Course details
Our shift to a digital economy has created new digital marketing opportunities for both online (including e-commerce) and bricks-and-mortar organizations. This course will provide the fundamentals of online promotion planning, strategies, tactics, and metrics. You will be introduced to website marketing, online analytics, search engine optimization (SEO), search engine marketing (SEM), online advertising, social media marketing, email marketing, mobile marketing, and more.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Cost
$594.63 - $620.52 See individual course offerings below for actual costs.
Course offerings
Spring/Summer 2022
Below is one offering of MKTG 1552 for the Spring/Summer 2022 term.
CRN 60545
Duration
Sat Jul 09 - Sat Aug 20 (6 weeks)
- 6 weeks
- CRN 60545
- $608.30
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jul 09 - Aug 20 | Sat | 09:00 - 16:00 | Downtown DTC |
Instructor
TBD
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$608.30
Important information
-
Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date. No class held on July 30 - BC Day long weekend
Status
Cancelled
This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.
Fall 2022
Below are three offerings of MKTG 1552 for the Fall 2022 term.
CRN 38445
Duration
Tue Sep 06 - Sat Nov 26 (12 weeks)
- 12 weeks
- CRN 38445
- $594.63
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Nov 26 | N/A | N/A | Online |
Instructor
Danielle Wilson
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$594.63
Important information
- Internet delivery format.
Status
CRN 38446
Duration
Sat Sep 10 - Sat Oct 22 (6 weeks)
- 6 weeks
- CRN 38446
- $620.52
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 10 - Oct 22 | Sat | 09:00 - 16:00 | Downtown DTC Rm. 652 |
Instructor
Danielle Wilson
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$620.52
Important information
-
No class held on October 9th - the Saturday of the Thanksgiving long weekend. This course will be held in a BYOD (Bring Your Own Device) classroom. Ensure that you bring your own laptop to each class. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf
Status
CRN 38447
Duration
Mon Sep 12 - Mon Dec 05 (12 weeks)
- 12 weeks
- CRN 38447
- $620.52
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 12 - Dec 05 | Mon | 17:30 - 20:30 | Downtown DTC Rm. 470 |
Instructor
Danielle Wilson
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$620.52
Important information
-
No class held on October 10th - Thanksgiving Day This course will be held in a BYOD (Bring Your Own Device) classroom. Ensure that you bring your own laptop to each class. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf
Status
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Analyze the effectiveness of your company’s and competitors’ social media programs.
- Design social media programs that directly support business and marketing goals.
- Develop social marketing tactics that integrate with other online and offline marketing channels and programs.
- Discuss current trends and practices in social marketing.
- Implement a process for planning social media marketing activities.
- Identify how to effectively utilize common social marketing techniques, such as crowdsourcing and viral marketing.
- Measure the effectiveness of social marketing activities.
- Use tools to manage social media marketing programs.
Effective as of Fall 2016
Related Programs
Social Media Strategies (MKTG 1552) is offered as a part of the following programs:
School of Business + Media
- Digital Marketing Strategy
Associate Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
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Programs and courses are subject to change without notice.