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Professional Sales Skills MKTG 1219

Marketing Management Course

Course details

This course provides the fundamental skills, tools and processes of professional selling. The focus is on “relationship” and “need-satisfaction” selling in a business-to-business environment. Through experiential exercises, practical applications and discussions students develop, deliver and evaluate a wide range of selling methods and presentations. This course is ideal for people in business who want to enhance their selling skills, people new to a sales role, and salespeople at any level who do not have formal training in the field. To be successful in this course, students must be able to communicate well in English.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$535.11 - $573.86 See individual course offerings below for actual costs.

Course offerings

Winter 2023

Below are four offerings of MKTG 1219 for the Winter 2023 term.

CRN 88373

Duration

Wed Jan 04 - Sat Mar 25 (12 weeks)

  • 12 weeks
  • CRN 88373
  • $535.11
Class meeting times
Dates Days Times Locations
Jan 04 - Mar 25 N/A N/A Online
Instructor

Erica Bearss

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Credits

3

Cost

$535.11

Important information
  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 88374

Duration

Wed Jan 04 - Sat Mar 25 (12 weeks)

  • 12 weeks
  • CRN 88374
  • $535.11
Class meeting times
Dates Days Times Locations
Jan 04 - Mar 25 N/A N/A Online
Instructor

Gary Cadman

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Credits

3

Cost

$535.11

Important information
  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 10037

Duration

Mon Jan 09 - Mon Apr 03 (12 weeks)

  • 12 weeks
  • CRN 10037
  • $573.86
Class meeting times
Dates Days Times Locations
Jan 09 - Apr 03 Mon 18:30 - 21:30 Burnaby SE06 Rm. 209
Instructor

Stefanie Gajdecki

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Credits

3

Cost

$573.86

Important information
  1. Students are permitted to register up until the first week without approval. To be successful in this in-class course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. No class held on February 21st - Family Day
Status

CRN 10039

Duration

Tue Jan 10 - Tue Mar 28 (12 weeks)

  • 12 weeks
  • CRN 10039
  • $573.86
Class meeting times
Dates Days Times Locations
Jan 10 - Mar 28 Tue 18:30 - 21:30 Burnaby SE12 Rm. 313
Instructor

Erica Bearss

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Credits

3

Cost

$573.86

Important information
  1. Students are permitted to register up until the first week without approval. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Learning Outcomes

Upon successful completion, the student will be able to:

  • Explain the role of personal selling in a business-to-business environment.
  • Describe the characteristics, knowledge and skills necessary to be a successful salesperson.
  • Explain the steps in the sales process, and apply effective methods involved with each step.
  • Develop a persuasive sales presentation.
  • Deliver a persuasive sales presentation.
  • Evaluate a sales presentation.
  • Develop strategies for dealing with ethical challenges in a variety of sales contexts.

Effective as of Fall 2016

Related Programs

Professional Sales Skills (MKTG 1219) is offered as a part of the following programs:

School of Business + Media

  1. Business Administration (Marketing Option)
    Diploma Part-time
  2. Graphic Communications Technology Management
    Diploma Full-time
  3. Marketing Management (Marketing Communications Option)
    Certificate Part-time
  4. Marketing Management (Professional Sales Option)
    Certificate Part-time
  5. Marketing Management - Entrepreneurship
    Associate Certificate Part-time
  6. Marketing Management - Retail Marketing Management
    Associate Certificate Part-time
  7. Marketing Management - Sales Skills
    Associate Certificate Part-time
  8. Sustainable Event Management
    Certificate Part-time
  9. Tourism and Hospitality
    Associate Certificate Part-time

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