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Course details

Designed to cover the key elements that take place within the marketing or sales negotiation context. Students will explore negotiating styles, strategies and tactics. You will also prepare for, conduct, then evaluate an actual negotiating situation. The impact of ethics, power and culture are also examined through case studies, role play simulations, lectures and discussions.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$523.91 - $562.66 See individual course offerings below for actual costs.

Course offerings

Winter 2023

Below are two offerings of MKTG 3342 for the Winter 2023 term.

CRN 88385

Duration

Wed Jan 04 - Sat Mar 25 (12 weeks)

  • 12 weeks
  • CRN 88385
  • $523.91
Class meeting times
Dates Days Times Locations
Jan 04 - Mar 25 N/A N/A Online
Instructor

Debbie Palmer

Course outline

View

Cost

$523.91

Important information
  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 19981

Duration

Tue Jan 10 - Tue Mar 28 (12 weeks)

  • 12 weeks
  • CRN 19981
  • $562.66
Class meeting times
Dates Days Times Locations
Jan 10 - Mar 28 Tue 18:30 - 21:30 Burnaby SE06 Rm. 202
Instructor

Debbie Palmer

Course outline

View

Cost

$562.66

Important information
  1. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Learning Outcomes

  • Explain key negotiating concepts.
  • Discuss concerns and challenges in relation to being a negotiator within a sales context.
  • Recommend appropriate negotiating strategies given various negotiation situations.
  • Use models and processes discussed in the course to thoroughly plan and prepare to negotiate, working within a team of peers as well as independently.
  • Demonstrate effective use of the negotiation process and skills explored in the course by conducting a face-to-face sales negotiation to reach the best agreement possible.
  • Evaluate his or her performance as a sales negotiator.
  • Provide constructive feedback to fellow students.

Effective as of Fall 2003

Related Programs

Negotiating Skills (MKTG 3342) is offered as a part of the following programs:

School of Business + Media

  1. Financial Management (Finance Option)
    Certificate Part-time
  2. Financial Planning
    Diploma Part-time
  3. Marketing Management (Marketing Communications Option)
    Certificate Part-time
  4. Marketing Management (Professional Sales Option)
    Certificate Part-time
  5. Marketing Management - Fundraising Management
    Associate Certificate Part-time
  6. Marketing Management - Sales Skills
    Associate Certificate Part-time
  7. Nonprofit Management
    Associate Certificate Part-time

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