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Live Entertainment Events and Festivals MKTG 1126

Marketing Management Course

International Fees

International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.

Course details

This course examines all facets of live entertainment events such as music concerts and festivals. Students will explore the world of live entertainment from promotion all the way to production. Classes will focus on topics such as ticketing and promotion, community involvement, site and venue development and production. The course will include individual and group project work, industry panel speakers and site visits.


  • No prerequisites are required for this course.



Domestic fees


Course offerings

Winter 2024

Below is one offering of MKTG 1126 for the Winter 2024 term.

CRN 86256


Mon Jan 08 - Sat Mar 30 (12 weeks)

  • 12 weeks
  • CRN 86256
  • Domestic fees $537.15
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Jan 08 - Mar 30 N/A N/A Online

Rita Rogers

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Domestic fees


Important information
  1. Internet delivery format.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Explain the scope of live entertainment events
  • Define the various stakeholders involved in a ticketed live entertainment event
  • Create price scaling for a ticketed event suitable to the marketplace
  • Discuss appropriate promotion strategies designed to maximize ticket revenues
  • Explain the components of site development, planning and management
  • Explain the production requirements associated with live entertainment events
  • Describe the components of a rider and the obligations for fulfillment

Effective as of Fall 2012

Related Programs

Live Entertainment Events and Festivals (MKTG 1126) is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management - Event Marketing
    Associate Certificate Part-time
  2. Marketing Management - Public Relations
    Associate Certificate Part-time
  3. Music Business
    Associate Certificate Part-time


Interested in being notified about future offerings of Live Entertainment Events and Festivals (MKTG 1126)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

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