Course Overview
Marketing Services introduces a Gaps Model of Service Quality that service industries can use to evaluate and drive their ability to listen to the marketplace, consider new innovative ideas, plan service improvement or growth, compete for the best people, and build effective internal and external communication strategies for a service firm. This course also explores the increasing demand for self-service-technology and an artificial intelligence framework that can improve a service firm's scalability, profitability and competitiveness. Students will apply the model and framework to make recommendations to a service firm.
Prerequisite(s)
- 50% in MKTG 1102
Credits
3.0
Domestic fees
$653.67
International fees are typically 3.4 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion, the student will be able to:
- Make primary distinctions between product-based and service-based businesses.
- Create marketing objectives that generate predetermined shifts in customer behaviour.
- Develop a synergistic marketing strategy and put it into action.
- Choose appropriate research methods for services.
- Select appropriate database management and segmentation methods for services.
- Formulate the seven 'P's' of the Extended marketing Mix for services.
- Demonstrate the process of how to communicate and promote services B-to-C and B-to-B.
- Describe the four Customer Value Segments and select the best pricing techniques for each.
- Select the best way to reach customers through person selling, advertising, direct mail, internet etc.
Effective as of Fall 2003
Related Programs
Marketing of Services (MKTG 2205) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Business Administration (Marketing Option)
Diploma Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
Course Offerings
Fall 2026
Below is one offering of MKTG 2205 for the Fall 2026 term.
CRN 51314
Dates
Sep 14 - Dec 07 Loading
- CRN 51314
- $653.67 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 14 - Dec 07 | Mon | 18:30 - 21:30 | Burnaby NE01 Rm. 402 |
Duration
12 weeks
Instructor
Simon Chiu
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- This course is held in-person at the Burnaby campus on Mondays at 6:30 - 9:30 pm PST. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. No class held on October 12th - Thanksgiving.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.