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Social Media Strategies MKTG 1552

Marketing Management Course

International Fees

International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.

Course details

​In this course you will explore how to develop social media marketing initiatives that are designed to meet business objectives. With a heavy emphasis on real-life case studies, best practices, and data-driven techniques, you will learn how to create a strategically-focused social media marketing plan that integrates with other marketing activities and helps you establish and maintain an effective online presence (that goes beyond Facebook and Twitter).

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Domestic fees

$607.22 - $646.45 See individual course offerings below for actual costs.

Course offerings

Winter 2024

Below are two offerings of MKTG 1552 for the Winter 2024 term.

CRN 78685

Duration

Mon Jan 08 - Sat Mar 30 (12 weeks)

  • 12 weeks
  • CRN 78685
  • Domestic fees $619.34
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Jan 08 - Mar 30 N/A N/A Online
Instructor

Danielle Wilson

Course outline

View

Domestic fees

$619.34

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  4. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 79380

Duration

Tue Jan 09 - Tue Mar 26 (12 weeks)

  • 12 weeks
  • CRN 79380
  • Domestic fees $646.45
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Jan 09 - Mar 26 Tue 17:30 - 20:30 Downtown DTC Rm. 381
Instructor

Jennifer Maloney

Course outline

View

Domestic fees

$646.45

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. Students are permitted to register up until the first week without approval. To be successful in this in-person course, plan to spend 7-10 hours per week on your studies, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

Spring/Summer 2024

Below are two offerings of MKTG 1552 for the Spring/Summer 2024 term.

CRN 60568

Duration

Mon Apr 08 - Sat Jun 29 (12 weeks)

  • 12 weeks
  • CRN 60568
  • Domestic fees $607.22
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 08 - Jun 29 N/A N/A Online
Instructor

Stefanie Gajdecki

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Domestic fees

$607.22

Important information
  1. Internet delivery format.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, starting Week 1.
Status

CRN 61414

Duration

Mon Apr 08 - Sat Jun 29 (12 weeks)

  • 12 weeks
  • CRN 61414
  • Domestic fees $619.34
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 08 - Jun 29 N/A N/A Online
Instructor

Danielle Wilson

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Domestic fees

$619.34

Important information
  1. Internet delivery format.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1.
Status

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Analyze the effectiveness of your company’s and competitors’ social media programs.
  • Design social media programs that directly support business and marketing goals.
  • Develop social marketing tactics that integrate with other online and offline marketing channels and programs.
  • Discuss current trends and practices in social marketing.
  • Implement a process for planning social media marketing activities.
  • Identify how to effectively utilize common social marketing techniques, such as crowdsourcing and viral marketing.
  • Measure the effectiveness of social marketing activities.
  • Use tools to manage social media marketing programs.

Effective as of Fall 2016

Related Programs

Social Media Strategies (MKTG 1552) is offered as a part of the following programs:

School of Business + Media

  1. Digital Marketing Strategy
    Associate Certificate Part-time
  2. Marketing Management
    Certificate Part-time
  3. Marketing Management - Public Relations
    Associate Certificate Part-time

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