Course Overview
This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$570.58 - $578.41 See individual course offerings below for actual costs.
International fees are typically 3.4 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion, the student will be able to:
- Create a group project plan that outlines project scope, deadlines and roles of group members.
- Describe the scope of the event industry and discuss current industry trends.
- Develop a creative vision for an event by defining a theme, colour schemes, and environmental design elements.
- Prepare event documents such as critical paths, production schedules, and floorplans.
- Define an event’s financial goals and prepare an event budget.
- Identify factors involved in selection of venues, dates, and suppliers.
- Define an event’s target market and choose appropriate marketing and promotional strategies.
- Create an event proposal designed to persuade a prospective client.
- Describe opportunities for future training, education and work/volunteer options in the event industry.
Effective as of Winter 2025
Related Programs
Event Planning Essentials (MKTG 1120) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Event Marketing and Management Strategy
Certificate Part-time
- Event Marketing and Planning Foundations
Associate Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Fundraising Management
Associate Certificate Part-time
- Music Business
Associate Certificate Part-time
- Nonprofit Management
Associate Certificate Part-time
- Tourism and Hospitality
Associate Certificate Part-time
Course Offerings
Fall 2026
Below are two offerings of MKTG 1120 for the Fall 2026 term.
CRN 32969
Dates
Sep 07 - Nov 28 Loading
- CRN 32969
- $570.58 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 07 - Nov 28 | N/A | N/A | Online |
Duration
12 weeks
Instructor
Rita Rogers
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 43300
Dates
Nov 06 - Nov 15 Loading
- CRN 43300
- $578.41 Domestic fees
Class meeting times
Duration
3 weeks
Instructor
Rita Rogers
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- This course is held in-person at the downtown campus. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Nov 6-8 and Nov 13-15 with the following class times: Fridays - 1730 - 2030 and Saturdays and Sundays - 0900-1700.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.