In this course, students engage with in-depth industry-specific knowledge in one of the fastest growing economic sectors in the world: tourism. Students are introduced to the key tourism service suppliers: transportation, accommodation, food and beverage services, attractions and entertainment, and destinations. Through the use of case studies and associated readings, students examine each service supplier, considering economic, social, cultural, and environmental impacts and present their findings into presentations. Online learning videos will be available for supplementary and required viewing. Individual assignments will include current topics of interest.
- No prerequisites are required for this course.
Below is one offering of MKTG 1000 for the Spring/Summer 2023 term.
Mon Apr 03 - Sat Jun 24 (12 weeks)
- 12 weeks
- CRN 68205
Class meeting times
|Apr 03 - Jun 24||N/A||N/A||Online|
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Upon successful completion of this course, the student will be able to:
- Discuss the interdependency of the tourism and hospitality industry.
- Identify and describe the five key service sectors within tourism industry.
- Outline the social, cultural, economic, political, and environmental factors impacting tourism locally, nationally, and globally.
- Discuss the importance of collaboration and cooperation within this interdependent industry.
- Recall the roles played by key Canadian and international tourism organizations.
- Describe how experiential tourism products are developed, managed, and delivered.
- Describe some of the technological trends that are shaping the industry.
- Identify future challenges and opportunities within the tourism and hospitality industries.
Effective as of Fall 2021
The Business of Tourism and Hospitality (MKTG 1000) is offered as a part of the following programs:
School of Business + Media
- Business Administration
Associate Certificate Part-time
- Business Management
- Tourism and Hospitality
Associate Certificate Part-time
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Programs and courses are subject to change without notice.