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Consumer Behaviour MKTG 3325

Marketing Management Part-time Studies Course

Course details

Students will explore buyer behavior and motivation using key theories from various social sciences including Anthropology, Sociology, and Psychology. They will apply these theories to contemporary marketing situations. This course will cover many different aspects of consumer behavior including the inner workings in the mind of a consumer and the external influences on the consumer driven process.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$703.45 - $729.34 See individual course offerings below for actual costs.

Course offerings

Fall 2022

Below are four offerings of MKTG 3325 for the Fall 2022 term.

CRN 43307

Duration

Tue Sep 06 - Sat Nov 26 (12 weeks)

  • 12 weeks
  • CRN 43307
  • $703.45
Class meeting times
Dates Days Times Locations
Sep 06 - Nov 26 N/A N/A Online
Instructor

Patricia Browne

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$703.45

Important information
  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 46369

Duration

Tue Sep 06 - Sat Nov 26 (12 weeks)

  • 12 weeks
  • CRN 46369
  • $703.45
Class meeting times
Dates Days Times Locations
Sep 06 - Nov 26 N/A N/A Online
Instructor

Patricia Browne

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$703.45

Important information
  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 49095

Duration

Wed Sep 07 - Wed Nov 23 (12 weeks)

  • 12 weeks
  • CRN 49095
  • $729.34
Class meeting times
Dates Days Times Locations
Sep 07 - Nov 23 Wed 17:30 - 20:30 Downtown DTC Rm. 635
Instructor

Loa Fridfinnson

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$729.34

Status

CRN 47101

Duration

Mon Sep 26 - Sat Nov 05 (6 weeks)

  • 6 weeks
  • CRN 47101
  • $703.45
Class meeting times
Dates Days Times Locations
Sep 26 - Nov 05 N/A N/A Online
Instructor

Tracey Renzullo

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$703.45

Important information
  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. No class held on October 12th - Thanksgiving Day.
Status

Learning Outcomes

Upon successful completion of this course, the student should be able to:

  • Analyze people's consumer-related behaviour using tools of the social sciences
  • Apply key concepts of behaviour to marketing situations
  • Develop marketing strategies intended to influence those behaviours

Effective as of Winter 2016

Related Programs

Consumer Behaviour (MKTG 3325) is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Certificate Part-time
  2. Marketing Management (Marketing Communications Option)
    Certificate Part-time
  3. Marketing Management (Professional Sales Option)
    Certificate Part-time
  4. Marketing Management - Customer Relationship Marketing
    Associate Certificate Part-time
  5. Marketing Management - Entrepreneurship
    Associate Certificate Part-time
  6. Marketing Management - Public Relations
    Associate Certificate Part-time/Distance & Online Learning
  7. Marketing Management - Retail Marketing Management
    Associate Certificate Part-time/Distance & Online Learning

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