Course details
In this course you will explore how to develop social media marketing initiatives that are designed to meet business objectives. With a heavy emphasis on real-life case studies, best practices, and data-driven techniques, you will learn how to create a strategically-focused social media marketing plan that integrates with other marketing activities and helps you establish and maintain an effective online presence (that goes beyond Facebook and Twitter).
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Cost
$594.63 - $634.45 See individual course offerings below for actual costs.
Course offerings
Spring/Summer 2023
Below are three offerings of MKTG 1552 for the Spring/Summer 2023 term.
CRN 60545
Duration
Sat Jul 08 - Sat Aug 19 (6 weeks)
- 6 weeks
- CRN 60545
- $620.52
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jul 08 - Aug 19 | Sat | 09:00 - 16:00 | Downtown DTC Rm. 652 |
Instructor
Stefanie Gajdecki
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$620.52
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date. No class held on August 7 - BC Day long weekend
Status
CRN 61414
Duration
Mon Apr 03 - Sat Jun 24 (12 weeks)
- 12 weeks
- CRN 61414
- $594.63
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 03 - Jun 24 | N/A | N/A | Online |
Instructor
Danielle Wilson
Course outline
Cost
$594.63
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 60543
Duration
Tue Apr 11 - Tue Jun 20 (12 weeks)
- 12 weeks
- CRN 60543
- $620.52
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 11 - Jun 20 | Tue | 17:30 - 20:30 | Downtown DTC Rm. 652 |
Instructor
Jennifer Wong
Course outline
Cost
$620.52
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Fall 2023
Below are two offerings of MKTG 1552 for the Fall 2023 term.
CRN 38445
Duration
Mon Sep 11 - Sat Dec 02 (12 weeks)
- 12 weeks
- CRN 38445
- $607.34
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 11 - Dec 02 | N/A | N/A | Online |
Instructor
Danielle Wilson
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$607.34
Important information
- Internet delivery format.
-
Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 38447
Duration
Mon Sep 11 - Mon Nov 27 (12 weeks)
- 12 weeks
- CRN 38447
- $634.45
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 11 - Nov 27 | Mon | 17:30 - 20:30 | Downtown DTC Rm. 470 |
Instructor
Jennifer Wong
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$634.45
Important information
-
Please note that this is a blended/hybrid delivery format; there will be both in-person classes and asynchronous online learning. In-classroom meetings are conventional face-to-face format, and the campus and room location are as noted on the course registration details above. The online learning will be done as self-study, but there will be weekly deadlines for assignments and quizzes. Self study weeks: October 2nd, October 9th, November 13th. No in-person classes held during these weeks. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf To be successful in this hybrid course, plan to spend 7-10 hours per week on your studies starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Your instructor will provide you with further details. This course will be held in a BYOD (Bring Your Own Device) classroom. Ensure that you bring your own laptop to each class. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf
Status
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Analyze the effectiveness of your company’s and competitors’ social media programs.
- Design social media programs that directly support business and marketing goals.
- Develop social marketing tactics that integrate with other online and offline marketing channels and programs.
- Discuss current trends and practices in social marketing.
- Implement a process for planning social media marketing activities.
- Identify how to effectively utilize common social marketing techniques, such as crowdsourcing and viral marketing.
- Measure the effectiveness of social marketing activities.
- Use tools to manage social media marketing programs.
Effective as of Fall 2016
Related Programs
Social Media Strategies (MKTG 1552) is offered as a part of the following programs:
School of Business + Media
- Digital Marketing Strategy
Associate Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
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Programs and courses are subject to change without notice.