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Course details

Examines the full breadth of sports marketing and sponsorship, its use in the marketing plans of corporations and its function inside amateur and professional sport. This project based course will appeal to sports administrators and event organizers as well as promotion, community relations and marketing personnel who address sports marketing in their occupation.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$539.71

Course offerings

Winter 2023

Below is one offering of MKTG 1119 for the Winter 2023 term.

CRN 88596

Duration

Wed Jan 04 - Wed Mar 22 (12 weeks)

  • 12 weeks
  • CRN 88596
  • $539.71
Class meeting times
Dates Days Times Locations
Jan 04 - Mar 22 Wed 17:30 - 20:30 Downtown DTC
Instructor

TBD

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$539.71

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Cancelled

This course offering has been cancelled. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion, the student will be able to:

  • Explain sport marketing, its industry and participants, and the unique socio-economic culture it operates in.
  • Identify the challenges that face professional sports franchises in general and Canadian Franchises in particular.
  • Identify the different sources of revenue and expenses in the world of professional sports.
  • Describe the elements that go into a successful sports sponsorship program.
  • Identify how sponsorship effects major international events.
  • Explain the history of the NBA in Canada.

Effective as of Fall 2003

Related Programs

Sports Marketing (MKTG 1119) is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management - Event Marketing
    Associate Certificate Part-time

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