
Mon Oct 30 - Sat Dec 09 (6 weeks)
- 6 weeks
- CRN 36471
- Domestic fees $669.49International fees are typically three times the amount of domestic fees.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Oct 30 - Dec 09 | N/A | N/A | Online |
Instructor
Danielle Wilson
Course outline
Domestic fees
$669.49
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Winter 2024
Below are seven offerings of MKTG 1352 for the Winter 2024 term.
CRN 80176
Duration
Mon Jan 08 - Sat Mar 30 (12 weeks)
- 12 weeks
- CRN 80176
- Domestic fees $681.49International fees are typically three times the amount of domestic fees.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 08 - Mar 30 | N/A | N/A | Online |
Instructor
Stefanie Gajdecki
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Domestic fees
$681.49
Important information
- Internet delivery format.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Seats Available
3 seats remaining as of Mon December 4, 2023 at 2:59 am (PST). Availability may change at any time.
CRN 82117
Duration
Mon Jan 08 - Mon Apr 01 (12 weeks)
- 12 weeks
- CRN 82117
- Domestic fees $722.35International fees are typically three times the amount of domestic fees.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 08 - Apr 01 | Mon | 18:00 - 21:00 | Burnaby |
Instructor
David Vidal-Cabeza
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Domestic fees
$722.35
Important information
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
in-person Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. No class held on February 19th - Family Day
Status
CRN 86551
Duration
Mon Jan 08 - Sat Mar 30 (12 weeks)
- 12 weeks
- CRN 86551
- Domestic fees $681.49International fees are typically three times the amount of domestic fees.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 08 - Mar 30 | N/A | N/A | Online |
Instructor
David Vidal-Cabeza
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Domestic fees
$681.49
Important information
- Internet delivery format.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 87713
Duration
Mon Jan 08 - Sat Mar 30 (12 weeks)
- 12 weeks
- CRN 87713
- Domestic fees $681.49International fees are typically three times the amount of domestic fees.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 08 - Mar 30 | N/A | N/A | Online |
Instructor
Richard Haire
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Domestic fees
$681.49
Important information
- Internet delivery format.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 86252
Duration
Tue Jan 09 - Tue Mar 26 (12 weeks)
- 12 weeks
- CRN 86252
- Domestic fees $708.60International fees are typically three times the amount of domestic fees.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 09 - Mar 26 | Tue | 17:30 - 20:30 | Downtown DTC Rm. 676 |
Instructor
Richard Haire
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Domestic fees
$708.60
Important information
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the first week without approval. To be successful in this in-person course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 86574
Duration
Thu Jan 11 - Thu Mar 28 (12 weeks)
- 12 weeks
- CRN 86574
- Domestic fees $722.35International fees are typically three times the amount of domestic fees.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 11 - Mar 28 | Thu | 18:00 - 21:00 | Burnaby SE12 Rm. 311 |
Instructor
Samia Massoud
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Domestic fees
$722.35
Important information
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the first week without approval. To be successful in this in-person course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 88376
Duration
Mon Jan 22 - Sat Mar 02 (6 weeks)
- 6 weeks
- CRN 88376
- Domestic fees $681.49International fees are typically three times the amount of domestic fees.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 22 - Mar 02 | N/A | N/A | Online |
Instructor
Stefanie Gajdecki
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Domestic fees
$681.49
Important information
- Internet delivery format.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Learning Outcomes
Upon successful completion, the student will be able to:
- Analyze any website from the perspective how its user experience supports business goals.
- Articulate how to integrate Internet marketing programs, tactics and strategies into traditional marketing strategies and plans to meet corporate objectives.
- Audit a company’s organic search engine presence and make recommendations to elevate its position for desired keywords.
- Define important Internet Marketing terminology and acronyms.
- Measure the effectiveness of various Digital Marketing channels, such as website performance, email and PPC advertising.
- Use email marketing to build programs that drive awareness, as well as loyalty and retention.
- Utilize paid search engine marketing programs to drive qualified traffic to an organization’s website.
Effective as of Fall 2016
Related Programs
Digital Marketing (MKTG 1352) is offered as a part of the following programs:
School of Business + Media
- Digital Marketing Foundations
Associate Certificate Part-time
- Digital Marketing Strategy
Associate Certificate Part-time
- Global Business Studies
Associate Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Event Marketing
Associate Certificate Part-time
- Marketing Management - Marketing Communications
Associate Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
- Marketing Management - Retail Marketing Management
Associate Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
- Media Techniques and Marketing Communications
Certificate Part-time
- Tourism and Hospitality
Associate Certificate Part-time
School of Computing and Academic Studies
- Full-Stack Web Development
Diploma Full-time
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