Course Overview
The music business has shifted dramatically in recent years and artists are now empowered to manage their own careers. The new model reduces the need to rely on the old machine of labels, promoters, and publishing companies and puts all the tools into the artist’s hands. Students will learn to utilize these skills effectively and strategically to advance music careers. This course is designed for those interested in the music business, whether as an artist or simply interested in helping develop talent.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Identify recent changes in the music industry and how they apply to the artist.
- Perform successful information interviews.
- Use online social media strategies to network and expand personal influence.
- Build and leverage a fan base.
- Control his/her/their own social media platforms.
- Manage his/her/their own career in publicity, touring, distribution, and radio.
- Advise/consult with other artists.
- Recognize the appropriate path for distribution and label partnerships.
- Move his/her/their career forward in measurable steps.
Effective as of Winter 2025
Related Programs
The Music Business: The Essentials (BCST 1002) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Music Business
Associate Certificate Part-time
- Radio Arts and Entertainment
Associate Certificate Part-time
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.