Course details
Once your firm's strategic objectives have been identified, the target market selected, and the desired positioning for the company, product or brand has been determined, how do you best implement the chosen strategy? This intensive course provides you with practical experience applying the fundamentals of project management from a marketing frame of reference. At the conclusion of the course, you will be able to create a project life cycle, statement of work, work breakdown structure, schedule, budget and a risk management plan. You will apply project management fundamentals and work in groups to develop a project plan for a real marketing project.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
4.0
Cost
$845.50
Course offerings
Fall 2023
Below is one offering of MKTG 2225 for the Fall 2023 term.
CRN 38357
Duration
Wed Sep 13 - Wed Dec 13 (14 weeks)
- 14 weeks
- CRN 38357
- $845.50
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 13 - Dec 13 | Wed | 17:30 - 21:00 | Online |
Instructor
Ian Chan
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$845.50
Important information
- Internet delivery format.
-
This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Learning Outcomes
Upon successful completion of this course you should be able to:
- Describe project management terminology.
- Define a project life cycle.
- Write a statement of work.
- Create a work breakdown structure.
- Estimate project costs and duration.
- Create project schedules and budgets.
- Track the progress of a project.
- Identify and quantify project risks.
- Identify problems and take corrective action early in a project.
- Establish effective team communications.
- Manage stakeholder expectations.
- Use resources effectively.
Effective as of Spring/Summer 2011
Related Programs
Project Management in Marketing (MKTG 2225) is offered as a part of the following programs:
School of Business + Media
- Business Administration (Marketing Option)
Diploma Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Marketing Communications
Associate Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
- Project Management
Associate Certificate Part-time
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Programs and courses are subject to change without notice.