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Live Entertainment Events and Festivals MKTG 1126

Marketing Management Course

International Fees

International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.

Course details

This course examines all facets of live entertainment events such as music concerts and festivals. Students will explore the world of live entertainment from promotion all the way to production. Classes will focus on topics such as ticketing and promotion, community involvement, site and venue development and production. The course will include individual and group project work, industry panel speakers and site visits.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Domestic fees

$548.09 - $575.84 See individual course offerings below for actual costs.

Course offerings

Fall 2024

Below are two offerings of MKTG 1126 for the Fall 2024 term.

CRN 49079

Duration

Mon Sep 09 - Sat Nov 30 (12 weeks)

  • 12 weeks
  • CRN 49079
  • Domestic fees $548.09
    International fees are typically 3.12 times the domestic tuition.
Class meeting times
Dates Days Times Locations
Sep 09 - Nov 30 N/A N/A Online
Instructor

Rita Rogers

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Domestic fees

$548.09

Important information
  1. Internet delivery format.
  2. International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
  3. Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Status

CRN 39543

Duration

Fri Nov 22 - Sun Dec 01 (3 weeks)

  • 3 weeks
  • CRN 39543
  • Domestic fees $575.84
    International fees are typically 3.12 times the domestic tuition.
Class meeting times
Dates Days Times Locations
Nov 22 Fri 17:30 - 20:30 Downtown DTC
Nov 23 - Nov 24 Sat, Sun 09:00 - 17:00 Downtown DTC
Nov 29 Fri 17:30 - 20:30 Downtown DTC
Nov 30 - Dec 01 Sat, Sun 09:00 - 17:00 Downtown DTC
Instructor

TBD

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Domestic fees

$575.84

Important information
  1. International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
  2. Students are permitted to register up until the first week without approval. To be successful in this condensed course, plan to spend 7-10 hours per week on your studies, starting week 1. This course is held in-person at the downtown campus. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Nov 22, 23, 24 and Nov 29, 30, Dec 01 with the following class times: Fridays - 1730-2030 Saturdays and Sundays - 0900-1700
Status

Cancelled

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Explain the scope of live entertainment events
  • Define the various stakeholders involved in a ticketed live entertainment event
  • Create price scaling for a ticketed event suitable to the marketplace
  • Discuss appropriate promotion strategies designed to maximize ticket revenues
  • Explain the components of site development, planning and management
  • Explain the production requirements associated with live entertainment events
  • Describe the components of a rider and the obligations for fulfillment

Effective as of Fall 2012

Related Programs

Live Entertainment Events and Festivals (MKTG 1126) is offered as a part of the following programs:

  • Indicates programs accepting international students.
  • Indicates programs with a co-op option.

School of Business + Media

  1. Marketing Management - Event Marketing
    Associate Certificate Part-time
  2. Marketing Management - Public Relations
    Associate Certificate Part-time
  3. Music Business
    Associate Certificate Part-time

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