A Business Consulting Project (BCP) provides second year marketing students the opportunity to work with a real-world client over 16-weeks to solve a marketing problem or challenge. Students work in a team of three-to-four to conduct extensive market research and problem solve, applying the skills and knowledge acquired over their program. The end result is a comprehensive written report and oral presentation outlining the student team’s recommendations and solutions. The program accepts approximately 50 project proposals per year.
| STUDENT SKILLS & SPECIALTY AREAS | |
|---|---|
| Business Plans | Target Market Research and Market Profiles |
| Feasibility Studies | Sponsorship Strategies |
| Competitive Analysis | Specialization: real estate, events, tourism |
| Marketing Plans | |
| PROJECT TIMETABLE | |
|---|---|
| Sept – Nov | Project proposals submitted to BCIT |
| December | Student teams review and select projects |
| January | Students, Faculty Advisor, and Sponsor agree to project details |
| Jan – May | Students conduct research, write a report, and prepare their presentation |
| Mid – May | Students deliver oral presentation and written report to sponsor |
BCIT Business Consulting Project ideas
- How do we market to a certain demographic?
- What are the needs and wants of our target market?
- How can we reach our target market?
- How do we increase repeat purchases and customer loyalty?
- What is the current competitive landscape in our industry?
- What trends are happening in our industry that will impact our marketing mix?
BCIT Business Consulting Project requirements
- A clearly defined marketing challenge or problem
- Requires a comprehensive marketing research component
- Available one day a week for student visits
- A $750 fee to cover program administration fees and support the marketing scholarship fund ($500 for non-profit organizations)
Contact information
If you have additional questions about Business Consulting Projects or would like to be contacted when the next project opportunity arises please contact:
Tom Jopling
BCP Coordinator – Professional Sales & Entrepreneurship Teams
604-451-6768
tom_jopling@bcit.ca
Rosalind Phipps
BCP Coordinator – Tourism Marketing & Sales Teams
604-451-6769
rosalind_phipps@bcit.ca
Daniel John
BCP Coordinator – Professional Real Estate Teams
604-451-6762
daniel_john@bcit.ca
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