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Media Relations MKTG 1019

Marketing Management Part-time Studies Course

Course details

Covers the basic media process; developing media strategy; news room realities; packaging your message; the media as messenger, interview techniques and critiques; and crisis communications. The media is a business like any other. Their product is controversy. By knowing the rules of the game, astute managers can make the media work for them.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$508.56

Course offerings

Fall 2022

Below is one offering of MKTG 1019 for the Fall 2022 term.

CRN 38340

Duration

Tue Sep 06 - Sat Nov 26 (12 weeks)

  • 12 weeks
  • CRN 38340
  • $508.56
Class meeting times
Dates Days Times Locations
Sep 06 - Nov 26 N/A N/A Online
Instructor

Raymond Yang

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$508.56

Important information
  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Examine how media relations fits in to broader practice of public relations
  • Identify who the traditional media and new media are
  • Identify the media's approach to what is news and how it originates
  • Examine how to effectively work with traditional media and new media to get your story out
  • Define what makes stories newsworthy
  • Write a media relations plan and a news release for a newsworthy story
  • Compare different styles of writing media documents for traditional and new media use
  • Examine strategies to connect with traditional media using new media and how to connect with influencers in new media to get your story out
  • Examine how to effectively prepare for a media interview
  • Examine diverse ways to reach the new and traditional media to get your story out
  • Analyze case studies to examine the best practices for crisis communications

Effective as of Fall 2016

Related Programs

Media Relations (MKTG 1019) is offered as a part of the following programs:

School of Business + Media

  1. Advanced Business Management
    Certificate Part-time
  2. Broadcast and Digital Journalism
    Associate Certificate Part-time
  3. Fire Executive Management
    BCIT/Industry Partnership Certificate Part-time
  4. Marketing Management - Public Relations
    Associate Certificate Part-time
  5. Nonprofit Management
    Associate Certificate Part-time
  6. Radio Arts and Entertainment
    Associate Certificate Part-time

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