- International Fees
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
Designed for advertising agency and media sales personnel and individuals considering career entry in the advertising industry. Covers media/industry terminology, strength and limitations of media vehicles. Industry related research and the roles of those involved in planning buying and selling media time and space.
Prerequisite(s)
- 50% in MKTG 1102
Credits
3.0
Domestic fees
$603.82 - $632.10 See individual course offerings below for actual costs.
Learning Outcomes
Upon successful completion of this course you should be able to:
- List and explain the characteristics and key terminologies of each major advertising medium.
- Use and explain the basic media reference materials for media estimating, buying and planning.
- Develop and execute the media selection process and evaluate how various media are measured.
- Explain how media audiences are measured and how the information gathered from these studies is used for evaluation and planning purpose.
Effective as of Fall 2021
Related Programs
Media Planning and Buying (MKTG 3218) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Business + Media
- Business Administration (Marketing Option)
Diploma Part-time
- Digital Marketing Foundations
Associate Certificate Part-time
- Digital Marketing Strategy
Associate Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
Course Offerings
Fall 2025
Below are two offerings of MKTG 3218 for the Fall 2025 term.
CRN 47100
Dates
Sep 08 - Nov 29 Loading
- CRN 47100
- $603.82 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 08 - Nov 29 | N/A | N/A | Online |
Duration
12 weeks
Instructor
Cheryl Brusic
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Internet delivery format.
- International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist and please include your full name, student ID, course code and CRN.
Status
CRN 46306
Dates
Sep 10 - Nov 26 Loading
- CRN 46306
- $632.10 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 10 - Nov 26 | Wed | 17:30 - 20:30 | Downtown DTC Rm. 462 |
Duration
12 weeks
Instructor
Cheryl Brusic
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This course is held in-person at the downtown campus on Wednesdays at 5:30pm. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist and please include your full name, student ID, course code and CRN.
Status
Programs and courses are subject to change without notice.