Full-time Faculty & Staff

The faculty at BCIT Business + Media aren’t just instructors – they’re experts in their field. They’re industry professionals who will share their personal successes and failures to ensure you are as equipped as possible to enter your new career. The faculty you’ll learn from at BCIT is dedicated to providing hands-on, real-world learning. Find out more about who you’ll work with during your time here.

Dean’s Office

Global Relations

Accounting, Finance, and Insurance

604-431-4923 | Jerome_Gessaroli@bcit.ca

Work experience

Jerome Gessaroli teaches full-time within BCIT’s School of Business + Media, courses in corporate finance, security analysis, working capital management, and advanced finance. He has an MBA from the Sauder School of Business at the University of British Columbia. Prior to teaching, he worked in the securities industry, first trading equities and options, and later in corporate finance. Mr. Gessaroli also has international business experience, having worked for one of Canada’s largest industrial R&D companies developing overseas business opportunities in China, Hong Kong, Singapore and India. He has also consulted to various organizations, been interviewed in the Globe and Mail, and served on the Board of Directors for an industry development association.

Education

Masters of Business Administration (Finance), University of British Columbia (1986)
Bachelor of Arts (Major, Political Science; Concentration, Economics), University of British Columbia (1983)
Canadian Securities Course and Canadian Options Course
Discussion Leadership course at Harvard Business School

Other

Jerome is co-author and lead Canadian author of the Eugene Brigham, Michael Ehrhardt, Jerome Gessaroli and Richard Nason, “Financial Management: Theory and Practice” First Canadian edition, 2011, textbook used to teach finance at the undergraduate and graduate level in colleges and universities within Canada.

Jerome has also written articles on marketing, technology and finance in various industry publications and regional newspapers throughout his career. He has also lectured both for industry professionals and for post-secondary institutions in China and Europe.

Broadcast and Media Communications

604-456-1282 | tlalonde7@bcit.ca
@theresalalonde

Work experience

Theresa Lalonde started working for CBC Radio when she was a teenager, hosting CBC North’s Saturday Night Request show. She’s also been a reporter and producer and host in Ontario and Nova Scotia before joining the Vancouver newsroom in 2000. She’s worked for national radio programs and local news, now producing for radio, TV and the web. Lalonde currently produces the award winning current affairs program “Our Vancouver” hosted by Gloria Macarenko. She also mentors new journalists on major projects and series. She recently was the coordinating producer for CBC Vancouver’s Indigenous Jr J School. She joined the Professional Advisory Committee for the Journalism program at BCIT in 2010 and began teaching Radio Documentary, Intro to News Reporting, and now Advanced Journalism in 2016.

Education

Bachelor of Communication (with distinction), University of Ottawa

Publications

Webster Award for best reporting 2002 “Indo Gangs”RTDNA Trina McQueen Award 2015. 2016, 2018 “Our Vancouver”CAJ Conflict Analysis Award Honorable Mention – Caldwell Land Claim

Other

Character driven storytelling that reaches the heart and the mind.

Administrative Assistant to the Associate Dean, Broadcast and Media Communications

Business Administration

Digital Arts, Media and Design

rjacklin1@bcit.ca

Work experience

Since 1989, Ron Jacklin has prepared thousands of different types of multimedia presentations. His start was with Vision Presentations, where he worked with multi-image producers. Ron’s department (focused on presentation media) grew to be one of the largest facilities in western Canada. In 1999 Ron was selected to head up the group called “Creative Services” at MCSi. MCSi was the world’s largest ‘Media Consultant/Systems Integrator’ with over 1 Billion US in sales. His group developed media for companies throughout North America including presentations for many varied organizations like Sony, NEC, the University of Notre Dame, Lipton Soup, Canada Life, Seattle Public Schools, and many more. His department developed media for MCSi’s North American Sales and Technical Summit and Convergence Exo where 1200 MCSi staff attended. In 2002 – AV Video Multimedia Producer Magazine named Ron as one of the top 100 producers in North America.

