Course details
There is a community and an audience online for just about every story, idea, and concept. The problem is that many people don't know how to create their ideas online, and to build and engage a community around those ideas. That is what you will begin to build in this course – a storyworld around your digital media endeavours (whether for personal branding, business or a project). This will include utilizing WordPress to build a professional website, optimizing SEO to that website and an associated youtube channel, niche audience building, creation of and participation in a digital storytelling campaign, measuring social metrics, crowdfunding, crafting appealing email newsletters, and developing a long term strategy for continued community engagement.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
- Not offered this term
- This course is not offered this term. Please check back next term or subscribe to receive notifications of future course offerings and other opportunities to learn more about this course and related programs.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Identify unique methods of sharing your voice in a creative or business endeavour.
- Describe how storytelling can be used across media platforms to build brand imagery and loyalty.
- Formulate goals to be achieved through digital storytelling.
- Identify the story that will you help reach your goals.
- Develop a professional WordPress site.
- Explore ways to drive more viewers to a site and YouTube channel, and improve a site and channel's SEO.
- Define SEO and identify ways to improve your site and channel's SEO.
- Identify your target audience.
- Locate your desired audience in niche digital communities, through social media, and on blogs.
- Engage your desired audience in the digital space.
- Build a StoryWorld around a site, YouTube channel, social media feeds, and your desired community.
- Create an engaging email campaign.
- Identify the characteristics of a successful crowdfunding campaign.
- Craft strategy for a crowdfunding campaign of your own.
Effective as of Spring/Summer 2021
Related Programs
Building Your Digital Media Presence (BCST 3073) is offered as a part of the following programs:
School of Business + Media
- Broadcast and Digital Journalism
Associate Certificate Part-time
- Music Business
Associate Certificate Part-time
- Radio Arts and Entertainment
Associate Certificate Part-time
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