Course details
Our shift to a digital economy has created new digital marketing opportunities for both online (including e-commerce) and bricks-and-mortar organizations. This course will provide the fundamentals of online promotion planning, strategies, tactics, and metrics. You will be introduced to website marketing, online analytics, search engine optimization (SEO), search engine marketing (SEM), online advertising, social media marketing, email marketing, mobile marketing, and more.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Cost
$594.63 - $633.38 See individual course offerings below for actual costs.
Course offerings
Winter 2023
Below are three offerings of MKTG 1552 for the Winter 2023 term.
CRN 78685
Duration
Wed Jan 04 - Sat Mar 25 (12 weeks)
- 12 weeks
- CRN 78685
- $594.63
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 04 - Mar 25 | N/A | N/A | Online |
Instructor
Danielle Wilson
Course outline
Cost
$594.63
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check back next term or subscribe to receive email updates.
CRN 79380
Duration
Wed Jan 04 - Wed Mar 22 (12 weeks)
- 12 weeks
- CRN 79380
- $633.38
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 04 - Mar 22 | Wed | 18:30 - 21:30 | Burnaby SE06 Rm. 112 |
Instructor
Stefanie Gajdecki
Course outline
Cost
$633.38
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check back next term or subscribe to receive email updates.
CRN 87769
Duration
Wed Jan 04 - Sat Mar 25 (12 weeks)
- 12 weeks
- CRN 87769
- $594.63
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 04 - Mar 25 | N/A | N/A | Online |
Instructor
TBD
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$594.63
Important information
- Internet delivery format.
-
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Cancelled
This course offering has been cancelled. Please check back next term or subscribe to receive email updates.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Analyze the effectiveness of your company’s and competitors’ social media programs.
- Design social media programs that directly support business and marketing goals.
- Develop social marketing tactics that integrate with other online and offline marketing channels and programs.
- Discuss current trends and practices in social marketing.
- Implement a process for planning social media marketing activities.
- Identify how to effectively utilize common social marketing techniques, such as crowdsourcing and viral marketing.
- Measure the effectiveness of social marketing activities.
- Use tools to manage social media marketing programs.
Effective as of Fall 2016
Related Programs
Social Media Strategies (MKTG 1552) is offered as a part of the following programs:
School of Business + Media
- Digital Marketing Strategy
Associate Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
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Programs and courses are subject to change without notice.