Explore research tools and techniques needed to execute various marketing research projects. Emphasis will be on how marketing research fits into the strategic planning process; conducting situation analyses and exploratory research; identifying and locating sources of secondary data including Internet and other online resources; evaluating and selecting appropriate methods for conducting primary research; designing data gathering tools; conducting effective survey fieldwork; and tabulating, analyzing and reporting of primary research findings. Students will be required to complete a major multi-method marketing research project.
- No prerequisites are required for this course.
Below is one offering of MKTG 3309 for the Winter 2023 term.
Mon Jan 09 - Sat Apr 08 (13 weeks)
- 13 weeks
- CRN 85491
Class meeting times
|Jan 09 - Apr 08||N/A||N/A||Online|
|Jan 11||Wed||17:30 - 20:30||Online|
|Jan 18||Wed||17:30 - 19:30||Online|
|Jan 25||Wed||17:30 - 19:30||Online|
|Feb 08||Wed||17:30 - 19:30||Online|
|Mar 01||Wed||17:30 - 20:30||Online|
|Mar 08||Wed||17:30 - 20:30||Online|
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Important course information will be sent to you prior to your course start date. Check your my.bcit.ca email account to access this information. You must log in to the course on Monday of the first week. In Week 1 you have several tasks that due early in the week. Workshop Date & Time Duration 1 Week 1 Wednesday January 11, 5:30 pm - 8:30 pm 3 hours 2 Week 2 Wednesday January 18, 5:30 pm - 7:30 pm 2 hours 3 Week 3 Wednesday January 25, 5:30 pm - 7:30 pm 2 hours 4 Week 5 Wednesday February 8, 5:30 pm - 7:30 pm 2 hours 5 Week 8 Wednesday March 1, 5:30 pm - 8:30 pm 3 hours 6 Week 9 Wednesday March 8, 5:30 pm - 8:30 pm 3 hours
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Below is one offering of MKTG 3309 for the Spring/Summer 2023 term.
Mon Apr 03 - Sat Jul 01 (14 weeks)
- 14 weeks
- CRN 66790
Class meeting times
|Apr 05||Wed||17:30 - 20:30||Online|
|Apr 12||Wed||17:30 - 19:30||Online|
|Apr 19||Wed||17:30 - 19:30||Online|
|May 03||Wed||17:30 - 19:30||Online|
|May 24||Wed||17:30 - 20:30||Online|
|May 31||Wed||17:30 - 20:30||Online|
- Internet delivery format.
Students are permitted to register up until the first week without approval. This is a partially self-paced course; there will be specific times for workshops and you will be expected to be available and online on the posted days and times shown on your registration schedule. You must log into the course on the Monday of the first week. In Week 1 you have several tasks that due early in the week. Workshop Date & Time Duration: Week 1 Wednesday April 5, 5:30 pm - 8:30 pm 3 hours. Week 2 Wednesday April 12, 5:30 pm - 7:30 pm 2 hours. Week 3 Wednesday April 19, 5:30 pm - 7:30 pm 2 hours. Week 5 Wednesday May 3, 5:30 pm - 7:30 pm 2 hours. Week 8 Wednesday May 24, 5:30 pm - 8:30 pm 3 hours Week 9 Wednesday May 31, 5:30 pm - 8:30 pm 3 hours. The remaining course hours will be self-paced. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Synchronous sessions:
Upon successful completion of the course, the student will be able to:
- Outline the basic steps of the marketing research process.
- Explain different methods of conducting background exploratory research and situation analyses.
- Identify, locate and analyze sources of secondary data, including the Internet and other on-line resources.
- Conduct qualitative research including focus group and in-depth interviews.
- Analyze qualitative data and write an effective qualitative research report.
- Evaluate the basic methods of collecting primary quantitative data.
- Select a sample using a suitable sampling method.
- Estimate an appropriate sample size for a given survey situation.
- Develop an effective questionnaire using appropriate survey software.
- Design, plan, and execute fieldwork.
- Conduct quantitative data analysis using appropriate statistical methods.
- Communicate research findings in a written report.
Effective as of Fall 2022
Marketing Research (MKTG 3309) is offered as a part of the following programs:
School of Business + Media
- Advanced Business Management
- Advanced Marketing Management
- Business Administration (General Option)
- Business Administration (Human Resources Option)
- Business Administration (Management Option)
- Business Administration (Marketing Option)
- Marketing Management (Entrepreneurship Option)
- Marketing Management (Marketing Communications Option)
- Marketing Management (Professional Real Estate Option)
- Marketing Management (Professional Sales Option)
- Marketing Management (Tourism Management Option)
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Programs and courses are subject to change without notice.