Course Overview
This course will prepare students to manage successful, sustainable events. Students will gain a practical and critical perspective on how to identify and meet participant, organizational and community needs, plan and improve logistics, solve problems and enable sound and ethical stewardship of economic, social and environmental resources.
Prerequisite(s)
- MKTG 1146
- or Relevant Industry Experience
Credits
3.0
Domestic fees
$538.31
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion, the student will be able to:
- Define the role of an event manager in executing successful, sustainable events.
- Analyse an event to identify operational needs in terms of site, housing, food and beverage, transportation, production materials, staffing and communications.
- Articulate the duty of care event managers have to event stakeholders, including identifying and meeting the needs of participants, sponsors, staff, volunteers, suppliers, and the community at large.
- Present practical recommendations to improve event operations to address material sustainability issues, including health and safety, risk management, environmental impacts, diversity, equity, inclusion, and reconciliation.
- Anticipate and discuss ethical dimensions of event operations.
- Estimate the carbon footprint of an event.
- Propose sustainable food choices for menu planning.
- Identify and use tools that can assist with sustainable site selection.
- Identify and describe event sustainability standards.
Effective as of Winter 2025
Related Programs
Sustainable Event Management Operations (MKTG 1123) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Event Marketing and Management Strategy
Certificate Part-time
- Event Marketing and Planning Foundations
Associate Certificate Part-time
Course Offerings
Spring/Summer 2026
Below is one offering of MKTG 1123 for the Spring/Summer 2026 term.
CRN 69351
Dates
Apr 07 - Jun 27 Loading
- CRN 69351
- $538.31 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 07 - Jun 27 | N/A | N/A | Online |
Duration
12 weeks
Instructor
Shawna McKinley
Course outline
Important information
- This course online asynchronous delivery format: you are not required to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and ask that your name be added to the waitlist.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.