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Project Management in Marketing MKTG 2225

Marketing Management Course

International Fees

International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.

Course details

Once your firm's strategic objectives have been identified, the target market selected, and the desired positioning for the company, product or brand has been determined, how do you best implement the chosen strategy? This intensive course provides you with practical experience applying the fundamentals of project management from a marketing frame of reference. At the conclusion of the course, you will be able to create a project life cycle, statement of work, work breakdown structure, schedule, budget and a risk management plan. You will apply project management fundamentals and work in groups to develop a project plan for a real marketing project.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

4.0

Domestic fees

$874.84

Course offerings

Fall 2024

Below are two offerings of MKTG 2225 for the Fall 2024 term.

CRN 38357

Duration

Tue Sep 10 - Sat Dec 14 (14 weeks)

  • 14 weeks
  • CRN 38357
  • Domestic fees $874.84
    International fees are typically 3.12 times the domestic tuition.
Class meeting times
Dates Days Times Locations
Sep 10 - Dec 14 Tue 17:30 - 21:00 Online
Instructor

TBD

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Domestic fees

$874.84

Important information
  1. Internet delivery format.
  2. International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
  3. This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Status

Sneak Preview

This section is only available for registration starting Wed May 22, 2024 at 9:00 am (PDT)

CRN 38358

Duration

Thu Sep 12 - Sat Dec 14 (14 weeks)

  • 14 weeks
  • CRN 38358
  • Domestic fees $874.84
    International fees are typically 3.12 times the domestic tuition.
Class meeting times
Dates Days Times Locations
Sep 12 - Dec 14 Thu 17:30 - 20:30 Distance
Instructor

TBD

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Domestic fees

$874.84

Important information
  1. International fees are typically 3.12 times the domestic tuition. Exact cost will be calculated upon completion of registration.
  2. This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Status

Sneak Preview

This section is only available for registration starting Wed May 22, 2024 at 9:00 am (PDT)

Learning Outcomes

Upon successful completion of this course you should be able to:

  • Describe project management terminology.
  • Define a project life cycle.
  • Write a statement of work.
  • Create a work breakdown structure.
  • Estimate project costs and duration.
  • Create project schedules and budgets.
  • Track the progress of a project.
  • Identify and quantify project risks.
  • Identify problems and take corrective action early in a project.
  • Establish effective team communications.
  • Manage stakeholder expectations.
  • Use resources effectively.

Effective as of Spring/Summer 2011

Related Programs

Project Management in Marketing (MKTG 2225) is offered as a part of the following programs:

  • Indicates programs accepting international students.
  • Indicates programs with a co-op option.

School of Business + Media

  1. Business Administration (Marketing Option)
    Diploma Part-time
  2. Marketing Management
    Certificate Part-time
  3. Marketing Management (Marketing Communications Option)
    Certificate Part-time
  4. Marketing Management (Professional Sales Option)
    Certificate Part-time
  5. Marketing Management - Customer Relationship Marketing
    Associate Certificate Part-time
  6. Marketing Management - Entrepreneurship
    Associate Certificate Part-time
  7. Marketing Management - Marketing Communications
    Associate Certificate Part-time
  8. Marketing Management - Sales Skills
    Associate Certificate Part-time
  9. Project Management
    Associate Certificate Part-time

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