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Social Media Essentials MKTG 1550

Marketing Management Course

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Course details

​Learn about current social media platforms and how to use them strategically to market your business. With a heavy emphasis on tactical, experiential, hands-on learning, as well as case studies, students will gain experience creating business accounts for several leading social media platforms and how to apply best practices for content creation on each platform.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$612.96 - $650.75 See individual course offerings below for actual costs.

Course offerings

Winter 2023

Below is one offering of MKTG 1550 for the Winter 2023 term.

CRN 79372

Duration

Mon Jan 09 - Mon Apr 03 (12 weeks)

  • 12 weeks
  • CRN 79372
  • $650.75
Class meeting times
Dates Days Times Locations
Jan 09 - Apr 03 Mon 09:00 - 12:00 Downtown DTC Rm. 364
Instructor

Rebecca Coleman

Course outline

View

Cost

$650.75

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. Students are permitted to register up until the first week without approval. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. No class held on February 20th – Family Day.
Status

In Progress and Full

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

Spring/Summer 2023

Below are four offerings of MKTG 1550 for the Spring/Summer 2023 term.

CRN 66630

Duration

Mon Apr 03 - Sat Jun 24 (12 weeks)

  • 12 weeks
  • CRN 66630
  • $624.86
Class meeting times
Dates Days Times Locations
Apr 03 - Jun 24 N/A N/A Online
Instructor

Danielle Wilson

Course outline

View

Cost

$624.86

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. nt to access this information.
Status

CRN 60547

Duration

Tue Apr 04 - Tue Jun 20 (12 weeks)

  • 12 weeks
  • CRN 60547
  • $650.75
Class meeting times
Dates Days Times Locations
Apr 04 - Jun 20 Tue 17:30 - 20:30 Downtown DTC Rm. 676
Instructor

Rebecca Coleman

Course outline

View

Cost

$650.75

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 61271

Duration

Wed Apr 05 - Wed Jun 21 (12 weeks)

  • 12 weeks
  • CRN 61271
  • $612.96
Class meeting times
Dates Days Times Locations
Apr 05 - Jun 21 Wed 09:00 - 12:00 Downtown DTC Rm. 364
Instructor

Rebecca Coleman

Course outline

View

Cost

$612.96

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 63528

Duration

Mon Apr 03 - Sat Jun 24 (12 weeks)

  • 12 weeks
  • CRN 63528
  • $624.86
Class meeting times
Dates Days Times Locations
Apr 03 - Jun 24 N/A N/A Online
Instructor

Rebecca Coleman

Course outline

View

Cost

$624.86

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Full

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Define traditional marketing methods and new media marketing methods, and understand the difference between them.
  • Be able to clearly define best practices and understand the etiquette of each of the major social networks.
  • Build and create content for the popular social media networks: Facebook, Instagram, audio & video platforms, Pinterest, Twitter, Snapchat, TikTok, and LinkedIn.
  • Be able to conduct assessments of social media channels (case studies) and recommend improvements.

Effective as of Fall 2021

Related Programs

Social Media Essentials (MKTG 1550) is offered as a part of the following programs:

School of Business + Media

  1. Digital Marketing Foundations
    Associate Certificate Part-time
  2. Digital Marketing Strategy
    Associate Certificate Part-time
  3. Global Business Studies
    Associate Certificate Part-time
  4. Marketing Management
    Certificate Part-time
  5. Marketing Management (Marketing Communications Option)
    Certificate Part-time
  6. Marketing Management (Professional Sales Option)
    Certificate Part-time
  7. Marketing Management - Customer Relationship Marketing
    Associate Certificate Part-time
  8. Marketing Management - Entrepreneurship
    Associate Certificate Part-time
  9. Marketing Management - Marketing Communications
    Associate Certificate Part-time
  10. Marketing Management - Public Relations
    Associate Certificate Part-time
  11. Marketing Management - Retail Marketing Management
    Associate Certificate Part-time
  12. Marketing Management - Sales Skills
    Associate Certificate Part-time
  13. Tourism and Hospitality
    Associate Certificate Part-time

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Programs and courses are subject to change without notice.