Course Overview
Designed for advertising agency and media sales personnel and individuals considering career entry in the advertising industry. Covers media/industry terminology, strength and limitations of media vehicles. Industry related research and the roles of those involved in planning buying and selling media time and space.
Prerequisite(s)
- 50% in MKTG 1102
Credits
3.0
Domestic fees
$645.23
International fees are typically 3.4 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion of this course you should be able to:
- List and explain the characteristics and key terminologies of each major advertising medium.
- Use and explain the basic media reference materials for media estimating, buying and planning.
- Develop and execute the media selection process and evaluate how various media are measured.
- Explain how media audiences are measured and how the information gathered from these studies is used for evaluation and planning purpose.
Effective as of Fall 2021
Related Programs
Media Planning and Buying (MKTG 3218) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Business + Media
- Business Administration (Marketing Option)
Diploma Part-time
- Digital Marketing Foundations
Associate Certificate Part-time
- Digital Marketing Strategy
Associate Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
Course Offerings
Fall 2026
Below is one offering of MKTG 3218 for the Fall 2026 term.
CRN 46306
Dates
Sep 08 - Nov 24 Loading
- CRN 46306
- $645.23 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 08 - Nov 24 | Tue | 17:30 - 20:30 | Downtown DTC Rm. 464 |
Duration
12 weeks
Instructor
Cheryl Brusic
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- This course is held in-person at the downtown campus on Tuesdays at 5:30pm PST. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1.No classes held on Sept 30th Truth and Reconciliation and Nov 11th Remembrance Day.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Winter 2027
Below is one offering of MKTG 3218 for the Winter 2027 term.
CRN 79294
Dates
Jan 05 - Mar 23 Loading
- CRN 79294
- $645.23 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 05 - Mar 23 | Tue | 17:30 - 20:30 | Downtown DTC Rm. 472 |
Duration
12 weeks
Instructor
Cheryl Brusic
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- This course is held in-person Tuesdays 5:30 pm (PCT) at the downtown campus. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.