- International Fees
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
While most of us have set up and shared on social media accounts, are you aware of the subtle nuances of using your social media effectively? Do you know how to stand out in the digital space over the non-stop buzz of social media noise? Ultimately, understanding the story you wish to share is key, along with the art of being able to tell a good story. The focus of this course is identifying the story you wish to share and learning to manipulate social media tools to better tell it. This skill set includes building your (or your business') social media presence, identifying the best social media platforms for your story, discovering how to make your posts accessible, and learning social media time management around your digital storytelling.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Differentiate between social and broadcast media in its designed purpose.
- Identify the differences between traditional marketing and social media marketing.
- Define and fine tune your social media voice.
- Manage your personal or business brand on social media.
- Demonstrate best practices in making your social media posts accessible.
- Discuss and debate concepts of risk, responsibility, and ethics within social media engagement.
- Build, support and leverage a personal community on social me
- Identify different ways to collect social media metrics.
- Adapt and make changes to your social media storytelling in response to social media metrics.
- Engage in a social media storytelling campaign.
- Collect and analyze social media metrics from a social media campaign.
- Choose the ideal social media platforms for any given project to optimize your time.
- Describe methods of social media time management.
- Develop an ongoing social media plan for a personal or business brand.
Effective as of Winter 2025
Related Programs
Social Media Storytelling (BCST 1193) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Broadcast and Digital Journalism
Associate Certificate Part-time
- Music Business
Associate Certificate Part-time
- Radio Arts and Entertainment
Associate Certificate Part-time
- Video Production and Editing
Associate Certificate Part-time
Programs and courses are subject to change without notice.