Overview
The Tourism and Hospitality Associate Certificate prepares you for a career in BC's third-largest industry. Enhance your understanding of tourism dynamics. Acquire job-ready skills to excel in the global and local tourism sectors. Develop a strong grasp of essential business principles, including marketing, finance, and leadership.
The BCIT Tourism and Hospitality associate certificate focuses on the business of tourism and will prepare you for a role in B.C.’s 3rd largest industry. You’ll also develop a solid understanding of core business concepts including marketing, finance, and leadership.
Tourism is fast becoming a top economic driver in the province of British Columbia and has been resilient through past global challenges. While the industry is in recovery mode there’s no better time to improve your understanding of how tourism works.
BCIT will provide you with the job ready skills to become a leader in the tourism industry, both globally and locally, as we rebound from the recent downturn.
Going to university or college is a life-changing experience. A BCIT tourism and hospitality associate certificate will provide you with a well-rounded business toolbox and leadership essentials to create the career path of your choice.
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Entrance Requirements
About Flexible Learning
Part-time courses are offered in various scheduling formats, including at night or on weekends, flexible daytime delivery, or you can opt for distance or online learning. If you meet the prerequisites and there’s space available, you can register for a course immediately. Courses are offered in each of three terms: Fall (September), Winter (January), and Spring/Summer (April).
Application processing
This program is open to declarations beginning:
- February 1st* for the January intake
- May 1st* for the April intake
- October 1st* for the September intake
Entrance requirements
Declarations submitted for program intakes beginning April 1, 2025 or later will be evaluated using the English Language Proficiency (ELP) requirement below.
- English language proficiency: Category 2 – English Studies 12 (67%) or equivalent
International applicants
This program is available to international applicants.
Study permit: A valid BCIT study permit is required prior to starting the program.
Program declaration
Declaring your Flexible Learning (Part-time Studies) program ensures that BCIT is aware of your intent to complete a program as it is currently outlined and provides you the opportunity to apply for transfer credit.
To submit your declaration:
- Answer all questions completely.
- If required, convert transcripts and documents to PDF files.
- Have a credit card ready to pay the application fee.
Declare Now
Upon approval, a program plan letter will be sent to you confirming your program of study. Please allow approximately eight weeks for processing.
Scheduled Intakes
Ongoing Flexible Learning (Part-time Studies) intakes: January, April, and September.
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Costs & Supplies
Bring your own device
Most courses and programs in the School of Business + Media are BYOD (Bring Your Own Device). Please ensure you bring a laptop to every class. Plug-in outlets will be provided at most stations in classrooms, but not in all classrooms, so please ensure you have at least 2 hours of battery life available at the beginning of each class. Check the following recommended computer requirements prior to the start of class. If a program or course does not require you to provide your own device, that information will be provided by your instructor or indicated in the course outline.
For online classes, it is important you have a stable and consistent internet connection to access course content.
Tuition fees
Flexible Learning (Part-time Studies) tuition is charged on a course-by-course basis. Please see the Flexible Learning Tuition & Fees page for more information.
Financial assistance
Financial assistance may be available for this program. For more information, please contact Student Financial Aid and Awards.
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Courses
Important updates to Flexible Learning
Please be advised that all courses coded ‘TOUR’ have been changed to the ‘MKTG’ coding. The content, course descriptions, and learning outcomes remain the same.
English Requirement: Find out more.
Please note: part-time programs and courses are open enrolment and although we make every effort to accommodate demand, course registration cannot be guaranteed in every semester. High demand courses fill quickly and may result in students unable to register for a course that semester. Courses may also be cancelled due to low enrolment.
Program matrix
Check current availability of courses for this program.
1. Required Courses (12.0 credits): | Credits | ||
---|---|---|---|
MKTG 1000 | The Business of Tourism and Hospitality | 3.0 | |
MKTG 1030 | Leisure Travel Marketing and Sales | 3.0 | |
MKTG 1102 | Essentials of Marketing | 3.0 | |
MKTG 1120 | Event Planning Essentials | 3.0 | |
2. Complete 3.0 credits from the following list of electives: | Credits | ||
COMM 1103 | Introduction to Business and Technical Communication | 3.0 | |
MKTG 1060 | Tourism Entrepreneurship | 3.0 | |
MKTG 1017 | Event Marketing | 3.0 | |
MKTG 1219 | Professional Sales Skills | 3.0 | |
MKTG 1352 | Digital Marketing | 3.0 | |
MKTG 1550 | Social Media Essentials | 3.0 | |
MKTG 2202 | Introduction to Marketing Communications | 4.0 | |
MKTG 2226 | Production Management for Events & Special Projects | 3.5 | |
MKTG 2909 | Fundamentals of Marketing Research | 3.0 | |
MKTG 3406 | Brand Innovation and Development | 3.0 | |
Total Credits: | 15.0 |
Check current availability of courses for this program.
Transfer credit
Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.
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Program Details
Program delivery
Blended: This program is delivered partly on campus and partly online.
Program location
Courses may be offered at the following locations:
Downtown Campus
555 Seymour Street
Vancouver, BC
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Graduating & Jobs
Employment opportunities may be found in the following National Occupational Classification (NOC) codes:
- 1123 – Professional occupations in advertising, marketing and public relations
- 1226 – Conference and event planners
- 4163 – Business development officers and marketing researchers and consultants
- 4167 – Recreation, sports and fitness policy researchers, consultants and program officers
- 6513 – Food and beverage servers
Examples of job titles include:
- Hotel Sales Coordinator
- Conference Coordinator
- Destination Marketing Coordinator
- Tourism Public Relations Coordinator
- Event Coordinator
Apply for graduation
Upon successful completion of all program requirements, complete an Application for BCIT Credential [PDF] and submit it to Student Information and Enrolment Services.
Allow approximately six to eight weeks for processing.
All financial obligations to the Institute must be met prior to issuance of any credential.
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Contact Us
If you have questions that you could not find the answer to online, or if you require further assistance, please contact us:
Candace Marrington – Student Inquiries
Program Assistant
Tel: 604-432-8723
Email: Candace_Marrington@bcit.ca
Tracey Renzullo
Flexible Learning Program Head
Tel: 604-451-7033
Email: Tracey_Renzullo@bcit.ca
Contact a Flexible Learning Program Advisor with the BCIT program name in the subject line if you have a question about:
- Course selection and program planning
- Declaring your program
- Making changes to your approved program plan
- Applying for transfer credit and advanced placement
- Laddering options
- Job placement and graduate outcomes
- Student life
Questions or comments?
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Programs and courses are subject to change without notice.