Course details
This course provides the fundamental skills, tools and processes of professional selling. The focus is on “relationship” and “need-satisfaction” selling in a business-to-business environment. Through experiential exercises, practical applications and discussions students develop, deliver and evaluate a wide range of selling methods and presentations. This course is ideal for people in business who want to enhance their selling skills, people new to a sales role, and salespeople at any level who do not have formal training in the field. To be successful in this course, students must be able to communicate well in English.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Cost
$535.11 - $573.86 See individual course offerings below for actual costs.
Course offerings
Winter 2023
Below is one offering of MKTG 1219 for the Winter 2023 term.
CRN 10037
Duration
Mon Jan 09 - Mon Apr 03 (12 weeks)
- 12 weeks
- CRN 10037
- $573.86
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 09 - Apr 03 | Mon | 18:30 - 21:30 | Burnaby SE06 Rm. 209 |
Instructor
Stefanie Gajdecki
Course outline
Credits
3
Cost
$573.86
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. To be successful in this in-class course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. No class held on February 21st - Family Day
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Spring/Summer 2023
Below are three offerings of MKTG 1219 for the Spring/Summer 2023 term.
CRN 50809
Duration
Mon Apr 03 - Sat Jun 24 (12 weeks)
- 12 weeks
- CRN 50809
- $535.11
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 03 - Jun 24 | N/A | N/A | Online |
Instructor
Eduardo Cantu
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
3
Cost
$535.11
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 66626
Duration
Mon Apr 03 - Sat May 13 (6 weeks)
- 6 weeks
- CRN 66626
- $535.11
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 03 - May 13 | N/A | N/A | Online |
Instructor
Alex Sim
Course outline
Credits
3
Cost
$535.11
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 20327
Duration
Tue Apr 04 - Tue Jun 20 (12 weeks)
- 12 weeks
- CRN 20327
- $561.00
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 04 - Jun 20 | Tue | 17:30 - 20:30 | Downtown DTC Rm. 840 |
Instructor
Erica Bearss
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Credits
3
Cost
$561.00
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Learning Outcomes
Upon successful completion, the student will be able to:
- Explain the role of personal selling in a business-to-business environment.
- Describe the characteristics, knowledge and skills necessary to be a successful salesperson.
- Explain the steps in the sales process, and apply effective methods involved with each step.
- Develop a persuasive sales presentation.
- Deliver a persuasive sales presentation.
- Evaluate a sales presentation.
- Develop strategies for dealing with ethical challenges in a variety of sales contexts.
Effective as of Fall 2016
Related Programs
Professional Sales Skills (MKTG 1219) is offered as a part of the following programs:
School of Business + Media
- Business Administration (Marketing Option)
Diploma Part-time
- Graphic Communications Technology Management
Diploma Full-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Retail Marketing Management
Associate Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
- Sustainable Event Management
Certificate Part-time
- Tourism and Hospitality
Associate Certificate Part-time
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Programs and courses are subject to change without notice.