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Media Planning and Buying MKTG 3218

Marketing Management Course

Course details

Designed for advertising agency and media sales personnel and individuals considering career entry in the advertising industry. Covers media/industry terminology, strength and limitations of media vehicles. Industry related research and the roles of those involved in planning buying and selling media time and space.






Course offerings

Winter 2023

Below is one offering of MKTG 3218 for the Winter 2023 term.

CRN 89564


Wed Jan 04 - Sat Mar 25 (12 weeks)

  • 12 weeks
  • CRN 89564
  • $639.77
Class meeting times
Dates Days Times Locations
Jan 04 - Mar 25 N/A N/A Online

Jenn Bowie

Course outline

Course outline TBD — see Learning Outcomes in the interim.



Important information
  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

Learning Outcomes

Upon successful completion of this course you should be able to:

  • List and explain the characteristics and key terminologies of each major advertising medium.
  • Use and explain the basic media reference materials for media estimating, buying and planning.
  • Develop and execute the media selection process and evaluate how various media are measured.
  • Explain how media audiences are measured and how the information gathered from these studies is used for evaluation and planning purpose.

Effective as of Fall 2021

Related Programs

Media Planning and Buying (MKTG 3218) is offered as a part of the following programs:

School of Business + Media

  1. Business Administration (Marketing Option)
    Diploma Part-time
  2. Digital Marketing Foundations
    Associate Certificate Part-time
  3. Digital Marketing Strategy
    Associate Certificate Part-time
  4. Marketing Management
    Certificate Part-time
  5. Marketing Management (Marketing Communications Option)
    Certificate Part-time


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