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Marketing Management - Public Relations

Associate Certificate Part-time/Distance & Online Learning

Overview

Delivery mode: Online

  • This program will be delivered online during COVID-19.
  • Your education is our priority and we will continue to deliver the applied instruction, collaborative experience, and industry connections that you expect from BCIT.

Public relations professionals work in almost every industry around the globe, including government agencies, corporations, and non-profit organizations. And today, more organizations than ever before recognize the benefit in maintaining professional public relations.

Through the BCIT Public Relations associate certificate program, you can prepare for a challenging and rewarding career with employment potential in fundraising, legislative lobbying, cable TV, and many other areas.

This specialized program was developed to give you the essential skills you need in public relations in a flexible format. That means that you’ll learn to work on diverse communications projects, public affairs, marketing communications, sales promotions, and be ready to begin or advance your career in as little as 3 months.

About the program

  • 7-course associate certificate program
  • Option to complete in 3 months
  • Specialized package for students with or without prior experience looking to specialize in PR

Interested in how this program prepares you for your career in public relations? Find out in the Program Details.

Who should complete the Public Relations Associate Certificate?

This program might be right for you if:

  • You have strong written and oral communication skills
  • You work effectively in a team
  • You enjoy creative challenges
  • You want to specialize your career in public relations, whether you have marketing experience or not

If this sounds like you, visit the Entry Requirements page to learn more!

What grads can do

Because public relations is a key component of almost every organization, including business, fundraising, and government, you’ll have options for employment in a variety of industries and locations. By focusing intently on the key concepts in public relations, you’ll be prepared with the skills and confidence to begin or advance a successful career.

In addition to being prepared for the workplace with job-relevant skills, you’ll also have the option to continue your education for more advanced training in other BCIT programs that can lead to additional opportunities.

To learn more about the exciting opportunities available to you, visit the Graduating and Jobs page.

Entrance Requirements

About Part-time Studies

Take a single course, or work towards a credential — all at a pace that’s right for you.

Part-time courses are offered in a variety of scheduling formats, including at night or on weekends, flexible day time delivery, or you can opt for distance or online learning. If you meet the prerequisites and there’s space available, you can register for a course immediately. Courses are offered in each of three terms: Fall (September), Winter (January) and Spring/Summer (April).

To apply to a Part-time Studies program and earn your credential, you simply need to complete a Part-time Program Declaration Request. Applications are processed throughout the year.

Applicants to the BCIT School of Business are required to have completed 2 years of full-time study in high school or post-secondary program in English in an English speaking country. If you do not have English 12 and have not studied in an English-speaking country, you will need to demonstrate your skills in reading, writing, speaking, and listening. For information on English equivalencies, testing and upgrading options, visit:

Costs & Supplies

Courses

Important updates to Part-time Studies

1) Need to waitlist for a School of Business + Media course? Find out more.
2) English Requirement: Find out more.

These courses are designed to give you a fast track to a career in public relations. With the option to take a few elective courses to suit your individual career goals and interests, you’ll focus specifically on the essential fundamentals of public relations to get your skills job-ready as quickly as possible.

Please note: part-time programs and courses are open enrolment and although we make every effort to accommodate demand, course registration cannot be guaranteed in every semester. High demand courses fill quickly and may result in students unable to register for a course that semester. Courses may also be cancelled due to low enrolment.

Program Details

This program is designed to give you a fast track to a career in public relations. The course topics have been created specifically to benefit both students without any post-secondary education or experience and also students who have academic credentials such as degrees or diplomas in non-marketing areas and wish to gain additional certification and job-related skills.

In this program, you’ll work closely with industry professionals to develop a strong understanding of public relations and how you can use it in your own career. Some of your courses include digital branding, social media, effective public speaking, media relations, and live entertainment.

By earning your associate certificate at BCIT, you’ll be earning the necessary skills public relations employers in government, corporations, and fundraisers are looking for.

Graduating & Jobs

By earning your associate certificate, you’ll have an enticing qualification to include on your resume and the skills and confidence to deliver on the promise that holds to your future employers. Your experience at BCIT with practical knowledge for the workplace prepares you both for a new career and future growth and achievement.

Some opportunities include:

  • Public Relations Assistant
  • Marketing Coordinator
  • PR Coordinator
  • Junior Copywriter
  • Public Affairs Consultant

You may choose to enter the workforce immediately upon graduation, or you might also consider continuing your education for even more advanced skills and access to more career options. The course credits you earn in this program may be transferrable to other programs within the BCIT Marketing Management department.

3 Month Option

The BCIT Public Relations associate certificate program can now be completed in 3 months. The course schedule below outlines the specific courses required to complete the program in 3 months. The majority of the courses are offered at our downtown Vancouver campus, however, some courses may be scheduled in Burnaby and online. If a course is shown twice in the schedule, it is an alternate time to take the course.

Public Relations – Condensed Schedule
Tues 5:30pm – 8:30pm MKTG 3554 CRN 83350
Wed 5:30pm – 8:30pm MKTG 3321 CRN 10091
Thur 5:30pm – 8:30pm MKTG 1550 CRN 86596
Sat 9:00am – 3:30pm MKTG 1102 CRN 79369
Online MKTG 1352 CRN 88497
MKTG 1552 CRN 78685
MKTG 3325 CRN 87737

If you have any questions about the condensed schedule, please contact:

Email: mktgpts@bcit.ca

Contact Us

If you have questions that you could not find the answer to online, or if you require further assistance, please contact us:

Candace Marrington
Program Assistant – Part-time Studies, Marketing Management
604-432-8723 | Candace_Marrington@bcit.ca

Tracey Renzullo
Part-time Studies Coordinator, Marketing Management
604-451-7033 | Tracey_Renzullo@bcit.ca

Email: mktgpts@bcit.ca

Contact a Part-time Studies Program Advisor with the BCIT program name in the subject line if you have a question about:

  • Course selection and program planning
  • Declaring your program
  • Making changes to your approved program plan
  • Applying for transfer credit and advanced placement
  • Laddering options
  • Job placement and graduate outcomes
  • Student life

Questions or comments?

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