- International Fees
International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
Marketing Services introduces a Gaps Model of Service Quality that service industries can use to evaluate and drive their ability to listen to the marketplace, consider new innovative ideas, plan service improvement or growth, compete for the best people, and build effective internal and external communication strategies for a service firm. This course also explores the increasing demand for self-service-technology and an artificial intelligence framework that can improve a service firm's scalability, profitability and competitiveness. Students will apply the model and framework to make recommendations to a service firm.
- 50% in MKTG 1102
Below is one offering of MKTG 2205 for the Spring/Summer 2024 term.
Sat Apr 06 - Sat Jul 06 (12 weeks)
- 12 weeks
- CRN 66121
- Domestic fees $564.02International fees are typically three times the amount of domestic fees.
Class meeting times
|Apr 06 - Jul 06
|09:00 - 12:00
|Downtown DTC Rm. 470
Course outline TBD — see Learning Outcomes in the interim.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
Students are permitted to register up until the first week without approval. This course is held in-person at the downtown campus. No class held on Saturday May 18th - Victoria Day long weekend and Saturday June 29th - Canada Day long weekend.
Upon successful completion, the student will be able to:
- Make primary distinctions between product-based and service-based businesses.
- Create marketing objectives that generate predetermined shifts in customer behaviour.
- Develop a synergistic marketing strategy and put it into action.
- Choose appropriate research methods for services.
- Select appropriate database management and segmentation methods for services.
- Formulate the seven 'P's' of the Extended marketing Mix for services.
- Demonstrate the process of how to communicate and promote services B-to-C and B-to-B.
- Describe the four Customer Value Segments and select the best pricing techniques for each.
- Select the best way to reach customers through person selling, advertising, direct mail, internet etc.
Effective as of Fall 2003
Marketing of Services (MKTG 2205) is offered as a part of the following programs:
School of Business + Media
- Marketing Management
- Marketing Management (Marketing Communications Option)
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
Interested in being notified about future offerings of Marketing of Services (MKTG 2205)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.
Programs and courses are subject to change without notice.