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Part-time/Distance & Online Learning Associate Certificate 630xacert

Public Relations

Fall 2020 Delivery Mode: ONLINE

  • This program will be delivered online for the Fall semester.
  • Your education is our priority and we will continue to deliver the applied instruction, collaborative experience, and industry connections that you expect from BCIT.
Public relations professionals work in almost every industry around the globe, including government agencies, corporations, and non-profit organizations. And today, more organizations than ever before recognize the benefit in maintaining professional public relations.

Through the BCIT Public Relations associate certificate program, you can prepare for a challenging and rewarding career with employment potential in fundraising, legislative lobbying, cable TV, and many other areas. This specialized program was developed to give you the essential skills you need in public relations in a flexible format. That means that you’ll learn to work on diverse communications projects, public affairs, marketing communications, sales promotions, and be ready to begin or advance your career in as little as three months.

About the program

  • Seven-course associate certificate program
  • Option to complete in three months
  • Specialized package for students with or without prior experience looking to specialize in PR
Interested in how this program prepares you for your career in public relations? Find out in the Program Details.

Who should complete the Public Relations Associate Certificate?

This program might be right for you if:
  • You have strong written and oral communication skills
  • You work effectively in a team
  • You enjoy creative challenges
  • You want to specialize your career in public relations, whether you have marketing experience or not
If this sounds like you, visit the Program Entry page to learn more!

What grads can do

Because public relations is a key component of almost every organization, including business, fundraising, and government, you’ll have options for employment in a variety of industries and locations. By focusing intently on the key concepts in public relations, you’ll be prepared with the skills and confidence to begin or advance a successful career.

In addition to being prepared for the workplace with job-relevant skills, you’ll also have the option to continue your education for more advanced training in other BCIT programs that can lead to additional opportunities.

To learn more about the exciting opportunities available to you, visit the Graduating and Jobs page.

Program Entry

About Part-time Studies

Take a single course, or work towards a credential — all at a pace that's right for you.

Part-time courses are offered in a variety of scheduling formats, including at night or on weekends, flexible day time delivery, or you can opt for distance or online learning. If you meet the prerequisites and there's space available, you can register for a course immediately. Courses are offered in each of three terms: Fall (September), Winter (January) and Spring/Summer (April).

To apply to a Part-time Studies program and earn your credential, you simply need to complete a Part-time Program Declaration Request. Applications are processed throughout the year.

Applicants to the BCIT School of Business are required to have completed two years of full-time study in high school or post-secondary program in English in an English speaking country. If you do not have English 12 and have not studied in an English-speaking country, you will need to demonstrate your skills in reading, writing, speaking, and listening. For information on English equivalencies, testing and upgrading options, visit:

Application processing

Ongoing throughout the year.

International applicants

This program is not available to international students. View available programs

Program declaration

Declaring your Part-time Studies program ensures that BCIT is aware of your intent to complete a program as it is currently outlined and provides you the opportunity to apply for transfer credit.
Learn more about program declaration

To submit your declaration:

  • Answer all questions completely.
  • If required, convert transcripts and documents to PDF files.
  • Have a credit card ready to pay the application fee.
Declare Now

Upon approval, a program plan letter will be sent to you confirming your program of study. Please allow approximately eight weeks for processing.

Scheduled intakes

Ongoing Part-time Studies intakes: January, April and September.

Costs & Supplies

Tuition fees

Please see the Part-time Studies Tuition & Fees page for information on part-time tuition fees.


These courses are designed to give you a fast track to a career in public relations. With the option to take a few elective courses to suit your individual career goals and interests, you’ll focus specifically on the essential fundamentals of public relations to get your skills job-ready as quickly as possible.

Please note: part-time programs and courses are open enrolment and although we make every effort to accommodate demand, course registration cannot be guaranteed in every semester. High demand courses fill quickly and may result in students unable to register for a course that semester. Courses may also be cancelled due to low enrolment.

Program matrix

Check current availability of courses for this program.

1. Required Courses: Credits
  MKTG 1102 Essentials of Marketing 3.0
  MKTG 1352 Digital Marketing 3.0
  MKTG 1554 Fundamentals of Branding 3.0
  MKTG 3321 Public Relations 3.0
  MKTG 3325 Consumer Behaviour 3.0
2. Complete 6.0 credits from the following list of electives: Credits
  MKTG 1019 Media Relations 3.0
  MKTG 1126 Live Entertainment Events and Festivals 3.0
  MKTG 1323 Effective Public Speaking 3.0
  MKTG 1550 Social Media for Business 3.0
  MKTG 1552 Social Media Marketing 3.0
  MKTG 2352 Content Planning 4.0
  MKTG 2525 Global Marketing 3.0
  MKTG 3406 Brand Innovation and Development 3.0
  MKTG 3554 Digital Branding 3.0
Total Credits: 21.0

Check current availability of courses for this program.

