Course details
Did you know that more video content is uploaded to the internet in a single month than network television has produced in three decades? And most of it is uploaded to YouTube. As the world’s second largest search engine (and owned by the world’s largest), YouTube is a powerful driver of website traffic. Marketers use video as the primary media for their content strategy, creating YouTube channels for presentations to drive leads and sales, for explainer videos to increase product and service understanding, for advertising, and more. This course will introduce students to the basics of setting up a YouTube channel, learning how to create content that is optimized for search, managing the analytics to hone and tweak successful YouTube performances, and using YouTube to deliver on business objectives.
Prerequisite(s)
- 50% in MKTG 1352
- OR relevant industry experience
Credits
3.0
Cost
$524.91
Course offerings
Fall 2023
Below is one offering of MKTG 2552 for the Fall 2023 term.
CRN 48207
Duration
Mon Sep 11 - Sat Dec 02 (12 weeks)
- 12 weeks
- CRN 48207
- $524.91
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 11 - Dec 02 | N/A | N/A | Online |
Instructor
Danielle Wilson
Course outline
Cost
$524.91
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress and Full
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Set up a business YouTube channel
- Understand the process of using YouTube video to drive social engagement
- Develop basic video content
- Know how to use video to strengthen a content marketing strategy
- Implement best practices for video SEO
- Analyze the performance of a YouTube video
- Apply best practices for content creation built for engagement
Effective as of Fall 2021
Related Programs
YouTube Marketing (MKTG 2552) is offered as a part of the following programs:
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- Nonprofit Management
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Programs and courses are subject to change without notice.