Ron formed the Media FX Group (MFXG) in 2003 to focus on internet development and multimedia productions of his own. The Media FX Group has been hired to develop a variety of multimedia productions for RBC, Walmart, Boston Pizza, the Beijing & Vancouver Olympics, the Conservative Party of Canada on election nights, Clarica Insurance in Cancun, Mexico, Pentax Medical in Toronto, Vancouver and Banff, A&W Restaurants in Florida, Quebec City, Palm Springs, and Hawaii, the Vancouver Real Estate Board Awards, and Canada Day at the Canada Place and more. The BC Technology Industries Association hired the Media FX Group to develop their media for their award nights for over 10 years. The BC Ministry of Education used the Media FX Group to launch new curriculum initiatives to BC schools, eLearning for teachers who deal with Autism, Fetal Alcohol Syndrome, and other disabilities. The Royal Canadian Legion used the Media FX Group for their website development and gala events. Many corporate and eCommerce websites have been developed by Ron and his team including sites for car dealerships, hotels, lawyers, conferences, education, training, shopping and more. On the digital signage front, the Media FX Group made a big “splash” with BC Ferries Vacations. Ron’s team produced a 16 LCD video wall for the foyer of the downtown sales center. Flying Wedge Pizza used a 4-screen LCD video wall from the Media FX Group. Ron also has sat on the board of directors for a Real Estate Social Network platform (RESAAS), the BC Organizational Development Network (BCODN), and Meeting Professionals International (MPI) BC Chapter.

When not managing projects and people at the Media FX group, Ron is helping to create the next wave of multimedia talent in BC as an instructor in the New Media Design program at the British Columbia Institute of Technology (BCIT). Ron teaches (part-time) Information Architecture, Interface Design, and User Experience (UX/UI Strategy), and was also a former Department Head of the BCIT Digital Arts Program and Practicum Coordinator. Ron has also taught Motion 1 and Motion 2 at the Vancouver Film School (VFS).

Education

British Columbia Institute of Technology (BCIT) Burnaby, BC Diploma of Technology
University of Victoria (UVic) Victoria, BC — Computer Science Major
Imaging Systems – (Genegraphics) Memphis, Tennessee
Extron A/V Switching Technologies (Extron) Anaheim, California
PowerPoint Development (New Horizons) Vancouver, BC
PhotoShop Photo Editing (New Horizons) Vancouver, BC
After Effects Video Editing (BCIT) Vancouver, BC
Train the Trainer (Olivetti) Toronto, ON
Unix System V, Turing Programming (University of Toronto) Toronto, ON
GKS Graphics/C programming (University Waterloo) Toronto, ON

Other

Although multimedia (design / production / direction / instruction) is satisfying and enjoyable, my children, basketball, tennis, and time with friends and family are my driving force. I also feel strongly about healing the earth. I have recently developed an eco-friendly home in Mexico.

Marketing Management

604-451-6765 | Bruce_Anthony@bcit.ca

Bruce has almost 40 years of experience in sales and marketing, including sales management with Rogers Media. As a Marketing Strategist for the past 16 years, he has helped build over 40 brands and businesses.

Teaching: MKTG 4428 – Current Issues in Sales; MKTG 4432 – Customer Loyalty Strategies; MKTG 4418.- Business Consulting Projects

604-451-6770 | Geoffrey_Bird@bcit.ca

Geoffrey has been teaching in the department since 2004, bringing extensive experience as a copywriter and creative communicator with organizations including Kiwi Collection, Big House Communications, Columbus Group, Go Direct, Bryant, Fulton & Shee, Rogers, and local radio stations. He is an accomplished photographer who shares his view of local wildlife on Instagram @geoffrey_bird and shares his office with pups Coco and Kula.

Teaching: MKTG 2202 – Introduction to Integrated Marketing Communications

Education

Bachelor in English Literature

604-451-6766 | angie_dosanjh@bcit.ca

Angie graduated from BCIT’s Marketing Management program in 1998. Angie has worked for numerous global and national brands, including PwC, Business Development Bank of Canada and MNP, where she managed and led multi-channel marketing strategies to drive growth and increase profitability. She is co-owner of Marwick Marketing, a digital marketing agency with offices in Canada and the UK. She also holds a Bachelor of Commerce degree from Thompson Rivers University. Angie is a native of Vancouver, BC. During her spare time, she enjoys spending time with her two daughters and planning her next travel adventure.

Teaching: MKTG 2243 – Professional Sales Skills; MKTG 4010 – Marketing Management Strategy

Education

Bachelor of Commerce

604-412-7543 | afowler13@bcit.ca

Amalia is a BCIT Marketing Management alumna, digital marketing strategist, and industry speaker who has helped develop digital marketing strategies for over 100 clients across multiple industries. Her work has appeared in industry journals such as Search Engine Land, and she has presented across North America at leading marketing conferences. Amalia’s passions include helping small businesses navigate the world of digital, developing high-performing marketing teams and exploring ethics in marketing. Outside of work, Amalia is an avid paddleboarder and coffee enthusiast who loves travelling.

