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Introduction to Marketing Communications MKTG 2202

Marketing Management Course

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International Fees

International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.

Course details

​This course provides the opportunity to develop a complete communications plan from the situation analysis to creative solutions. It reviews the role of strategic planning as it applies to media, creative, sales promotion and research, and examines those areas of promotion where each fit in the promotional mix and when would each best be applied.

Prerequisite(s)

Credits

4.0

Domestic fees

$604.23 - $631.34 See individual course offerings below for actual costs.

Course offerings

Fall 2023

Below are two offerings of MKTG 2202 for the Fall 2023 term.

CRN 50159

Duration

Mon Sep 11 - Sat Dec 16 (14 weeks)

  • 14 weeks
  • CRN 50159
  • Domestic fees $604.23
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Sep 11 - Dec 16 N/A N/A Online
Instructor

Tom Chan

Course outline

View

Credits

4

Domestic fees

$604.23

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  4. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 50160

Duration

Tue Sep 12 - Tue Dec 12 (14 weeks)

  • 14 weeks
  • CRN 50160
  • Domestic fees $631.34
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Sep 12 - Dec 12 Tue 17:30 - 21:00 Downtown DTC Rm. 460
Instructor

Tom Chan

Course outline

View

Credits

4

Domestic fees

$631.34

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

Winter 2024

Below are two offerings of MKTG 2202 for the Winter 2024 term.

CRN 90708

Duration

Mon Jan 08 - Sat Apr 06 (13 weeks)

  • 13 weeks
  • CRN 90708
  • Domestic fees $628.11
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Jan 08 - Apr 06 N/A N/A Online
Instructor

Fair Gordon

Course outline

View

Credits

4

Domestic fees

$628.11

Important information
  1. Internet delivery format.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 91691

Duration

Mon Jan 08 - Sat Apr 06 (13 weeks)

  • 13 weeks
  • CRN 91691
  • Domestic fees $628.11
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Jan 08 - Apr 06 N/A N/A Online
Instructor

Tom Chan

Course outline

View

Credits

4

Domestic fees

$628.11

Important information
  1. Internet delivery format.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Describe a model of the Integrated Marketing Communications process. Explain the steps in developing a marketing communications program.
  • Explain how the various decisions of the marketing mix influence and interact with advertising and promotional strategy.
  • Explain the importance of advertising and promotion objectives. Differentiate between marketing objectives and communication objectives. Use a comprehensive framework for setting IMC objectives.
  • Define advertising creativity. Describe the creative strategy planning process. Assess the effectiveness of various types of message appeals and sources.
  • Identify three key decisions for creative tactics. Assess the effectiveness of various creative execution styles.
  • Explain the role and functions of specialized marketing communications organizations.
  • Explain the reasons for measuring promotional program effectiveness. Evaluate alternative methods for measuring promotional program effectiveness.
  • Develop a complete communications plan.
  • Describe the advertising regulation system in Canada. Evaluate the ethical perspectives of advertising. Assess the social effects of advertising. Explain the economic role of advertising and its effects on consumer choice, competition, and product costs and prices.
  • Cultivate proactive groupthink conduct such as: responsibility, accountability and professionalism that foster team spirit and success.

Effective as of Winter 2023

Related Programs

Introduction to Marketing Communications (MKTG 2202) is offered as a part of the following programs:

School of Business + Media

  1. Business Administration (General Option)
    Diploma Part-time
  2. Business Administration (Marketing Option)
    Diploma Part-time
  3. Marketing Management
    Certificate Part-time
  4. Marketing Management (Marketing Communications Option)
    Certificate Part-time
  5. Marketing Management
    Diploma Full-time
  6. Marketing Management - Marketing Communications
    Associate Certificate Part-time
  7. Marketing Management - Public Relations
    Associate Certificate Part-time
  8. Marketing Management - Sales Skills
    Associate Certificate Part-time
  9. Media Techniques and Marketing Communications
    Certificate Part-time
  10. Nonprofit Management
    Associate Certificate Part-time
  11. Sustainable Event Management
    Certificate Part-time
  12. Tourism and Hospitality
    Associate Certificate Part-time

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