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Media Planning and Buying MKTG 3218

Marketing Management Course

International Fees

International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.

Course details

Designed for advertising agency and media sales personnel and individuals considering career entry in the advertising industry. Covers media/industry terminology, strength and limitations of media vehicles. Industry related research and the roles of those involved in planning buying and selling media time and space.

Prerequisite(s)

Credits

3.0

Domestic fees

$580.12 - $665.38 See individual course offerings below for actual costs.

Course offerings

Winter 2024

Below is one offering of MKTG 3218 for the Winter 2024 term.

CRN 89564

Duration

Mon Jan 08 - Sat Mar 30 (12 weeks)

  • 12 weeks
  • CRN 89564
  • Domestic fees $665.38
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Jan 08 - Mar 30 N/A N/A Online
Instructor

Cheryl Brusic

Course outline

View

Domestic fees

$665.38

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  4. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. This course is currently full, so if you’d like to add your name to the waitlist, please send an email to Candace_Marrington@bcit.ca with your request.
Status

In Progress and Full

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

Spring/Summer 2024

Below are two offerings of MKTG 3218 for the Spring/Summer 2024 term.

CRN 68236

Duration

Mon Apr 08 - Sat Jun 29 (12 weeks)

  • 12 weeks
  • CRN 68236
  • Domestic fees $580.12
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 08 - Jun 29 N/A N/A Online
Instructor

Cheryl Brusic

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Domestic fees

$580.12

Important information
  1. Internet delivery format.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1.
Status

CRN 66838

Duration

Tue Apr 09 - Tue Jun 25 (12 weeks)

  • 12 weeks
  • CRN 66838
  • Domestic fees $607.23
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 09 - Jun 25 Tue 17:30 - 20:30 Downtown DTC Rm. 689
Instructor

Cheryl Brusic

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Domestic fees

$607.23

Important information
  1. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  2. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. This course is held in-person at the downtown campus.
Status

Learning Outcomes

Upon successful completion of this course you should be able to:

  • List and explain the characteristics and key terminologies of each major advertising medium.
  • Use and explain the basic media reference materials for media estimating, buying and planning.
  • Develop and execute the media selection process and evaluate how various media are measured.
  • Explain how media audiences are measured and how the information gathered from these studies is used for evaluation and planning purpose.

Effective as of Fall 2021

Related Programs

Media Planning and Buying (MKTG 3218) is offered as a part of the following programs:

School of Business + Media

  1. Business Administration (Marketing Option)
    Diploma Part-time
  2. Digital Marketing Foundations
    Associate Certificate Part-time
  3. Digital Marketing Strategy
    Associate Certificate Part-time
  4. Marketing Management
    Certificate Part-time
  5. Marketing Management (Marketing Communications Option)
    Certificate Part-time

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