Course Overview
This course will prepare students to manage successful, sustainable events. Students will gain a practical and critical perspective on how to identify and meet participant, organizational and community needs, plan and improve logistics, solve problems and enable sound and ethical stewardship of economic, social and environmental resources.
Prerequisite(s)
- MKTG 1146
- or Relevant Industry Experience
Credits
3.0
Domestic fees
$598.89
International fees are typically 3.4 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion, the student will be able to:
- Define the role of an event manager in executing successful, sustainable events.
- Analyse an event to identify operational needs in terms of site, housing, food and beverage, transportation, production materials, staffing and communications.
- Articulate the duty of care event managers have to event stakeholders, including identifying and meeting the needs of participants, sponsors, staff, volunteers, suppliers, and the community at large.
- Present practical recommendations to improve event operations to address material sustainability issues, including health and safety, risk management, environmental impacts, diversity, equity, inclusion, and reconciliation.
- Anticipate and discuss ethical dimensions of event operations.
- Estimate the carbon footprint of an event.
- Propose sustainable food choices for menu planning.
- Identify and use tools that can assist with sustainable site selection.
- Identify and describe event sustainability standards.
Effective as of Winter 2025
Related Programs
Sustainable Event Management Operations (MKTG 1123) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Event Marketing and Management Strategy
Certificate Part-time
- Event Marketing and Planning Foundations
Associate Certificate Part-time
Course Offerings
Fall 2026
Below is one offering of MKTG 1123 for the Fall 2026 term.
CRN 46269
Dates
Sep 08 - Nov 28 Loading
- CRN 46269
- $598.89 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 08 - Nov 28 | N/A | N/A | Online |
Duration
12 weeks
Instructor
Shawna McKinley
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams.To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Confirmation
Required
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Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.