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The Business of Tourism and Hospitality MKTG 1000

Marketing Management Course

Course details

In this course, students engage with in-depth industry-specific knowledge in one of the fastest growing economic sectors in the world: tourism. Students are introduced to the key tourism service suppliers: transportation, accommodation, food and beverage services, attractions and entertainment, and destinations. Through the use of case studies and associated readings, students examine each service supplier, considering economic, social, cultural, and environmental impacts and present their findings into presentations. Online learning videos will be available for supplementary and required viewing. Individual assignments will include current topics of interest.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$524.15

Course offerings

Winter 2023

Below is one offering of MKTG 1000 for the Winter 2023 term.

CRN 89609

Duration

Wed Jan 04 - Sat Mar 25 (12 weeks)

  • 12 weeks
  • CRN 89609
  • $524.15
Class meeting times
Dates Days Times Locations
Jan 04 - Mar 25 N/A N/A Online
Instructor

Barbara Smith

Course outline

View

Cost

$524.15

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Discuss the interdependency of the tourism and hospitality industry.
  • Identify and describe the five key service sectors within tourism industry.
  • Outline the social, cultural, economic, political, and environmental factors impacting tourism locally, nationally, and globally.
  • Discuss the importance of collaboration and cooperation within this interdependent industry.
  • Recall the roles played by key Canadian and international tourism organizations.
  • Describe how experiential tourism products are developed, managed, and delivered.
  • Describe some of the technological trends that are shaping the industry.
  • Identify future challenges and opportunities within the tourism and hospitality industries.

Effective as of Fall 2021

Related Programs

The Business of Tourism and Hospitality (MKTG 1000) is offered as a part of the following programs:

School of Business + Media

  1. Business Administration
    Associate Certificate Part-time
  2. Business Management
    Certificate Part-time
  3. Tourism and Hospitality
    Associate Certificate Part-time

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