Course details
Designed for advertising agency and media sales personnel and individuals considering career entry in the advertising industry. Covers media/industry terminology, strength and limitations of media vehicles. Industry related research and the roles of those involved in planning buying and selling media time and space.
Prerequisite(s)
- 50% in MKTG 2203
Credits
3.0
Cost
$556.18 - $582.07 See individual course offerings below for actual costs.
Course offerings
Fall 2022
Below are two offerings of MKTG 3218 for the Fall 2022 term.
CRN 30727
Duration
Thu Sep 08 - Thu Nov 24 (12 weeks)
- 12 weeks
- CRN 30727
- $582.07
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 08 - Nov 24 | Thu | 17:30 - 20:30 | Downtown DTC Rm. 460 |
Instructor
Terry Dinsmore
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$582.07
Status
CRN 47100
Duration
Tue Sep 06 - Sat Nov 26 (12 weeks)
- 12 weeks
- CRN 47100
- $556.18
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Nov 26 | N/A | N/A | Online |
Instructor
Jenn Bowie
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$556.18
Important information
- Internet delivery format.
-
Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more of it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Full
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Learning Outcomes
Upon successful completion of this course you should be able to:
- List and explain the characteristics and key terminologies of each major advertising medium.
- Use and explain the basic media reference materials for media estimating, buying and planning.
- Develop and execute the media selection process and evaluate how various media are measured.
- Explain how media audiences are measured and how the information gathered from these studies is used for evaluation and planning purpose.
Effective as of Fall 2021
Related Programs
Media Planning and Buying (MKTG 3218) is offered as a part of the following programs:
School of Business + Media
- Business Administration (Marketing Option)
Diploma Part-time
- Digital Marketing Foundations
Associate Certificate Part-time
- Digital Marketing Strategy
Associate Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
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Programs and courses are subject to change without notice.