Teaching: TOUR 4431 – Digital Marketing for Tourism; MKTG 4431 – Digital Marketing; MKTG 4576 – Campaign and Client Management; MKTG 4415 – Campaign Development

604-622-7811 | Rodan_Gopaulsingh@bcit.ca

A veteran of Vancouver’s tech community, Rodan has helped many organizations start and scale their sales, marketing, and customer care teams. He is Co-Principal of Rise Strategy, a consultancy working with companies from small start-ups to enterprise businesses. Rodan’s clients are primarily in the software development, financial services, financial tech, health tech and sustainability verticals.

Teaching: MKTG 4690 – Marketing and Communications for Engineers; VENT 4000 – Entrepreneurship; MKTG 1219 – Professional Sales Skills; MKTG 4418 – Business Consulting Projects

604-432-8445 | bgraziano1@bcit.ca

Bryan has over 10 years of experience in developing and managing successful startup companies, from medical device manufacturing to Amazon FBA. Bryan is a proud graduate of BCIT’s Professional Sales program and BBA.

Teaching: MKTG 4407 – Venture Development and Growth; MKTG 3338 – New Product and Service Development; MKTG 4440 – Business Environment; MKTG 4437 – Current Issues in Sales; MKTG 4441 – Business Strategy

Education

Bachelor of Business Administration
Diploma in Professional Sales

604-412-7481 | ehalvorsen@bcit.ca

Erica has over 20 years’ experience teaching adults the skills they need to succeed in the workforce. In addition to teaching in day and PTS, Erica also facilitates branding workshops for entrepreneurs through the YMCA’s Self Employment program, is a co-founder and contributor at todaysworkshop.com, and is a consultant who helps small business owners and organizations with branding, marketing and communications at ericajane.ca. Years ago, she acquired a B.A.in Honours English from UBC, which wasn’t totally useless, after all.

Teaching: MKTG 2243 – Professional Sales Skills; Marketing Association (MA) Faculty Advisor

Education

Bachelor of Arts in Honours English

604-451-6762 | djohn10@bcit.ca

Daniel has over 15 years’ industry experience specializing in residential brokerage, land assembly, and development. He serves at the Real Estate Institute of BC as their Past-President and also is the Vice-Chair at the Real Estate Board of Greater Vancouver. He holds his professional RI Designation and is a proud graduate of the BCIT’s Professional Real Estate Program, and BBA.

Teaching: MKTG 4100 – Real Estate Practice and Contracts; MKTG 4500 – Real Estate Development Foundation; MKTG 4700 – Current Issues in Real Estate

Education

Bachelor of Business Administration

604-451-6768 | Tom_Jopling@bcit.ca

Tom has 32 years of experience in marketing research and strategy and has worked with organizations of all sizes in a wide range of public and private sectors. His management experience ranges from running his own consultancy to managing the BC operations of one of Canada’s largest marketing research companies. He is one of a small number of people to hold the Certified Marketing Research Professional (CMRP) designation in Canada.

Teaching: KTG 3304 – International Marketing; MKTG 4418 – Business Consulting Projects; MKTG 8000 – International Marketing

Education

Master in Human Geography, CME, CMRP, CSE

604-451-6769 | rosalind_phipps@bcit.ca

Roz has over 30 years of marketing and sales experience in the tourism and insurance industries. Previously, Roz was the Director of Sales and Market Development at Tourism Whistler and a member of the sales and marketing team at Destination British Columbia. More recently, Roz was the Vice President/Client Executive for one of British Columbia’s largest commercial insurance brokerages. Roz worked with a wide variety of business clients and, as a result of her vast sales experience, has developed a detailed understanding of the issues facing businesses today.

