This course builds on knowledge gained about the music business through the previous course BCST 1002. Now that the basics of managing a music career are understood, advanced marketing techniques for artists are explored. Students build a music marketing plan following intense study on why people buy music products. The legal side of the business is examined and issues around contract law and copyright are explored to help avoid classic pitfalls, leading to a very complete music business marketing plan.
- 50% in BCST 1002
- Not offered this term
- This course is not offered this term. Please check back next term or subscribe to receive notifications of future course offerings and other opportunities to learn more about this course and related programs.
Upon successful completion of this course, the student will be able to:
- Assess recent changes in the music industry.
- Apply high level marketing tactics to grassroots initiatives.
- Define a target demographic and develop ways to reach it.
- Explore and define contracts.
- Competently discuss legal issues.
- Describe the elements of copyright law.
- Identify how to protect copyright as an artist.
- Craft an overall marketing plan.
- Maximize artist/business write-offs at tax time.
Effective as of Fall 2013
The Music Business: Marketing & Entertainment Law (BCST 1003) is offered as a part of the following programs:
School of Business + Media
- Music Business
Associate Certificate Part-time
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Programs and courses are subject to change without notice.