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Social Media Strategies MKTG 1552

Marketing Management Part-time Studies Course

Course details

Our shift to a digital economy has created new digital marketing opportunities for both online (including e-commerce) and bricks-and-mortar organizations. This course will provide the fundamentals of online promotion planning, strategies, tactics, and metrics. You will be introduced to website marketing, online analytics, search engine optimization (SEO), search engine marketing (SEM), online advertising, social media marketing, email marketing, mobile marketing, and more.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$594.63 - $620.52 See individual course offerings below for actual costs.

Course offerings

Spring/Summer 2022

Below is one offering of MKTG 1552 for the Spring/Summer 2022 term.

CRN 60545

Duration

Sat Jul 09 - Sat Aug 20 (6 weeks)

  • 6 weeks
  • CRN 60545
  • $608.30
Class meeting times
Dates Days Times Locations
Jul 09 - Aug 20 Sat 09:00 - 16:00 Downtown DTC
Instructor

TBD

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$608.30

Important information
  1. Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date. No class held on July 30 - BC Day long weekend
Status

Cancelled

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Fall 2022

Below are three offerings of MKTG 1552 for the Fall 2022 term.

CRN 38445

Duration

Tue Sep 06 - Sat Nov 26 (12 weeks)

  • 12 weeks
  • CRN 38445
  • $594.63
Class meeting times
Dates Days Times Locations
Sep 06 - Nov 26 N/A N/A Online
Instructor

Danielle Wilson

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$594.63

Important information
  1. Internet delivery format.
Status

CRN 38446

Duration

Sat Sep 10 - Sat Oct 22 (6 weeks)

  • 6 weeks
  • CRN 38446
  • $620.52
Class meeting times
Dates Days Times Locations
Sep 10 - Oct 22 Sat 09:00 - 16:00 Downtown DTC Rm. 652
Instructor

Danielle Wilson

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$620.52

Important information
  1. No class held on October 9th - the Saturday of the Thanksgiving long weekend. This course will be held in a BYOD (Bring Your Own Device) classroom. Ensure that you bring your own laptop to each class. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf
Status

CRN 38447

Duration

Mon Sep 12 - Mon Dec 05 (12 weeks)

  • 12 weeks
  • CRN 38447
  • $620.52
Class meeting times
Dates Days Times Locations
Sep 12 - Dec 05 Mon 17:30 - 20:30 Downtown DTC Rm. 470
Instructor

Danielle Wilson

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$620.52

Important information
  1. No class held on October 10th - Thanksgiving Day This course will be held in a BYOD (Bring Your Own Device) classroom. Ensure that you bring your own laptop to each class. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf
Status

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Analyze the effectiveness of your company’s and competitors’ social media programs.
  • Design social media programs that directly support business and marketing goals.
  • Develop social marketing tactics that integrate with other online and offline marketing channels and programs.
  • Discuss current trends and practices in social marketing.
  • Implement a process for planning social media marketing activities.
  • Identify how to effectively utilize common social marketing techniques, such as crowdsourcing and viral marketing.
  • Measure the effectiveness of social marketing activities.
  • Use tools to manage social media marketing programs.

Effective as of Fall 2016

Related Programs

Social Media Strategies (MKTG 1552) is offered as a part of the following programs:

School of Business + Media

  1. Digital Marketing Strategy
    Associate Certificate Part-time
  2. Marketing Management
    Certificate Part-time
  3. Marketing Management - Public Relations
    Associate Certificate Part-time

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