This course examines all facets of live entertainment events such as music concerts and festivals. Students will explore the world of live entertainment from promotion all the way to production. Classes will focus on topics such as ticketing and promotion, community involvement, site and venue development and production. The course will include individual and group project work, industry panel speakers and site visits.
- No prerequisites are required for this course.
Below is one offering of MKTG 1126 for the Winter 2023 term.
Thu Jan 05 - Thu Mar 23 (12 weeks)
- 12 weeks
- CRN 86256
Class meeting times
|Jan 05 - Mar 23||N/A||N/A||Online|
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Upon successful completion of the course, the student will be able to:
- Explain the scope of live entertainment events
- Define the various stakeholders involved in a ticketed live entertainment event
- Create price scaling for a ticketed event suitable to the marketplace
- Discuss appropriate promotion strategies designed to maximize ticket revenues
- Explain the components of site development, planning and management
- Explain the production requirements associated with live entertainment events
- Describe the components of a rider and the obligations for fulfillment
Effective as of Fall 2012
Live Entertainment Events and Festivals (MKTG 1126) is offered as a part of the following programs:
School of Business + Media
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Programs and courses are subject to change without notice.