Explore research tools and techniques needed to execute various marketing research projects. Emphasis will be on how marketing research fits into the strategic planning process; conducting situation analyses and exploratory research; identifying and locating sources of secondary data including Internet and other online resources; evaluating and selecting appropriate methods for conducting primary research; designing data gathering tools; conducting effective survey fieldwork; and tabulating, analyzing and reporting of primary research findings. Students will be required to complete a major multi-method marketing research project.
- No prerequisites are required for this course.
Below is one offering of MKTG 3309 for the Fall 2023 term.
Mon Sep 11 - Sat Dec 09 (13 weeks)
- 13 weeks
- CRN 47068
Class meeting times
|Sep 11 - Dec 09||N/A||N/A||Online|
|Sep 12 - Sep 19||Tue||17:30 - 20:30||Online|
|Sep 26||Tue||17:30 - 19:30||Online|
|Oct 10||Tue||17:30 - 19:30||Online|
|Oct 31||Tue||17:30 - 20:30||Online|
|Nov 07 - Dec 09||Tue||17:30 - 20:30||Online|
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
This is a purely online course with a hybrid delivery: 13 asynchronous online modules plus 6 live online synchronous workshops. There is mandatory attendance in all live online workshops. You must have access to the internet, plus a computer with camera and microphone for video meetings. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Important course information will be sent to you prior to your course start date. Check your my.bcit.ca email account to access this information. You must log in to the course on Monday of the first week. In Week 1 you have several tasks that due early in the week. Workshops: Week 1 Tuesday September 12, 5:30 pm - 8:30 pm Week 2 Tuesday September 19, 5:30 pm - 7:30 pm Week 3 Tuesday September 26, 5:30 pm - 7:30 pm Week 5 Tuesday October 10, 5:30 pm - 7:30 pm Week 8 Tuesday October 31, 5:30 pm - 8:30 pm Week 9 Tuesday November 7, 5:30 pm - 8:30 pm
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Upon successful completion of the course, the student will be able to:
- Outline the basic steps of the marketing research process.
- Explain different methods of conducting background exploratory research and situation analyses.
- Identify, locate and analyze sources of secondary data, including the Internet and other on-line resources.
- Conduct qualitative research including focus group and in-depth interviews.
- Analyze qualitative data and write an effective qualitative research report.
- Evaluate the basic methods of collecting primary quantitative data.
- Select a sample using a suitable sampling method.
- Estimate an appropriate sample size for a given survey situation.
- Develop an effective questionnaire using appropriate survey software.
- Design, plan, and execute fieldwork.
- Conduct quantitative data analysis using appropriate statistical methods.
- Communicate research findings in a written report.
Effective as of Fall 2022
Marketing Research (MKTG 3309) is offered as a part of the following programs:
School of Business + Media
- Advanced Business Management
- Advanced Marketing Management
- Business Administration (General Option)
- Business Administration (Human Resources Option)
- Business Administration (Management Option)
- Business Administration (Marketing Option)
- Marketing Management (Digital Marketing and Brand Strategy Option)
- Marketing Management (Entrepreneurship Option)
- Marketing Management (Professional Real Estate Option)
- Marketing Management (Professional Sales Option)
- Marketing Management (Tourism Marketing and Sales Option)
Interested in being notified about future offerings of Marketing Research (MKTG 3309)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.
Programs and courses are subject to change without notice.