Skip to main content

Sustainable Event Management Operations MKTG 1123

Marketing Management Course

Course details

Event Planning Professionals are more often than not, required to plan sustainable or "green" events as part of an organization's corporate social responsibility (CSR) goals. This course will introduce you to the new international sustainable event standards, and how to measure the environmental impact of an event. The marketing and communication of sustainable strategies and green positioning as well as the measuring and reporting on sustainable outcomes to event stakeholders will also be explored.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$540.20

Course offerings

Winter 2023

Below is one offering of MKTG 1123 for the Winter 2023 term.

CRN 78576

Duration

Wed Jan 04 - Sat Mar 25 (12 weeks)

  • 12 weeks
  • CRN 78576
  • $540.20
Class meeting times
Dates Days Times Locations
Jan 04 - Mar 25 N/A N/A Online
Instructor

Shawna McKinley

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$540.20

Important information
  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Apply international standards to events to monitor and report on their environmental impact.
  • Manage sourcing and purchasing of environmentally friendly products and services, including disposal of consumable waste, emissions reduction, and the energy conservation initiatives of an event.
  • Explain and predict the positive impact your Initiatives can make on the potential environmental impact of events.
  • Analyze and inspire suppliers for best practices in the process of creating sustainable events.
  • Develop a sustainable event plan that fits within an organization's CSR goals.

Effective as of Fall 2016

Related Programs

Sustainable Event Management Operations (MKTG 1123) is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management - Event Marketing
    Associate Certificate Part-time
  2. Sustainable Event Management
    Certificate Part-time

Subscribe

Interested in being notified about future offerings of Sustainable Event Management Operations (MKTG 1123)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

  • Privacy Notice: The information you provide will be used to respond your request for BCIT course information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Associate Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5A 3H2, email: privacy@bcit.ca.