Teaching: TOUR 2302 – Leisure Travel Marketing; TOUR 4460 – Business Consulting Projects for Tourism; TOUR 4401– Sustainable Destination Development, MKTG 4402 – Relationship Selling

604-451-7033 | Tracey_Renzullo@bcit.ca

Tracey joined the department in early 2002 and has had a variety of leadership roles including Timetabler, School of Business & Media Professional Development Committee Member, BBA Steering Committee Member, MA Faculty Advisor, AMA Case Competition Co-Chair, and Flexible Learning Program Head. Tracey has taught a diverse portfolio including Digital Marketing, Financial Services Marketing, Marketing Analysis, Direct Marketing, Marketing Communications Strategy, and Marketing Essentials. She currently serves as the Immediate Past Chair for the Greater Vancouver Board of Trade Leaders of Tomorrow Program, which provides essential mentorship opportunities for our up-and-coming business leaders. Tracey lives in Vancouver and is the proud mother of one daughter and two sons.

Education

Bachelor of Commerce

jeff_sawers@bcit.ca

Jeff has spent over 20 years designing and building innovative analytics solutions in the Canadian financial services industry. He is an enthusiastic educator focused on developing technology, design, data, analytics, and problem-solving skills in others because combining these skills in a business setting will bring about a data-informed decision-making culture. He holds a BSc in Computing Science as well as a BBA in Management Science.

Teaching: BCST 4340 – Social Media Research; MKTG 4418 – Business Consulting Projects

604-451-6763 | mshepherd25@bcit.ca

Matt has more than 25 years’ experience in the market and opinion research industry having worked for large international agencies such as the Kantar Group in the UK, and gained a wealth of local agency experience in Vancouver B.C. with Mustel Group. He has designed and executed both qualitative and quantitative research for a wide variety of clients in both public and private sectors.

Teaching: MKTG 4380 – Analytics Strategic Decisions; MKTG 3409 – Applied Marketing Intelligence; MKTG 4418 – Business Consulting Projects

604-412-7503 | David_Tikkanen@bcit.ca

David has over 35 years’ of tourism and hospitality experience including senior sales roles at properties including the Westin Bayshore, Fairmont Waterfront, and Metropolitan Hotel. David is the former Conference Sales Manager for Tourism Whistler and ran his own destination marketing company, Entrée Canada, which served incentive clients from global luxury brands.

Teaching: TOUR 3416 – Hotel Sales and Marketing; TOUR 3320 – Meetings, Conventions and Incentive Travel; TOUR 4499 – Tourism Industry Practicum

Education

Bachelor in Political Science

604-456-8173 | david_vidalcabeza@bcit.ca

David is a passionate educator and the founder of Vidl, a digital marketing and advertising agency that helps various business clients in North America, South America, and Europe build omnichannel digital marketing strategies that generate predictable revenue. Over time, David has built a reputation as a hands-on marketing leader known for taking innovative ideas from conceptualization to business case presentation, project plan development and execution. He has over 15 years of digital marketing, brand development and advertising experience in the healthcare, fintech and higher education industries. He is also a member of several advisory committees for small and medium companies in multiple industries, such as higher education, hospitality service, trades and immigration.

Teaching: MKTG 2020 – Digital Brands and Consumers; MKTG 6341 – Digital Marketing Strategy

604-456-8010 | mwestcott2@bcit.ca

Work experience

A proud BCIT graduate, Morgan is a well-respected leader whose experience includes serving as Director of Sales & Marketing for the Arts and Cultural Guide to BC. For over a decade she worked in the post-secondary sector as General Manager of LinkBC, an organization dedicated to networking tourism and hospitality programs around the province and connecting with industry. She has managed several complex events with hundreds of attendees. During her time with LinkBC she was the lead author on an open textbook “Intro to Tourism and Hospitality in BC” currently used by thousands of students across the province. Morgan’s experience also extends to destination marketing. She was the lead content generator for the BC Lodgings and Campgrounds Association and has produced business-to-business guides for Destination British Columbia. Morgan taught in the Marketing Management department from 2015 to 2020.

Education

Doctorate of Educational Leadership and Policy, UBC (in progress)
Master of Arts, Royal Roads University
Bachelor of Arts, UBC
Diploma of Marketing Management, BCIT

604-451-6771 | Erin_Whittle@bcit.ca

Erin is a digital marketing strategist with over 15 years’ experience in agencies, client-side, and as a consultant. She has worked across industries and sectors, improving the online communications impact of global and local companies.

