Course details
Focuses on the differences between developing strategies for services rather than products. Covers the complete marketing management process from setting objectives, developing a plan of action, to reviewing the effectiveness of the marketing plan.
Prerequisite(s)
- 50% in MKTG 1102
Credits
3.0
Cost
$529.08 - $576.05 See individual course offerings below for actual costs.
Course offerings
Spring/Summer 2022
Below is one offering of MKTG 2205 for the Spring/Summer 2022 term.
CRN 66121
Duration
Sat Jul 09 - Sat Aug 20 (6 weeks)
- 6 weeks
- CRN 66121
- $529.08
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jul 09 - Aug 20 | Sat | 09:00 - 16:00 | Downtown DTC |
Instructor
TBD
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$529.08
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date. No class held on July 30 - BC Day long weekend
Status
Cancelled
This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.
Fall 2022
Below are two offerings of MKTG 2205 for the Fall 2022 term.
CRN 46534
Duration
Tue Sep 06 - Tue Nov 22 (12 weeks)
- 12 weeks
- CRN 46534
- $550.16
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 06 - Nov 22 | Sat | 09:00 - 12:00 | Online |
Instructor
Donna Hooker
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$550.16
Important information
- Internet delivery format.
-
This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 37491
Duration
Sat Sep 10 - Sat Oct 15 (6 weeks)
- 6 weeks
- CRN 37491
- $576.05
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 10 - Oct 15 | Sat | 09:00 - 16:00 | Downtown DTC Rm. 476 |
Instructor
Donna Hooker
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$576.05
Important information
-
Mandatory attendance is required for all classes.
Status
Learning Outcomes
Upon successful completion, the student will be able to:
- Make primary distinctions between product-based and service-based businesses.
- Create marketing objectives that generate predetermined shifts in customer behaviour.
- Develop a synergistic marketing strategy and put it into action.
- Choose appropriate research methods for services.
- Select appropriate database management and segmentation methods for services.
- Formulate the seven 'P's' of the Extended marketing Mix for services.
- Demonstrate the process of how to communicate and promote services B-to-C and B-to-B.
- Describe the four Customer Value Segments and select the best pricing techniques for each.
- Select the best way to reach customers through person selling, advertising, direct mail, internet etc.
Effective as of Fall 2003
Related Programs
Marketing of Services (MKTG 2205) is offered as a part of the following programs:
School of Business + Media
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
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Programs and courses are subject to change without notice.