- International Fees
International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
Course details
This course examines all facets of live entertainment events such as music concerts and festivals. Students will explore the world of live entertainment from promotion all the way to production. Classes will focus on topics such as ticketing and promotion, community involvement, site and venue development and production. The course will include individual and group project work, industry panel speakers and site visits.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$564.26
Course offerings
Spring/Summer 2024
Below is one offering of MKTG 1126 for the Spring/Summer 2024 term.
CRN 66080
Duration
Fri Apr 19 - Sun Apr 28 (2 weeks)
- 2 weeks
- CRN 66080
- Domestic fees $564.26International fees are typically three times the amount of domestic fees.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 19 | Fri | 17:30 - 20:30 | Downtown DTC Rm. 476 |
| Apr 20 - Apr 21 | Sat, Sun | 09:00 - 16:30 | Downtown DTC Rm. 476 |
| Apr 26 | Fri | 17:30 - 20:30 | Downtown DTC Rm. 476 |
| Apr 27 - Apr 28 | Sat, Sun | 09:00 - 16:30 | Downtown DTC Rm. 476 |
Instructor
Rita Rogers
Course outline
Domestic fees
$564.26
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will be held in-person at the downtown campus as follows: Friday April 19 - 1730-2030 Saturday and Sunday April 20 and 21 - 0900-1630 Friday April 26 - 1730-2030 Saturday and Sunday April 27 and 28 - 0900-1630
Status
In Progress
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Learning Outcomes
Upon successful completion of the course, the student will be able to:
- Explain the scope of live entertainment events
- Define the various stakeholders involved in a ticketed live entertainment event
- Create price scaling for a ticketed event suitable to the marketplace
- Discuss appropriate promotion strategies designed to maximize ticket revenues
- Explain the components of site development, planning and management
- Explain the production requirements associated with live entertainment events
- Describe the components of a rider and the obligations for fulfillment
Effective as of Fall 2012
Related Programs
Live Entertainment Events and Festivals (MKTG 1126) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs with a co-op option.
School of Business + Media
- Marketing Management - Event Marketing
Associate Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
- Music Business
Associate Certificate Part-time
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Programs and courses are subject to change without notice.