Skip to main content

Public Relations MKTG 3321

Marketing Management Part-time Studies Course

Course details

​In this course, students will explore a variety of concepts, tools, and techniques to generate publicity and earned media opportunities in an increasingly complex digital world—including building and leveraging relationships with the press and traditional/broadcast media, influencers, and customers—for B2B, B2C, and not-for-profit organizations. Students will analyze and plan public relations campaigns across communication channels, considering established digital and social platforms, emerging media environments, events and experiential marketing.​

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$544.78 - $570.67 See individual course offerings below for actual costs.

Course offerings

Fall 2022

Below are two offerings of MKTG 3321 for the Fall 2022 term.

CRN 32575

Duration

Tue Sep 06 - Sat Nov 26 (12 weeks)

  • 12 weeks
  • CRN 32575
  • $544.78
Class meeting times
Dates Days Times Locations
Sep 06 - Nov 26 N/A N/A Online
Instructor

Gary Fowlie

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$544.78

Important information
  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Seats Available

5 seats remaining as of Tue August 16, 2022 at 3:42 am (PDT). Availability may change at any time.

CRN 30732

Duration

Tue Sep 06 - Tue Nov 22 (12 weeks)

  • 12 weeks
  • CRN 30732
  • $570.67
Class meeting times
Dates Days Times Locations
Sep 06 - Nov 22 Tue 17:30 - 20:30 Downtown DTC
Instructor

TBD

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$570.67

Status

Cancelled

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course, you should be able to:

  • Develop customized pitches for various media types.
  • Collect and evaluate earned media metrics.
  • Identify potential influencers and create outreach plans (including link building).
  • Implement best practices for online engagement and building community.
  • Compare tools and techniques for social media monitoring and social listening.
  • Create reputation management plans, including generating reviews and referrals.
  • Analyze the public relations strategies and tactics of a real-world IMC campaign.
  • Develop team collaboration skills.
  • Develop strong written and oral presentation skills.

Effective as of Fall 2022

Related Programs

Public Relations (MKTG 3321) is offered as a part of the following programs:

School of Business + Media

  1. Business Administration (General Option)
    Diploma Part-time
  2. Business Administration (Marketing Option)
    Diploma Part-time
  3. Marketing Management
    Certificate Part-time
  4. Marketing Management (Marketing Communications Option)
    Certificate Part-time
  5. Marketing Management - Marketing Communications
    Associate Certificate Part-time
  6. Marketing Management - Public Relations
    Associate Certificate Part-time
  7. Nonprofit Management
    Associate Certificate Part-time

Subscribe

Interested in being notified about future offerings of Public Relations (MKTG 3321)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

  • Privacy Notice: The information you provide will be used to respond your request for BCIT course information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Associate Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5A 3H2, email: privacy@bcit.ca.