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Course details

Did you know that more video content is uploaded to the internet in a single month than network television has produced in three decades? And most of it is uploaded to YouTube. As the world’s second largest search engine (and owned by the world’s largest), YouTube is a powerful driver of website traffic. Marketers use video as the primary media for their content strategy, creating YouTube channels for presentations to drive leads and sales, for explainer videos to increase product and service understanding, for advertising, and more. This course will introduce students to the basics of setting up a YouTube channel, learning how to create content that is optimized for search, managing the analytics to hone and tweak successful YouTube performances, and using YouTube to deliver on business objectives.


  • 50% in MKTG 1352
  • OR relevant industry experience





Course offerings

Fall 2023

Below is one offering of MKTG 2552 for the Fall 2023 term.

CRN 48207


Mon Sep 11 - Sat Dec 02 (12 weeks)

  • 12 weeks
  • CRN 48207
  • $524.91
Class meeting times
Dates Days Times Locations
Sep 11 - Dec 02 N/A N/A Online

Danielle Wilson

Course outline




Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

In Progress and Full

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Set up a business YouTube channel
  • Understand the process of using YouTube video to drive social engagement
  • Develop basic video content
  • Know how to use video to strengthen a content marketing strategy
  • Implement best practices for video SEO
  • Analyze the performance of a YouTube video
  • Apply best practices for content creation built for engagement

Effective as of Fall 2021

Related Programs

YouTube Marketing (MKTG 2552) is offered as a part of the following programs:

School of Business + Media

  1. Digital Marketing Strategy
    Associate Certificate Part-time
  2. Marketing Management (Marketing Communications Option)
    Certificate Part-time
  3. Marketing Management (Professional Sales Option)
    Certificate Part-time
  4. Marketing Management - Customer Relationship Marketing
    Associate Certificate Part-time
  5. Marketing Management - Entrepreneurship
    Associate Certificate Part-time
  6. Marketing Management - Event Marketing
    Associate Certificate Part-time
  7. Marketing Management - Fundraising Management
    Associate Certificate Part-time
  8. Marketing Management - Marketing Communications
    Associate Certificate Part-time
  9. Marketing Management - Public Relations
    Associate Certificate Part-time
  10. Marketing Management - Retail Marketing Management
    Associate Certificate Part-time
  11. Marketing Management - Sales Skills
    Associate Certificate Part-time
  12. Nonprofit Management
    Associate Certificate Part-time


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