Skip to main content

Media Planning and Buying MKTG 3218

Marketing Management Part-time Studies Course

Course details

Designed for advertising agency and media sales personnel and individuals considering career entry in the advertising industry. Covers media/industry terminology, strength and limitations of media vehicles. Industry related research and the roles of those involved in planning buying and selling media time and space.

Prerequisite(s)

Credits

3.0

Cost

$556.18 - $582.07 See individual course offerings below for actual costs.

Course offerings

Fall 2022

Below are two offerings of MKTG 3218 for the Fall 2022 term.

CRN 30727

Duration

Thu Sep 08 - Thu Nov 24 (12 weeks)

  • 12 weeks
  • CRN 30727
  • $582.07
Class meeting times
Dates Days Times Locations
Sep 08 - Nov 24 Thu 17:30 - 20:30 Downtown DTC Rm. 460
Instructor

Terry Dinsmore

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$582.07

Status

CRN 47100

Duration

Tue Sep 06 - Sat Nov 26 (12 weeks)

  • 12 weeks
  • CRN 47100
  • $556.18
Class meeting times
Dates Days Times Locations
Sep 06 - Nov 26 N/A N/A Online
Instructor

Jenn Bowie

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$556.18

Important information
  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more of it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Full

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course you should be able to:

  • List and explain the characteristics and key terminologies of each major advertising medium.
  • Use and explain the basic media reference materials for media estimating, buying and planning.
  • Develop and execute the media selection process and evaluate how various media are measured.
  • Explain how media audiences are measured and how the information gathered from these studies is used for evaluation and planning purpose.

Effective as of Fall 2021

Related Programs

Media Planning and Buying (MKTG 3218) is offered as a part of the following programs:

School of Business + Media

  1. Business Administration (Marketing Option)
    Diploma Part-time
  2. Digital Marketing Foundations
    Associate Certificate Part-time
  3. Digital Marketing Strategy
    Associate Certificate Part-time
  4. Marketing Management
    Certificate Part-time
  5. Marketing Management (Marketing Communications Option)
    Certificate Part-time

Subscribe

Interested in being notified about future offerings of Media Planning and Buying (MKTG 3218)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

  • Privacy Notice: The information you provide will be used to respond your request for BCIT course information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Associate Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5A 3H2, email: privacy@bcit.ca.