- International Fees
International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
Course details
While its true most of us have set up social media accounts, are you aware of the subtle nuances of using your social media effectively? Do you know how to stand out in the digital space over the non-stop buzz of social media noise? Ultimately, understanding the story you wish to tell is key, along with the art of being able to tell a good story. The focus of this course is identifying the story you wish to tell and learning to manipulate social media tools to better tell it. This skill set includes building your (or your business’) social media presence, identifying the best social media platforms for your story, and learning social media time management around your digital storytelling.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$447.00
Course offerings
Winter 2024
Below is one offering of BCST 1193 for the Winter 2024 term.
CRN 79190
Duration
Tue Jan 09 - Tue Mar 26 (12 weeks)
- 12 weeks
- CRN 79190
- Domestic fees $447.00International fees are typically three times the amount of domestic fees.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 09 - Mar 26 | N/A | N/A | Online |
Instructor
Erica Hargreave
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Domestic fees
$447.00
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
This course will be delivered asynchronously ONLINE, so you are not required to meet online each week at a specific time, however you must access the Learning Hub within the first week to get started and meet assignment and course deadlines. If seats remain, registration is permitted after the course start date up to January 22, 2024, by calling 604-434-1610.
Status
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Differentiate between social and broadcast media in it's designed purpose.
- Identify the differences between traditional marketing and social media marketing.
- Define and fine tune your social media voice.
- Manage your personal or business brand on social media.
- Discuss and debate concepts of risk, responsibility, and ethics within social media engagement.
- Build, support and leverage a personal community on social media.
- Identify different ways to collect social media metrics.
- Adapt and make changes to your social media storytelling in response to social media metrics.
- Engage in a social media storytelling campaign.
- Collect and analyze social media metrics from a social media campaign.
- Choose the ideal social media platforms for any given project to optimize your time.
- Describe methods of social media time management.
- Develop an ongoing social media plan for a personal or business brand.
Effective as of Fall 2019
Related Programs
Social Media Storytelling (BCST 1193) is offered as a part of the following programs:
School of Business + Media
- Broadcast and Digital Journalism
Associate Certificate Part-time
- Music Business
Associate Certificate Part-time
- Radio Arts and Entertainment
Associate Certificate Part-time
- Video Production and Editing
Associate Certificate Part-time
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Programs and courses are subject to change without notice.