Course details
Designed to cover the key elements that take place within the marketing or sales negotiation context. Students will explore negotiating styles, strategies and tactics. You will also prepare for, conduct, then evaluate an actual negotiating situation. The impact of ethics, power and culture are also examined through case studies, role play simulations, lectures and discussions.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Cost
$523.91 - $562.66 See individual course offerings below for actual costs.
Course offerings
Fall 2022
Below are two offerings of MKTG 3342 for the Fall 2022 term.
CRN 31572
Duration
Tue Sep 06 - Tue Nov 22 (12 weeks)
- 12 weeks
- CRN 31572
- $562.66
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Nov 22 | Tue | 18:30 - 21:30 | Burnaby SE06 Rm. 112 |
Instructor
Debbie Palmer
Course outline
Cost
$562.66
Status
CRN 47336
Duration
Tue Sep 06 - Sat Nov 26 (12 weeks)
- 12 weeks
- CRN 47336
- $523.91
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Nov 26 | N/A | N/A | Online |
Instructor
Debbie Palmer
Course outline
Cost
$523.91
Important information
- Internet delivery format.
-
Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Learning Outcomes
- Explain key negotiating concepts.
- Discuss concerns and challenges in relation to being a negotiator within a sales context.
- Recommend appropriate negotiating strategies given various negotiation situations.
- Use models and processes discussed in the course to thoroughly plan and prepare to negotiate, working within a team of peers as well as independently.
- Demonstrate effective use of the negotiation process and skills explored in the course by conducting a face-to-face sales negotiation to reach the best agreement possible.
- Evaluate his or her performance as a sales negotiator.
- Provide constructive feedback to fellow students.
Effective as of Fall 2003
Related Programs
Negotiating Skills (MKTG 3342) is offered as a part of the following programs:
School of Business + Media
- Financial Management (Finance Option)
Certificate Part-time
- Financial Planning
Diploma Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Fundraising Management
Associate Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
- Nonprofit Management
Associate Certificate Part-time
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Programs and courses are subject to change without notice.