Course details
Learn about current social media platforms and how to use them strategically to market your business. With a heavy emphasis on tactical, experiential, hands-on learning, as well as case studies, students will gain experience creating business accounts for several leading social media platforms and how to apply best practices for content creation on each platform.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Cost
$638.17 - $665.28 See individual course offerings below for actual costs.
Course offerings
Fall 2023
Below are four offerings of MKTG 1550 for the Fall 2023 term.
CRN 38517
Duration
Mon Sep 11 - Mon Nov 27 (12 weeks)
- 12 weeks
- CRN 38517
- $665.28
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 11 - Nov 27 | Mon | 09:00 - 12:00 | Downtown DTC Rm. 364 |
Instructor
Rebecca Coleman
Course outline
Cost
$665.28
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Please note that this is a blended/hybrid delivery format; there will be both in-person classes and asynchronous online learning. In-classroom meetings are conventional face-to-face format, and the campus and room location are as noted on the course registration details above. The online learning will be done as self-study, but there will be weekly deadlines for assignments and quizzes. Self study weeks: October 2nd, October 9th, November 13th. No in-person classes held during these weeks. It is essential that you have a stable and consistent internet connection to access course content. To be successful in this hybrid course, plan to spend 7-10 hours per week on your studies starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Your instructor will provide you with further details. This course will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices, and bring a laptop or tablet to each class. Please be advised that a phone is not an acceptable device for this course. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Plug in outlets will be provided at each station. Mandatory attendance is required for all classes.
Status
In Progress and Full
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
CRN 39337
Duration
Mon Sep 11 - Sat Dec 02 (12 weeks)
- 12 weeks
- CRN 39337
- $638.17
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 11 - Dec 02 | N/A | N/A | Online |
Instructor
Rebecca Coleman
Course outline
Cost
$638.17
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more of it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress and Full
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
CRN 47096
Duration
Mon Sep 11 - Sat Dec 02 (12 weeks)
- 12 weeks
- CRN 47096
- $638.17
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 11 - Dec 02 | N/A | N/A | Online |
Instructor
Angie Dosanjh
Course outline
Cost
$638.17
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more of it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
In Progress
This course offering is in progress. Please check back next term or subscribe to receive email updates.
CRN 38349
Duration
Tue Sep 12 - Tue Nov 28 (12 weeks)
- 12 weeks
- CRN 38349
- $665.28
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 12 - Nov 28 | Tue | 17:30 - 20:30 | Downtown DTC Rm. 676 |
Instructor
Rebecca Coleman
Course outline
Cost
$665.28
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
This course will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices, and bring a laptop or tablet to each class. Please be advised that a phone is not an acceptable device for this course. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Plug in outlets will be provided at each station. Mandatory attendance is required for all classes.
Status
In Progress and Full
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Define traditional marketing methods and new media marketing methods, and understand the difference between them.
- Be able to clearly define best practices and understand the etiquette of each of the major social networks.
- Build and create content for the popular social media networks: Facebook, Instagram, audio & video platforms, Pinterest, Twitter, Snapchat, TikTok, and LinkedIn.
- Be able to conduct assessments of social media channels (case studies) and recommend improvements.
Effective as of Fall 2021
Related Programs
Social Media Essentials (MKTG 1550) is offered as a part of the following programs:
School of Business + Media
- Digital Marketing Foundations
Associate Certificate Part-time
- Digital Marketing Strategy
Associate Certificate Part-time
- Global Business Studies
Associate Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Marketing Communications
Associate Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
- Marketing Management - Retail Marketing Management
Associate Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
- Tourism and Hospitality
Associate Certificate Part-time
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Programs and courses are subject to change without notice.