- International Fees
International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
In this course, students engage with in-depth industry-specific knowledge in one of the fastest growing economic sectors in the world: tourism. Students are introduced to the key tourism service suppliers: transportation, accommodation, food and beverage services, attractions and entertainment, and destinations. Through the use of case studies and associated readings, students examine each service supplier, considering economic, social, cultural, and environmental impacts and present their findings into presentations. Online learning videos will be available for supplementary and required viewing. Individual assignments will include current topics of interest.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$558.59
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Discuss the interdependency of the tourism and hospitality industry.
- Identify and describe the five key service sectors within tourism industry.
- Outline the social, cultural, economic, political, and environmental factors impacting tourism locally, nationally, and globally.
- Discuss the importance of collaboration and cooperation within this interdependent industry.
- Recall the roles played by key Canadian and international tourism organizations.
- Describe how experiential tourism products are developed, managed, and delivered.
- Describe some of the technological trends that are shaping the industry.
- Identify future challenges and opportunities within the tourism and hospitality industries.
Effective as of Fall 2021
Related Programs
The Business of Tourism and Hospitality (MKTG 1000) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Business Administration
Associate Certificate Part-time
- Business Management
Certificate Part-time
- Tourism and Hospitality
Associate Certificate Part-time
Course Offerings
Winter 2025
Below is one offering of MKTG 1000 for the Winter 2025 term.
CRN 89609
Dates
Jan 06 - Mar 29 In Progress
- CRN 89609
- $558.59 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 06 - Mar 29 | N/A | N/A | Online |
Duration
12 weeks
Instructor
Aimee Epp
Course outline
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Spring/Summer 2025
Below is one offering of MKTG 1000 for the Spring/Summer 2025 term.
CRN 68205
Dates
Apr 07 - Jun 28 Seats Available
- CRN 68205
- $558.59 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 07 - Jun 28 | N/A | N/A | Online |
Duration
12 weeks
Instructor
Aimee Epp
Course outline
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This course online asynchronous delivery format: you are not required to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and ask that your name be added to the waitlist.
Status
Seats Available
This course offering has seats available.
Programs and courses are subject to change without notice.