Teaching: MKTG 4415 – Campaign Development; MKTG 4580 – User Behaviour and Campaign Analytics; MKTG 8100 – Consumer Insights

Education

Master in Publishing

604-451-6767 | Danielle_Wilson@bcit.ca

Danielle is a 25-year advertising agency veteran of some of the largest global communications agency networks and winner of Business in Vancouver’s 40 under 40 award. Her experience runs the gamut from start-ups to crown corporations and every industry from healthcare and cars to beer and apparel for local, regional and global brands.

Teaching: MKTG 4525 – Current Issues in Marketing Communications; MKTG 4416 – Marketing Communications Internship; MKTG 4415 – Campaign Development

Education

Bachelor in English
Diploma Marketing Communications

Operations Management

604-412-7495 | Malcolm_Ferrier@bcit.ca
http://ferrierconsulting.com

Work experience

Business Information Technology Management/Instructor
BCIT
Vancouver, BC
September 2002 – Ongoing

Consultant/Entrepreneur
Ferrier Consulting/TaskForce Automation/ESP Analytics/Living the Hero’s Journey
Vancouver, BC
February 2002 – Ongoing

Consultant
Sierra Systems
Vancouver, BC
July 1999-February 2002

Education

Project Management Professional (PMP), Project Management Institute, 2011
Master of Business Administration in Science and Technology, Queen’s University, 1999
Bachelor of Science in Physics, University of Alberta, 1996

Publications

Ferrier M. (2019) Just-In-Time Project Task Scheduling. In: Arai K., Bhatia R., Kapoor S. (eds) Proceedings of the Future Technologies Conference (FTC) 2018. FTC 2018. Advances in Intelligent Systems and Computing, vol 881. Springer, Cham

Ferrier, M. (2017). Effective Quantitative Business Software Selection. In Proceedings of the 2017 SAI Computing Conference (pp. 945-946). Institute of Electrical and Electronics Engineers (IEEE).

Ferrier, M. (2016). Learning Management System Software Selection. In Proceedings of EdMedia: World Conference on Educational Media and Technology 2016 (pp. 631-634). Association for the Advancement of Computing in Education (AACE).

Ferrier, M. (2009). Simulation Video Games as a Business School Teaching Tool. In G. Siemens & C. Fulford (Eds.), Proceedings of World Conference on Educational Multimedia, Hypermedia and Telecommunications 2009 (pp. 3570-3573). Chesapeake, VA: AACE.

Other

Web/Database Development
Project Management
Data Analytics/Business Analysis
Writing/Filmmaking/VR
Martial Arts
Music

Faculty, Operations Management

Corporate Training

Looking for someone? Search our Staff Directory.

Full-time Faculty & Staff

Dean’s Office

Low, Kenton

Evans, Melissa

Johal, Chandan

Mah, Calvin

Otsuka, Yukiko

Chng, Joanne

Bushmin, Maria

Chen, Cheryl

Martínez Gómez, Carlos

Pérez Duque, Sebastián

Global Relations

D’Silva, Neshay

Ferrer, Jean

Hung, Cassandra

Mezzomo, Simonetta

Wong, Eva

Wong, Janet

Accounting, Finance, and Insurance

Alami, Yasmin

Albino, Trish

Barrett, Nadine

Chan, David

Day, Robin

De La Pena Domene, Marcela

Delibalta, Fabienne

Devlin, Deacon

Edwards, Bernadette

Gessaroli, Jerome

Gordon, Terry

Gresat, Chris

Haussmann, Matthew

Kerr, Jennifer

Kim, MJ

Liu, Randy

McBride, Darlene

McDonald, Tom

Murie, Randy

Naicker, Nitasha

Nath, Vnit

Oh, Tracey

Porter, David

Rawji, Hala

Rockel, Danielle

Sinclair, Shaun

Sivia, Gagan

Thompson, Kristine

Waese, Victor

Wolfe, Patrick

Wong, Shannon

Broadcast and Media Communications

Berenbaum, David

Ching, Gloria

Dezvareh, Sia

Do, Tony

Eno, Gord

Fionda, Francesca

Foote, Ian

Foy, Julia

Gatchalian, Gerald

German, Christine

Getz, Daniel

Griffiths, David

Hancock, Todd

Hood, Rob

Hussain, Adnan

Jivraj, Ashif

Kaneko, Ken

Kipp, Keanan

Kuhn, Kim

Laforet, Erin

Lalonde, Theresa

Leaney, Cindy

Licastro, Sandro

Mannella, Kai

Morgan, Brielle

Moss, Michael

Motut, Dan

Nason, Robert