The music business continues to evolve at an alarming rate, as do the opportunities to earn a living from it. The bad news is that the industry will support very few, so artists need to do it all themselves. The good news is that you can! Artists, managers, studio operators, promoters, and more have been empowered to manage their own careers. The new model reduces the need to rely on the old machine of labels, promoters, and publishing companies, and puts all of the tools into the artist’s hands. Learn to utilize these skills effectively and strategically to advance your music career.
Program delivery mode: online
- This program will be delivered online.
- We have put measures in place for your safety and well-being, ensuring that all safety protocols are addressed. Please see the BCIT COVID-19 page for details on the procedures that have been implemented.
Your education is our priority and we will continue to deliver the applied instruction, collaborative experience, and industry connections that you expect from BCIT.
This program is entirely entrepreneurial in focus. The objective is to put you in control of every aspect of your career. This is not a program for those simply curious about music. This program is designed for those who intend to pursue a career in music. Assignments are designed to help each individual in class to move their own career forward. Come to class with a goal, and we will work together to achieve it.
Through this program, you will learn to run your own business. Every assignment is an individualized project designed to elevate your career. You will meet industry professionals in your chosen field.
Each course in this program has been developed from real-world music industry expertise and is designed to help you grow your career in music. Courses are taught by a music industry veteran with a wide range of experience, who will introduce you to a larger music community. You will develop the ability and confidence to create and promote your music while managing the behind the scenes aspects of any successful business.
Interested? Learn more in the Program Details.
Who should complete the Music Business Associate Certificate?
This program could be right for you if you are a:
- Artist Manager
- Producer or Engineer
- Event Promoter/Producer
- Label Owner
- Content Creator
- Music Supervisor
- Tour Manager
- Someone in a related creative field like acting, or visual and performance art
If you’re ready to confidently move forward in this business of art, get started today by applying at the Entrance Requirements page!
What grads can do
By earning your associate certificate, you will be increasing your business confidence, which will directly influence your capacity for creative output. You will learn to build a community around you to support your career. This goes far beyond simply learning what to do, but how and why do to it – at a level that you can teach others. When you have the knowledge, a plan, and the skills to carry it out, you can develop to your full potential.
About Part-time Studies
Take a single course, or work towards a credential — all at a pace that’s right for you.
Part-time courses are offered evenings and weekends at either the Burnaby or downtown campus. Some courses are available via distance or online learning. If you meet the prerequisites and there’s space available, you can register for a course immediately. Courses are offered in each of three terms: Fall (September), Winter (January), and Spring/Summer (April).
To apply to a Part-time Studies program and earn your credential, you simply need to complete a Part-time Program Declaration Request. Applications are processed throughout the year.
Applicants to the BCIT School of Business are required to have completed two years of full-time study in high school or post-secondary program in English in an English speaking country. If you do not have English 12 and have not studied in an English-speaking country, you will need to demonstrate your skills in reading, writing, speaking, and listening. For information on English equivalencies, testing, and upgrading options, visit:
While Broadcast and Media Communications PTS courses do not adhere to the BYOD (Bring Your Own Device) requirements, it is nonetheless preferable for students to have access to a personal computer to enhance their learning environment and to ensure course success. Please check the following recommended computer requirements prior to the start of class.
Each course in this program has been developed from real-world music industry expertise and is designed to help you grow your career in music. Courses are taught by a music industry veteran with experience as a former major label representative, artist manager, label owner, radio DJ, music editor, past president of Music BC, and the former Executive Director of a national music charity. Your final projects for each course will build a toolbox that you will utilize throughout your career.
Please note that part-time programs and courses are open enrolment, and although we make every effort to accommodate demand, course registration cannot be guaranteed in every semester. High demand courses fill quickly and may result in students unable to register for a course that semester. Courses may also be cancelled due to low enrolment.
This program is specially designed to give you the fundamentals of marketing, promotion, business management, entertainment law, copyright, distribution, networking, and media training in a flexible format that meets your needs and career goals.
Through these professionally-taught courses, you’ll gain entrepreneurial skills with current techniques and technology that are valuable for anyone engaged in the music business.
Upon completion of this program, you’ll be able to:
- Create a marketing plan for your career and for funding applications
- Manage their own crowdfunding campaign
- Directly access music industry contacts
- Read, write, and negotiate legal contracts
- Submit original work for licensing to TV and Film
- Maximize your artist/business write-offs at tax time
- Utilize online strategies to network and expand your influence
- Build and leverage a fan base
- Manage your own publicity, touring, distribution, and radio promotion
- Recognize the appropriate path for distribution and label partnerships
- Advise/consult other artists
With the entrepreneurial focus of the Music Business Program, you will be fully empowered to manage every aspect of your career, or the careers of the artists with whom you work. These are transferable skills to any business, with tasks and goals completely personalized for each student. Each assignment is a stepping stone in your growing career in music. Graduates have gone on to work in every facet of the music industry, working with:
- Record labels
- Recording studios
- Concert promotion
- Charitable foundations
More importantly, graduates of this program are self-sufficient. They own their own labels, run their own studios, manage their own tours, and promote their own music. With the skills that you will learn in this program, you will take control of your career path and surround yourself with local and international partnerships that will help you achieve your goals. You’ll learn storytelling and personal branding that past graduates have integrated into everything that they do.
Mary Kay Thurston
Part-Time Studies Coordinator, Broadcast & Media Communications
604-432-8668 | Mary_Kay_Thurston@bcit.ca
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Programs and courses are subject to change without notice.