Course details
Learn about current social media platforms and how to use them strategically to market your business. With a heavy emphasis on tactical, experiential, hands-on learning, as well as case studies, students will gain experience creating business accounts for several leading social media platforms and how to apply best practices for content creation on each platform.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Cost
$612.96 - $650.75 See individual course offerings below for actual costs.
Course offerings
Winter 2023
Below is one offering of MKTG 1550 for the Winter 2023 term.
CRN 79372
Duration
Mon Jan 09 - Mon Apr 03 (12 weeks)
- 12 weeks
- CRN 79372
- $650.75
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Jan 09 - Apr 03 | Mon | 09:00 - 12:00 | Downtown DTC Rm. 364 |
Instructor
Rebecca Coleman
Course outline
Cost
$650.75
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. No class held on February 20th – Family Day.
Status
In Progress and Full
This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.
Spring/Summer 2023
Below are four offerings of MKTG 1550 for the Spring/Summer 2023 term.
CRN 66630
Duration
Mon Apr 03 - Sat Jun 24 (12 weeks)
- 12 weeks
- CRN 66630
- $624.86
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Apr 03 - Jun 24 | N/A | N/A | Online |
Instructor
Danielle Wilson
Course outline
Cost
$624.86
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. nt to access this information.
Status
CRN 60547
Duration
Tue Apr 04 - Tue Jun 20 (12 weeks)
- 12 weeks
- CRN 60547
- $650.75
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Apr 04 - Jun 20 | Tue | 17:30 - 20:30 | Downtown DTC Rm. 676 |
Instructor
Rebecca Coleman
Course outline
Cost
$650.75
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 61271
Duration
Wed Apr 05 - Wed Jun 21 (12 weeks)
- 12 weeks
- CRN 61271
- $612.96
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Apr 05 - Jun 21 | Wed | 09:00 - 12:00 | Downtown DTC Rm. 364 |
Instructor
Rebecca Coleman
Course outline
Cost
$612.96
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 63528
Duration
Mon Apr 03 - Sat Jun 24 (12 weeks)
- 12 weeks
- CRN 63528
- $624.86
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Apr 03 - Jun 24 | N/A | N/A | Online |
Instructor
Rebecca Coleman
Course outline
Cost
$624.86
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Full
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Define traditional marketing methods and new media marketing methods, and understand the difference between them.
- Be able to clearly define best practices and understand the etiquette of each of the major social networks.
- Build and create content for the popular social media networks: Facebook, Instagram, audio & video platforms, Pinterest, Twitter, Snapchat, TikTok, and LinkedIn.
- Be able to conduct assessments of social media channels (case studies) and recommend improvements.
Effective as of Fall 2021
Related Programs
Social Media Essentials (MKTG 1550) is offered as a part of the following programs:
School of Business + Media
- Digital Marketing Foundations
Associate Certificate Part-time
- Digital Marketing Strategy
Associate Certificate Part-time
- Global Business Studies
Associate Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Marketing Communications
Associate Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
- Marketing Management - Retail Marketing Management
Associate Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
- Tourism and Hospitality
Associate Certificate Part-time
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Programs and courses are subject to change without notice.