- International Fees
International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
Once your firm's strategic objectives have been identified, the target market selected, and the desired positioning for the company, product or brand has been determined, how do you best implement the chosen strategy? This intensive course provides you with practical experience applying the fundamentals of project management from a marketing frame of reference. At the conclusion of the course, you will be able to create a project life cycle, statement of work, work breakdown structure, schedule, budget and a risk management plan. You will apply project management fundamentals and work in groups to develop a project plan for a real marketing project.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
4.0
Domestic fees
$874.84
Learning Outcomes
Upon successful completion of this course you should be able to:
- Describe project management terminology.
- Define a project life cycle.
- Write a statement of work.
- Create a work breakdown structure.
- Estimate project costs and duration.
- Create project schedules and budgets.
- Track the progress of a project.
- Identify and quantify project risks.
- Identify problems and take corrective action early in a project.
- Establish effective team communications.
- Manage stakeholder expectations.
- Use resources effectively.
Effective as of Spring/Summer 2011
Related Programs
Project Management in Marketing (MKTG 2225) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs with a co-op option.
School of Business + Media
- Business Administration (Marketing Option)
Diploma Part-time
- Event Marketing and Management Strategy
Certificate Part-time
- Event Marketing and Planning Foundations
Associate Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Marketing Communications
Associate Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
- Project Management
Associate Certificate Part-time
Course Offerings
Fall 2024
Below are two offerings of MKTG 2225 for the Fall 2024 term.
CRN 38357
Dates
Tue Sep 10 - Thu Dec 12
- 14 weeks
- CRN 38357
- Domestic fees $874.84
Status
Seats Available
This course offering has seats available.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 10 - Dec 12 | Tue | 17:30 - 21:00 | Online |
Instructor
Ian Chan
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Internet delivery format.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
CRN 38358
Dates
Thu Sep 12 - Sat Dec 14
- 14 weeks
- CRN 38358
- Domestic fees $874.84
Status
Seats Available
This course offering has seats available.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 12 - Dec 14 | Thu | 17:30 - 20:30 | Online |
Instructor
Ian Chan
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Internet delivery format.
- International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Programs and courses are subject to change without notice.