- International Fees
International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$695.31 - $737.35 See individual course offerings below for actual costs.
Learning Outcomes
Upon successful completion, the student will be able to:
- Analyze any website from the perspective how its user experience supports business goals.
- Articulate how to integrate Internet marketing programs, tactics and strategies into traditional marketing strategies and plans to meet corporate objectives.
- Audit a company’s organic search engine presence and make recommendations to elevate its position for desired keywords.
- Define important Internet Marketing terminology and acronyms.
- Measure the effectiveness of various Digital Marketing channels, such as website performance, email and PPC advertising.
- Use email marketing to build programs that drive awareness, as well as loyalty and retention.
- Utilize paid search engine marketing programs to drive qualified traffic to an organization’s website.
Effective as of Fall 2016
Related Programs
Digital Marketing (MKTG 1352) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Business + Media
- Business Administration (Marketing Option)
Diploma Part-time
- Digital Marketing Foundations
Associate Certificate Part-time
- Digital Marketing Strategy
Associate Certificate Part-time
- Event Marketing and Management Strategy
Certificate Part-time
- Global Business Studies
Associate Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Fundraising Management
Associate Certificate Part-time
- Marketing Management - Marketing Communications
Associate Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
- Media Techniques and Marketing Communications
Certificate Part-time
- Nonprofit Management
Associate Certificate Part-time
- Tourism and Hospitality
Associate Certificate Part-time
School of Computing and Academic Studies
- Full-Stack Web Development
Diploma Full-time
Course Offerings
Spring/Summer 2025
Below are five offerings of MKTG 1352 for the Spring/Summer 2025 term.
CRN 57057
Dates
Apr 07 - Jun 28 In Progress and Full
- CRN 57057
- $695.31 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 07 - Jun 28 | N/A | N/A | Online |
Duration
12 weeks
Instructor
Stefanie Gajdecki
Course outline
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This course online asynchronous delivery format: you are not required to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and ask that your name be added to the waitlist.
Status
In Progress and Full
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
CRN 59695
Dates
Apr 07 - Jun 28 In Progress and Full
- CRN 59695
- $695.31 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 07 - Jun 28 | N/A | N/A | Online |
Duration
12 weeks
Instructor
Stefanie Gajdecki
Course outline
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This course online asynchronous delivery format: you are not required to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and ask that your name be added to the waitlist.
Status
In Progress and Full
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
CRN 65372
Dates
Apr 07 - Jul 07 In Progress and Full
- CRN 65372
- $723.06 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 07 - Jul 07 | Mon | 17:30 - 20:30 | Downtown DTC Rm. 472 |
Duration
12 weeks
Instructor
Negar Hadavi
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This course is held in-person at the downtown campus. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist and please include your full name and student ID. No class held April 21 - Easter and May 19 - Victoria Day.
Status
In Progress and Full
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
CRN 66628
Dates
Apr 07 - Jun 28 In Progress and Full
- CRN 66628
- $695.31 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 07 - Jun 28 | N/A | N/A | Online |
Duration
12 weeks
Instructor
Samia Massoud
Course outline
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This course online asynchronous delivery format: you are not required to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and ask that your name be added to the waitlist.
Status
In Progress and Full
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
CRN 65928
Dates
Apr 09 - Jun 25 In Progress
- CRN 65928
- $737.35 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 09 - Jun 25 | Wed | 18:30 - 21:30 | Burnaby NE01 Rm. 209 |
Duration
12 weeks
Instructor
David Vidal-Cabeza
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This course is held in-person at the Burnaby campus. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist and please include your full name and student ID.
Status
In Progress
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Programs and courses are subject to change without notice.