Course details
This course examines all facets of live entertainment events such as music concerts and festivals. Students will explore the world of live entertainment from promotion all the way to production. Classes will focus on topics such as ticketing and promotion, community involvement, site and venue development and production. The course will include individual and group project work, industry panel speakers and site visits.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Cost
$525.15 - $552.26 See individual course offerings below for actual costs.
Course offerings
Fall 2023
Below are two offerings of MKTG 1126 for the Fall 2023 term.
CRN 49079
Duration
Mon Sep 11 - Sat Dec 02 (12 weeks)
- 12 weeks
- CRN 49079
- $525.15
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 11 - Dec 02 | N/A | N/A | Online |
Instructor
Rita Rogers
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$525.15
Important information
- Internet delivery format.
-
Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf *** Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 39543
Duration
Fri Nov 24 - Sun Dec 03 (3 weeks)
- 3 weeks
- CRN 39543
- $552.26
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Nov 24 | Fri | 17:30 - 20:30 | Downtown DTC Rm. 381 |
| Nov 25 - Nov 26 | Sat, Sun | 09:00 - 17:00 | Downtown DTC Rm. 381 |
| Dec 01 | Fri | 17:30 - 20:30 | Downtown DTC Rm. 381 |
| Dec 02 - Dec 03 | Sat, Sun | 09:00 - 17:00 | Downtown DTC Rm. 381 |
Instructor
TBD
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$552.26
Important information
-
Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Nov 25-27 and Dec 2-4 with the following class times: Fridays - 1730-2030 Saturdays and Sundays - 0900-1700
Status
Learning Outcomes
Upon successful completion of the course, the student will be able to:
- Explain the scope of live entertainment events
- Define the various stakeholders involved in a ticketed live entertainment event
- Create price scaling for a ticketed event suitable to the marketplace
- Discuss appropriate promotion strategies designed to maximize ticket revenues
- Explain the components of site development, planning and management
- Explain the production requirements associated with live entertainment events
- Describe the components of a rider and the obligations for fulfillment
Effective as of Fall 2012
Related Programs
Live Entertainment Events and Festivals (MKTG 1126) is offered as a part of the following programs:
School of Business + Media
- Marketing Management - Event Marketing
Associate Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
- Music Business
Associate Certificate Part-time
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Programs and courses are subject to change without notice.