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Tourism Entrepreneurship MKTG 1060

Marketing Management Course

International Fees

International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.

Course details

This course provides an introduction to how to start your own tourism business. Course work will focus on key entrepreneurial skills and the process of starting a company including: how to identify and evaluate a new business idea based on market potential; how to set up a business (incorporation, proprietorship, partnership); what entrepreneurial skills are required; how to research a new business idea; and what is the process of developing a new product or service. Through the examination of case studies, students will assess business start-ups. Students will develop their own marketing plan for a small tourism enterprise.


  • No prerequisites are required for this course.



Not offered this term
This course is not offered this term. Please check back next term or subscribe to receive notifications of future course offerings and other opportunities to learn more about this course and related programs.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Describe common traits of entrepreneurial success; identifying one's own entrepreneurial propensity.
  • Identify key considerations in the process of starting a new business.
  • Recall the common legal forms of organization used by businesses.
  • Explain the importance of researching target market needs/wants and the micro/macro environment.
  • Discuss various business models and concepts.
  • Create a personal professional growth plan to address areas of entrepreneurial strengths and weaknesses.

Effective as of Fall 2021

Related Programs

Tourism Entrepreneurship (MKTG 1060) is offered as a part of the following programs:

School of Business + Media

  1. Tourism and Hospitality
    Associate Certificate Part-time


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