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International Fees

International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.

Course details

​In this course, students will explore a variety of concepts, tools, and techniques to generate publicity and earned media opportunities in an increasingly complex digital world—including building and leveraging relationships with the press and traditional/broadcast media, influencers, and customers—for B2B, B2C, and not-for-profit organizations. Students will analyze and plan public relations campaigns across communication channels, considering established digital and social platforms, emerging media environments, events and experiential marketing.​


  • No prerequisites are required for this course.



Domestic fees


Course offerings

Spring/Summer 2024

Below is one offering of MKTG 3321 for the Spring/Summer 2024 term.

CRN 26420


Wed Apr 10 - Wed Jun 26 (12 weeks)

  • 12 weeks
  • CRN 26420
  • Domestic fees $595.60
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 10 - Jun 26 Wed 17:30 - 20:30 Downtown DTC Rm. 381

Raymond Yang

Course outline


Domestic fees


Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. This course is held in-person at the downtown campus. f this course is showing as full, please contact and request that your name be added to the waitlist.

In Progress and Full

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course, you should be able to:

  • Develop customized pitches for various media types.
  • Collect and evaluate earned media metrics.
  • Identify potential influencers and create outreach plans (including link building).
  • Implement best practices for online engagement and building community.
  • Compare tools and techniques for social media monitoring and social listening.
  • Create reputation management plans, including generating reviews and referrals.
  • Analyze the public relations strategies and tactics of a real-world IMC campaign.
  • Develop team collaboration skills.
  • Develop strong written and oral presentation skills.

Effective as of Fall 2022

Related Programs

Public Relations (MKTG 3321) is offered as a part of the following programs:

  • Indicates programs accepting international students.
  • Indicates programs with a co-op option.

School of Business + Media

  1. Business Administration (General Option)
    Diploma Part-time
  2. Business Administration (Marketing Option)
    Diploma Part-time
  3. Marketing Management
    Certificate Part-time
  4. Marketing Management (Marketing Communications Option)
    Certificate Part-time
  5. Marketing Management - Marketing Communications
    Associate Certificate Part-time
  6. Marketing Management - Public Relations
    Associate Certificate Part-time
  7. Nonprofit Management
    Associate Certificate Part-time


Interested in being notified about future offerings of Public Relations (MKTG 3321)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

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