- International Fees
International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
Course details
How do we build customer centric strategies to keep pace with rapidly changing business environments? Every company should put customer relationship management as a strategic business priority in order to maintain mutually sustainable and profitable relationships. This course is designed to provide students with an understanding of Customer Relationship Management (CRM) including strategy, organization, marketing, information technology and implementation.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$665.38 - $692.49 See individual course offerings below for actual costs.
Course offerings
Spring/Summer 2024
Below are two offerings of MKTG 3113 for the Spring/Summer 2024 term.
CRN 65922
Duration
Mon Apr 08 - Sat Jun 29 (12 weeks)
- 12 weeks
- CRN 65922
- Domestic fees $665.38International fees are typically three times the amount of domestic fees.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 08 - Jun 29 | N/A | N/A | Online |
Instructor
Alexandra Yallouz
Course outline
Domestic fees
$665.38
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, starting Week 1.
Status
In Progress and Full
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
CRN 66708
Duration
Mon Apr 08 - Mon Jul 08 (12 weeks)
- 12 weeks
- CRN 66708
- Domestic fees $692.49International fees are typically three times the amount of domestic fees.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 08 - Jul 08 | Mon | 17:30 - 20:30 | Downtown DTC Rm. 472 |
Instructor
Alexandra Yallouz
Course outline
Domestic fees
$692.49
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Students are permitted to register up until the first week without approval. This course is held in-person at the downtown campus. No classes held on May 20th - Victoria Day and July 1st - Canada Day If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist.
Status
In Progress and Full
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Explain the importance of the strategic, technological and organization aspects of CRM.
- Define and analyze the core elements of CRM that optimize profitability, revenue and customer satisfaction and excellence.
- Understand how to grow the value of the customer base by setting priorities, targeting the right segments, developing the relationship and creating value at life time events and improving retention rates.
- Define customer service excellence and how it drives extraordinary experience and relationship management.
- Describe how multi-channel management, personal selling, and the online environment has influenced the development of long-term customer relationships.
- Evaluate CRM case studies in the context of current trends and changes in the business environment.
- Conduct a CRM analysis for an organization.
Effective as of Winter 2018
Related Programs
Customer Relationship Management (MKTG 3113) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs with a co-op option.
School of Business + Media
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
- Marketing Management - Marketing Communications
Associate Certificate Part-time
- Marketing Management - Retail Marketing Management
Associate Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
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Programs and courses are subject to change without notice.