Course Overview
In this course, students become familiar with developing, marketing, and managing successful multi-day travel and tour packages. Using innovative tourism-specific research tools, students apply the concepts of values-based travel and traveller segmentation to develop compelling, experiential travel and tour products. Students are introduced to evolving niche areas of travel such as adventure, sports, culinary, and health and wellness tourism, among others. The packaged travel industry is examined from the perspective of destinations and businesses working with domestic and international tour operators. Throughout the course, students develop a guided, multi-day tour package for one of British Columbia’s key international markets.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$581.51
International fees are typically 3.4 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Design and develop a comprehensive, experiential tour package, with accompanying marketing collateral
- Explain the unique demographic and psychographic characteristics of travellers
- Describe the different roles of various partners and suppliers in the tourism industry
- Explain how to work with and leverage the local destination to create and market tour products
- Calculate the cost per person to charge for tour packages
- Demonstrate sustainable business practices
Effective as of Spring/Summer 2026
Related Programs
Leisure Travel Marketing and Sales (MKTG 1030) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Tourism and Hospitality
Associate Certificate Part-time
Course Offerings
Winter 2027
Below is one offering of MKTG 1030 for the Winter 2027 term.
CRN 89610
Dates
Jan 05 - Mar 23 Loading
- CRN 89610
- $581.51 Domestic fees
Class meeting times
Duration
12 weeks
Instructor
Aimee Epp
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- SSATEXT: This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on Tuesdays at 5-6pm (PCT). The remainder of your study will be asynchronous. To be successful in this online course, plan to spend 7-10 hours per week on your studies, starting Week 1
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.