Skip to main content

Social Media Essentials MKTG 1550

Marketing Management Course

Course details

​Learn about current social media platforms and how to use them strategically to market your business. With a heavy emphasis on tactical, experiential, hands-on learning, as well as case studies, students will gain experience creating business accounts for several leading social media platforms and how to apply best practices for content creation on each platform.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$612.86 - $650.75 See individual course offerings below for actual costs.

Course offerings

Fall 2022

Below is one offering of MKTG 1550 for the Fall 2022 term.

CRN 38517

Duration

Mon Sep 12 - Mon Dec 05 (12 weeks)

  • 12 weeks
  • CRN 38517
  • $650.75
Class meeting times
Dates Days Times Locations
Sep 12 - Dec 05 Mon 09:00 - 12:00 Downtown DTC Rm. 364
Instructor

Rebecca Coleman

Course outline

View

Cost

$650.75

Important information
  1. This course will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices, and bring a laptop or tablet to each class. Please be advised that a phone is not an acceptable device for this course. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Plug in outlets will be provided at each station. Mandatory attendance is required for all classes. No class will be held October 10th - Thanksgiving Day
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

Winter 2023

Below are four offerings of MKTG 1550 for the Winter 2023 term.

CRN 80177

Duration

Wed Jan 04 - Sat Mar 25 (12 weeks)

  • 12 weeks
  • CRN 80177
  • $624.86
Class meeting times
Dates Days Times Locations
Jan 04 - Mar 25 N/A N/A Online
Instructor

Rebecca Coleman

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$624.86

Important information
  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 87546

Duration

Wed Jan 04 - Sat Mar 25 (12 weeks)

  • 12 weeks
  • CRN 87546
  • $612.86
Class meeting times
Dates Days Times Locations
Jan 04 - Mar 25 N/A N/A Online
Instructor

Danielle Wilson

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$612.86

Important information
  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 79372

Duration

Mon Jan 09 - Mon Apr 03 (12 weeks)

  • 12 weeks
  • CRN 79372
  • $650.75
Class meeting times
Dates Days Times Locations
Jan 09 - Apr 03 Mon 09:00 - 12:00 Downtown DTC Rm. 364
Instructor

Rebecca Coleman

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$650.75

Important information
  1. Students are permitted to register up until the first week without approval. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. No class held on February 20th – Family Day.
Status

CRN 86596

Duration

Tue Jan 10 - Tue Mar 28 (12 weeks)

  • 12 weeks
  • CRN 86596
  • $650.75
Class meeting times
Dates Days Times Locations
Jan 10 - Mar 28 Tue 17:30 - 20:30 Downtown DTC Rm. 652
Instructor

Rebecca Coleman

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$650.75

Important information
  1. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Define traditional marketing methods and new media marketing methods, and understand the difference between them.
  • Be able to clearly define best practices and understand the etiquette of each of the major social networks.
  • Build and create content for the popular social media networks: Facebook, Instagram, audio & video platforms, Pinterest, Twitter, Snapchat, TikTok, and LinkedIn.
  • Be able to conduct assessments of social media channels (case studies) and recommend improvements.

Effective as of Fall 2021

Related Programs

Social Media Essentials (MKTG 1550) is offered as a part of the following programs:

School of Business + Media

  1. Digital Marketing Foundations
    Associate Certificate Part-time
  2. Digital Marketing Strategy
    Associate Certificate Part-time
  3. Global Business Studies
    Associate Certificate Part-time
  4. Marketing Management
    Certificate Part-time
  5. Marketing Management (Marketing Communications Option)
    Certificate Part-time
  6. Marketing Management (Professional Sales Option)
    Certificate Part-time
  7. Marketing Management - Customer Relationship Marketing
    Associate Certificate Part-time
  8. Marketing Management - Entrepreneurship
    Associate Certificate Part-time
  9. Marketing Management - Marketing Communications
    Associate Certificate Part-time
  10. Marketing Management - Public Relations
    Associate Certificate Part-time
  11. Marketing Management - Retail Marketing Management
    Associate Certificate Part-time
  12. Marketing Management - Sales Skills
    Associate Certificate Part-time
  13. Tourism and Hospitality
    Associate Certificate Part-time

Subscribe

Interested in being notified about future offerings of Social Media Essentials (MKTG 1550)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

  • Privacy Notice: The information you provide will be used to respond your request for BCIT course information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Associate Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5A 3H2, email: privacy@bcit.ca.