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Social Media Essentials MKTG 1550

Marketing Management Part-time Studies Course

Course details

​Learn about current social media platforms and how to use them strategically to market your business. With a heavy emphasis on tactical, experiential, hands-on learning, as well as case studies, students will gain experience creating business accounts for several leading social media platforms and how to apply best practices for content creation on each platform.

Credits

3.0

Cost

$600.89 - $637.94 See individual course offerings below for actual costs.

Course offerings

Spring/Summer 2022

Below are four offerings of MKTG 1550 for the Spring/Summer 2022 term.

CRN 63528

Duration

Mon Apr 04 - Sat Jun 25 (12 weeks)

  • 12 weeks
  • CRN 63528
  • $612.54
Class meeting times
Dates Days Times Locations
Apr 04 - Jun 25 N/A N/A Online
Instructor

Rebecca Coleman

Course outline

View

Cost

$612.54

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress and Full

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

CRN 66630

Duration

Mon Apr 04 - Sat Jun 25 (12 weeks)

  • 12 weeks
  • CRN 66630
  • $612.54
Class meeting times
Dates Days Times Locations
Apr 04 - Jun 25 N/A N/A Online
Instructor

Danielle Wilson

Course outline

View

Cost

$612.54

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. nt to access this information.
Status

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

CRN 60547

Duration

Tue Apr 05 - Tue Jun 21 (12 weeks)

  • 12 weeks
  • CRN 60547
  • $637.94
Class meeting times
Dates Days Times Locations
Apr 05 - Jun 21 Tue 17:30 - 20:30 Downtown DTC Rm. 676
Instructor

Rebecca Coleman

Course outline

View

Cost

$637.94

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

CRN 61271

Duration

Wed Apr 06 - Wed Jun 22 (12 weeks)

  • 12 weeks
  • CRN 61271
  • $600.89
Class meeting times
Dates Days Times Locations
Apr 06 - Jun 22 Wed 09:00 - 12:00 Downtown DTC
Instructor

TBD

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$600.89

Important information
  1. Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Cancelled

This course offering has been cancelled. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Define traditional marketing methods and new media marketing methods, and understand the difference between them.
  • Be able to clearly define best practices and understand the etiquette of each of the major social networks.
  • Build and create content for the popular social media networks: Facebook, Instagram, audio & video platforms, Pinterest, Twitter, Snapchat, TikTok, and LinkedIn.
  • Be able to conduct assessments of social media channels (case studies) and recommend improvements.

Effective as of Fall 2021

Related Programs

Social Media Essentials (MKTG 1550) is offered as a part of the following programs:

School of Business + Media

  1. Digital Marketing Foundations
    Associate Certificate Part-time/Distance & Online Learning
  2. Digital Marketing Strategy
    Associate Certificate Part-time/Distance & Online Learning
  3. Global Business Studies
    Associate Certificate Part-time
  4. Marketing Management
    Certificate Part-time
  5. Marketing Management (Marketing Communications Option)
    Certificate Part-time
  6. Marketing Management (Professional Sales Option)
    Certificate Part-time
  7. Marketing Management - Customer Relationship Marketing
    Associate Certificate Part-time
  8. Marketing Management - Entrepreneurship
    Associate Certificate Part-time
  9. Marketing Management - Event Marketing
    Associate Certificate Part-time/Distance & Online Learning
  10. Marketing Management - Marketing Communications
    Associate Certificate Part-time/Distance & Online Learning
  11. Marketing Management - Public Relations
    Associate Certificate Part-time/Distance & Online Learning
  12. Marketing Management - Retail Marketing Management
    Associate Certificate Part-time/Distance & Online Learning
  13. Marketing Management - Sales Skills
    Associate Certificate Part-time
  14. Tourism and Hospitality
    Associate Certificate Part-time

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