- International Fees
International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
Marketing Services introduces a Gaps Model of Service Quality that service industries can use to evaluate and drive their ability to listen to the marketplace, consider new innovative ideas, plan service improvement or growth, compete for the best people, and build effective internal and external communication strategies for a service firm. This course also explores the increasing demand for self-service-technology and an artificial intelligence framework that can improve a service firm's scalability, profitability and competitiveness. Students will apply the model and framework to make recommendations to a service firm.
Prerequisite(s)
- 50% in MKTG 1102
Credits
3.0
Domestic fees
$585.65 - $613.40 See individual course offerings below for actual costs.
Learning Outcomes
Upon successful completion, the student will be able to:
- Make primary distinctions between product-based and service-based businesses.
- Create marketing objectives that generate predetermined shifts in customer behaviour.
- Develop a synergistic marketing strategy and put it into action.
- Choose appropriate research methods for services.
- Select appropriate database management and segmentation methods for services.
- Formulate the seven 'P's' of the Extended marketing Mix for services.
- Demonstrate the process of how to communicate and promote services B-to-C and B-to-B.
- Describe the four Customer Value Segments and select the best pricing techniques for each.
- Select the best way to reach customers through person selling, advertising, direct mail, internet etc.
Effective as of Fall 2003
Related Programs
Marketing of Services (MKTG 2205) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs with a co-op option.
School of Business + Media
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
Course Offerings
Fall 2024
Below are two offerings of MKTG 2205 for the Fall 2024 term.
CRN 51314
Dates
Sat Sep 14 - Sat Dec 14
- 12 weeks
- CRN 51314
- Domestic fees $613.40
Status
Full
This course offering is full. Please check back next term or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 14 - Dec 14 | Sat | 09:00 - 12:00 | Downtown DTC Rm. 385 |
Instructor
Donna Hooker
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. This course is held in-person at the downtown campus. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist. No classes held on October 12th - Thanksgiving long weekend and November 9th - Remembrance Day long weekend.
CRN 46534
Dates
Mon Sep 16 - Sat Dec 07
- 12 weeks
- CRN 46534
- Domestic fees $585.65
Status
Full
This course offering is full. Please check back next term or subscribe to receive email updates.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 16 - Dec 07 | N/A | N/A | Online |
Instructor
Donna Hooker
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Internet delivery format.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Programs and courses are subject to change without notice.