This course builds on knowledge gained about the music business through the previous course BCST 1002. Now that the basics of managing a music career are understood, advanced marketing techniques for artists are explored. Students build a music marketing plan following intense study on why people buy music products. The legal side of the business is examined and issues around contract law and copyright are explored to help avoid classic pitfalls, leading to a very complete music business marketing plan.
- 50% in BCST 1002
Below is one offering of BCST 1003 for the Spring/Summer 2023 term.
Wed Apr 12 - Wed Jun 28 (12 weeks)
- 12 weeks
- CRN 62800
Class meeting times
|Apr 12 - Jun 28||Wed||18:00 - 21:00||Online|
Course outline TBD — see Learning Outcomes in the interim.
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important to have a stable and consistent internet connection to access course content. Please log into learn.bcit.ca using your BCIT student email and password on the first day of class.
This course offering is in progress. Please check back next term, subscribe to receive email updates or contact us with your comments or questions.
Upon successful completion of this course, the student will be able to:
- Assess recent changes in the music industry.
- Apply high level marketing tactics to grassroots initiatives.
- Define a target demographic and develop ways to reach it.
- Explore and define contracts.
- Competently discuss legal issues.
- Describe the elements of copyright law.
- Identify how to protect copyright as an artist.
- Craft an overall marketing plan.
- Maximize artist/business write-offs at tax time.
Effective as of Fall 2013
The Music Business: Marketing & Entertainment Law (BCST 1003) is offered as a part of the following programs:
School of Business + Media
- Music Business
Associate Certificate Part-time
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Programs and courses are subject to change without notice.