Skip to main content

Live Entertainment Events and Festivals MKTG 1126

Marketing Management Part-time Studies Course

Course details

This course examines all facets of live entertainment events such as music concerts and festivals. Students will explore the world of live entertainment from promotion all the way to production. Classes will focus on topics such as ticketing and promotion, community involvement, site and venue development and production. The course will include individual and group project work, industry panel speakers and site visits.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$514.05 - $539.94 See individual course offerings below for actual costs.

Course offerings

Fall 2022

Below are two offerings of MKTG 1126 for the Fall 2022 term.

CRN 49079

Duration

Tue Sep 06 - Sat Nov 26 (12 weeks)

  • 12 weeks
  • CRN 49079
  • $514.05
Class meeting times
Dates Days Times Locations
Sep 06 - Nov 26 N/A N/A Online
Instructor

Rita Rogers

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$514.05

Important information
  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf *** Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 39543

Duration

Fri Nov 25 - Sun Dec 04 (3 weeks)

  • 3 weeks
  • CRN 39543
  • $539.94
Class meeting times
Dates Days Times Locations
Nov 25 Fri 17:30 - 20:30 Downtown DTC
Nov 26 - Nov 27 Sat, Sun 09:00 - 17:00 Downtown DTC
Dec 02 Fri 17:30 - 20:30 Downtown DTC
Dec 03 - Dec 04 Sat, Sun 09:00 - 17:00 Downtown DTC
Instructor

TBD

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$539.94

Important information
  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Nov 25-27 and Dec 2-4 with the following class times: Fridays - 1730-2030 Saturdays and Sundays - 0900-1700
Status

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Explain the scope of live entertainment events
  • Define the various stakeholders involved in a ticketed live entertainment event
  • Create price scaling for a ticketed event suitable to the marketplace
  • Discuss appropriate promotion strategies designed to maximize ticket revenues
  • Explain the components of site development, planning and management
  • Explain the production requirements associated with live entertainment events
  • Describe the components of a rider and the obligations for fulfillment

Effective as of Fall 2012

Related Programs

Live Entertainment Events and Festivals (MKTG 1126) is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management - Event Marketing
    Associate Certificate Part-time
  2. Marketing Management - Public Relations
    Associate Certificate Part-time
  3. Music Business
    Associate Certificate Part-time

Subscribe

Interested in being notified about future offerings of Live Entertainment Events and Festivals (MKTG 1126)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

  • Privacy Notice: The information you provide will be used to respond your request for BCIT course information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Associate Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5A 3H2, email: privacy@bcit.ca.