Course details
Students will explore buyer behavior and motivation using key theories from various social sciences including Anthropology, Sociology, and Psychology. They will apply these theories to contemporary marketing situations. This course will cover many different aspects of consumer behavior including the inner workings in the mind of a consumer and the external influences on the consumer driven process.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Cost
$703.45 - $729.34 See individual course offerings below for actual costs.
Course offerings
Fall 2022
Below are four offerings of MKTG 3325 for the Fall 2022 term.
CRN 43307
Duration
Tue Sep 06 - Sat Nov 26 (12 weeks)
- 12 weeks
- CRN 43307
- $703.45
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Nov 26 | N/A | N/A | Online |
Instructor
Patricia Browne
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$703.45
Important information
- Internet delivery format.
-
Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 46369
Duration
Tue Sep 06 - Sat Nov 26 (12 weeks)
- 12 weeks
- CRN 46369
- $703.45
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Nov 26 | N/A | N/A | Online |
Instructor
Patricia Browne
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$703.45
Important information
- Internet delivery format.
-
Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 49095
Duration
Wed Sep 07 - Wed Nov 23 (12 weeks)
- 12 weeks
- CRN 49095
- $729.34
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 07 - Nov 23 | Wed | 17:30 - 20:30 | Downtown DTC Rm. 635 |
Instructor
Loa Fridfinnson
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$729.34
Status
CRN 47101
Duration
Mon Sep 26 - Sat Nov 05 (6 weeks)
- 6 weeks
- CRN 47101
- $703.45
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 26 - Nov 05 | N/A | N/A | Online |
Instructor
Tracey Renzullo
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$703.45
Important information
- Internet delivery format.
-
Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. No class held on October 12th - Thanksgiving Day.
Status
Learning Outcomes
Upon successful completion of this course, the student should be able to:
- Analyze people's consumer-related behaviour using tools of the social sciences
- Apply key concepts of behaviour to marketing situations
- Develop marketing strategies intended to influence those behaviours
Effective as of Winter 2016
Related Programs
Consumer Behaviour (MKTG 3325) is offered as a part of the following programs:
School of Business + Media
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time/Distance & Online Learning
- Marketing Management - Retail Marketing Management
Associate Certificate Part-time/Distance & Online Learning
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Programs and courses are subject to change without notice.