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Live Entertainment Events and Festivals MKTG 1126

Marketing Management Course

Course details

This course examines all facets of live entertainment events such as music concerts and festivals. Students will explore the world of live entertainment from promotion all the way to production. Classes will focus on topics such as ticketing and promotion, community involvement, site and venue development and production. The course will include individual and group project work, industry panel speakers and site visits.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$525.15 - $552.26 See individual course offerings below for actual costs.

Course offerings

Fall 2023

Below are two offerings of MKTG 1126 for the Fall 2023 term.

CRN 49079

Duration

Mon Sep 11 - Sat Dec 02 (12 weeks)

  • 12 weeks
  • CRN 49079
  • $525.15
Class meeting times
Dates Days Times Locations
Sep 11 - Dec 02 N/A N/A Online
Instructor

Rita Rogers

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$525.15

Important information
  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf *** Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 39543

Duration

Fri Nov 24 - Sun Dec 03 (3 weeks)

  • 3 weeks
  • CRN 39543
  • $552.26
Class meeting times
Dates Days Times Locations
Nov 24 Fri 17:30 - 20:30 Downtown DTC Rm. 381
Nov 25 - Nov 26 Sat, Sun 09:00 - 17:00 Downtown DTC Rm. 381
Dec 01 Fri 17:30 - 20:30 Downtown DTC Rm. 381
Dec 02 - Dec 03 Sat, Sun 09:00 - 17:00 Downtown DTC Rm. 381
Instructor

TBD

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$552.26

Important information
  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Nov 25-27 and Dec 2-4 with the following class times: Fridays - 1730-2030 Saturdays and Sundays - 0900-1700
Status

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Explain the scope of live entertainment events
  • Define the various stakeholders involved in a ticketed live entertainment event
  • Create price scaling for a ticketed event suitable to the marketplace
  • Discuss appropriate promotion strategies designed to maximize ticket revenues
  • Explain the components of site development, planning and management
  • Explain the production requirements associated with live entertainment events
  • Describe the components of a rider and the obligations for fulfillment

Effective as of Fall 2012

Related Programs

Live Entertainment Events and Festivals (MKTG 1126) is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management - Event Marketing
    Associate Certificate Part-time
  2. Marketing Management - Public Relations
    Associate Certificate Part-time
  3. Music Business
    Associate Certificate Part-time

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