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Introduction to Marketing Communications MKTG 2202

Marketing Management Course

International Fees

International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.

Course details

​This course provides the opportunity to develop a complete communications plan from the situation analysis to creative solutions. It reviews the role of strategic planning as it applies to media, creative, sales promotion and research, and examines those areas of promotion where each fit in the promotional mix and when would each best be applied.

Prerequisite(s)

Credits

4.0

Domestic fees

$628.11 - $656.50 See individual course offerings below for actual costs.

Course offerings

Spring/Summer 2024

Below are two offerings of MKTG 2202 for the Spring/Summer 2024 term.

CRN 68864

Duration

Mon Apr 08 - Sat Jul 06 (13 weeks)

  • 13 weeks
  • CRN 68864
  • Domestic fees $628.11
    International fees are typically 3.12 times the domestic tuition.
Class meeting times
Dates Days Times Locations
Apr 08 - Jul 06 N/A N/A Online
Instructor

Tom Chan

Course outline

View

Credits

4

Domestic fees

$628.11

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
  4. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 68863

Duration

Thu Apr 11 - Thu Jun 27 (12 weeks)

  • 12 weeks
  • CRN 68863
  • Domestic fees $655.22
    International fees are typically 3.12 times the domestic tuition.
Class meeting times
Dates Days Times Locations
Apr 11 - Jun 27 Thu 17:30 - 20:30 Downtown DTC Rm. 483
Apr 11 - Jun 27 N/A N/A Online
Instructor

Fair Gordon

Course outline

View

Credits

4

Domestic fees

$655.22

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
  3. This is a blended course that has both in-classroom and online asynchronous sessions. In-person classes are held at the downtown campus. The asynchronous coursework will be done as self-study, but there will be weekly deadlines for assignments and quizzes. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

Fall 2024

Below are two offerings of MKTG 2202 for the Fall 2024 term.

CRN 50159

Duration

Mon Sep 09 - Sat Dec 14 (14 weeks)

  • 14 weeks
  • CRN 50159
  • Domestic fees $628.75
    International fees are typically 3.12 times the domestic tuition.
Class meeting times
Dates Days Times Locations
Sep 09 - Dec 14 N/A N/A Online
Instructor

TBD

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Credits

4

Domestic fees

$628.75

Important information
  1. Internet delivery format.
  2. International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
  3. Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Status

Sneak Preview

This section is only available for registration starting Wed May 22, 2024 at 9:00 am (PDT)

CRN 50160

Duration

Tue Sep 10 - Tue Dec 10 (14 weeks)

  • 14 weeks
  • CRN 50160
  • Domestic fees $656.50
    International fees are typically 3.12 times the domestic tuition.
Class meeting times
Dates Days Times Locations
Sep 10 - Dec 10 Tue 17:30 - 21:00 Downtown DTC Rm. 376
Instructor

TBD

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Credits

4

Domestic fees

$656.50

Important information
  1. International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
  2. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. This course is held in-person at the downtown campus. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Status

Sneak Preview

This section is only available for registration starting Wed May 22, 2024 at 9:00 am (PDT)

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Describe a model of the Integrated Marketing Communications process. Explain the steps in developing a marketing communications program.
  • Explain how the various decisions of the marketing mix influence and interact with advertising and promotional strategy.
  • Explain the importance of advertising and promotion objectives. Differentiate between marketing objectives and communication objectives. Use a comprehensive framework for setting IMC objectives.
  • Define advertising creativity. Describe the creative strategy planning process. Assess the effectiveness of various types of message appeals and sources.
  • Identify three key decisions for creative tactics. Assess the effectiveness of various creative execution styles.
  • Explain the role and functions of specialized marketing communications organizations.
  • Explain the reasons for measuring promotional program effectiveness. Evaluate alternative methods for measuring promotional program effectiveness.
  • Develop a complete communications plan.
  • Describe the advertising regulation system in Canada. Evaluate the ethical perspectives of advertising. Assess the social effects of advertising. Explain the economic role of advertising and its effects on consumer choice, competition, and product costs and prices.
  • Cultivate proactive groupthink conduct such as: responsibility, accountability and professionalism that foster team spirit and success.

Effective as of Winter 2023

Related Programs

Introduction to Marketing Communications (MKTG 2202) is offered as a part of the following programs:

  • Indicates programs accepting international students.
  • Indicates programs with a co-op option.

School of Business + Media

  1. Business Administration (General Option)
    Diploma Part-time
  2. Business Administration (Marketing Option)
    Diploma Part-time
  3. Marketing Management
    Certificate Part-time
  4. Marketing Management (Marketing Communications Option)
    Certificate Part-time
  5. Marketing Management
    Diploma Full-time
  6. Marketing Management - Marketing Communications
    Associate Certificate Part-time
  7. Marketing Management - Public Relations
    Associate Certificate Part-time
  8. Marketing Management - Sales Skills
    Associate Certificate Part-time
  9. Media Techniques and Marketing Communications
    Certificate Part-time
  10. Nonprofit Management
    Associate Certificate Part-time
  11. Sustainable Event Management
    Certificate Part-time
  12. Tourism and Hospitality
    Associate Certificate Part-time

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