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Course details

Focuses on the differences between developing strategies for services rather than products. Covers the complete marketing management process from setting objectives, developing a plan of action, to reviewing the effectiveness of the marketing plan.

Prerequisite(s)

Credits

3.0

Cost

$576.05

Course offerings

Winter 2023

Below is one offering of MKTG 2205 for the Winter 2023 term.

CRN 85335

Duration

Sat Jan 07 - Sat Feb 11 (6 weeks)

  • 6 weeks
  • CRN 85335
  • $576.05
Class meeting times
Dates Days Times Locations
Jan 07 - Feb 11 Sat 09:00 - 16:00 Downtown DTC Rm. 476
Instructor

Donna Hooker

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$576.05

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion, the student will be able to:

  • Make primary distinctions between product-based and service-based businesses.
  • Create marketing objectives that generate predetermined shifts in customer behaviour.
  • Develop a synergistic marketing strategy and put it into action.
  • Choose appropriate research methods for services.
  • Select appropriate database management and segmentation methods for services.
  • Formulate the seven 'P's' of the Extended marketing Mix for services.
  • Demonstrate the process of how to communicate and promote services B-to-C and B-to-B.
  • Describe the four Customer Value Segments and select the best pricing techniques for each.
  • Select the best way to reach customers through person selling, advertising, direct mail, internet etc.

Effective as of Fall 2003

Related Programs

Marketing of Services (MKTG 2205) is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Certificate Part-time
  2. Marketing Management (Marketing Communications Option)
    Certificate Part-time
  3. Marketing Management - Customer Relationship Marketing
    Associate Certificate Part-time

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