Transfer credit

Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at BCIT? Check out BCIT's Transfer Equivalency Database to find out.

Program Details

This program is designed to give you a fast track to a career in public relations. The course topics have been created specifically to benefit both students without any post-secondary education or experience and also students who have academic credentials such as degrees or diplomas in non-marketing areas and wish to gain additional certification and job-related skills.

In this program, you’ll work closely with industry professionals to develop a strong understanding of public relations and how you can use it in your own career. Some of your courses include digital branding, social media, effective public speaking, media relations, and live entertainment.

By earning your associate certificate at BCIT, you’ll be earning the necessary skills public relations employers in government, corporations, and fundraisers are looking for.

Program location

Burnaby Campus
3700 Willingdon Avenue
Burnaby, BC

Downtown Campus
555 Seymour Street
Vancouver, BC

Many courses are also offered through distance and online learning.

Graduating & Jobs

By earning your associate certificate, you’ll have an enticing qualification to include on your resume and the skills and confidence to deliver on the promise that holds to your future employers. Your experience at BCIT with practical knowledge for the workplace prepares you both for a new career and future growth and achievement.

Some opportunities include:
  • Public Relations Assistant
  • Marketing Coordinator
  • PR Coordinator
  • Junior Copywriter
  • Public Affairs Consultant
You may choose to enter the workforce immediately upon graduation, or you might also consider continuing your education for even more advanced skills and access to more career options. The course credits you earn in this program may be transferrable to other programs within the BCIT Marketing Management department.

Graduate employment outcomes

The BCIT student outcomes reports present summary findings from the annual survey of former students administered by BC Stats one to two years after graduation. These reports combine the last three years of available results for the 2017-2019 BCIT Outcomes Surveys of 2016-2018 graduates and for Degree 2015-2017 graduates. The reports are organized into three-page summaries containing information on graduates' labour market experiences and opinions regarding their education. More detailed information can be accessed at the BC Student Outcomes website.

To view these results, you may need to have the Adobe Acrobat Reader installed in your Web browser.

Apply for graduation

Upon successful completion of all program requirements, complete an Application for BCIT Credential [PDF] and submit it to Student Information and Enrolment Services.

Allow approximately six to eight weeks for processing.

All financial obligations to the Institute must be met prior to issuance of any credential.

3 Month Option

The BCIT Public Relations associate certificate program can now be completed in three months. The course schedule below outlines the specific courses required to complete the program in three months. The majority of the courses are offered at our downtown Vancouver campus, however, some courses may be scheduled in Burnaby and online. If a course is shown twice in the schedule, it is an alternate time to take the course.


9am-12pm 1pm-4pm 5:30pm-8:30pm
Mon MKTG 1550
CRN 38517

MKTG 1102
CRN 31629
MKTG 3321
CRN 30732


MKTG 3554
CRN 41281
Sat MKTG 1552 CRN 38446 | Sep 12 - Oct 24
Online MKTG 1352 CRN 39336
MKTG 3325 CRN 43307
If you have any questions about the condensed schedule, please contact:


Contact Us

If you have questions that you could not find the answer to online, or if you require further assistance, please contact us:

Candace Marrington
Program Assistant - Part-time Studies, Marketing Management
604-432-8723 |

Tracey Renzullo
Part-time Studies Coordinator, Marketing Management
604-451-7033 |


Contact a Part-time Studies Program Advisor with the BCIT program name in the subject line if you have a question about:
  • Course selection and program planning
  • Declaring your program
  • Making changes to your approved program plan
  • Applying for transfer credit and advanced placement
  • Laddering options
  • Job placement and graduate outcomes
  • Student life

Questions or comments?

Please ensure you have reviewed the detailed information on this site, using the navigation to the right, before submitting the form below.

As well, if you meet any of the following criteria, please follow the links for more information, instead of sending the form:

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The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

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Important Updates to Part-time Studies

1) Need to waitlist for a School of Business course? Find out more.

2) English Requirement: Find out more.