Course details
Learn about current social media platforms and how to use them strategically to market your business. With a heavy emphasis on tactical, experiential, hands-on learning, as well as case studies, students will gain experience creating business accounts for several leading social media platforms and how to apply best practices for content creation on each platform.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Cost
$624.86 - $650.75 See individual course offerings below for actual costs.
Course offerings
Fall 2022
Below are five offerings of MKTG 1550 for the Fall 2022 term.
CRN 38349
Duration
Tue Sep 06 - Tue Nov 22 (12 weeks)
- 12 weeks
- CRN 38349
- $650.75
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Nov 22 | Tue | 17:30 - 20:30 | Downtown DTC Rm. 676 |
Instructor
Rebecca Coleman
Course outline
Cost
$650.75
Important information
-
This course will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices, and bring a laptop or tablet to each class. Please be advised that a phone is not an acceptable device for this course. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Plug in outlets will be provided at each station. Mandatory attendance is required for all classes.
Status
In Progress
This course offering is in progress. Please check back next term or subscribe to receive email updates.
CRN 39337
Duration
Tue Sep 06 - Sat Nov 26 (12 weeks)
- 12 weeks
- CRN 39337
- $624.86
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Nov 26 | N/A | N/A | Online |
Instructor
Rebecca Coleman
Course outline
Cost
$624.86
Important information
- Internet delivery format.
-
Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more of it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress and Full
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
CRN 47096
Duration
Tue Sep 06 - Sat Nov 26 (12 weeks)
- 12 weeks
- CRN 47096
- $624.86
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Nov 26 | N/A | N/A | Online |
Instructor
Rebecca Coleman
Course outline
Cost
$624.86
Important information
- Internet delivery format.
-
Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more of it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
In Progress and Full
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
CRN 47283
Duration
Tue Sep 06 - Sat Nov 26 (12 weeks)
- 12 weeks
- CRN 47283
- $624.86
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Nov 26 | N/A | N/A | Online |
Instructor
TBD
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$624.86
Important information
- Internet delivery format.
-
Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more of it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Cancelled
This course offering has been cancelled. Please check back next term or subscribe to receive email updates.
CRN 38517
Duration
Mon Sep 12 - Mon Dec 05 (12 weeks)
- 12 weeks
- CRN 38517
- $650.75
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 12 - Dec 05 | Mon | 09:00 - 12:00 | Downtown DTC Rm. 364 |
Instructor
Rebecca Coleman
Course outline
Cost
$650.75
Important information
-
This course will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices, and bring a laptop or tablet to each class. Please be advised that a phone is not an acceptable device for this course. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Plug in outlets will be provided at each station. Mandatory attendance is required for all classes. No class will be held October 10th - Thanksgiving Day
Status
In Progress
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Define traditional marketing methods and new media marketing methods, and understand the difference between them.
- Be able to clearly define best practices and understand the etiquette of each of the major social networks.
- Build and create content for the popular social media networks: Facebook, Instagram, audio & video platforms, Pinterest, Twitter, Snapchat, TikTok, and LinkedIn.
- Be able to conduct assessments of social media channels (case studies) and recommend improvements.
Effective as of Fall 2021
Related Programs
Social Media Essentials (MKTG 1550) is offered as a part of the following programs:
School of Business + Media
- Digital Marketing Foundations
Associate Certificate Part-time
- Digital Marketing Strategy
Associate Certificate Part-time
- Global Business Studies
Associate Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Event Marketing
Associate Certificate Part-time
- Marketing Management - Marketing Communications
Associate Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
- Marketing Management - Retail Marketing Management
Associate Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
- Tourism and Hospitality
Associate Certificate Part-time
Subscribe
Interested in being notified about future offerings of Social Media Essentials (MKTG 1550)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.
Programs and courses are subject to change without notice.