- International Fees
International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
Students will explore buyer behavior and motivation using key theories from various social sciences including Anthropology, Sociology, and Psychology. They will apply these theories to contemporary marketing situations. This course will cover many different aspects of consumer behavior including the inner workings in the mind of a consumer and the external influences on the consumer driven process.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$745.13 - $772.88 See individual course offerings below for actual costs.
Learning Outcomes
Upon successful completion of this course, the student should be able to:
- Analyze people's consumer-related behaviour using tools of the social sciences
- Apply key concepts of behaviour to marketing situations
- Develop marketing strategies intended to influence those behaviours
Effective as of Winter 2016
Related Programs
Consumer Behaviour (MKTG 3325) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs with a co-op option.
School of Business + Media
- Business Administration (Marketing Option)
Diploma Part-time
- Event Marketing and Management Strategy
Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
- Marketing Management - Retail Marketing Management
Associate Certificate Part-time
Course Offerings
Fall 2024
Below are five offerings of MKTG 3325 for the Fall 2024 term.
CRN 43307
Dates
Mon Sep 09 - Sat Nov 30
- 12 weeks
- CRN 43307
- Domestic fees $745.13
Status
Full
This course offering is full. Please check back next term or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 09 - Nov 30 | N/A | N/A | Online |
Instructor
Patricia Browne
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Internet delivery format.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
CRN 49095
Dates
Wed Sep 11 - Wed Nov 27
- 12 weeks
- CRN 49095
- Domestic fees $772.88
Status
Full
This course offering is full. Please check back next term or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 11 - Nov 27 | Wed | 17:30 - 20:30 | Downtown DTC Rm. 381 |
Instructor
Loa Fridfinnson
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. This course is held in-person at the downtown campus. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
CRN 47101
Dates
Mon Sep 23 - Sat Nov 02
- 6 weeks
- CRN 47101
- Domestic fees $745.13
Status
Full
This course offering is full. Please check back next term or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 23 - Nov 02 | N/A | N/A | Online |
Instructor
Tracey Renzullo
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Internet delivery format.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Please note that the lecture component for this condensed course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
CRN 47325
Dates
Mon Sep 23 - Sat Nov 02
- 6 weeks
- CRN 47325
- Domestic fees $745.13
Status
Full
This course offering is full. Please check back next term or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 23 - Nov 02 | N/A | N/A | Online |
Instructor
Tracey Renzullo
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Internet delivery format.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Please note that the lecture component for this condensed course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
CRN 46101
Dates
Wed Oct 09 - Wed Dec 11
- 10 weeks
- CRN 46101
- Domestic fees $759.65
Status
Full
This course offering is full. Please check back next term or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Oct 09 - Dec 11 | Wed | 17:30 - 21:10 | Downtown DTC Rm. 685 |
Instructor
Shannon Thompson
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. This course is held in-person at the downtown campus. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Programs and courses are subject to change without notice.