Skip to main content

YouTube Marketing MKTG 2552

Marketing Management Part-time Studies Course

Course details

Did you know that more video content is uploaded to the internet in a single month than network television has produced in three decades? And most of it is uploaded to YouTube. As the world’s second largest search engine (and owned by the world’s largest), YouTube is a powerful driver of website traffic. Marketers use video as the primary media for their content strategy, creating YouTube channels for presentations to drive leads and sales, for explainer videos to increase product and service understanding, for advertising, and more. This course will introduce students to the basics of setting up a YouTube channel, learning how to create content that is optimized for search, managing the analytics to hone and tweak successful YouTube performances, and using YouTube to deliver on business objectives.

Prerequisite(s)

Credits

3.0

Cost

$503.68 - $513.82 See individual course offerings below for actual costs.

Course offerings

Spring/Summer 2022

Below is one offering of MKTG 2552 for the Spring/Summer 2022 term.

CRN 68202

Duration

Mon Apr 04 - Sat Jun 25 (12 weeks)

  • 12 weeks
  • CRN 68202
  • $503.68
Class meeting times
Dates Days Times Locations
Apr 04 - Jun 25 N/A N/A Online
Instructor

Danielle Wilson

Course outline

View

Cost

$503.68

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

Fall 2022

Below is one offering of MKTG 2552 for the Fall 2022 term.

CRN 48207

Duration

Tue Sep 06 - Sat Nov 26 (12 weeks)

  • 12 weeks
  • CRN 48207
  • $513.82
Class meeting times
Dates Days Times Locations
Sep 06 - Nov 26 N/A N/A Online
Instructor

TBD

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$513.82

Important information
  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Sneak Preview

This section is only available for registration starting Wed May 25, 2022 at 9:00 am (PDT)

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Set up a business YouTube channel
  • Understand the process of using YouTube video to drive social engagement
  • Develop basic video content
  • Know how to use video to strengthen a content marketing strategy
  • Implement best practices for video SEO
  • Analyze the performance of a YouTube video
  • Apply best practices for content creation built for engagement

Effective as of Fall 2021

Related Programs

YouTube Marketing (MKTG 2552) is offered as a part of the following programs:

School of Business + Media

  1. Digital Marketing Strategy
    Associate Certificate Part-time/Distance & Online Learning
  2. Marketing Management (Marketing Communications Option)
    Certificate Part-time
  3. Marketing Management (Professional Sales Option)
    Certificate Part-time
  4. Marketing Management - Customer Relationship Marketing
    Associate Certificate Part-time
  5. Marketing Management - Entrepreneurship
    Associate Certificate Part-time
  6. Marketing Management - Event Marketing
    Associate Certificate Part-time/Distance & Online Learning
  7. Marketing Management - Fundraising Management
    Associate Certificate Part-time/Distance & Online Learning
  8. Marketing Management - Marketing Communications
    Associate Certificate Part-time/Distance & Online Learning
  9. Marketing Management - Public Relations
    Associate Certificate Part-time/Distance & Online Learning
  10. Marketing Management - Retail Marketing Management
    Associate Certificate Part-time/Distance & Online Learning
  11. Marketing Management - Sales Skills
    Associate Certificate Part-time
  12. Nonprofit Management
    Associate Certificate Part-time/Distance & Online Learning

Subscribe

Interested in being notified about future offerings of YouTube Marketing (MKTG 2552)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

  • Privacy Notice: The information you provide will be used to respond your request for BCIT program information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Associate Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5A 3H2, email: privacy@bcit.ca.