Course Overview
This course examines all facets of live entertainment events such as music concerts and festivals. Students will explore the world of live entertainment from promotion all the way to production. Classes will focus on topics such as ticketing and promotion, community involvement, site and venue development and production. The course will include individual and group project work, industry panel speakers and site visits.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$570.58
International fees are typically 3.4 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion of the course, the student will be able to:
- Explain the scope of live entertainment events
- Define the various stakeholders involved in a ticketed live entertainment event
- Create price scaling for a ticketed event suitable to the marketplace
- Discuss appropriate promotion strategies designed to maximize ticket revenues
- Explain the components of site development, planning and management
- Explain the production requirements associated with live entertainment events
- Describe the components of a rider and the obligations for fulfillment
Effective as of Fall 2012
Related Programs
Live Entertainment Events and Festivals (MKTG 1126) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Event Marketing and Management Strategy
Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
- Music Business
Associate Certificate Part-time
Course Offerings
Fall 2026
Below is one offering of MKTG 1126 for the Fall 2026 term.
CRN 49079
Dates
Sep 07 - Nov 28 Loading
- CRN 49079
- $570.58 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 07 - Nov 28 | N/A | N/A | Online |
Duration
12 weeks
Instructor
Rita Rogers
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Confirmation
Required
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Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.