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International Fees

International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.

Course details

Covers the basic media process; developing media strategy; news room realities; packaging your message; the media as messenger, interview techniques and critiques; and crisis communications. The media is a business like any other. Their product is controversy. By knowing the rules of the game, astute managers can make the media work for them.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Domestic fees

$547.79

Course offerings

Spring/Summer 2024

Below is one offering of MKTG 1019 for the Spring/Summer 2024 term.

CRN 64719

Duration

Sat Apr 13 - Sat May 25 (6 weeks)

  • 6 weeks
  • CRN 64719
  • Domestic fees $547.79
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 13 - May 25 Sat 09:00 - 16:00 Downtown DTC Rm. 472
Instructor

Raymond Yang

Course outline

View

Domestic fees

$547.79

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. Students are permitted to register up until the first week without approval. This course is held in-person at the downtown campus. No class will be held on May 20th – Victoria Day long weekend.
Status

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Examine how media relations fits in to broader practice of public relations
  • Identify who the traditional media and new media are
  • Identify the media's approach to what is news and how it originates
  • Examine how to effectively work with traditional media and new media to get your story out
  • Define what makes stories newsworthy
  • Write a media relations plan and a news release for a newsworthy story
  • Compare different styles of writing media documents for traditional and new media use
  • Examine strategies to connect with traditional media using new media and how to connect with influencers in new media to get your story out
  • Examine how to effectively prepare for a media interview
  • Examine diverse ways to reach the new and traditional media to get your story out
  • Analyze case studies to examine the best practices for crisis communications

Effective as of Fall 2016

Related Programs

Media Relations (MKTG 1019) is offered as a part of the following programs:

School of Business + Media

  1. Broadcast and Digital Journalism
    Associate Certificate Part-time
  2. Fire Executive Management
    BCIT/Industry Partnership Certificate Part-time
  3. Marketing Management - Public Relations
    Associate Certificate Part-time
  4. Nonprofit Management
    Associate Certificate Part-time
  5. Radio Arts and Entertainment
    Associate Certificate Part-time

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