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Sports Marketing MKTG 1119

Marketing Management Part-time Studies Course

Course details

Examines the full breadth of sports marketing and sponsorship, its use in the marketing plans of corporations and its function inside amateur and professional sport. This project based course will appeal to sports administrators and event organizers as well as promotion, community relations and marketing personnel who address sports marketing in their occupation.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$539.71

Course offerings

Fall 2022

Below is one offering of MKTG 1119 for the Fall 2022 term.

CRN 32968

Duration

Wed Sep 07 - Wed Nov 23 (12 weeks)

  • 12 weeks
  • CRN 32968
  • $539.71
Class meeting times
Dates Days Times Locations
Sep 07 - Nov 23 Wed 17:30 - 20:30 Downtown DTC Rm. 685
Instructor

Dave Doroghy

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$539.71

Important information
  1. No class held on November 11th - Remembrance Day
Status

Learning Outcomes

Upon successful completion, the student will be able to:

  • Explain sport marketing, its industry and participants, and the unique socio-economic culture it operates in.
  • Identify the challenges that face professional sports franchises in general and Canadian Franchises in particular.
  • Identify the different sources of revenue and expenses in the world of professional sports.
  • Describe the elements that go into a successful sports sponsorship program.
  • Identify how sponsorship effects major international events.
  • Explain the history of the NBA in Canada.

Effective as of Fall 2003

Related Programs

Sports Marketing (MKTG 1119) is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management - Event Marketing
    Associate Certificate Part-time

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