Course Overview
In this course, you will explore how to develop social media marketing initiatives designed to meet business objectives. With a strong emphasis on real-life use cases, best practices, and data-driven techniques, you will learn how to create a strategically focused social media marketing plan that integrates with marketing, sales, and HR activities, and contributes to an effective online presence beyond social channels.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$632.01 - $644.62 See individual course offerings below for actual costs.
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Analyze the effectiveness of your company’s and competitors’ social media programs.
- Design social media programs that directly support business and marketing goals.
- Develop social marketing tactics that integrate with other online and offline marketing channels and programs.
- Discuss current trends and practices in social marketing.
- Implement a process for planning social media marketing activities.
- Evaluate Artificial Intelligence (AI) and GenAI use cases for social media planning and content creation, including assessing their benefits, limitations, and appropriate applications.
- Identify how to effectively use standard social marketing techniques, such as user-generated content (UGC), influencer marketing and viral marketing.
- Measure the effectiveness of social marketing activities, both organic and paid, and calculate ROI.
- Use tools to manage social media marketing programs.
Effective as of Winter 2026
Related Programs
Social Media Strategies (MKTG 1552) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Business + Media
- Digital Marketing Strategy
Associate Certificate Part-time
- Event Marketing and Management Strategy
Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
- User Interface (UI) and User Experience (UX) Design
Associate Certificate Part-time
Course Offerings
Spring/Summer 2026
Below are two offerings of MKTG 1552 for the Spring/Summer 2026 term.
CRN 60568
Dates
Apr 07 - Jun 27 Loading
- CRN 60568
- $632.01 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 07 - Jun 27 | N/A | N/A | Online |
Duration
12 weeks
Instructor
Stefanie Gajdecki
Course outline
Important information
- This course online asynchronous delivery format: you are not required to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and ask that your name be added to the waitlist.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
CRN 61414
Dates
Apr 07 - Jun 27 Loading
- CRN 61414
- $644.62 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 07 - Jun 27 | N/A | N/A | Online |
Duration
12 weeks
Instructor
TBD
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- This course online asynchronous delivery format: you are not required to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and ask that your name be added to the waitlist.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.