Public relations professionals work in almost every industry around the globe, including government agencies, corporations, and non-profit organizations. And today, more organizations than ever before recognize the benefit in maintaining professional public relations. Through the BCIT Public Relations associate certificate program, you can prepare for a challenging and rewarding career with employment potential in fundraising, legislative lobbying, cable TV, and many other areas.
This specialized program was developed to give you the essential skills you need in public relations in a flexible format. That means that you’ll learn to work on diverse communications projects, public affairs, marketing communications, sales promotions, and be ready to begin or advance your career in as little as 3 months.
About the program
- Can take this program completely online
- Option to complete in 3 months
- Specialized package for students with or without prior experience looking to specialize in PR
Interested in how this program prepares you for your career in public relations? Find out in the Program Details.
Who should complete the Public Relations Associate Certificate?
This program might be right for you if:
- You have strong written and oral communication skills
- You work effectively in a team
- You enjoy creative challenges
- You want to specialize your career in public relations, whether you have marketing experience or not
If this sounds like you, visit the Entry Requirements page to learn more!
What grads can do
Because public relations is a key component of almost every organization, including business, fundraising, and government, you’ll have options for employment in a variety of industries and locations. By focusing intently on the key concepts in public relations, you’ll be prepared with the skills and confidence to begin or advance a successful career.
In addition to being prepared for the workplace with job-relevant skills, you’ll also have the option to continue your education for more advanced training in other BCIT programs that can lead to additional opportunities.
To learn more about the exciting opportunities available to you, visit the Graduating and Jobs page.
About Part-time Studies
Take a single course, or work towards a credential — all at a pace that’s right for you.
Part-time courses are offered in a variety of scheduling formats, including at night or on weekends, flexible day time delivery, or you can opt for distance or online learning. If you meet the prerequisites and there’s space available, you can register for a course immediately. Courses are offered in each of three terms: Fall (September), Winter (January) and Spring/Summer (April).
To apply to a Part-time Studies program and earn your credential, you simply need to complete a Part-time Program Declaration Request. Applications are processed throughout the year.
Applicants to the BCIT School of Business are required to have completed 2 years of full-time study in high school or post-secondary program in English in an English speaking country. If you do not have English 12 and have not studied in an English-speaking country, you will need to demonstrate your skills in reading, writing, speaking, and listening. For information on English equivalencies, testing and upgrading options, visit:
Bring your own device
Most courses and programs in the School of Business + Media are BYOD (Bring Your Own Device). Please ensure you bring a laptop to every class. Plug-in outlets will be provided at most stations in classrooms, but not in all classrooms, so please ensure you have at least 2 hours of battery life available at the beginning of each class. Check the following recommended computer requirements prior to the start of class. If a program or course does not require you to provide your own device, that information will be provided by your instructor or indicated in the course outline.
For online classes, it is important you have a stable and consistent internet connection to access course content.
Important updates to Part-time Studies
These courses are designed to give you a fast track to a career in public relations. With the option to take a few elective courses to suit your individual career goals and interests, you’ll focus specifically on the essential fundamentals of public relations to get your skills job-ready as quickly as possible.
Please note: part-time programs and courses are open enrolment and although we make every effort to accommodate demand, course registration cannot be guaranteed in every semester. High demand courses fill quickly and may result in students unable to register for a course that semester. Courses may also be cancelled due to low enrolment.
This program is designed to give you a fast track to a career in public relations. The course topics have been created specifically to benefit both students without any post-secondary education or experience and also students who have academic credentials such as degrees or diplomas in non-marketing areas and wish to gain additional certification and job-related skills.
In this program, you’ll work closely with industry professionals to develop a strong understanding of public relations and how you can use it in your own career. Some of your courses include digital branding, social media, effective public speaking, media relations, and live entertainment.
By earning your associate certificate at BCIT, you’ll be earning the necessary skills public relations employers in government, corporations, and fundraisers are looking for.
By earning your associate certificate, you’ll have an enticing qualification to include on your resume and the skills and confidence to deliver on the promise that holds to your future employers. Your experience at BCIT with practical knowledge for the workplace prepares you both for a new career and future growth and achievement.
Some opportunities include:
- Public Relations Assistant
- Marketing Coordinator
- PR Coordinator
- Junior Copywriter
- Public Affairs Consultant
You may choose to enter the workforce immediately upon graduation, or you might also consider continuing your education for even more advanced skills and access to more career options. The course credits you earn in this program may be transferrable to other programs within the BCIT Marketing Management department.
The BCIT Public Relations Associate Certificate program can be completed in three months. The course schedule below outlines the required courses necessary to complete the program, plus links to all the elective options. Students can choose from the list of the elective courses that are best suited to their personal goals. This program can be completed either with a blended format; in-person and online delivery, or solely online.
Please note students need to sign up and pay course by course for the 3-month options. If you have any questions about the condensed schedule, please email: email@example.com.
In-class and Online Blended Option:
|MKTG 1019||38340||Media Relations||11 Sep 2023||02 Dec 2023||12||Dist Ed|
|MKTG 1102||31629||Essentials of Marketing||12 Sep 2023||28 Nov 2023||12||Downtown||T||1300||1615|
|MKTG 1352||39336||Digital Marketing||11 Sep 2023||02 Dec 2023||12||Dist Ed|
|MKTG 3321||32575||Public Relations||11 Sep 2023||02 Dec 2023||12||Dist Ed|
|MKTG 3325||49095||Consumer Behaviour||13 Sep 2023||29 Nov 2023||12||Downtown||W||1730||2030|
|MKTG 1019||38340||Media Relations||11 Sep 2023||02 Dec 2023||12|
|MKTG 1102||47070||Essentials of Marketing||11 Sep 2023||02 Dec 2023||13|
|MKTG 1352||47323||Digital Marketing||11 Sep 2023||02 Dec 2023||12|
|MKTG 3321||32575||Public Relations||11 Sep 2023||02 Dec 2023||12|
|MKTG 3325||43307||Consumer Behaviour||11 Sep 2023||02 Dec 2023||12|
Choose two electives from this list:
MKTG 1126 — Live Entertainment Events and Festivals
MKTG 1323 — Effective Presentation Skills
MKTG 1550 — Social Media Essentials
MKTG 1552 — Social Media Strategies
MKTG 2202 — Introduction to Marketing Communications
MKTG 2352 — Content Planning
MKTG 2452 — Search Engine Marketing: SEO and Paid Search
MKTG 2552 — YouTube Marketing
MKTG 2909 — Fundamentals of Marketing Research
MKTG 3554 — Brand Strategy
If you have questions that you could not find the answer to online, or if you require further assistance, please contact us:
604-432-8723 | Candace_Marrington@bcit.ca
Flexible Learning Program Head
604-451-7033 | Tracey_Renzullo@bcit.ca
Contact a Part-time Studies Program Advisor with the BCIT program name in the subject line if you have a question about:
- Course selection and program planning
- Declaring your program
- Making changes to your approved program plan
- Applying for transfer credit and advanced placement
- Laddering options
- Job placement and graduate outcomes
- Student life
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