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Course details

Students will explore buyer behavior and motivation using key theories from various social sciences including Anthropology, Sociology, and Psychology. They will apply these theories to contemporary marketing situations. This course will cover many different aspects of consumer behavior including the inner workings in the mind of a consumer and the external influences on the consumer driven process.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$703.45 - $745.44 See individual course offerings below for actual costs.

Course offerings

Spring/Summer 2023

Below are two offerings of MKTG 3325 for the Spring/Summer 2023 term.

CRN 66129

Duration

Mon Apr 03 - Sat Jun 24 (12 weeks)

  • 12 weeks
  • CRN 66129
  • $703.45
Class meeting times
Dates Days Times Locations
Apr 03 - Jun 24 N/A N/A Online
Instructor

Patricia Browne

Course outline

View

Cost

$703.45

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 66713

Duration

Wed Apr 05 - Wed Jun 21 (12 weeks)

  • 12 weeks
  • CRN 66713
  • $729.34
Class meeting times
Dates Days Times Locations
Apr 05 - Jun 21 Wed 17:30 - 20:30 Downtown DTC Rm. 481
Instructor

Loa Fridfinnson

Course outline

View

Cost

$729.34

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

Fall 2023

Below are three offerings of MKTG 3325 for the Fall 2023 term.

CRN 43307

Duration

Mon Sep 11 - Sat Dec 02 (12 weeks)

  • 12 weeks
  • CRN 43307
  • $718.33
Class meeting times
Dates Days Times Locations
Sep 11 - Dec 02 N/A N/A Online
Instructor

Patricia Browne

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$718.33

Important information
  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 49095

Duration

Wed Sep 13 - Wed Nov 29 (12 weeks)

  • 12 weeks
  • CRN 49095
  • $745.44
Class meeting times
Dates Days Times Locations
Sep 13 - Nov 29 Wed 17:30 - 20:30 Downtown DTC Rm. 685
Instructor

Loa Fridfinnson

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$745.44

Status

CRN 47101

Duration

Mon Sep 25 - Sat Nov 04 (6 weeks)

  • 6 weeks
  • CRN 47101
  • $718.33
Class meeting times
Dates Days Times Locations
Sep 25 - Nov 04 N/A N/A Online
Instructor

Tracey Renzullo

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$718.33

Important information
  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 10+ hours per week on your studies, starting week 1, as this is a condensed course. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Learning Outcomes

Upon successful completion of this course, the student should be able to:

  • Analyze people's consumer-related behaviour using tools of the social sciences
  • Apply key concepts of behaviour to marketing situations
  • Develop marketing strategies intended to influence those behaviours

Effective as of Winter 2016

Related Programs

Consumer Behaviour (MKTG 3325) is offered as a part of the following programs:

School of Business + Media

  1. Business Administration (Marketing Option)
    Diploma Part-time
  2. Marketing Management
    Certificate Part-time
  3. Marketing Management (Marketing Communications Option)
    Certificate Part-time
  4. Marketing Management (Professional Sales Option)
    Certificate Part-time
  5. Marketing Management - Customer Relationship Marketing
    Associate Certificate Part-time
  6. Marketing Management - Entrepreneurship
    Associate Certificate Part-time
  7. Marketing Management - Public Relations
    Associate Certificate Part-time
  8. Marketing Management - Retail Marketing Management
    Associate Certificate Part-time

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