Course details
In this course, students will explore a variety of concepts, tools, and techniques to generate publicity and earned media opportunities in an increasingly complex digital world—including building and leveraging relationships with the press and traditional/broadcast media, influencers, and customers—for B2B, B2C, and not-for-profit organizations. Students will analyze and plan public relations campaigns across communication channels, considering established digital and social platforms, emerging media environments, events and experiential marketing.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Cost
$544.78 - $570.67 See individual course offerings below for actual costs.
Course offerings
Fall 2022
Below are two offerings of MKTG 3321 for the Fall 2022 term.
CRN 32575
Duration
Tue Sep 06 - Sat Nov 26 (12 weeks)
- 12 weeks
- CRN 32575
- $544.78
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Nov 26 | N/A | N/A | Online |
Instructor
Gary Fowlie
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$544.78
Important information
- Internet delivery format.
-
Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Seats Available
5 seats remaining as of Tue August 16, 2022 at 3:42 am (PDT). Availability may change at any time.
CRN 30732
Duration
Tue Sep 06 - Tue Nov 22 (12 weeks)
- 12 weeks
- CRN 30732
- $570.67
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Nov 22 | Tue | 17:30 - 20:30 | Downtown DTC |
Instructor
TBD
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$570.67
Status
Cancelled
This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.
Learning Outcomes
Upon successful completion of this course, you should be able to:
- Develop customized pitches for various media types.
- Collect and evaluate earned media metrics.
- Identify potential influencers and create outreach plans (including link building).
- Implement best practices for online engagement and building community.
- Compare tools and techniques for social media monitoring and social listening.
- Create reputation management plans, including generating reviews and referrals.
- Analyze the public relations strategies and tactics of a real-world IMC campaign.
- Develop team collaboration skills.
- Develop strong written and oral presentation skills.
Effective as of Fall 2022
Related Programs
Public Relations (MKTG 3321) is offered as a part of the following programs:
School of Business + Media
- Business Administration (General Option)
Diploma Part-time
- Business Administration (Marketing Option)
Diploma Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management - Marketing Communications
Associate Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
- Nonprofit Management
Associate Certificate Part-time
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Programs and courses are subject to change without notice.