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Social Media Storytelling BCST 1193

Broadcast Communications Course

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International Fees

International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.

Course details

While its true most of us have set up social media accounts, are you aware of the subtle nuances of using your social media effectively? Do you know how to stand out in the digital space over the non-stop buzz of social media noise? Ultimately, understanding the story you wish to tell is key, along with the art of being able to tell a good story. The focus of this course is identifying the story you wish to tell and learning to manipulate social media tools to better tell it. This skill set includes building your (or your business’) social media presence, identifying the best social media platforms for your story, and learning social media time management around your digital storytelling.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Domestic fees

$447.00

Course offerings

Spring/Summer 2024

Below is one offering of BCST 1193 for the Spring/Summer 2024 term.

CRN 61884

Duration

Tue Apr 09 - Tue Jun 25 (12 weeks)

  • 12 weeks
  • CRN 61884
  • Domestic fees $447.00
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 09 - Jun 25 N/A N/A Online
Instructor

Erica Hargreave

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Domestic fees

$447.00

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  4. This course will be delivered asynchronously ONLINE, so you are not required to meet online each week at a specific time, however you must access the Learning Hub within the first week to get started and meet assignment and course deadlines. If seats remain, registration is permitted without approval up to April 22, 2024, by calling 604-434-1610.
Status

In Progress

This course offering is in progress. Please check back next term, subscribe to receive email updates or contact us with your comments or questions.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Differentiate between social and broadcast media in it's designed purpose.
  • Identify the differences between traditional marketing and social media marketing.
  • Define and fine tune your social media voice.
  • Manage your personal or business brand on social media.
  • Discuss and debate concepts of risk, responsibility, and ethics within social media engagement.
  • Build, support and leverage a personal community on social media.
  • Identify different ways to collect social media metrics.
  • Adapt and make changes to your social media storytelling in response to social media metrics.
  • Engage in a social media storytelling campaign.
  • Collect and analyze social media metrics from a social media campaign.
  • Choose the ideal social media platforms for any given project to optimize your time.
  • Describe methods of social media time management.
  • Develop an ongoing social media plan for a personal or business brand.

Effective as of Fall 2019

Related Programs

Social Media Storytelling (BCST 1193) is offered as a part of the following programs:

  • Indicates programs accepting international students.
  • Indicates programs with a co-op option.

School of Business + Media

  1. Broadcast and Digital Journalism
    Associate Certificate Part-time
  2. Music Business
    Associate Certificate Part-time
  3. Radio Arts and Entertainment
    Associate Certificate Part-time
  4. Video Production and Editing
    Associate Certificate Part-time

Contact Us

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  • Privacy Notice: The information you provide will be used to respond your request for BCIT course information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Associate Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5A 3H2, email: privacy@bcit.ca.

Programs and courses are subject to change without notice.