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Sustainable Event Management Operations MKTG 1123

Marketing Management Course

Course details

Event Planning Professionals are more often than not, required to plan sustainable or "green" events as part of an organization's corporate social responsibility (CSR) goals. This course will introduce you to the new international sustainable event standards, and how to measure the environmental impact of an event. The marketing and communication of sustainable strategies and green positioning as well as the measuring and reporting on sustainable outcomes to event stakeholders will also be explored.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$540.20 - $566.09 See individual course offerings below for actual costs.

Course offerings

Winter 2023

Below is one offering of MKTG 1123 for the Winter 2023 term.

CRN 78576

Duration

Wed Jan 04 - Sat Mar 25 (12 weeks)

  • 12 weeks
  • CRN 78576
  • $540.20
Class meeting times
Dates Days Times Locations
Jan 04 - Mar 25 N/A N/A Online
Instructor

TBD

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$540.20

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Cancelled

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Spring/Summer 2023

Below is one offering of MKTG 1123 for the Spring/Summer 2023 term.

CRN 61276

Duration

Fri Apr 14 - Sun Apr 23 (2 weeks)

  • 2 weeks
  • CRN 61276
  • $566.09
Class meeting times
Dates Days Times Locations
Apr 14 Fri 17:30 - 20:30 Downtown DTC Rm. 370
Apr 15 - Apr 16 Sat, Sun 09:00 - 16:30 Downtown DTC Rm. 370
Apr 21 Fri 17:30 - 20:30 Downtown DTC Rm. 370
Apr 22 - Apr 23 Sat, Sun 09:00 - 16:30 Downtown DTC Rm. 370
Instructor

Shawna McKinley

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$566.09

Important information
  1. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Apply international standards to events to monitor and report on their environmental impact.
  • Manage sourcing and purchasing of environmentally friendly products and services, including disposal of consumable waste, emissions reduction, and the energy conservation initiatives of an event.
  • Explain and predict the positive impact your Initiatives can make on the potential environmental impact of events.
  • Analyze and inspire suppliers for best practices in the process of creating sustainable events.
  • Develop a sustainable event plan that fits within an organization's CSR goals.

Effective as of Fall 2016

Related Programs

Sustainable Event Management Operations (MKTG 1123) is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management - Event Marketing
    Associate Certificate Part-time
  2. Sustainable Event Management
    Certificate Part-time

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