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Social Media Essentials MKTG 1550

Marketing Management Course

Course details

​Learn about current social media platforms and how to use them strategically to market your business. With a heavy emphasis on tactical, experiential, hands-on learning, as well as case studies, students will gain experience creating business accounts for several leading social media platforms and how to apply best practices for content creation on each platform.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$612.96 - $665.28 See individual course offerings below for actual costs.

Course offerings

Spring/Summer 2023

Below are four offerings of MKTG 1550 for the Spring/Summer 2023 term.

CRN 63528

Duration

Mon Apr 03 - Sat Jun 24 (12 weeks)

  • 12 weeks
  • CRN 63528
  • $624.86
Class meeting times
Dates Days Times Locations
Apr 03 - Jun 24 N/A N/A Online
Instructor

Rebecca Coleman

Course outline

View

Cost

$624.86

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 66630

Duration

Mon Apr 03 - Sat Jun 24 (12 weeks)

  • 12 weeks
  • CRN 66630
  • $624.86
Class meeting times
Dates Days Times Locations
Apr 03 - Jun 24 N/A N/A Online
Instructor

Danielle Wilson

Course outline

View

Cost

$624.86

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. nt to access this information.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 60547

Duration

Tue Apr 04 - Tue Jun 20 (12 weeks)

  • 12 weeks
  • CRN 60547
  • $650.75
Class meeting times
Dates Days Times Locations
Apr 04 - Jun 20 Tue 17:30 - 20:30 Downtown DTC Rm. 676
Instructor

Rebecca Coleman

Course outline

View

Cost

$650.75

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 61271

Duration

Wed Apr 05 - Wed Jun 21 (12 weeks)

  • 12 weeks
  • CRN 61271
  • $612.96
Class meeting times
Dates Days Times Locations
Apr 05 - Jun 21 Wed 09:00 - 12:00 Downtown DTC Rm. 364
Instructor

Rebecca Coleman

Course outline

View

Cost

$612.96

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

Fall 2023

Below are four offerings of MKTG 1550 for the Fall 2023 term.

CRN 38517

Duration

Mon Sep 11 - Mon Nov 27 (12 weeks)

  • 12 weeks
  • CRN 38517
  • $665.28
Class meeting times
Dates Days Times Locations
Sep 11 - Nov 27 Mon 09:00 - 12:00 Downtown DTC Rm. 364
Instructor

Rebecca Coleman

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$665.28

Important information
  1. Please note that this is a blended/hybrid delivery format; there will be both in-person classes and asynchronous online learning. In-classroom meetings are conventional face-to-face format, and the campus and room location are as noted on the course registration details above. The online learning will be done as self-study, but there will be weekly deadlines for assignments and quizzes. Self study weeks: October 2nd, October 9th, November 13th. No in-person classes held during these weeks. It is essential that you have a stable and consistent internet connection to access course content. To be successful in this hybrid course, plan to spend 7-10 hours per week on your studies starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Your instructor will provide you with further details. This course will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices, and bring a laptop or tablet to each class. Please be advised that a phone is not an acceptable device for this course. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Plug in outlets will be provided at each station. Mandatory attendance is required for all classes.
Status

CRN 39337

Duration

Mon Sep 11 - Sat Dec 02 (12 weeks)

  • 12 weeks
  • CRN 39337
  • $638.17
Class meeting times
Dates Days Times Locations
Sep 11 - Dec 02 N/A N/A Online
Instructor

Rebecca Coleman

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$638.17

Important information
  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more of it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 47096

Duration

Mon Sep 11 - Sat Dec 02 (12 weeks)

  • 12 weeks
  • CRN 47096
  • $638.17
Class meeting times
Dates Days Times Locations
Sep 11 - Dec 02 N/A N/A Online
Instructor

Angie Dosanjh

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$638.17

Important information
  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more of it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status

CRN 38349

Duration

Tue Sep 12 - Tue Nov 28 (12 weeks)

  • 12 weeks
  • CRN 38349
  • $665.28
Class meeting times
Dates Days Times Locations
Sep 12 - Nov 28 Tue 17:30 - 20:30 Downtown DTC Rm. 676
Instructor

Rebecca Coleman

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$665.28

Important information
  1. This course will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices, and bring a laptop or tablet to each class. Please be advised that a phone is not an acceptable device for this course. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Plug in outlets will be provided at each station. Mandatory attendance is required for all classes.
Status

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Define traditional marketing methods and new media marketing methods, and understand the difference between them.
  • Be able to clearly define best practices and understand the etiquette of each of the major social networks.
  • Build and create content for the popular social media networks: Facebook, Instagram, audio & video platforms, Pinterest, Twitter, Snapchat, TikTok, and LinkedIn.
  • Be able to conduct assessments of social media channels (case studies) and recommend improvements.

Effective as of Fall 2021

Related Programs

Social Media Essentials (MKTG 1550) is offered as a part of the following programs:

School of Business + Media

  1. Digital Marketing Foundations
    Associate Certificate Part-time
  2. Digital Marketing Strategy
    Associate Certificate Part-time
  3. Global Business Studies
    Associate Certificate Part-time
  4. Marketing Management
    Certificate Part-time
  5. Marketing Management (Marketing Communications Option)
    Certificate Part-time
  6. Marketing Management (Professional Sales Option)
    Certificate Part-time
  7. Marketing Management - Customer Relationship Marketing
    Associate Certificate Part-time
  8. Marketing Management - Entrepreneurship
    Associate Certificate Part-time
  9. Marketing Management - Marketing Communications
    Associate Certificate Part-time
  10. Marketing Management - Public Relations
    Associate Certificate Part-time
  11. Marketing Management - Retail Marketing Management
    Associate Certificate Part-time
  12. Marketing Management - Sales Skills
    Associate Certificate Part-time
  13. Tourism and Hospitality
    Associate Certificate Part-time

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