Examines the full breadth of sports marketing and sponsorship, its use in the marketing plans of corporations and its function inside amateur and professional sport. This project based course will appeal to sports administrators and event organizers as well as promotion, community relations and marketing personnel who address sports marketing in their occupation.
- No prerequisites are required for this course.
Below is one offering of MKTG 1119 for the Fall 2022 term.
Wed Sep 07 - Wed Nov 23 (12 weeks)
- 12 weeks
- CRN 32968
Class meeting times
|Sep 07 - Nov 23||Wed||17:30 - 20:30||Downtown DTC Rm. 685|
Course outline TBD — see Learning Outcomes in the interim.
No class held on November 11th - Remembrance Day
Upon successful completion, the student will be able to:
- Explain sport marketing, its industry and participants, and the unique socio-economic culture it operates in.
- Identify the challenges that face professional sports franchises in general and Canadian Franchises in particular.
- Identify the different sources of revenue and expenses in the world of professional sports.
- Describe the elements that go into a successful sports sponsorship program.
- Identify how sponsorship effects major international events.
- Explain the history of the NBA in Canada.
Effective as of Fall 2003
Sports Marketing (MKTG 1119) is offered as a part of the following programs:
School of Business + Media
- Marketing Management - Event Marketing
Associate Certificate Part-time
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Programs and courses are subject to change without notice.