Course details
This course provides the opportunity to develop a complete communications plan from the situation analysis to creative solutions. It reviews the role of strategic planning as it applies to media, creative, sales promotion and research, and examines those areas of promotion where each fit in the promotional mix and when would each best be applied.
Prerequisite(s)
- 50% in MKTG 1102
Credits
4.0
Cost
$603.23 - $631.34 See individual course offerings below for actual costs.
Course offerings
Spring/Summer 2023
Below are two offerings of MKTG 2202 for the Spring/Summer 2023 term.
CRN 68864
Duration
Mon Apr 03 - Sat Jul 22 (16 weeks)
- 16 weeks
- CRN 68864
- $603.23
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 03 - Jul 22 | N/A | N/A | Online |
Instructor
Tom Chan
Course outline
Credits
4
Cost
$603.23
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
CRN 68863
Duration
Thu Apr 06 - Thu Jun 22 (12 weeks)
- 12 weeks
- CRN 68863
- $629.12
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 06 - Jun 22 | Thu | 17:30 - 20:30 | Downtown DTC Rm. 483 |
| Apr 06 - Jun 22 | N/A | N/A | Online |
Instructor
Fair Gordon
Course outline
Credits
4
Cost
$629.12
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
This is a Hybrid/blended course that has both in-classroom and online asynchronous sessions. In-classroom meetings are conventional on campus face-to-face format, and the campus and room location are as noted on the course registration details above. The asynchronous coursework will be done as self-study, but there will be weekly deadlines for assignments and quizzes. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Fall 2023
Below are two offerings of MKTG 2202 for the Fall 2023 term.
CRN 50159
Duration
Mon Sep 11 - Sat Dec 16 (14 weeks)
- 14 weeks
- CRN 50159
- $604.23
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 11 - Dec 16 | N/A | N/A | Online |
Instructor
Tom Chan
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
4
Cost
$604.23
Important information
- Internet delivery format.
-
Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 50160
Duration
Tue Sep 12 - Tue Dec 12 (14 weeks)
- 14 weeks
- CRN 50160
- $631.34
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 12 - Dec 12 | Tue | 17:30 - 21:00 | Downtown DTC Rm. 460 |
Instructor
Tom Chan
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
4
Cost
$631.34
Status
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Describe a model of the Integrated Marketing Communications process. Explain the steps in developing a marketing communications program.
- Explain how the various decisions of the marketing mix influence and interact with advertising and promotional strategy.
- Explain the importance of advertising and promotion objectives. Differentiate between marketing objectives and communication objectives. Use a comprehensive framework for setting IMC objectives.
- Define advertising creativity. Describe the creative strategy planning process. Assess the effectiveness of various types of message appeals and sources.
- Identify three key decisions for creative tactics. Assess the effectiveness of various creative execution styles.
- Explain the role and functions of specialized marketing communications organizations.
- Explain the reasons for measuring promotional program effectiveness. Evaluate alternative methods for measuring promotional program effectiveness.
- Develop a complete communications plan.
- Describe the advertising regulation system in Canada. Evaluate the ethical perspectives of advertising. Assess the social effects of advertising. Explain the economic role of advertising and its effects on consumer choice, competition, and product costs and prices.
- Cultivate proactive groupthink conduct such as: responsibility, accountability and professionalism that foster team spirit and success.
Effective as of Winter 2023
Related Programs
Introduction to Marketing Communications (MKTG 2202) is offered as a part of the following programs:
School of Business + Media
- Business Administration (General Option)
Diploma Part-time
- Business Administration (Marketing Option)
Diploma Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management
Diploma Full-time
- Marketing Management - Marketing Communications
Associate Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
- Nonprofit Management
Associate Certificate Part-time
- Sustainable Event Management
Certificate Part-time
- Tourism and Hospitality
Associate Certificate Part-time
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Programs and courses are subject to change without notice.