- International Fees
International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
Covers the basic media process; developing media strategy; news room realities; packaging your message; the media as messenger, interview techniques and critiques; and crisis communications. The media is a business like any other. Their product is controversy. By knowing the rules of the game, astute managers can make the media work for them.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$559.04
Learning Outcomes
Upon successful completion of the course, the student will be able to:
- Examine how media relations fits in to broader practice of public relations
- Identify who the traditional media and new media are
- Identify the media's approach to what is news and how it originates
- Examine how to effectively work with traditional media and new media to get your story out
- Define what makes stories newsworthy
- Write a media relations plan and a news release for a newsworthy story
- Compare different styles of writing media documents for traditional and new media use
- Examine strategies to connect with traditional media using new media and how to connect with influencers in new media to get your story out
- Examine how to effectively prepare for a media interview
- Examine diverse ways to reach the new and traditional media to get your story out
- Analyze case studies to examine the best practices for crisis communications
Effective as of Fall 2016
Related Programs
Media Relations (MKTG 1019) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Broadcast and Digital Journalism
Associate Certificate Part-time
- Event Marketing and Management Strategy
Certificate Part-time
- Fire Executive Management
BCIT/Industry Partnership Certificate Part-time
- Marketing Management - Public Relations
Associate Certificate Part-time
- Nonprofit Management
Associate Certificate Part-time
- Radio Arts and Entertainment
Associate Certificate Part-time
Course Offerings
Spring/Summer 2025
Below is one offering of MKTG 1019 for the Spring/Summer 2025 term.
CRN 64719
Dates
Apr 05 - May 24 In Progress
- CRN 64719
- $559.04 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 05 - May 24 | Sat | 09:00 - 16:00 | Downtown DTC Rm. 472 |
Duration
6 weeks
Instructor
Raymond Yang
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This course is held in-person at the downtown campus. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist and please include your full name and student ID. No class held on April 19th - Easter long weekend and May 19th - Victoria Day long weekend
Status
In Progress
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Programs and courses are subject to change without notice.